Dive into the intricate world of B2B marketing with 'Masters of Demand'. Every episode, we sit down with elite marketing leaders, unpacking their most successful strategies, challenges overcome, and insights on the evolving landscape. From demand generation campaigns to leadership narratives, join us as we explore the art and science of marketing in the high-stakes arena of B2B.
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Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your c ...
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Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster. Have questions like: How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do ...
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Uncover hidden gems and insights from the world's greatest marketers.
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Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing ...
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Dublin Chamber is proud and excited to introduce The Dublin Business Collective, kindly sponsored by SSE Airtricity. Every fortnight, our host, Máire Fay will sit down with entrepreneurial visionaries, industry icons, and game-changers from diverse backgrounds and industries. These trailblazers have built empires, shattered glass ceilings, and transformed their passion into thriving businesses. The Dublin Business Collective is your go-to resource for actionable advice, practical tips, and m ...
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Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!
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Become a Paid Subscriber Easy-to-understand lessons on useful business and marketing skills.
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Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, inves ...
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Join Kevin Hopp as he makes live cold calls, featuring the top minds in B2B outbound sales today. Every episode features real conversations with buyers all around the US and expert advice on how to become a cold calling legend. Tune in to learn the golden rules of cold calling and turn the phone into your ultimate revenue generator!
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This Podcast by MEDICI is hosted by Amit Goel (Founder of MEDICI). And focuses on the part of FinTech innovation that is invisible to the end-customers. The e-plumbing and financial rewiring that is rewriting how financial services are delivered and experienced. Fintech, banking and tech folks come here to learn about how financial firms (old and new) are leveraging the power of open banking and APIs.
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Hi my name is DJ Mike Speed, I'm 47 and live in West Yorkshire near Leeds. I've been dj'ing since about 1986. Started off in a youth club playing all kinds of stuff, but early acid house, hip house and classic british hip hop kept appearing in the mix, this is when I started to collect 12" vinyl with my twin brother, there was the odd bit of cheese added at times! In the late part of 1991 we both got shows on the local pirate radio station Wacky FM, I played 9 while midnight every Friday nig ...
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Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for ...
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 110824 | Sunday 2000-2300 | Show 045
1:54:15
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 110824 | Sunday 2000-2300 | Show 045EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - Tunes from the set the night before at Rejuvanation Oldskool Event!2ND HOUR: Roger K LIVE IN THE GUEST MIX!LDC Radio | 97.8FM IN LEEDS AND WEST YORKSHIRE (Leeds & Surr…
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A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show
46:17
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Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…
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#148 - How to avoid price wars - Hani Saif, EXtra
44:08
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Hani Saif, CIO of Extra, a major electronics retailer in Saudi Arabia, discusses the company's 20-year journey. He shares insights on Extra's innovative fixed pricing concept, strategic supplier relationships, online expansion, partnership with Noon, and customer retention strategies. Hani addresses talent management challenges and navigating the t…
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Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)
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If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 280724 | Sunday 2000-2300 | Show 044
1:46:30
1:46:30
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 280724 | Sunday 2000-2300 | Show 044EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - 90’s Hits, House & Rave Anthems In The Mix2ND HOUR: MIKE SPEED LIVE IN THE MIX - 90’s Hits, House & Rave Anthems In The MixLDC Radio | 97.8FM IN LEEDS AND WEST YORKSHI…
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Should You Build A Person Funnel Before an Account Funnel?
4:09
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Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…
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#147 - Bringing a B2C marketplace into B2B - Kailash Tulsi Gajra, Megastores
39:36
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Kailash Tulsi Gajara, founder of Megastore, shares the journey of creating a B2C marketplace for handmade products, focusing on artisans and their unique creations. The platform offers a wide range of categories, sustainable and eco-friendly products, and a social and video commerce feature. Kailash discusses the business model, customer base, and …
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ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?
