Best Pursuant Podcasts (2024)

1
Solving the Paid Media Puzzle: Unlock New Donor Relationships and Digital Growth 53:02

1d ago53:02

53:02

The digital landscape constantly evolves. Changing algorithms, shifting audience preferences, and privacy concerns can be challenging to sort through. Paid media can help you solve this puzzle. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant’s Chief Strategy Officer, Trent Ricker, talks with VP of Advertising Laura…

1
How to Make Your Brand Go Beyond Relevant to Irresistible with Cynthia Round 27:57

16d ago27:57

27:57

How is your nonprofit's brand significant in the lives of your loyal users?That's the question branding expert Cynthia Round asks every organization that works with her. The reason? Studies have shown that building and maintaining an emotional connection with your users is what inspires their loyalty.In this episode, learn how Cynthia has worked wi…

1
Uncovering Your Omnichannel ROI Through Attribution 29:50

22d ago29:50

29:50

As you grow your channels to meet donors where they are, you must also measure your performance in each medium. But with an omnichannel approach, that’s way easier said than done. Did the email prompt a gift, or was it a social media post? Your direct mail piece or the text message? Measuring an omnichannel campaign gives a holistic view of your en…

1
Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits 27:02

28d ago27:02

27:02

Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you’re reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication. A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and l…

1
Unify Your Data, Amplify Your Strategy: Tools for Omni-channel Success 28:20

1M ago28:20

28:20

As fundraisers, we’re trained to focus on the response to each campaign or effort. Every channel collects and analyzes data so you can optimize your messaging. But can you accurately say that a donor who doesn’t scan your postcard’s QR code doesn’t want direct mail? What about the person who received a text and then donated via email — is email rea…

1
Overwhelmed by an Omni-channel Approach? Crucial Concepts and Practical Tips for Real World Success 33:40

2M ago33:40

33:40

Are you overwhelmed by omnichannel fundraising? As tricky as this approach can be, it’s crucial to build deeper loyalty with your constituents. On this episode of the Go Beyond Fundraising podcast, we talk with Laura Hinrichsen, VP of Advertising, and Kacey Crawford, VP of Digital Strategy, about how nonprofits can master omnichannel fundraising an…

1
Crisis Response Fundraising: Valuable Lessons Nonprofits Can Learn 28:57

2M ago28:57

28:57

In this episode, Pursuant's CEO Trent Ricker sat down with Kevin Hagan, President and CEO of PAN Foundation, to talk about the effect of global crises on fundraising. With the current Ukraine crisis, we've seen nontraditional or so-called 'unorganized' giving, as people adopted unique ways to support and donate. In this dialogue, these nonprofit le…

1
How Collaboration Between Marketing & Fundraising Departments Can Lead to Optimal Donor Experiences 36:18

2M ago36:18

36:18

The lines between responsibilities and budgets of the marketing and fundraising departments can often blur at nonprofits. Although each department brings important and unique assets to an organization, when they align and work together, they can create a more impactful experience for constituents.In this episode, Pursuant CEO, Trent Ricker spoke wi…

1
Warm Up Year-End Prospects with a Year-Round Ad Spend 20:58

2M ago20:58

20:58

Many nonprofits tend to focus their ad dollars at the crucial end of the year when people are naturally more inclined to give. However, spreading your advertising budget across the year can set your year-end campaign up for optimal success. In this episode of the Go Beyond Fundraising podcast, Laura Hinrichsen, VP of Advertising, and Megan Morris, …

1
Generational Giving: Unpacking Gen X and Gen Alpha in Nonprofit Fundraising 30:00

3M ago30:00

30:00

When we look at generational giving, it’s easy to focus on baby boomers, millennials, and Gen Z. But tucked in between these groups is Gen X, which is projected to inherit $30 trillion in the Great Wealth Transfer through 2040. Could Gen X be the hidden key to the future of philanthropy? In this episode of the Go Beyond Fundraising podcast, we welc…

1
5 Myths About Digital Advertising 31:52

3M ago31:52

31:52

Digital advertising is full of mystery — it certainly doesn’t help that the rules seem to change every day. In this episode of the Go Beyond Fundraising podcast, we aim to make digital advertising a little easier. Our guest, Allegiance Group + Pursuant VP of Advertising Laura Hinrichsen, joins us to dispel five myths about digital advertising. From…

