The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up. Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
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We (Amanda and Travis Northcutt) have a combined 15+ years in the membership space. We're here to share what we've learned to help you grow your membership business. For more from Amanda, subscribe to her new podcast, Sales in the Subscription Economy wherever you listen and check out subscriptioncoach.com!
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Creator Interviews: Yasin Mammeri; Know thyself, I think is like a huge lesson for business and for life.
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Yasin Mamary, a successful content creator and entrepreneur, shares his journey from musician to homeless to building a thriving creator business. He emphasizes the importance of understanding oneself and finding an environment where strengths are maximized and weaknesses are minimized. Yasin discusses the challenges of monetization, including the …
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Creator Interviews: Sam Vander Wielen; Be interested in things to be interesting
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In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and high…
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Creator Interviews: Matt Briel; A book is one of the best lead magnets on the planet
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Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authorit…
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S1:EP26 Creator Interviews: Loni Brown; Society is failing mothers right now
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Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discov…
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S1:E25 Creator Interviews: Xayli Barclay; Your message is more important than your fear
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In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts requir…
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S1:EP24 Creator Interviews: Lenka Šilhánová
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Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, n…
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In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and th…
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Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also h…
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S1:E21 Creator Interviews: Daniel Elizalde
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Daniel Elizalde, a former Silicon Valley executive turned digital creator, shares his journey of transitioning from a successful corporate career to running his own business. He started by writing a blog and sharing his thoughts on technology and product management. This led to teaching at Stanford University and eventually creating online courses.…
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In this episode of the Level Up Creators podcast, host Joyanne Howell interviews Karen Delgado, a luxury travel creator and marketing consultant. Karen shares her journey from starting a fashion blog to transforming it into a successful travel blog and eventually selling it. She discusses the challenges she faced as a self-taught creator and the im…
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S1:E19 Women Are Standing in Their Own Way: Here’s What We Need To Do with Micah Larsen
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In this podcast episode, Amanda Northcutt and marketing educator Micah Larsen delve into the unique challenges female entrepreneurs face, offering actionable strategies to overcome limiting beliefs and harness the power of community for sustainable business success. 🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHS…
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S1:E18 AI 101: What Creators Need to Know with Brennan Woodruff
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Amanda Northcutt, founder and CEO of Level Up Creators, engages with Brennan Woodruff to explore the impact of AI on the creator economy. Brennan brings his expertise from GoCharlie.ai and a background in finance and technology to demystify AI and its potential for content creators. 🔑 Key Highlights: Brennan Woodruff's Journey: Discover Brennan's b…
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S1:E17 Mindfulness and Wellness for Female Entrepreneurs
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In this episode, Amanda Northcutt talks with Lucy Cullen, an award-winning environmentalist and entrepreneur, about building and scaling businesses while navigating chronic illness, fostering a success-oriented mindset, and developing impact-driven businesses. Key Topics Discussed: 1️⃣ Navigating Chronic Illness in Entrepreneurship: Lucy's journey …
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S1:E16 How to Harness AI and Email Marketing for Your Creator Business; Part Two
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In the second part of our discussion with Casey Hill from Active Campaign, we dive into advanced strategies for social media growth and practical applications of AI in marketing. Casey shares his expert techniques and insights that have significantly enhanced online engagement and follower growth. 🔑 Key Highlights: ✨ Innovative LinkedIn Strategies:…
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S1:E15 How to Harness AI and Email Marketing for Your Creator Business; Part One
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Welcome to the latest episode of the LevelUp Creators Podcast! Join host Amanda Northcutt, founder and CEO of Level Up Creators, as she welcomes Casey Hill, the Head of Growth at @ActiveCampaign, for an insightful discussion on the impact of AI and email marketing in the creator economy. In this episode, you'll discover: 📧 The Role of AI in Email M…
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S1:E14 Behind The Scenes Of Successful Memberships
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In this episode, Amanda and Jen Matichuk discuss various aspects of building successful memberships for creators. They cover topics such as understanding your audience, pricing strategies, merchandise integration, and the importance of engaging with your audience. Key Takeaways: Engaging with your audience is crucial for building a successful membe…
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S1:E13 Venture Capital in the Creator Economy
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In this episode, Amanda interviews Megan Lightcap, a venture capitalist specializing in the creator economy. They discuss the criteria Slow Ventures looks for in creators to invest in, the importance of building sustainable businesses, and the power of cash and A+ operators in a creator-first business. Key Points Slow Ventures looks for creators wh…
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S1:E12 How To Make High-Value Brand Deals
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In this episode, Amanda and Caroline discuss various aspects of brand deals and how creators can navigate them successfully. They share insights on pricing, maximizing revenue, protecting oneself from being taken advantage of, and creating scalable brand deals. They emphasize the importance of market research, leveraging knowledge, and bundling pri…
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S1:E11 How to Make Money as A Creator; Part 5: Memberships
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In Episode 11, we conclude our series on monetizing digital content, focusing on the world of recurring revenue products. Join Amanda Northcutt and Natalie Williams as they explore the ins and outs of creating stable, profitable digital businesses through innovative methods like paid newsletters, group coaching masterminds, and online memberships. …
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S1:E10 How To Make Money As A Creator; Part 4: Collabs, Merch & More
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In this episode, Amanda Northcutt, founder and CEO, and Natalie Williams, Head of Revenue Strategy, continue their insightful series on monetization strategies for digital creators. They explore the realms of collaborations, affiliate programs, and the potential of merchandise lines, offering valuable insights and practical advice for creators look…
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S1:E9 What Exactly Is Marketing Automation?
