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"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and ma ...
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We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations. We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of ...
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Episode 8 - The Strategic Marketer: From Tactics to Triumphs
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In this episode we are thrilled to welcome Frank Gambino, Senior Marketing Manager at Transflo. Join us as we dive deep into the world of marketing strategies and campaigns, focusing on database management and the significance of quality content. Key Takeaways: -Effective Database Management: Learn the importance of maintaining a clean and active d…
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Rob McNeil's Insights on Sustainable Solutions in Transportation
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34:21
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Ever wondered how a career in transportation can evolve into a leadership role focused on innovation and sustainability? Join us on "On the Move" as we sit down with Rob McNeil, Vice President of Sales and Solutions at TA Dedicated. From his formative years in Green Bay, Wisconsin, influenced by the Schneider family, to spearheading sales and suppl…
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Tailored Freight Solutions Meeting Industry Demands with Precision
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37:09
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🚛 Welcome to our latest episode! In this engaging discussion, we dive deep into freight marketing strategies and industry trends with a special focus on chemical manufacturing. Our experts explore the evolution of freight solutions, the importance of vertical-specific approaches, and the impact of technology and sustainability on the industry. 🌐 Ke…
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Building Trust and Morale: April Morone's Leadership Journey
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37:29
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April Morone's journey from managing a McDonald's to making waves in the logistics industry is nothing short of inspiring. Imagine unexpectedly entering the logistics world through a friend's family trucking business and finding a lifelong passion. With over 26 years of experience, April brings a wealth of knowledge and unique insights into the fas…
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Anthony Pagnotto Shares Insights on Ocean Freight and Industry Disruptions
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What happens when a law student's path takes an unexpected turn into the world of logistics and transportation? Find out as we sit down with Anthony Pagnotto, Vice President of Global Sales and Marketing at Mohawk Global. Anthony shares his journey from the University of Tennessee to becoming a key player in the logistics industry. We explore the c…
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Celebrating Professional Milestones and Inclusive Leadership with Roslyn Ellerbee
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Ever wondered how a small-town errand service can transform into a logistics powerhouse? Roslyn Ellerbee, the inspiring CEO and Founder of Express Errands and Courier, and Dream Team Digital Marketing, joins us to share her journey from North Carolina to the top of the logistics industry. This episode is packed with Roslyn's personal stories about …
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Mike Riccio's Insights on Goal Setting & Strategic Planning
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Ever wondered how continuous goal setting and strategic planning can revolutionize your business? In this episode of "On the Move," we sit down with Mike Riccio, CEO of More Than Miles Consulting, to uncover the secrets behind his successful career in the transportation and logistics industry. Mike reveals his experiences with Leonard's Express, a …
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Breaking Down Silos: Insights from CMO/CXO Michael Campese
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35:41
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Ever wondered how a career that starts at a small comb and brush company can lead to a top executive role in logistics? Hear from Michael Campese, the CMO and CXO at Estate Forwarding Worldwide, as he shares his extraordinary journey through the logistics industry. From humble beginnings to a series of pivotal roles at Estes Express Lines, Michael …
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Inside the Brand: Unpacking Culture and Identity
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In this episode, we explore the crucial connection between company brand and culture, and how aligning internal values with external goals can drive marketing and business success. Join Jennie Malafarina and Leigh Sauter as they share insights on prioritizing values, focusing on core competencies, and the role of leadership in maintaining a strong …
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Kameel Gaines on Integrating Profit and Purpose in Logistics & Marketing
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31:47
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Have you ever considered how integrating people, profit, and purpose could revolutionize your business strategy? Join us for a compelling conversation with Kameel Gaines, the founder and CEO of Rig on Wheels. Kameel distills key insights from her recent TMSA ELEVATE panel, shedding light on innovative ways marketing and sales can work in unison, in…
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Episode 5: Momentum Makers: Stories from TMSA
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In this compelling episode of the FR8 Marketing Gurus Podcast, Jennie Malafarina and our special guest, Jennifer Karpus Romain dive deep into the intricacies of branding and naming conventions tailored for industry-specific events organized by TMSA. Discover the secrets behind creating a cohesive brand that boosts event recognition and drives atten…
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Exploring TMSA's Century-Long Legacy & Evolution in Transportation Marketing with Candi Cybator
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34:42
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Join us as we celebrate the 100-year anniversary of TMSA with Candi Cybator, Director of Marketing at PITT OHIO, who leads the anniversary task force. Candi provides powerful insights into the history of TMSA, from its origins as a railroad advertising group to its current diverse membership, shedding light on how this evolution parallels the broad…
