Real Advice for Startup Founders and Managers on Customer Development and Creating a Sales Process and Strategy for Enterprise Sales.
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Go Farther BONUS Episode #23: My NUTS 100k Race Report with Stephen Steers
54:30
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In this episode of the Go Farther series, Stephen Steers interviews Scott Sambucci about his recent ultra marathon experience and the invaluable lessons he learned along the way. Scott opens up about the mental and physical challenges of the race, the importance of coaching in breaking through personal barriers, and how meticulous preparation and n…
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Go Farther Episode #22: The Journey is the Joy
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In this episode of the Go Farther series, Scott dives deep into the theme of pushing beyond limits and finding joy in the journey. Inspired by American runner Grant Fisher's remarkable performance at the Olympics, Scott draws compelling parallels between the high stakes of competitive athletics and the relentless pressures of entrepreneurship. He c…
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Go Farther Episode #21: Implementing = Learning
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In this episode, Scott Sambucci delves into the concept of "implementing equals learning," underscoring the importance of experimenting with new strategies in sales. Drawing parallels from his ultra-running experiences, Scott highlights the significance of pushing boundaries to foster growth and achievement. He discusses actionable strategies such …
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Go Farther Episode #20: Relentless Forward Progress – Patience, Persistence & Perseverance at the 2024 Western States 100
43:40
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In this episode, Scott Sambucci explores the theme of "relentless forward progress" through the inspiring story of Patrick, a runner in the Western States 100 race. Scott delves into the key elements of patience, persistence, and perseverance, illustrating how maintaining a positive attitude, overcoming challenges, and adjusting goals can lead to s…
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Go Farther Episode #19: Train Harder Than Your Race – Do the Work
44:25
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In this episode, Scott Sambucci explores the importance of making hard tasks routine to achieve success, sharing insights drawn from his experiences as an ultra-runner. Scott discusses key strategies such as committing to the task, starting easy, and creating a dedicated workspace. He emphasizes avoiding overthinking and the significance of trackin…
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Go Farther Episode #18: Put Yourself First
36:15
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In this episode, Scott delves into the importance of putting yourself first to achieve your best in every aspect of life. He explores how setting goals, like training for an ultra marathon, can sharpen your focus and elevate your daily routines. Scott shares his insights on how scheduling everything, from exercise to work commitments, ensures you s…
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Go Farther Episode #17: Keeping Consistent – Motivation vs Discipline
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In this episode, Scott and Stephen discussed the critical importance of consistency and the distinction between discipline and motivation. Discipline gets things done whether you feel like it or not, whereas motivation is merely a temporary boost. Staying consistent is challenging, especially for entrepreneurs with demanding schedules. For tasks su…
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Go Farther Episode #16: You are not alone - Why we do this
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Go Farther Episode #16: You are not alone - Why we do this In this episode, we had a genuine human-to-human conversation. As entrepreneurs, we're often expected to wear a mask or a Superman cape, but what’s real is behind all that. I shared a day where I ended feeling exasperated and frustrated. If you're a parent, spouse, or partner and an entrepr…
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In this episode, Scott Sambucci emphasizes the critical role of having a coach, sharing examples of renowned coaches and their impact on top performers. He discusses his personal experiences with coaches and underscores the value of seeking coaching for both personal and professional growth. Scott also highlights the importance of being willing to …
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Go Farther Episode #14: 9 Travel Tips from London
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In this episode, Scott Sambucci discusses the importance of making the most of unexpected downtime, managing schedules effectively, and maintaining a healthy lifestyle while traveling to maximize productivity. He highlights the need for being prepared and efficient during travel to reduce frustrations and ensure optimal performance. Scott also emph…
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Go Farther Episode #13: What’s Your Box of Awesome?