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In this episode, Amanda and Natalie discuss the power of marketing automation and how it can revolutionize your business. They share practical tips on designing your ideal customer journey, utilizing email automation, and maximizing the potential of tools like ConvertKit and ActiveCampaign. Whether you're a beginner or an experienced marketer, this…
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In this insightful podcast, join Aaron D. Francis as he shares valuable tips and tricks for creating high-quality content, from the initial recording process to the final editing stages. Learn how to optimize your setup, choose the right equipment, and streamline your editing workflow to produce professional-level podcasts, videos, and screencasts.…
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S1:E7 How to Create a Thriving Membership Community with Amy Sangster, CEO of MemberUp
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In this episode, Amanda and Amy discuss various topics related to the creator economy and building a successful business. They cover the importance of sharing your story, finding your niche, and overcoming fear. They also touch on the benefits of recurring revenue and the power of community. Here are some key points from the episode: The value of c…
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S1:E6 How to Make Money as a Creator; Part 3
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In this episode, we discussed various digital products and monetization strategies for creators. Here are the key points covered: Using purpose-built tools like Kindle Create, Atticus, and Canva for writing and formatting ebooks. The importance of understanding your audience and their needs when writing an ebook. Tips for marketing your ebook, incl…
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S1:E5 How To Make Money As A Creator; Part 2
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In this episode, we discussed the importance of creating digital products to monetize your creator-led business. We explored two types of digital products: workbooks/guides and templates. Here are the key points we covered: Workbooks/Guides Workbooks and guides are valuable assets that can help your audience achieve their goals and solve specific p…
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S1:E4 How To Make Money As A Creator; Part 1
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In this episode, the hosts discuss various strategies for creating lead magnets, workshops, webinars, and summits to attract and engage audiences. They emphasize the importance of providing value and solving problems for attendees. The hosts also provide insights into structuring and promoting these events effectively. Key Points Lead magnets: Give…
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S1:E3 How To Launch Your Own Merchandise Line with Mike Davis & Michael Belnap
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In this episode, Amanda interviews Mike Davis and Michael Belknap from Social Stance. They discuss various topics related to creators and influencers building their own brands. Here are some key points from the conversation: Emphasize the importance of specializing in a niche and becoming an expert in your field to increase engagement and brand rec…
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S1:E2 Top 5 Roadblocks Creators Face & How to Overcome Them
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In this episode, the hosts discuss various topics related to building a successful creator-led business. They cover the importance of follower size, subject matter expertise, and selling products to your audience. Here are the key points from the episode: Follower Size: Having a significant number of followers, such as 50,000, is a good rule of thu…
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S1:E1 Top 3 Ingredients for a Successful Creator Led Business
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In this episode, the hosts discuss various aspects of building a successful creator-led business. Here are the key points covered: Follower Size and Total Addressable Market: The significance of follower size and its relation to the total addressable market. The importance of understanding the niche and the percentage of audience reach. Demonstrabl…
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Moving toward a one to many model with Val Geisler
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Val Geisler was kind enough to share her secret sauce on how to validate a digital product idea before going all in. If you are thinking of creating a digital product or adding one to an existing business, this is for you! Val is an email conversion strategist & marketer, creator of a sold out copywriting incubator, and founder of fixmychurn.com. C…
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26: How to expand the reach of your consultancy with digital products with special guest Cindy Skalicky
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I've had a string of consulting projects this year that have helped existing, high touch service businesses – predominately well established coaches and consultancies – expand their reach and revenue by creating a digital product like a course, membership, or subscription. In short, this has looked like taking the methodology of the business owner,…
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25. Gut check: adding a digital product to your existing business
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Ask yourself the questions posed is this show if you are considering adding a digital service offering to your business. This is short and sweet episode, but don't let the brevity fool you, the content is exactly what you need to hear if you're thinking of making this kind of move!By Amanda & Travis Northcutt
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24. Deep Dive: Courses vs. memberships vs. subscriptions with Janelle Allen
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In episode 23, Travis and I broke down from a bird's eye view the differences between online courses, membership, and subscription products. Today we take a deep dive in to the decision making process of how to determine which one is right for your business. I have the distinct pleasure of chatting with Janelle Allen, founder of Zen Courses, about …
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23: Courses vs. memberships vs. subscriptions