1
The Bold New Frontier of Artificial Intelligence 29:52

4M ago29:52

29:52

What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI). Allegiance Group + Pursuant's Chief Strategy Officer, Trent Ricker, considers the nuanced role of artificial intelligence in enhancing human connect…

1
Elevating Donor Loyalty: Strategies for Long-Term Nonprofit Growth 34:56

4M ago34:56

34:56

Recent statistics show continued declines across all types of donors from 2022 to 2023 — except those who had given seven or more gifts, which increased. This growth highlights the significance of donor loyalty. In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fost…

1
7 Database KPIs to Understand Donor Loyalty 43:14

6M ago43:14

43:14

Determining the health of your organization can be tricky. The success of one campaign or a decrease in one certain metric isn’t enough to know whether your fundraising efforts are working. In this episode of the Go Beyond Fundraising podcast, we’re joined by Teena Wright, Annual Giving Director at Idaho Public Television, and Debbie Merlino, an Ex…

1
Is 2024 a “Make or Break” Year for Nonprofits? 29:52

6M ago29:52

29:52

The Fundraising Effectiveness Project’s latest Quarterly Fundraising Report™ is out, and we’re digging in! In this episode of Fundraising Today, VP of Client Strategy Kristin Priest breaks down the key findings that compare overall philanthropic giving trends in 2022 and 2023.  The report tracks macro trends in donors, dollars, and retention, then …

1
How Digital Archiving Can Fuel Your Fundraising with HistoryIT's Kristen Gwinn-Becker 24:14

6M ago24:14

24:14

Does your organization have a rich history that your donors love? The magic of digital archiving is that it makes historical artifacts available to anyone, anywhere. However, not everyone has the know-how or the technology to properly preserve their physical media for future generations or how to leverage it in fundraising communications. In this e…

1
Fundraising During an Election Year: What Nonprofits Need to Know in 2024 22:40

6M ago22:40

22:40

It’s hard to miss the fact that 2024 is an election year. The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker about what nonprofits can expect.Organizati…

1
Founding and Scaling a Nonprofit Org From the Ground Up 19:50

7M ago19:50

19:50

What does it take to start and scale a nonprofit? Elana Frank is still learning, and she’s sharing her lessons in this episode of the Go Beyond Fundraising podcast. Frank is the founder and CEO of the Jewish Fertility Foundation, which provides financial assistance, support, and education to those struggling with infertility. In just nine years, th…

1
Exploring the Principles Behind DEIAB 31:36

7M ago31:36

31:36

The world is changing, and it’s time for nonprofits to change too — including their boards. To better fulfill your mission, your stakeholders and leaders should reflect the communities you serve. That’s why, on this episode of Fundraising Today and the Go Beyond Fundraising podcast, we’re exploring the principles behind DEIAB. Joining us are Christ…

1
Boosting Your Fundraising Efforts with Google Analytics 4 39:24

8M ago39:24

39:24

In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil …

1
Nonprofit Volunteer Management: From Engaged Volunteer to Passionate Advocate 18:32

8M ago18:32

18:32

Most nonprofits rely on volunteers, but managing this group can be tedious. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Albert Vasquez, Head of Sales and Operations for Rosterfy North America. Rosterfy is an end-to-end volunteer management and reporting tool that helps organizations onboard, engage, and …

1
On a Mission to Save Giving with philanthropist and fundraising coach Lisa Greer 34:50

8M ago34:50

34:50

In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so l…

1
DAF-Giving Made Easy 27:16

8M ago27:16

27:16

In this episode of Go Beyond Fundraising, we sit down with Mitch Stein. Mitch is the Head of Strategy at Chariot, a donor-advised fund (DAF) fundraising solution provider. We discuss the increasing popularity of DAFs as a giving vehicle; the challenges associated with anonymous DAF donations; and the barriers that prevent nonprofits from maximizing…

1
Steer Clear: Avoiding Common Fundraising & Marketing Measurement Pitfalls 22:34

9M ago22:34

22:34

The beginning of a new year is the perfect time to review your systems for marketing and fundraising. But as you evaluate your processes, it’s equally important — if not more — to also evaluate how you measure success and improvement in your programs. Of course, it takes more than just logging into Google Analytics. In this episode of Fundraising T…

1
AI in Fundraising: Balancing productivity, responsibility, and authenticity 37:50

9M ago37:50

37:50

Two of the hottest topics in philanthropy are the declining number of donors and the impact of artificial intelligence (AI). In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we bring these issues together in a stirring conversation with Nathan Chappell, author of The Generosity Crisis. As a founder of the Fundraising.AI c…