1:05:18
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In this episode, Scott Sambucci sits down with Dan Waldschmidt, a best-selling author, motivational speaker, and business strategist, to explore the application of Dan's EDGY Framework to the life of an entrepreneur and startup CEO. Dan's journey from success to failure and back again, including a moment where he nearly took his own life, brings a …
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Go Farther Episode #12: Automate Decisions
42:35
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In this episode, Scott discusses the benefits of automating decisions to maintain discipline and productivity in both personal and professional settings. He emphasizes the importance of time blocking and accountability in overcoming distractions and ensuring consistency in routines. By sharing examples from his own life, such as scheduling specific…
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Go Farther Episode #11: Be Deliberately Emergent
40:56
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In this episode, Scott Sambucci explores the balance between deliberate and emergent strategies in personal and professional settings. Drawing from his ultra running experiences and work life, he shares practical applications of this balance, such as his decision-making process for participating in a 200-mile race and his strategic decision to work…
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Go Farther Episode #10: Find Your Routine
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In this episode, Scott emphasizes the crucial role of routines in achieving both goals and happiness. He shares personal examples and strategies to guide listeners on their journey to success. Scott highlights the importance of routine in ultra running and training, as well as establishing structured routines at work. He underscores the value of re…
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Go Farther Episode #9: Schedule Everything
40:39
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In this episode, Scott underscores the pivotal role of clarity, control, and confidence in attaining success, offering a structured approach to goal-setting. He emphasizes the importance of visualization, effective planning, and preparation, advocating for the mapping out of timeframes and conducting standups and meeting prep. Introducing the conce…
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Go Farther Episode #8: Plan, Prepare & Visualize
50:37
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In this episode, Scott underscores the crucial elements of clarity, control, and confidence in the pursuit of success, offering a structured approach to goal-setting. Emphasizing the significance of visualization and effective planning, he advocates for meticulous preparation through time mapping, standups, and meeting prep. Introducing the concept…
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In this episode, Scott delves into the transformative power of gratitude, emphasizing its profound impact on both personal and professional growth. He underscores the importance of recognizing abundance and opportunities, urging listeners to shift their mindset towards problem-solving and ownership. By reframing challenges as opportunities for grow…
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In this episode, Scott Sambucci delves deep into the transformative power of confidence, drawing from his rich tapestry of experiences, which include training for arduous 100-mile races and competing in Brazilian Jiu-Jitsu tournaments. Through captivating anecdotes and practical insights, Scott underscores the indispensable role of confidence in bo…
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Go Farther Episode #5: Resilience: Be Resilient
48:56
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In this episode, Scott emphasizes the universal importance of resilience, offering three essential steps: commitment, control, and challenge. He shares a personal story of resilience during a demanding training run, illustrating the power of perseverance in overcoming obstacles. Customer needs revolve around persisting with business efforts, includ…
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Go Farther Episode #4: Obstacles: No matter what happens, run your perfect race
46:57
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In Episode 4 of the Go Farther series, Scott delves into the intricacies of overcoming obstacles, drawing inspiration from the hero's journey archetype. He underscores the importance of maintaining flexibility and relentless progress in the face of challenges, urging listeners to view obstacles as integral parts of their own narratives. Throughout …
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Go Farther Episode #3: Focus on Now, now. Worry about Later, later.
30:31
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In this episode of the Go Farther podcast, Scott shares valuable insights into the art of staying focused on the present moment while effectively managing future concerns. He dives into practical planning strategies, emphasizing the importance of prioritization and time management for achieving productivity. Throughout the episode, Scott addresses …
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Go Farther Episode #2: Go – One Crazy Idea
27:20
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Join Scott as he recounts his transformative experience with the Uberman triathlon, sparking the inception of GoFarther. In this episode, he highlights the importance of tackling difficult challenges and forging personal frontiers. With fervor, Scott encourages listeners to pursue bold ideas, emphasizing the invaluable lessons learned through adven…
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The Go Farther Series #1: We’re back! Introducing the “Go Farther™” Series
35:28
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In this podcast episode Scott explores the dynamic interplay between personal growth, entrepreneurship, and breaking through limitations. After a period of introspection in 2023, Scott reemerged with a fresh perspective, attracting consulting clients and revamping the podcast format. Now, in 2024, join us for the "Go Farther" series, where we spotl…
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Ep. 161: The False Positives of Product-Market Fit & Other Early Stage Startup Lessons: A Conversation with Christopher "Toph" Day, CEO of Elevate Ventures
38:54
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Scott and Christopher engage in conversations covering various subjects, including founder-led sales and common fundraising errors. Additionally, they delve into the details of the Rally Innovation Summit, highlighting its emphasis on fostering collaboration across different sectors. Christopher stresses the significance of participating in events …
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Ep. 160: Referrals as a Process not an Event, plus ChatGPT Tips for Sales – A Conversation with Ryan Staley
49:42
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In this episode, Scott and Ryan discuss the importance of referrals in building an effective sales strategy, including the key components of a referral process and the importance of consistency. They also discuss using AI for sales, with Ryan sharing tips and tactics for implementation. Scott promotes his coaching program, Startup Selling, and enco…
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Ep.159: Why You Don’t Need a VP of Sales. Yet. A Conversation with Amy Volas.
55:29
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Amy is an enterprise sales fanatic and startup junkie with over 20 years and $100M+ worth of deals closed. She's experienced how startups too often short-circuit their potential (and their salespeople’s) by missing the mark on one very important thing: recruiting. This is where Amy and ATP come in! Amy is well known on LinkedIn and on the sales spe…
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Daily Dose: First Principles for Startup Founders – Relentless Forward Progress [Part 9]
33:24
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In this episode, Scott focuses on the principle: “Relentless Forward Progress.”
