Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
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While Becky Hill has an irrefutable aptitude for writing chart smashing pop music, her roots are firmly ensconced in electronic music - from listening to Trance and Drum ‘n’ Bass as a child, through becoming a ‘professional’ clubber in her teens to collaborating with some of today’s most renowned DJs and producers (such as Wilkinson, Tiesto and MK) in her twenties. Art of Rave provides the perfect platform for Becky to delve deep into the dance music scene she is so passionate about.During t ...
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Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchori ...
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How Documentation EXPLODES Productivity and Improve Training w/ Connor Jeffers of Aptitude 8
18:35
18:35
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In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Connor Jeffers, founder and CEO of Aptitude 8 and Happily, about improving processes and operations in small businesses. They discuss starting processes from scratch, documenting procedures, building accountability, and overcoming common scaling challenges. ==============…
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How to Get INCREDIBLE Customer Feedback That Will Grow Your Small Business!
9:42
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In this episode, host Jay Schwedelson focuses on the importance of soliciting customer feedback for YOUR small business. Jay gives you an effective tactic for business owners to directly ask customers and prospects for input on things like: - New products/services - Industry trends - Overall satisfaction levels =====================================…
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How to FLOOD Your Business With AMAZING Reviews?!? w/ Stephanie Love of Thryv
11:48
11:48
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In this episode, host Jay Schwedelson interviews Stephanie Love from Thryv again to discuss the importance of customer reviews for small businesses, how to proactively get good reviews, the value of testimonials, and how to deal with negative reviews. ================================================================= Best Moments: (02:05) The realit…
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YOUR Small Business on TV?!? How to Get On Air and Find New CUSTOMERS w/ Stephanie Love of Thryv
17:04
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17:04
In this episode, host Jay Schwedelson interviews Stephanie Love, who leads the content strategy team at Thryv. They discuss valuable tips for how small business owners can get their business featured on local news programs to gain credibility and exposure. ================================================================= Best Moments: (03:56) Getti…
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WINNER! Awards Are Easy to Win and Have HUGE IMPACT on SMALL BUSINESSES!
9:56
9:56
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In this episode, host Jay Schwedelson discusses why awards can create HUGE value for small businesses like yours. He shares stats on how awards increase customer trust and willingness to pay more, as well as make a business stand out from competitors. Jay then offers tips on where you can find local awards to apply for AND win (local chambers of co…
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Your SUBJECT LINE Can Change Your Business! EASY Tips to Massive Increase in Email Marketing Performance!
9:44
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In this episode of Small Business Quick Wins, host Jay Schwedelson provides tips on how to write effective email subject lines that WIN you business! He shares specific techniques based on data from over 15 MILLION subject lines analyzed, explaining that strong subject lines dramatically increase open rates. You'll learn simple but impactful tactic…
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In this episode of Small Business Quick Wins, host Jay Schwedelson talks about how small businesses can leverage AI tools to save time and resources. You'll hear about some great free AI tools like ChatGPT, Gemini, and Perplexity that YOU can use to easily generate content, ideas, and insights as a small business owner! ============================…
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AI-Powered Sales: Nate Roybal's Approach to Innovation at Syncari
42:26
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Nate Roybal, an experienced leader in B2B sales and partnerships, sits down with Connor Jeffers to talk about steering the GTM strategy at Syncari. Learn how Nate leverages prompt engineering and AI to improve sales processes and promote innovation within Syncari's operations. Understanding his approach to integrating AI in everyday business, incre…
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Speak to the WALLET! Money Talks and Drives RESPONSE! I Growth WINS
8:36
8:36
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In this episode of Small Business Quick Wins, host Jay Schwedelson shares an incredibly effective sales and marketing technique - speaking directly to your potential customers' wallets. He provides examples of compelling messaging that clearly conveys the financial savings and benefits customers will gain. Listeners can expect to learn specific tec…
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In this episode, host Jay Schwedelson talks about the importance of failing fast as a small business owner. Jay also shares statistics about how many startups pivot their initial business model and how failing fast can save development costs in the end. ================================================================= Best Moments: (00:36) Failing …
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Chief EVERYTHING Officer Is NOT The Way w/ Kenny Lange
18:21
18:21
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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Kenny Lang, a business coach who helps small business owners turn their purpose into performance. You'll learn NEW strategies for business owners to delegate tasks and responsibilities in order to focus on higher level vision and GROWTH! STEAL Kenny's BEST ideas for layin…
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Sales Success with AI: Regie.ai's Nina Butler
37:20
37:20
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37:20
Join Aptitude 8's Connor Jeffers as he talks AI in the sales industry with Nina Butler, head of marketing at Regie.ai. Learn how generative AI platforms like Regie.ai are changing enterprise sales by personalizing content and improving engagement strategies. From hospitality to high-tech, the growth of sales templates to AI-driven prompts, and how …
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101 of SMS and TEXT Messaging for Small Business Owners! w/ Kenneth Burke
14:10
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In this episode of Small Business Quick WINS, host Jay Schwedelson interviews Kenneth Burke, Vice President of Marketing at Text Request, about how small businesses can get quick wins that help build their business. In this episode, you'll learn how to leverage SMS and text-based marketing to better connect with customers. You'll hear about the ben…
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SEGMENTATION = 760% increase in REVENUE for Small Businesses!
