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Real wedding vendors share their tips and tricks for surviving and thriving in this one of a kind industry. Hosted by The Planner’s Vault’s Megan Gillikin, you'll hear guests share their secrets on marketing, the client experience, networking, community, sales, and more - and you might even hear some crazy wedding stories along the way!
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Welcome to GSD Diaries (formerly Business Unveiled), where we share stories of transformation, resilience, and the pursuit of purpose. Join us as we travel the world, sharing insights from other cultures, highlighting wellness, and what it means to navigate the ups and downs in life and business. We'll uncover the truths behind living a fulfilling and impactful life. In this podcast, we highlight impactful leaders who have navigated change, wellness resorts and companies that prioritize heal ...
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Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
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Step into She Creates Business, a Podcast for Wedding Pros, your go-to guide in the vibrant world of wedding entrepreneurship, created and hosted by Kinsey Roberts since 2016. She Creates Business is a pivotal tool in shaping and refining the art and science of thriving in the wedding industry. This podcast is a treasure trove of actionable insights, covering everything from marketing finesse to growth tactics, branding ideas, and the technical know-how of being a wedding pro. | You'll get b ...
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show series
 
Let me take a peek into your small business owner brain. You feel the pressure to be active and showing up regularly on several (all?) of the social media platforms. And you know there's a need to consistently put content out there in the form of blog post or on Instagram or maybe a newsletter. And then you need to think about word-of-mouth marketi…
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You asked the questions, and here are the answers! It's time for another AMA - a candid, no holds barred, ask me anything episode where I'm going to be tackling your burning questions that were submitted inside our free Facebook group or through the call for questions over on our Instagram page. Whether you're managing challenging vendor relationsh…
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Is your website doing anything to book weddings for you? If not, it should be - or you could be losing dozens of weddings each year that should have been an easy close. Here are 5 things you need to fix on your website to not only book more weddings, but book more of the couples you love who are excited to work with you. Roll up your sleeves and le…
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Let's face it, this is one of the busiest seasons of your career. It feels like you don't have time for anything other than your clients, but in this solo episode, I'm giving 9 tips for you to become a better wedding pro. Pick a couple to focus on now, then come back once it slows down to implement the rest! Here’s the link to our 25+ Helpful Email…
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As the CEO of Walk West, a Triangle Business Journal 40 Under 40 award winner, wife, and mom of 2, Abha Bowers was seemingly on top of the world. Until she discovered a new passion that would completely transform her career and way of life. --- (00:03:21) Abha fell in love (00:04:30) "If I wanted to make moves, I had to learn." (00:13:18) "What are…
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If you're navigating a challenge such as cancer, take a walk and be inspired by Andrew's incredible journey and how he found resilience and joy amidst the turmoil. In this compelling episode of GSD Diaries, Andrew opens up about receiving a shocking truth about his cancer diagnosis and treatment. When he only thought a quick trip to the hospital th…
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Grieving is unfortunately a universal part of the human experience. Whether it's hit us yet or not, grief will bring us to our knees. So while we can't avoid it, how can we honor our grief without letting it define us? Today, ESPN sideline reporter Lauren Sisler shares her story of losing her parents at 18. Initially, she ran as fast as she could f…
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How can we navigate burnout by recognizing survival brain, dismantling decades-old beliefs, and prioritizing self-awareness? It's not easy, but today we continue last week's conversation about burnout, and what it truly means to press the pause button. Recent burnout episodes: 272. Burnout: My Old Habits Die Screaming Story 274. Burnout Red Flags: …
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Recently, I’ve been sharing my personal journey with burnout in episodes 272, 274, and 275, and I've heard from so many of you who resonated with these stories. We don't talk enough about the hardships of trying to do it all and be it all as entrepreneurs. There's a lot to navigate, and there's a lack of conversations around what to do about it and…
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In this episode of GSD Diaries, Angela Proffitt sits down with Adam Loeffler to share their personal journeys of overcoming life's obstacles and pursuing their true purpose. They dive into the significance of leaning on the right people and building meaningful relationships for personal growth and resilience. Adam and Angela also discuss the critic…
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Join Angela Proffitt and Deborah Vahle as they delve into the heart of balancing life and career in the demanding hospitality industry. This episode is filled with powerful insights on finding gratitude, shifting mindsets, and prioritizing relationships. Angela and Deborah share their personal stories of overcoming struggles, emphasizing the import…
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Join Angela Proffitt as she introduces our exciting new podcast series focused on personal wellness, transformation, and resilience, especially within the hospitality industry. In this episode, Angela shares the journey behind the podcast's evolution from Business Unveiled to GSD Diaries, the impact of wellness on success, and the importance of pri…
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Back when I was starting my planning business in 2010, things were a lot different than today. Community over competition wasn’t a thing. Instagram wasn’t a thing yet. TikTok obviously wasn’t around. Podcasts weren’t around. And you know what else hadn’t taken off yet? The coaching boom. Back then, we didn’t have wedding pros telling us what they h…