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Daily Dose: First Principles for Startup Founders – Extreme Ownership [Part 8]
18:42
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In this episode, Scott focuses on the principle: “Extreme Ownership.”
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Ep. 158: Inbound-Led Outbound with Eric Quanstrom, Chief Marketing Officer at CIENCE
51:31
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Meet Eric Quanstrom, the Chief Marketing Officer at CIENCE, where he leads all marketing efforts from creating brand awareness to cultivating passionate fans. With a wealth of experience in marketing, digital media, technology, and strategy, Eric brings a unique perspective to his role. Prior to joining CIENCE, Eric held various executive positions…
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Daily Dose: First Principles for Startup Founders – Hire slowly, fire quickly [Part 7]
34:11
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In this episode, Scott focuses on the principle: “Hire slowly, fire quickly.”
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Ep. 157: Product-Led Growth vs Sales-Led Growth: Your User's Success is your Success – A Conversation with Wes Bush
48:19
48:19
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Wes Bush is a challenger. He’s challenged himself by running marathons, skydiving, and building a remote business. He’s challenged an entire industry to find a better way to approach SaaS growth. Wes is allergic to the status quo. As founder and president of the ProductLed, Wes spends his days teaching SaaS businesses how to flip the traditional sa…
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Ep. 156: Selling to Personalities, NOT Personas with Collin Mitchell, Chief Evangelist at Humantic AI
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Collin Mitchell - 4x founder and the Chief Evangelist at Humantic AI Meet Collin Mitchell, a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Chief Evangelist at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals. Collin is also the host of Sal…
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Daily Dose: First Principles for Startup Founders – Narrow your niche [Part 6]
20:00
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This is Part 6 of our series – First Principles for Startup Founders In this episode, Scott shares why EVERY startup must find a niche within their TAM as a starting point for sales, growth, and achieving Product-Market Fit down the road. The reason this is such a critical part of your sales processes is because it is IMPOSSIBLE to sell to every cu…
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Daily Dose: First Principles for Startup Founders – Product-Problem fit before Product-Market Fit [Part 5]
18:00
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This is Part 5 of our series – First Principles for Startup Founders In this episode, Scott shares why startup founders MUST establish Product-Problem Fit BEFORE they establish a Product-Market Fit product. Most founders I talk with started their company because they saw a big problem in the market or a big gap with the existing solutions. The very…
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Daily Dose: First Principles for Startup Founders – Implementing = Learning [Part 4]
26:23
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This is Part 4 of our series – First Principles for Startup Founders In this episode, Scott talks about why ACTION is essential to learning when it comes to your startup’s sales and GTM process. Ideas are great, implementation is better. Because that’s the ONLY way you know if your idea is any good, collect metrics and know how to improve. To under…
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Ep. 155: Building Your Startup’s Minimal Viable Business Motion & Saying No to Disney – A Conversation with Bocar Dia, Managing Director at Forum Ventures
46:02
46:02
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Bocar is a thought leader within the GTM landscape, being a Sales Coach at the Harvard Business School, revenue.fyi, and scalingto100.com. He was an early employee at Hootsuite, starting as a sales rep, pre-revenue, leading multiple GTM teams throughout its growth to $150M+ ARR, 1500+ employees and ~$300M in funding. Since then, his roles have been…
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Ep. 154 You Don't Have a Closing Problem – A Conversation with Jeff Bajorek
56:15
56:15
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Jeff Bajorek works with B2B sales teams to maximize performance by reframing their approach, their selling skills, and their mindset around their purpose. He helps them rethink the way they sell by reminding them of what needs to be done, showing them how to do it, and then making them believe they can. When he’s not at work, you can find him on a …
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Daily Dose: First Principles for Startup Founders – No One Cares About Your Product [Part 3]
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This is Part 3 our series – First Principles for Startup Founders In this episode, Scott focuses on the principle: “No one cares about your product.” In this episode, Scott talks about a very basic principle that might be one of the most obvious once you hear it, but is often most difficult for many startups to implement. Your prospects only care a…
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Daily Dose: First Principles for Startup Founders – Sales is an Everyday Activity [Part 2]
20:19
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Daily Dose: First Principles for Startup Founders – Sales is an Everyday Activity [Part 2] This is Part 2 our series – First Principles for Startup Founders In this episode, Scott focuses on the principle: “Sales is an everyday activity.” Booking booth space at a few industry conferences… Outsourcing your lead gen work to an SDR firm to batch and b…
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Daily Dose: Introduction to First Principles for Startup Founders & Their Sales Work, Plus a Live Event Announcement [Part 1]