1
Giving Trends: Exploring Changes and Impact on the Year Ahead 44:46

9M ago44:46

44:46

Cheers to 2024! In our first Go Beyond Fundraising podcast of the new year, we’re reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance? Allegia…

1
Is Generosity Changing? Challenging Giving Trends with Jeffrey Cain 43:06

11M ago43:06

43:06

Giving USA’s 2023 report on Charitable Giving, a cornerstone in tracking philanthropic trends, notably observed a 10.5% drop in giving year-over-year in 2022. While this data provides valuable insights, it's crucial to consider its alignment with the experiences of fundraising professionals and the true reflection of current giving trends. In this …

1
From Unproductive to Unstoppable. Exploring Healthy Tension in Productive Teams 58:06

12M ago58:06

58:06

In this episode of the Go Beyond Fundraising podcast, Pursuant CEO and President Trent Ricker talks with Tim Arnold, whose work in leadership and team development focuses on helping leaders unleash the power of both/and thinking in an either/or world. Tim’s latest book, Next-Level Teamwork: The 5 Tensions to Manage for High-Performance Teams, guide…

1
Best-Kept Secret No More: Why Nonprofits Should Accept Stock Donations 32:54

12M ago32:54

32:54

Let’s start with some astounding numbers: More than half of all U.S. households own stock, and about 5 million stockholders have portfolios worth millions of dollars. For these individuals, a major gift such as $10,000 to a nonprofit would be a drop in the bucket. But this amounts to $50 billion of potential charitable giving from the top stockhold…

1
How Charity Navigator Is Leveling the Nonprofit Playing Field 23:42

1y ago23:42

23:42

In the highly competitive nonprofit world, your organization needs a way to show that you’re a high-performing charity in your sector. Similarly, it can be hard for donors to find nonprofits that align with their values. Charity Navigator stands as a unique solution for both. Charity Navigator is the nation’s largest not-for-profit rating organizat…

1
Zeroing in on Your Mission — and the Tough Choices That Come Next 31:26

1y ago31:26

31:26

You know your organization’s mission and likely have some successful programs. But when you step back and look at the big picture of what you want to achieve, are your programs moving the needle? Or is there a way you can make an even bigger impact, even if it means significant (and maybe scary) internal changes? On this Go Beyond Fundraising podca…

1
Rico Cortes - Why Should a Modern Believer Study the Temple? WLAH Episode 41 19:07

1y ago19:07

19:07

In 2022, during the Feast of Matzot (Unleavened Bread) at Safe Haven Farm in Orosi, CA, I sat down with Rico Cortes of Wisdom In Torah Ministries and asked him one compelling question: Why should a modern-day follower of Yeshua (Jesus) bother with a study of the Temple? Here is his answer. Support the show…

1
How Servant-Leadership Can Boost Philanthropy 48:36

1y ago48:36

48:36

More than 50 years ago, Robert Greenleaf broke ground with his concept of servant leadership. And while this idea is still relevant today, we believe it’s more than putting others first. In fact, author and self-proclaimed nonprofiteer Evan Wildstein says that by hyphenating the term, you become both — a servant and a leader. And that’s where the m…

1
Who’s Responsible for Accessibility? Everyone. 37:28

1y ago37:28

37:28

Steve Jobs famously wanted the iPhone design to be so simple that a child could use it just by picking it up. As a result, Apple set the standard for inclusive and accessible design. And in an age where our interactions grow more digital by the day, accessibility can’t be overlooked. In this episode of the Go Beyond Fundraising podcast, we’re talki…

1
Arts & Culture: How Member Organizations Can Turn More Members Into Donors 48:10

1y ago48:10

48:10

Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.” These organizations often see suppor…

1
Year-End Fundraising in July: Overlooked Segments You’ll Want to Engage with at Year-End 20:28

1+ y ago20:28

20:28

Has this ever happened to you? Your nonprofit has a robust contact list, but general emails don’t seem to go anywhere. You wonder if there’s a better way to reach supporters, especially during critical giving seasons like the year-end campaign. You could benefit from creating targeted communications for different types of donors! By using the tools…

1
Year-End Fundraising in July: Incorporate Digital Fundraising Into Your Campaign 26:58

1+ y ago26:58

26:58

When it comes to year-end campaigns, sometimes it’s hard to know how to integrate digital fundraising alongside direct mail. How often should you post about a year-end campaign on each of your social media platforms? Is it okay to send donors, potential donors, and lapsed donors an email and a direct mail ask in November and December? How does your…