49:43
49:43
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We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…
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#146 - The importance of differentiation and adaptability in a competitive market - Hermann Haraldsson, Boozt
45:53
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This podcast episode features Boozt CEO Herman Haraldsson, who shares insights into his experience running a successful e-commerce business in the Scandinavian region. The entrepreneur discusses transitioning to a multi-brand model, focusing on the Nordic market, AI, customer-centricity for operational efficiency, and differentiation in e-commerce.…
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Kealan lennon - Founder & CEO | Clever Cards
41:57
41:57
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In this episode, our final show of series 2, host Máire Fay sits down with Kealan Lennon, founder of CleverCards. Kealan shares his remarkable entrepreneurial journey, from early success in corporate finance to leading a multimillion-pound buyout. Inspired by seamless mobile payments in China, Lennon identified a gap in the market for digital payme…
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Jack Appleby's Approach to Narrative-Driven Social Media Content
21:09
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On today's episode, I spoke with Jack Appleby, who writes Future Social and has been in the social media and marketing space for over a decade. In this episode, you'll learn: How social has changed from 2014 to 2024 How brands should think about narrative and series content The only 2 social media best practices that actually exist And much more.…
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McKenna Sweazey's Insights on Web3, AI, and VR in Marketing
21:18
21:18
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On today's episode, I spoke with McKenna Sweazey, the Founder of MetaXModa, about marketplace marketing and AI. McKenna is an experienced global marketer and Web3 expert who has worked for brands like YSL, Google, and the Financial Times. You'll learn: The challenges and fun of marketing a marketplace How McKenna uses AI in her workflow Cutting edg…
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#145 - Burger King’s bet on EV’s - Carsten Lambrecht, Burger King
49:43
49:43
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In this episode of Commerce Talks podcast, we discuss Burger King operations and expansion plans in Denmark and Sweden with Carsten, the main director for Kingfood in these regions. We explore the advantages of owned versus franchised restaurants, workforce challenges, market strategies, menu innovations, and franchising processes. Delving into fin…
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Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast
36:55
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Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…
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Niamh Boyle - Founder & CEO | The Reputations Agency
36:41
36:41
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In this episode, Máire is talking all things reputation with Niamh Boyle, founder and CEO of The Reputations Agency. Niamh is a seasoned expert with over two decades of experience in reputation management. When it comes to setting the standard in strategic communications, and media relations, The Reputations Agency sits right at the forefront, shap…
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 300624 | Sunday 2000-2300 | Show 043
1:47:14
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 300624 | Sunday 2000-2300 | Show 043EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - Progessive House 19932ND HOUR: MIKE SPEED LIVE IN THE MIX - Wilco - Live In The Guest Mix LDC Radio | 97.8FM IN LEEDS AND WEST YORKSHIRE (Leeds & Surrounding Areas)LDC…
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Vishal Korlipara's Strategy for Running High-Performance Meta Ads
20:03
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Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy. He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus) You'll learn: How Maximus is thinking about Meta Ads How to use competitive insights in ads Hot takes on AI in marketi…
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How to Institute a 4-Day Workweek at a Startup, Featuring Matt Hornbuckle of Stantt
22:05
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How can a startup with a small, lean team institute a 4-day workweek? Especially one that has customer service at its core? Matt Hornbuckle, co-founder of Stantt, talks about how Stantt implemented a 4-day work week and what needed to change at his company to make it successful. Topics: How Stantt started the 4-day workweek as a trial Why getting t…
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Mark Huber's Method for Collecting Customer Evidence
21:41
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On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles. You'll learn: The pros and cons of being a marketing generalist Why some companies get stuck on strategy How to start collecting c…
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1
Your Hubspot or Marketo Needs a Centralized Lead Management Process
12:42
12:42
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Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…
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Niamh Donnelly - Co-Founder | Akara Robotics
33:34
33:34
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Transforming the future of healthcare, one robot at a time… In this episode Niamh Donnelly, Co-Founder and Chief Robotics Officer of Akara Robotics sits down with Máire Fay to discuss cutting-edge solutions in healthcare, the need for more women in STEM and the importance of taking a human-centred approach to AI. Máire and Niamh talk about moving i…
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 160624 | Sunday 2000-2300 | Show 042
1:54:00
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 160624 | Sunday 2000-2300 | Show 042EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - Re Run +1 of my Phantasy Set 2ND HOUR: MIKE SPEED LIVE IN THE MIX - Re Run +1 of my Phantasy Set LDC Radio | 97.8FM IN LEEDS AND WEST YORKSHIRE (Leeds & Surrounding Ar…