31:33
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When things get tough, go back to First Principles. That’s what these next few podcast episodes are all about. In this episode, Scott focuses on the principle: “Focus on Now now; worry about Later later.” I’m seeing a lot of trepidation in the market right now, especially for startup founders, and founders are nervous for lots of reasons. First, fo…
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Ep. 153: Avoiding the South Park Model for Enterprise Account Management – A Conversation with Monica Stewart
58:20
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Over the last 10 years, Monica has built sales teams for Panjiva (acquired by S&P Global), Trello (acquired by Atlassian), and RedIQ (acquired by Berkadia/Berkshire Hathaway). Then, in 2018, She decided to change everything. She wanted to help founders and sales teams reach their goals in the fastest way possible. She wanted to get out of the day-t…
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Ep. 152: Running the Enterprise Deal Ultramarathon
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Getting an enterprise deal across the finish line can feel like you've just crossed the 25 mile mark... and you've still got 25 more to go 😩 How do you sustain momentum in long deal cycles? What's required to get that deal to the finish line? Scott Sambucci shares lessons learned from being an ultramarathon athlete AND an enterprise seller. The two…
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Ep. 151: Why Outbound is a Moral Responsibility for Startups – A Conversation with Seamless.ai Founder, Brandon Bornancin
58:11
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In this episode of the Startup Selling Podcast, I interviewed Brandon Bornancin. Brandon Bornancin is the #1 best-selling author of 3 books, a serial salesperson (sold over $100M in sales), an eight-figure entrepreneur (2x), an inventor of Seamless.AI, and a motivational speaker who is obsessed with helping you maximize your success. Over the past …
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Ep. 150: Top 3 Problems, Dolphin-Swimming & Avoiding Managers as Sales Team Hires – Building Your Sales Process with Scribe Founder, Jennifer Smith
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In this episode of the Startup Selling Podcast, I interviewed Jenifer Smith. If Jennifer Smith is right, the way anyone shares how-to knowledge is about to change forever. A former VC and McKinsey consultant turned accidental CEO, she interviewed more than 1,200 business leaders on a quest to understand everything there is to know about processes, …
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Ep. 149: LinkedIn Prospecting: The Rule of 3 & Finding Lurkers – A Conversation with Alignd Founders Morgan Smith & Nicholas Thickett
43:10
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In this episode of the Startup Selling Podcast, I interviewed Morgan Smith & Nicholas Thickettl. Morgan Smith and Nicholas Thickett are Managing Partners at Alignd, a go-to-market and sales advisory firm, where they help B2B SaaS achieve pipeline momentum with better sales workflows and social prospecting. Morgan is a marketer by trade, originally …
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Ep. 148: Develop Your LinkedIn Real Estate & Hiring Sales Talent in the Caribbean – A Conversation with Jarrod Best-Mitchell
57:32
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In this episode of the Startup Selling Podcast, I interviewed Jarrod Best-Mitchell. Jarrod is recognized for three things. - His passion for Sales and sharing that knowledge with his community. - His expert understanding of the B2B platform LinkedIn - His undying love for the color yellow. Jarrod is recognized as of one the top content creators and…
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Ep. 147: Avoid the Red-Lining Spiral of Doom & Pulling Eggshells Out of Your Sales Enablement Brownies – A Conversation with Revenue Real's Amy Hrehovcik
57:29
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In this episode of the Startup Selling Podcast, I interviewed Amy Hrehovcik. Amy Hrehovcik is a revenue human for life and card-carrying member of #TeamHuman. After selling enterprise tech for a decade, Amy pivoted to Sales Enablement where she built out two sales enablement departments. These days, Amy helps sales leaders launch their first intern…
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Ep. 146: TikTok for B2B, Women in Sales & Hard Work vs Hustle: A Conversation with Leslie Venetz
58:02
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In this episode of the Startup Selling Podcast, I interviewed Leslie Venetz. After 15 years as a top-performing B2B sales professional and people leader, Leslie is an expert in building elite sales organizations. As the founder of Sales Team Builder, Leslie uses her expertise to partner with organizations that want to build inclusive, buyer-centric…
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Ep. 145: When NOT to Hire a Marketing Agency for Your Startup & What to Do Instead: A Conversation with SmartBug Media's CEO, Jen Spencer
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In this episode of the Startup Selling Podcast, I interviewed Jen Spencer. Jen Spencer is the CEO of SmartBug Media®, a leading Intelligent Inbound® marketing agency that assists both B2B and B2C e-commerce businesses in growing revenue by generating leads, scaling revenue operations, and building market awareness through digital content, design, a…
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Ep. 144: Sales Labor Market Supply, Demand & What's Ahead: A Conversation with Todd Caponi
50:44
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In this episode of the Startup Selling Podcast, I interviewed Todd Caponi. Todd Caponi is the author of the 3x best-book-award-winning, The Transparency Sale, a speaker & workshop leader as Founder & CEO of Sales Melon LLC, and the Managing Director of Chicago’s VentureSCALE. Todd is also a multi-time C-Level sales leader, a behavioral science nerd…
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