1
Year-End in July: The Crucial Importance of Stewardship Throughout the Year 32:08

1+ y ago32:08

32:08

In this episode of our series, we explore the importance of donor relationships and stewardship in ensuring a successful year-end fundraising season. We share strategies for donor retention, expressing gratitude, and building long-term engagement. Discover how to create meaningful connections with your supporters and cultivate a loyal donor base th…

1
Year-End Fundraising in July: Creative Storytelling Practices to Make Year-End Asks Pop! 27:10

1+ y ago27:10

27:10

In December, every nonprofit organization, including your own, sends out multiple communications each week, all in an effort to make year-end fundraising goals. It’s easy for organizations to get lost in a sea of sameness, especially at this time of year. That’s why this week’s episode of “Year-End Fundraising in July” is focused on helping you sta…

1
Year-End Fundraising in July: Leveraging Data to Prepare for Your Best Year-End Yet! 29:06

1+ y ago29:06

29:06

In this episode, we kick off our series by highlighting the importance of data-driven planning for a successful year-end fundraising campaign. We explore how leveraging data can provide valuable insights and help you make informed decisions. Join us as we discuss the key metrics to analyze, such as donor demographics, giving patterns, and previous …

1
Digging Into the 2023 Giving USA Annual Report on Philanthropy 21:42

1+ y ago21:42

21:42

The 2023 Giving USA Annual Report on Philanthropy is out! Taken at face value, the findings are a bit disheartening. But don’t get discouraged by the state of giving just yet. There are also myriad opportunities for you to set your nonprofit on the right course. In this episode of the Go Beyond Fundraising podcast, we’re joined by Matthew Mielcarek…

1
Don’t Worry Humans, AI Is Just Here to Help (for Now) 34:06

1+ y ago34:06

34:06

Is artificial intelligence (AI) coming for your job? That’s the big question on everyone’s mind as tools like Chat GPT emerge and become more mainstream. But behind this fear lies the question you should actually be asking: How can this tool help me do my job better? In this Go Beyond Fundraising podcast episode, we talk with two GivingDNA tech exp…

1
Let’s Get Digital! These Are the Trends You Need to Know 23:46

1+ y ago23:46

23:46

If you can only boost one program, make it monthly giving! The 2023 M+R Benchmarks report found that monthly giving increased by 11% in 2022, accounting for 28% of all online revenue. Don’t discount your sustaining donors — they’re the ones helping you meet your goals. In the latest Go Beyond Fundraising podcast episode, we’re sharing the latest ti…

1
Breaking Down Fundraising Effectiveness Project Findings & Identifying Bright Spots in Giving 23:26

1+ y ago23:26

23:26

The Fundraising Effectiveness Project’s Annual Report findings were a bit of a surprise to most nonprofits. For the first time in years, the FEP found a decline in not only the number of donors, but also a decline in total dollars given in 2022. In this episode of GoBeyondFundraising, we chat with Pursuant SVP of analytics, Matthew Mielcarek to gle…

1
Welcome to Limbo Land 34:10

1+ y ago34:10

34:10

What does a post-COVID-19 nonprofit look like? Smaller organizations are seeing their woes deepen as emergency aid from the government ends. Plus, staff shortages are increasing, thanks in part to widespread burnout. Don’t worry—it’s not all doom and gloom. Listen to the latest episode of the Go Beyond Fundraising podcast to learn how fundraisers c…

1
Get to Know the Human Behind the Data Point 22:20

1+ y ago22:20

22:20

Artificial intelligence (AI), automation, and other tech tools are emerging to (supposedly) make our lives easier. But at what cost? So many of our interactions occur over a digital channel that it can be easy to forget there is an actual person on the other end. Being human in our communications is what makes the difference to our donors. In this …

1
Advice for Middle schoolers 10:55

1+ y ago10:55

10:55

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1
It’s Time to Get Serious About Gen Z 39:48

1+ y ago39:48

39:48

Why all the fuss about Gen Z? This generation is primed to reshape the future of philanthropy through its values-led giving and social activism. In this episode of the Go Beyond Fundraising podcast, we’re previewing the new report, “The Nonprofit’s Guide to Engaging Gen Z.” Learn what motivates Gen Z to give so you can acquire and steward this key …