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Listen up and learn what you need to know to make the right digital product choice for your business!By Amanda & Travis Northcutt
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It all begins with marketing, but doesn't stop there. Proper expectation setting is necessary through every step in your customers' journey. Be proactive and position yourself to truly delight your customers and build a highly profitable business based on reliable recurring revenue. Listen up and we'll show you how!…
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21: Membership tech stack, finances, and outsourcing
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This is the ninth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories. In episode 21 we continue our conversation on how to create effective systems and automations for the general management of …
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Episode 20: Systems for Running a Successful Membership: #8 General Management
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This is the eighth episode in a series on how to create systems and automations that will help you run your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 20 will teach you how to create effective systems and automations for the general management of your site. Syste…
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Episode 19: Systems for Running a Successful Membership: #7 Customer Service & Success
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This is the seventh episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 19 will teach you how to create effective systems for customer service & success. System 1: Lead generation System 2: l…
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Episode 18: Systems for Running a Successful Membership: #6 Community Management
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This is the sixth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 18 will teach you how to create effective systems for managing your online membership community.…
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Episode 17: Systems for Running a Successful Membership: #5 Content Creation
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This is the fifth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 17 will teach you how create systems for content planning and creation without going crazy. Creating a large volume of co…
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Episode 16: Systems for Running a Successful Membership: #4 Engagement Tracking
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This is the fourth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories, and in episode 16 we emphasize the importance of automating your engagement tracking and how to take action based on engagement int…
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Episode 15: Systems for running a successful membership – #3 Onboarding
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This is the third episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 15 will teach you how to automate your onboarding process.By Amanda & Travis Northcutt
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Episode 14: Systems for Running a Successful Membership: #2 Lead Nurturing
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System 2: lead nurturing This is the second episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 14 will teach you how to streamline your lead nurturing. Resources mentioned in the show: https…
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Episode 13, Systems for Running a Successful Membership: #1 Lead Generation
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System 1: Lead generation First off, go back and listen to episodes 9-12 to learn about our top 21 marketing channels for membership site. In this episode we teach you how to: Create a customer avatar or ICP (ideal customer profile) Master the voice of your customer and use that language for marketing materials Determine what aspects of your member…
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Episode 12: 2019 Marketing Channels for Membership Sites (4 of 4)
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With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the final podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 6 final channels: Affiliate Programs In…
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Episode 11: 2019 Marketing Channels for Membership Sites (3 of 4)
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With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the third podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 5 channels: Your own podcast Being a gu…
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Episode 10: 2019 Marketing Channels for Membership Sites (2 of 4)
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With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the second podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down 5 more channels: Industry conferences and tr…
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Episode 9: 2019 Marketing Channels for Membership Sites
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With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019. This is the first podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down our first 5 channels: Organic Search Traffic …
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Episode 8: They joined your email list... now what?
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Once someone takes your lead magnet and joins your email list, what next? You need an automated follow up sequence! 5 – 7 emails in the sequence Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of? These are the topics for each of your emails in the sequence Focus on how these features help your members …
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Episode 7: Social media for membership sites with Andréa Jones
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Andréa and Travis discuss: Getting started with social media for membership sites A framework for how to manage your social media content Converting social media effort into people actually joining your community And more! Get Andréa's free 7-day video training series featuring simple steps to achieve visibility, growth, and engagement on social me…
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