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Jason Vana's Step-by-Step Guide to Building Brands
31:19
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In this episode, I spoke with Jason Vana, the CEO and Founder of Shft Agency, for companies who need help with brand marketing. Jason is also very active on LinkedIn and a good example of consistently building an audience over time. In this episode you'll learn: What brand actually means The in-depth process of building a brand from scratch What a …
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A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris
49:43
49:43
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Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…
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How Grace Clemens Audits Digital Marketing for eCommerce Businesses
19:21
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Grace Clemens stops by to talk about her passion for boosting e-commerce brands' ROI through digital marketing audits, the importance of these audits for increasing returns and long-term growth, and the key areas she focuses on when auditing a client's digital marketing. Here’s what you’ll learn: Maximizing ROI through digital audits Essential area…
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#144 - Challenges of implementing click-and-collect, solved - Julie Samaha, Tamimi Markets
29:43
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Julie Samaha, Head of E-commerce at Tamimi Supermarkets, discusses the company's e-commerce strategy and the challenges they face in the Saudi Arabian market. Tamimi Supermarkets is a Saudi family business with 111 stores across the country. They have implemented a click and collect model to provide a convenient and sustainable shopping experience.…
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Sharon Keegan - Founder & CEO | Peachylean
41:45
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"Peachy Lean was set up at a time in my life when I needed support. At the time I couldn't find it, so, I designed it and made it happen." In this episode, Máire Fay sits down with Sharon Keegan, founder and CEO of Peachy Lean - a body-positive activewear brand for women. Sharon's journey is one of self-belief, entrepreneurial grit and a profound d…
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How to Build a Marketplace with Innovation at the Core featuring Trisha Bantigue of Queenly
27:30
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Everyone knows that markteplaces are hard to build. And apparel marketplaces are even harder. This episode features Trisha Bantigue, CEO of formalwear marketplace Queenly, who talks about how she built a fashion marketplace using tech innovation to create a better, stickier customer experience, in an apparel sector that has historically had low tru…
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 020624 | Sunday 2000-2300 | Show 041
2:41:48
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 020624 | Sunday 2100-2300 | Show 041EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - 90's House (Show Cover Hour) 2ND HOUR: MIKE SPEED LIVE IN THE MIX - Early 90's, House & Rave Anthems3RD HOUR: MIKE SPEED LIVE IN THE MIX - Early 90's, House & Rave Ant…
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How Alessandro Bogliari gets 10x results from influencer marketing
20:22
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On today’s episode, I spoke with Alessandro Bogliari about getting high ROI out of influencer marketing campaigns. Alessandro is the CEO of the Influencer Marketing Factory and an expert in social commerce. In this episode, you’ll learn: The current state of influencer marketing for brands How to make live stream shopping work What balance you shou…
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Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast
41:43
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Crissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.By CS2
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How Rebecca Bender uses AI to measure content impact
17:44
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On today’s episode, Rebecca Bender joins the podcast. She is a long-time marketing pro who has led content marketing and freelanced with MarketerHire! In this episode, we talked about: The core reason Rebecca went freelance How to use AI to measure content impact The future of AI in marketing And more.…
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Building the Customer Journey featuring Louisa Schneider of Rowan
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How do you craft a customer journey for brick and mortar retail? How do you get to know your customer deeply? How do you build a company with the customer at the center? This episode features Louisa Schneider, CEO and Founder of Rowan, who will talk about how Rowan built a focus on the customer, from the earliest days through their retail expansion…
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Tom Keogh - Founder & Managing Director | Keogh's Crisps
35:21
35:21
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Be good to the land and the land will be good to you. This family story begins as many a good Irish story does, with a spot of rain, a rumour of sunshine and a few acres of the greenest countryside you’ve ever seen. In this episode, host Máire Fay talked farming and building brands with Tom Keogh, Managing Director of Keogh’s Crisps - Tom is also a…
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How Jason Etter helps companies clarify their story
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On today’s episode, Jason Etter joins the podcast. He is a 20-year marketing pro who has led marketing teams, freelanced, and helped companies clarify their story and messaging. In this episode, we talked about: The power of storytelling for "boring" brands The elements that make up a great company story How Jason applies storytelling principles as…
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Deep Dive into Attribution | Attribution Time Podcast
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Crissy joins the Attribution Time podcast to share her perspective on all things attribution.By CS2