8:44
8:44
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In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of customer segmentation and how to use it as a game changer for your small business. He outlines three key customer segments that your business should focus on ASAP — new customers, lapsed customers, and your biggest spenders. Best Moments: (02:16) New Custome…
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Your Business is LEAKING Opportunity! l Growth WINS
8:25
8:25
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8:25
In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover any leaks in your sales and marketing funnel. Jay shares a startling statistic that 50% of small businesses fail by their 5th year. The #1 reason cited? A lack of demand. Or is the real issue a lack of follow…
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Uncover Untapped Opportunities: Secret Shop Your Business I Growth WINS
8:24
8:24
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In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover leaks in your sales funnel. He shares alarming statistics about small business failure rates and how lack of follow-up is the main reason businesses fail, not lack of demand. Key Discussion Points: - Secret s…
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Nick Zeckets: Maximize Your Existing Content to Target Your Audience with AI
43:27
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Nick Zeckets, CEO of Air Traffic Control, shares how his platform is turning your existing content into a powerful tool to target your audience more effectively with AI. Learn how Air Traffic Control partnered AI technology is changing the way we look at sales, marketing, and customer engagement, by offering a fresh perspective on personalized cust…
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Leveraging Curiosity in Social Media and Email Marketing I Growth WINS
8:00
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In this episode of Small Business Quick Wins, host Jay Schwedelson shares an easy and free tactic small business owners can use to increase engagement on their social media posts and email marketing campaigns. The tactic is to incorporate curiosity by framing things as questions instead of statements. Main Discussion Points: - Humans love questions…
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Building a Successful Press Release Company from Scratch with Mickie Kennedy
17:21
17:21
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In this episode of Small Business Quick Wins, host Jay talks with Mickey Kennedy, founder of press release distribution company Ereleases. They discuss strategies for testing new ideas in your business, best practices for press releases, and advice Mickey has received over his 25+ year career. Key Discussion Points: - The origin story of Ereleases …
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OVERCOME Self-Doubt and Negativity with Ramon Ray
15:53
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In this episode of Small Business Quick Wins, host Jay interviews entrepreneur and author Ramon Ray about mindset, personal branding, and advice for small business owners. Ramon shares tips on managing the voices in your head that may be holding your business back, letting go of perfectionism, firing bad customers, building your personal brand, and…
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Kobi Stok: Hyper Automation is the Future of Business with AI
36:55
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Dive into the world of hyper automation with Kobi Stok, founder of Forwrd.ai, as he discusses the transformative power of AI in optimizing business processes across the GTM spectrum. Discover how Forwrd.ai is making AI accessible for RevOps teams, enabling smarter, faster decision-making and driving unprecedented efficiency. In this engaging talk, …
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[20% BETTER Conversions] EASY Personalization Ideas l Growth WINS
9:46
9:46
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In this episode of Small Business QUICK WINS, host Jay Schwedelson discusses how small businesses can use personalization to improve their marketing and promotions. He explains different easy personalization tactics beyond just using someone's first name, such as leveraging geography, targeting specific homeowner types, and calling out upcoming sea…
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EASY Accounting TIPS for Your Small Biz! with CEO of Kickstart Accounting: Danielle Hayden l Expert Quick Tips
15:28
15:28
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In this episode of Small Business Quick Wins, Jay interviews Danielle Hayden, CEO of Kickstart Accounting, about common pitfalls and best practices for small business accounting and bookkeeping. Danielle shares tips for properly separating personal and business finances, hiring qualified bookkeepers, and understanding financial reports. Main Discus…
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GROW Your Database at ZERO COST! l Growth WINS
7:50
7:50
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In this episode of the Small Business Quick Wins podcast presented by Thryv, host Jay talks about the importance of capturing website visitors' contact information through pop-up forms. He shares statistics showing that even with minimal inconvenience, these pop-ups can help convert a significant percentage of first-time and repeat visitors into ne…
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Evan Dunn: Navigating Business Operations with AI at the Helm
49:12