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Today we're sharing some easy financial wins for you to be able to save more money, unlock some amazing perks, and gain greater control over your finances and your time. AMEX My Favorite Things Honeybook Weddings For Real Episode 259 - 5 Tips So Taxes Don't Keep You Up at Night, with CPA Tatiana Podel Weddings For Real Episode 241 - Double Your Rev…
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As entrepreneurs, we carry a heavy load. We're leading our teams, we're planning for more growth, we're handling setbacks, trying to build profitability, we're making sure we're serving our clients, we want to market to reach a wider audience. It's exhausting. And then, as women, I feel like the load is even greater. We strive to create opportuniti…
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On last week's episode, Megan took you on a behind the scenes journey to the beginning of this year when she was on a two day workation retreat with her friend and business coach, Rachel Sheerin. She brought a whirlwind of ideas, enough for a 30-day retreat, but along with the excitement and the ideas, she also brought lots of overwhelm, exhaustion…
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If you listened to episode 272, you heard about Megan's burnout and why she took a pause from recording new episodes of the podcast. But that's not quite the whole story. Back in January, Megan went on a weekend retreat with her coach, friend, and business partner Rachel Sheerin. It was there that Rachel realized this wouldn't be a normal workcatio…
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One of the quickest routes to burnout (see episode 272) is doing the same thing over and over, staying on that hamster wheel until you're running so fast, you’re exhausted, and realize you’re not even sure you like this hamster wheel anymore. Sometimes, we get so caught up in the routine that we forget to pause and reassess if it’s still working fo…
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Megan here. I'm back, and I'm inviting you into a personal reflection and behind-the-scenes look at what burnout can look like—not just as a business owner, but as a human - a human who needs to stop fighting and pushing through burnout but instead heal the root cause. I’ve talked about burnout before on the podcast: 194: Ask Me Anything (About Bur…
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Lisa Lyons has been in the wedding industry for 19 years, but she has been drawn to etiquette her entire life. And in 2020 she got the certification to help wedding pros take their etiquette to the next level. But in this modern era of traditions changing, what does wedding etiquette even mean? Lisa Lyons Events and Etiquette --- This episode is br…
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Motivational speaker and award-winning storyteller Kelly Swanson advises wedding professionals (and all business owners who want more sales), "Don't sell the service. Sell the story." But how do we do that when we're not sure what story to tell. Is it the story of me? Is it the brand story? Is it the couple's story? The thing is, if we can merge th…
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Lindsay Lucas is THE wedding venue consultant. She's a former wedding planner who now helps venue owners (and those aspiring to be) to create profitable and sustainable wedding venue businesses. Lindsay had the idea for a complete shift in her business, but it wasn’t easy convincing herself that this was the best way to go. Today, we talk about if …
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When you hear the word "belonging", what do you think of? Maybe you think of wedding pros, because we're welcoming, ambitious, kind-hearted, and badass business owners. Maybe it's finding your people to share your goals and dreams with - it's that positive feeling we get when we feel respected. As a business owner, I want my team, my clients, my ve…
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Fill out this survey and give us your feedback for a chance to win a $50 Amazon.com gift card and be part of shaping the future of Weddings For Real! https://www.megangillikin.com/podcast-survey -- One of the most frequent questions we get in The Planners Vault is, How can I get on the preferred vendor list at the best wedding venue in my market? O…
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When you're pitching your services to potential clients, are you using Luxury Language? Or are you using Discount Dialect? Today, Quinn Conyers tells us the difference, and how strategic word choice can make pitches irresistible. She also introduces the concept of a "verbal business card" that captivates potential clients - as long as you can artic…
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Do you have money mindset blocks that are preventing your business from growing and preventing you from leading your best life? Maybe you believe that you don't deserve to charge more yet. Or maybe you believe you shouldn't charge more because you love what you do. Or maybe you think there's a new competitor popping up every day who charges so litt…
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Rachel Sheerin, keynote speaker and Megan's first business coach, is guest-hosting this episode. She comes from a wedding background before shifting into corporate events and eventually speaking on the biggest stages. Today, Rachel brings on Carrie Davenport to discuss how wedding vendors can start adding corporate events to their portfolios and re…
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"Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.' Not only will you succeed in sales, you will succeed in life." - Mary Kay Ash Keep that quote in mind for this solo episode, as Megan Gillikin is giving her 5 tips for getting more referrals from your fellow wedding pros. --- Today's ep…
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On this episode (listen to part 1 here), we ask engaged couples the questions you can’t really ask when they reach out to you. But we can! Questions like: How are you finding your wedding vendors? Instagram? Website? TikTok? Do you need to see pricing on the website? Do you want a consultation call, or do you just want info sent by email? How do yo…
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In today’s episode of She Creates Business, a Podcast for Wedding Pros host Kinsey Roberts sits down with the dynamic Amelia Holder, a seasoned entrepreneur and the visionary behind Emerson Fields, a premier wedding venue in Missouri. Celebrating eight years of business success, Amelia shares eight invaluable lessons she's garnered along her journe…