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How Katie Mitchell blends content and product marketing to grow
19:23
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Katie Mitchell, a 15-year marketing pro who has led marketing teams at companies like Sprig and Everfi. In this episode, we talked about: The evolution of marketing the past 15 year How content marketing should feed into product marketing always How to have a successful marketing career And more.By MarketerHire
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Denise Kenny Byrne - Co-Founder & CEO | The Head Plan
33:24
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In this episode, Máire Fay sits down with Denise Kenny Byrne, Co-Founder of The Head Plan. The Head Plan was founded in 2019 after Denise and her husband Ciaran experienced serious illness, prompting them to reassess their life priorities and dive into the world of wellness and community. The Head Plan's first product, the Head Plan Journal, has to…
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Mike Speed B2B CJ Huckerby | VVLHP | 050524 | White Rose Snooker Club | Ossett | Live Recording
57:20
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Mike Speed B2B CJ HuckerbyVVLHPHouse Party05.05.24White Rose Snooker ClubOssettLive RecordingBy Mike Speed
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How Morgan Ingram uses subject matter experts to grow B2B companies
19:33
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On today’s episode, I spoke with Morgan Ingram. Morgan is the Founder and CEO of AMP, a strategic B2B GTM Production company. He is also a 4x LinkedIn Top Sales Voice. In this episode, we talked all things personal branding, company branding, storytelling, and even modern sales.By MarketerHire
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Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
57:06
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Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…
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#143 - Revolutionizing Women’s Lingerie in Saudi Arabia - May Kanounji, Blooming Wear
45:12
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May Kanounji, CEO of Blooming Ware, discusses the Saudi fashion industry on Commerce Talks. She highlights feminizing lingerie, e-commerce, and omni-channel strategies, offering insights and advice for brands entering the Saudi market.
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Getting to a Successful Exit Featuring Ju Rhyu of Hero Cosmetics
30:15
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When you’re just starting up your company, it may feel too early to be thinking about a future potential exit. But how does that exit ultimately happen? This episode features Ju Rhyu, co-founder and CEO of Hero Cosmetics, who sold her company for $630 million dollars to a strategic acquiror. Ju will talk about the decisions she and her co-founders …
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#142 - Driving growth and innovation in an evolving market -Aurèlien Cuellar, Chalhoub Group
46:04
46:04
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In this conversation, Aurèlien Cuellar, Director of Omnichannel and Technology at Chalhoub Group, discusses the success and business model of Chalhoub Group, a leader in retail and distribution of luxury products in the Middle East. He shares his reasons for moving to the region and highlights the opportunities and challenges it presents. Aurèlien …
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How Brianna Doe drives millions of impressions with B2B influencer marketing
19:36
19:36
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On this episode, I spoke with Brianna Doe, Managing Partner @ Verbatim. Brianna was voted Top 30 RevOps leaders to follow, one of the 16 most powerful women in content marketing, and is a top 50 LinkedIn creator worldwide. We talked about modern influencer marketing, social media strategy, LinkedIn growth, and so much more.…
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#141 - Everything you need to know about India's booming economy - Indraneel Chitale, Chitale Bandhu
46:16
46:16
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Indraneel Chitale from Chitale Bandhu discusses the company's growth, unique flavors, India's economic progress post-liberalization, and adapting to digital trends for market expansion in a Commerce Talks podcast.
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Noel Anderson - Managing Director | The Bridge 1859, Lemon and Duke, The Blackrock, Little Lemon
35:16
35:16
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If you enjoy socialising in Dublin - in places with warm ambient lighting, surrounded by the hum of lively conversation and the smell of gorgeous food, there is a high chance you’ve been in one of this week’s guest’s well-regarded and thriving establishments. This week, host Máire Fay is joined by Noel Anderson, Managing Director of The Bridge 1859…
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 210424 | Sunday 2100-2300 | Show 040
1:48:29
1:48:29
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Mike Speed | LDC Radio 97.8FM | React Radio Oldskool Takeover | 210424 | Sunday 2100-2300 | Show 040EVERY 2 WEEK ON A SUNDAY | 21:00-23:00PM GMT1ST HOUR: MIKE SPEED LIVE IN THE MIX - Oldskool House Movers 2ND HOUR: RUSS RICHARDSON GUEST MIX LIVE - Oldskool House Movers LDC Radio | 97.8FM IN LEEDS AND WEST YORKSHIRE (Leeds & Surrounding Areas)LDC Ra…
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How Sam Omidi builds high-performance fractional marketing teams
19:24
19:24
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On today's episode, I interviewed fractional CMO and executive growth marketing consultant, Sam Omidi, who is an accomplished marketing pro with over 20 years of experience as a strategist, as a team leader and everything in between. And on today's episode, we spoke about managing freelancers, fractional CMO, what that's like, who should do it an…
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Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker
59:02
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Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…
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