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GTM with AI Podcast Host Connor Jeffers speaks with Evan Dunn, Head of Marketing for ServiceBell.com about his experiences with AI and its role in marketing strategy and operations. Join us for insights into the opportunities and challenges in incorporating AI into different areas of business and marketing, whether it's social listening, content an…
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STOP Trying To Sell a Business Without VALUE w/ David Barnett I Expert Deep Dive
19:14
19:14
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In this episode of Small Business Quick Wins, host Jay interviews David Barnett, an expert on buying and selling small businesses. They discuss how to determine the value of a business, what makes a business attractive to potential buyers, common mistakes sellers make, and tips for successfully exiting a business. Key Discussion Points: - What buye…
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Your FIRST Email is the MOST Important l Growth WINS
8:21
8:21
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In this episode of Small Business Quick Wins, host Jay shares an important email marketing tip - making sure your first email communication with a new prospect or customer gets opened. He explains why that first email open rate is so critical for future deliverability and customer lifetime value. Key Discussion Points: - The first email you send to…
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COST-EFFECTIVE Customer Service w/ Hank Ebeling I Expert Deep Dive
15:46
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In this episode of small business Quick Wins, host Jay Schwedelson interviews Hank Ebeling, founder of the fitness and training company H4 Train Me. They discuss key customer service tips, strategies, and philosophies for small business owners, with Hank drawing on his decade plus of experience running his own fitness studios. Listeners can expect …
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Pascal Weinberger: An Over-The-Shoulder AI Companion
40:11
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Join GTM with AI Podcast host Connor Jeffers as he dives into AI with Pascal Weinberger, the CEO and Founder of bardeen.ai. Discussing the journey and challenges faced in founding an AI company, they explore the evolution of AI in automating repetitive work and empowering users to be more productive. Pascal shares his vision about the future of wor…
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Pick The RIGHT Franchise For YOU w/ Giuseppe Grammatico I Expert Deep Dive
19:20
19:20
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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews franchise expert Giuseppe Grammatico about choosing, buying, and operating a franchise business. They discuss common myths and misconceptions around franchising, key factors to consider when selecting a franchise, best practices for validating the opportunity, and tips to…
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[IMMEDIATE IMPACT] 3 Psychology Tips GUARANTEED to Drive SALES w/ Nancy Harhut l Expert Deep Dive
17:15
17:15
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In this episode of Small Business Quick Wins, Jay interviews Nancy Harhut, Chief Creative Officer at HBT Marketing and author of "Using Behavioral Science and Marketing". They discuss practical marketing tips and techniques based on behavioral science that small business owners can use to increase engagement and response rates to their marketing. K…
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WIN A Government Contract w/ Dr. Kizzy Parks l Expert Deep Dive
20:27
20:27
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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Dr. Kizzy Parks, founder of Govcon Winners, about the $800 billion government contracting industry. Listeners will learn the basics of getting started with government contracting, how any business can participate, and the huge opportunities that exist. Main Discussion Poi…
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Dylan Sellberg: Redefining the CRM Landscape with ChatSpot
33:34
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GTM with AI Podcast host Connor Jeffers delves into HubSpot's AI landscape with Dylan Sellberg, Director of Product AI Innovation at HubSpot to uncover the power of AI with a focus on 'ChatSpot,' a revolutionary conversational AI assistant reshaping CRM efficiency. Gain insights into AI's impact on service providers and how businesses can streamlin…
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People DON’T Quit Jobs w/ Scott Jeffrey Miller l Expert Deep Dive
15:40
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In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Scott Jeffrey Miller, a 7-time bestselling author and leadership expert. They discuss practical strategies for small business owners to build strong company cultures, lead their teams effectively, and focus on the right customers. Main Discussion Points: - Build a strong …
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You ONLY Need ONE Testimonial l Growth WINS
10:42
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In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of using social proofing to improve business performance. He shares tips on how adding customer testimonials and reviews in emails, websites, and other marketing materials can increase open rates, conversions, and purchase probability. Main Discussion Points: -…
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“Day in the Life” Content = $$$$$ l Growth WINS
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In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the power of "day in the life" content for small businesses. He explains what this type of content is and why it resonates so much with audiences, leading to high engagement. Listeners can expect to learn easy and effective content creation strategies to grow their busines…