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Michelle LeBlanc on AI Tools and Marketing Mastery in Logistics
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32:49
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Unlock the secrets to working smarter, not harder, in the transportation and logistics industry with insights from Michelle LeBlanc, Founder and CEO of Drop & Hook. Michelle shares her key takeaways from the TMSA ELEVATE Conference, focusing on how AI can revolutionize how professionals manage increasing responsibilities with limited resources. You…
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Episode 4: Supply Chain Spotlight: Strategies & Stories
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57:17
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In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway. Key Insights: Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events. Digital Trends: Understanding customer language …
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Episode 3: Converge & Convert: Uniting Sales and Marketing
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In this episode, we dive deep into the critical role of communication in aligning marketing strategies with sales objectives with Jacquie Mazziotta . Discover how improved communication processes can bridge the gap between marketing and sales, leading to better performance and more successful outcomes. Key Highlights: Importance of Communication: L…
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Insights on Professional Growth and the TMSA ELEVATE Conference with Coleman Ruffin
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30:48
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Join us for a conversation with Coleman Ruffin, VP of Operations at Beta Consulting Group, as he shares his journey from an account executive to a branding and marketing expert. Coleman’s experience spans over a decade, demonstrating the benefits of varied career paths and continuous learning. Plus, get an inside look at the upcoming TMSA ELEVATE C…
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The Future of Recruitment Marketing: AI, Diversity, and Economic Insights with Lisa-Marie Manso-Davidson
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Join us as we sit down with Lisa-Marie Manso-Davidson, the dynamic COO of Swish Advertising, who unveils the cutting-edge trends shaping recruitment marketing today. From leveraging AI and programmatic platforms to overcoming the challenges of the freight market, Lisa-Marie breaks down how Swish Advertising is setting new standards. We'll also look…
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Episode 2: Pitch Perfect -Mastering Media Relations
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🎙️ Join us on a magical journey through the realms of imagination and reality! ✨ Our latest podcast episode features Jennie Malafarina and our esteemed guest from XRC Ventures, Amanda Bell. Watch as they swap tales with beloved fictional characters, starting with a whimsical visit to Hogwarts. 🏰 Dive deep into the art of storytelling and the transf…
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Kaitlyn Quin's Innovative Approach to Talent Acquisition in the Trucking Industry
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Discover the ways Kaitlyn Quin from NFI Industries is redefining how we attract talent in the ever-evolving trucking industry. As a pioneer in her role as Recruitment Marketing Manager, Kaitlyn takes us behind the scenes of merging the worlds of HR and marketing to create a cohesive brand message that resonates with potential recruits. She unveils …
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Chris Foshee's Marketing Mastery from Rodeo Dreams to Transportation Themes
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20:24
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The journey of a marketer is often a tale of evolution and adaptability, and Chris Foshee's path from nurturing a childhood dream of becoming a rodeo clown to establishing himself as a marketing maestro at Red Classic is no exception. In the latest podcast episode, Chris delves into the heart of marketing, revealing the importance of storytelling i…
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Market Mechanics: Fine Tuning Your Digital Strategy
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42:23
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🎙️ Dive into the fascinating world of podcasting, branding, and workflow with Blythe Brumleve and Jennie Malafarina in this captivating episode! 🌟 From tackling logistical challenges to discussing the importance of visual aesthetics, Blythe and Jennie share invaluable insights and personal anecdotes that resonate with both seasoned podcasters and a…
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Pioneering Leadership at TMSA and the Art of Work-Life Balance with Emily Vaughn Janson
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Join the celebration as we sit down with trailblazer Emily Vaughn Janson, TMSA's first woman board president, on our latest podcast episode. Emily's story is one of vision and tenacity, tracing her path from advertising sales to her influential role at Supply Chain Brain and now, and her pivotal involvement in TMSA's centennial milestone. We explor…
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Inside ELEVATE 2024: Crafting an Unforgettable Conference Experiences with Holly LaBoda
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30:10
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On this episode, we chat with Holly LaBoda, TMSA's Education Committee Co-Chair, where we peel back the curtain on the meticulous process of curating speaker lineups for TMSA events and what is in store for this year's conference. Holly generously shares her journey from TMSA volunteer to education co-chair, offering nuggets of wisdom on what makes…
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Beth Malik's Trailblazing Journey in Transportation & TMSA Leadership
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28:44
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Beth Malik isn't just making moves in the world of transportation and logistics; she's steering the ship with unparalleled dedication and insight. As we gather around the mic with this powerhouse, the Senior Director of Marketing at SMC3 and soon-to-be President of TMSA, we uncover her inspiring ascent through the industry. Beth regales us with tal…
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