During this Marketing Gets Real podcast episode, Cari and Dana sat down with Gemma Hood, Founder and CEO of the company culture consultancy Culturehood. The group discussed imposter syndrome and career growth, workplace happiness versus engagement, and maintaining appropriate work/life balance. Some key takeaways include: The importance of employee…

Nowadays, we are bombarded with vast information, making it crucial to effectively convey complex data in a visually appealing and easy-to-understand manner. This is where the role of data visualization comes in. Data visualization is a powerful tool that allows us to present complex data in a visual format. The main goal is to communicate insights…

Podcasting has become an incredibly practical and strategic approach to fostering meaningful relationships with target audiences and accounts. By featuring industry experts, thought leaders, and influential guests, you can engage prospective buyers throughout the sales funnel and establish a strong rapport — through insightful conversations, valuab…

Every decision can be the difference between profit and loss. That’s why the field of Revenue Operations (RevOps) stands as a critical pillar for sustainable growth in modern businesses. As companies strive to streamline their operations and maximize revenue, they encounter intricate challenges requiring sophisticated solutions. During this episode…

The marketing field constantly evolves, presenting new opportunities and challenges for professionals. So when we get a chance to provide valuable insights and strategies to help you navigate the dynamic marketing job market, we take it! During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with Brenn Scott, Founder of fo…

Alignment between sales and marketing continues to be a prevailing topic of discussion. Despite their shared goal of driving business growth, their distinct approaches often lead to divergent strategies and perspectives. During this episode of the Marketing Gets Real podcast, hosts Cari and Dana chat with industry pioneer Pam Didner about why this …

In this episode of the Marketing Gets Real podcast, we listen back to Cari and Dana's conversation with Sandra Freeman, VP of Strategic Marketing at Demandbase, a software company helping companies give better account-based experiences (ABX). With all of her experience, she has seen her share of marketing mess-ups! Even seasoned professionals can h…

If you're a marketing pro eager to stay ahead of the cool stuff that happens when AI and marketing collide, this is the place for you! We're here to spill all the juicy insights and practical tips for using AI tools in your marketing adventures. So, let's dive in and discover how AI can supercharge your marketing game without any worries or doubts …

As many generations coalesce in today's dynamic workplace, colliding perspectives, values, and work styles will either lead to tension or become a powerful catalyst for growth and innovation. But to ensure you’re fostering this innovation, business leaders must be authentic and supportive, and create a nurturing environment where teams can thrive. …

As we gather again to embark on our next thrilling podcast adventure, we can't help but reflect on the whirlwind journey we've been on over the past couple of years. It has been nothing short of chaotic and exhilarating, hasn't it? Now, as we dive into this new chapter, we find ourselves asking some important questions. How can we, as B2B marketers…

In a world where digital marketing is king, it's easy to forget the power of good old-fashioned event marketing. But this tried and true approach can still be highly effective in engaging potential customers and driving leads. All that said, event marketing is its own breed and can lead to unique mishaps and uh-oh moments. Stefanie Maragna is a pas…

Marketing leaders know that building a customer-centric organization is essential for success in the modern marketplace. And while there are many different approaches to achieving this goal, one critical element is cultivating a diversity, equality, and inclusion (DE&I) mindset within your team. With a great passion for being a driving force for in…

Businesses are forced to take a look at their marketing messaging when surprises of any severity occur. To ensure that they are not putting any customer relationships in danger, businesses have to pull back the reins on their marketing efforts in certain situations–from industry speedbumps to global pandemics! While this is understandable, it can a…

It's no secret that employees are the lifeblood of any company - they're the ones who keep things moving and make things happen. But while it's important to focus on employee satisfaction and engagement, it's also crucial to remember that companies have goals to meet as well. So how do you balance the two? Ari Fefferman works at Fitbit, recently ac…

Marketing leaders know that in order to be effective they need to be flexible. The marketplace is always evolving and with it, the needs of the customer. To keep up, marketing teams must be able to rapidly adapt their strategies and tactics. Mac McConnell is a veteran in the marketing world and business tech market. As the former VP of Marketing at…

Sales and marketing teams have a unique but symbiotic relationship. Sales need marketing to generate leads, while marketing needs sales to provide feedback on what’s working and what’s not. As one can expect, this can lead to massive mixups and mistakes that offer valuable lessons to learn. Darin Medeiros is the Head of Sales for the Americas at GO…

For some people, marketing is a second language. For others, it's a foreign language altogether. No matter where you fit on the spectrum, we all make mistakes from time to time. Sandra Freeman is the VP of Strategic Marketing at Demandbase, a software company specializing in helping companies give better account-based experiences (ABX). Sandra has …

As marketing leaders, we are always looking for ways to stay ahead of the curve and create amazing customer experiences (CX) that keep our customers coming back. That strategy tends to differ depending on the size of your organization. Ultimately, the scale of the initiative may change, but the end goal of offering amazing customer experiences stay…

It's no secret that managing partner expectations in the B2B world is a difficult task. The marketing team has to be strategic about how they communicate with their partners, and it can be hard to strike the perfect balance between being clear about what you are providing while also maintaining an air of mystery. Ricky Spiese, Partner Marketing Man…

To drive demand effectively, you need to be able to innovate even when your teams aren’t ready. That’s why you must leverage all the information your funnel can provide to make strategic decisions that move the needle. At some point, every company will reach an inflection point where they have two choices. They can either innovate and stay on top o…

Revenue marketing is a practice that has steadily grown in popularity. A recent study by the CMO Council showed how revenue marketing helped generate $7.5B of incremental sales for companies last year. There are many key aspects of this growing trend and it completely changes the game for marketers on both sides of the equation - buyers and sellers…

In today’s business world, how can we connect with potential customers on a deeper level, one that goes beyond simply trying to understand their needs and figuring out how your product can fill them? What if you could tap into their desires and motivations, and create a connection that's more human? It may sound like wishful thinking, but it's poss…

B2B marketers know how to make plans. Global, multi-channel campaign plans supporting millions in pipeline. Fast-moving career plans spanning the world’s leading companies. But behind it all are real people living and learning from the joys, the pains, and the surprises that make B2B marketing so exciting. And we want all the details. On the Market…