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Chris Federspiel: Navigating AI Integration Across Business Operations
47:39
47:39
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GTM with AI Podcast Host and CEO of Aptitude 8, Connor Jeffers explores the evolving landscape of AI in business with Blackthorn.io's CEO, Chris Federspiel. Uncover AI's expanding capabilities, its impact on traditional roles, and the entrepreneurial journey behind Blackthorn.io. Gain exclusive insights into using AI for native apps, the game-chang…
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Aditya Kothadiya: Building an AI-Centric Solution Before It Was Cool
46:04
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In this episode of GTM with AI, host Aptitude 8's CEO, Connor Jeffers speaks with Aditya Kothadiya, Founder and CEO of AVOMA, an AI-based company that enhances workflow efficiency by automating note-taking, CRM data entry, and scheduling. Aditya shares his entrepreneurial journey, the importance of customer-first thinking, and how AVOMA became an i…
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Yamini Rangan: How HubSpot Built an AI-Powered CRM
37:11
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Welcome to Aptitude 8's GTM with AI Podcast! In our first episode, host Connor Jeffers catches up with Yamini Rangan, CEO of HubSpot about adopting AI strategies and its impacts on sales, marketing, and customer services! Listen in as they chat through: Yamini’s introduction to AI The vision for how HubSpot and AI work together HubSpot’s AI-Powered…
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The Art Of Rave - The Best Of Series 1
1:26:09
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In this episode, we take a look back at the best moments of the first series of The Art Of Rave. Hosted on Acast. See acast.com/privacy for more information.
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Episode 8 - Felix Buxton (Basement Jaxx)
1:08:27
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In episode eight of The Art of Rave Becky and Basement Jaxx’s Felix Buxton cover a wide range of topics, including: Rugby tackling Prince Harry on stage live at Hyde Park; performing his first ever DJ set alongside a teenage Thom Yorke; taking Ecstasy for the first time and dancing in Sainsbury’s carpark; being part of the “mongoloids” with Daft Pu…
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In episode seven of The Art of Rave Becky and Groove Armada cover a wide range of topics, including: the surprising roots of the name Groove Armada; how they composed ‘At The River’ using a 50p compilation CD they picked up while buying beer; writing ‘I See You Baby’ in a basement in Ibiza; the origins of Lovebox festival; the impact that smart pho…
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In episode six of The Art of Rave Becky and Fabio & Grooverider cover a wide range of topics, including: the racism that persists in nightclub scenes around the UK; what it was like growing up among soundsystem culture in south London; why dance music (and their careers) owes its existence to pirate radio; their thirteen year residency on Radio One…
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In episode five of The Art of Rave Becky and Sister Bliss cover a wide range of topics, including: Faithless’ upcoming album release; raving and illegal raves both now and back in the day; working, creating and parenting during lockdown; the essentiality of performing live; on being a woman in the music industry and on the dance music scene; how Bl…
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In episode four of The Art of Rave Becky and Pete Tong cover a wide range of topics, including: concerns about where electronic music is heading now amid the industry’s current ‘factory farm’ approach to songwriting; Robbie Williams, Goldie and John Niven’s Kill Your Friends; how the criteria for being a successful DJ has evolved over four decades;…
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In episode three of The Art of Rave Becky and Roni Size cover a wide range of topics including: how the ‘Size’ in Roni Size came from “a dating game vibe”; the 90s Bristol music scene, the evolution of Reprazent and their groundbreaking ‘live’ sound, winning a Mercury Music Prize, why Roni’s first record was released under someone’s else name, how …
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In episode two of The Art of Rave Becky and Andy C cover a wide range of topics including: Andy’s first rave experience (curtsey of his sister), the effect of technology on the “classic” and “happy accidents” in the studio, how a passion for sci-fi (and a disinterest in studying at school) shaped Andy’s early days of making music, setting up RAM re…
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Episode one of Art of Rave will begin with Becky talking with DJ Zinc about a wide range of topics including: Pirate Radio, how technology has transformed the rave scene, the evolution of Drum ‘n’ Bass and Jungle, being ‘a human Shazam’, the definition of a ‘golden era’, genre bending and hopping within the scene and how Zinc’s ‘Creeper’ (ft. Dynam…
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While Becky Hill has an irrefutable aptitude for writing chart smashing pop music, her roots are firmly ensconced in electronic music - from listening to Trance and Drum ‘n’ Bass as a child, through becoming a ‘professional’ clubber in her teens to collaborating with some of today’s most renowned DJs and producers (such as Wilkinson, Tiesto and MK)…
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