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In this episode of She Creates Business, host Kinsey Roberts welcomes Chelsea Cholas, the owner and lead wedding planner behind Chelsea Cholas Wedding Planning, and the exclusive in-house planner at Kinsey's venue, Vista View Events. Chelsea over-delivers throughout the show today offering listeners a unique and personal perspective on building a t…
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In this empowering episode of She Creates Business, a Podcast for Wedding Pros, host Kinsey Roberts sits down with Paige Hulse, a seasoned attorney, entrepreneur and the brains behind Paige Hulse Law. Paige brings her wealth of knowledge from a decade immersed in the creative and legal fields, offering invaluable insights into the world of intellec…
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On this episode, we ask engaged couples the questions you can’t really ask when they reach out to you. But we can! Questions like: How are you finding your wedding vendors? Instagram? Website? TikTok? Do you need to see pricing on the website? Do you want a consultation call, or do you just want info sent by email? How do you determine budget? And …
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The Unraveling series, where amazing and inspiring entrepreneurs share the unraveling of old habits and mindset that holds us back, and the rebirth of new. Today we feature Inez Ribustello, whose unraveling started back on September 11, 2001, when she lost nearly all of her colleagues in the terrorist attacks. At 25 years old, Inez had hustled her …
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With finances, I still have blocks (listen to the intro) preventing me from fully feeling comfortable and empowered when it comes to things like tax planning, KPIs, and projections. I’ve learned through conversations with wedding pros and my own real life experiences that overwhelm can lead to avoidance, so my goal is to make conversations like thi…
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Today we're tackling engagement and booking season, and I'm going to share three strategies and mindset shifts that will help your business stand out, resonate more with your ideal clients, and help you book more easily this year - no matter what vendor category you're in. This episode is brought to you by The Planner's Vault, my online membership …
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At the end of last year, I sent out a survey to my email list asking them to share what they want more of and what they want less of in 2024. And at the end, I had a spot for them to share openly about anything they had on their mind, or share a question they want me to answer. There were so many great questions that I decided to kick off this year…
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Megan and Jason Gillikin talk about their wins for 2023, their misses, most memorable moments, and goals for 2024. Tune in and reflect along. Share your 2023 reflections on social media @weddingsforreal. Past Year-End Recaps: 2022 2021 2020 2019 2018 This episode is brought to you by The Planner's Vault, my online membership site for wedding planne…
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This week, we're taking a little adventure to explore the not-so-glamorous side of balancing entrepreneurship with personal life. I'm thrilled to share an episode with you where for the first time ever my husband Jason and I teamed up as guests on another entrepreneur podcast called Hustle + Gather. This is a behind-the-scenes look at being busy en…
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Truth time: When was the last time you raised your rates in your wedding business? Has it been years? Have you added in new services, equipment, techniques, etc. - but kept your rates the same? Wedding pro, you are worth so much more than what you're likely charging right now...but how do you know if it's the right time to raise your rates? Listen …
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Today we’re sharing an episode of the Own Your Business Podcast, which I was a guest on earlier this year. My friend Sam Jacobson and I talk about how wedding pros can book more couples at higher packages. This has nothing to do with "sales tactics". It’s all about empathy and understanding customer needs, creating an effective pricing proposal, an…
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The Unraveling series, where amazing and inspiring entrepreneurs share the unraveling of old habits and mindset that holds us back, and the rebirth of new. Today we feature Amber Melanie Smith, the Founder and Executive Director of Activate Good, a non-profit she has run for her entire adult life. As you can imagine, fighting the good fight can be …
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Did you know there are actually two kinds of wedding leads you're always working with? These are two very different groups of couples who are looking to book you at any given time...and if you know how to help them both, it could mean doubling or even tripling your revenue. In this episode, I'm sharing the difference between Buy Now and Buy Later c…
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It's Hot Takes Time. I'll be talking about some common business advice that I think is garbage, my best advice for hiring new team members, one hard lesson I had to learn this year in business, the goal strategy I swear by, and the biggest mistake I see business owners making right now. Previous Hot Takes Episodes: 224. Wedding Industry Hot Takes w…
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I’m getting lots of DMs and questions about building relationships and superfans and thought that sharing an episode I was a guest on from earlier this year would be a great listen for you this week! So if building more meaningful relationships that fuel your business growth is on your radar for 2024, this episode is for you! So today, you’ll be he…
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Hey friends! Today's episode is a short roundup of a few things I want to share with you, including my thoughts on my upcoming trip to Wedding MBA, my recent Planners Vault Workcation, tips for you on planning your own Workcation, and a quick hitting conversation with my friend Ashley Ebert of The Abundance Group on how to know if you've hired the …
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After 12 years as a wedding planner, I can say this with deep conviction. The number one way I built my business from unknown and scrappy to respected, referred and booked out year after year - was from referrals. These referrals were what allowed me to be able to hire team members, raise our rates and eventually sell my business last year so I cou…
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