Your Guide to Effective Marketing and Selling. Mark sets out to provide you with relevant, timely content on issues and opportunities related to Marketing and Sales performance.
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Season 4: Join Mark Fidelman on "AI Marketing," where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape. From deep dives into specific AI technologies to discussions with industry pioneers, our podcast keeps you at the forefront of AI-driven marketing innovation. Whether you're a marketing professional eager to enhance your campaigns or a tech enthusiast curious about AI's impa ...
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Are workers really losing a measurable amount of brain power—the kind leaders rely on to innovate? Are CEOs really turning to a secretive world of underground negotiators to pay off millions of dollars to hackers? And what's the real reason people won't return to work? In this new podcast, we'll be hitting top-of-mind subjects for corporate leaders. Hosted by Korn Ferry CMO Jill Wiltfong, listeners and viewers will be treated to recreated scenes, special audio clips and intriguing interviews ...
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The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top busin ...
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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some ...
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The NextGen Cast is a podcast from Next Generation GP, a free national leadership programme for GPs at the start of their careers. In this podcast, we go backstage with some of our favourite speakers..and get to know the real people behind the titles. You'll hear candid interviews with some amazing leaders from the NHS and beyond, as they share their stories of leading through challenges, the lessons they've learnt, and their top pieces of advice as you embark on your own leadership journey. ...
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Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potent ...
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Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the Digital Era. Join us every other Tuesday to get your competitive advantage. View all Gartner ThinkCast episodes at https://www.gartner.com/en/podcasts/thinkcast
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Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, former VP of Marketing at Lattice and now Founder and CEO of Dock, as he has candid conversations with successful revenue leaders about their business growth stories. We’ll talk to sales, marketing, and customer success leaders about their growing pains. We’ll interview founders who have built companies from the ground-up. And we’ll talk ...
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Visit www.growthforum.io for 30-days free of The only community focused exclusively on your growth. Use the code: GROW30 Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business? Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of ...
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Welcome to The Mindful Marketer Podcast with your host, Lisa Nirell. This is where you’ll discover marketing leadership ideas to help you go further, faster and create healthier, more sustainable organizations. If you like our show and want to know more, visit lisanirell.com. And please be a mindful marketer by posting a review on iTunes.
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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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Riveting, thought-provoking interviews with industry leaders The PI Window goes where no other media dares to tread to bring you the stories and insights you need to stay on top of your procurement world.Do you have a story idea or guest suggestion? Send us an e-mail at jhansen@pisocialmedia1.com.
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Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief busines ...
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Duane Schulthess is the CEO of Vital Transformation, host and producer of Vital Health Podcast. Vital Transformation understands the implications of new medical procedures, technologies and regulations. We measure their impact upon treatment pathways and the biopharma innovation ecosystem in collaboration with health care professionals, researchers, and regulators. Through our web platform and client network, we are able to communicate our findings with international decision makers and stak ...
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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In this podcast, we go beyond the basics and explore cutting-edge strategies and insights from some of today’s top professional marketers.
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Welcome to the Test. Learn. Grow. podcast! You'll get to hear from the Level team and other industry experts as we dive into the ever-evolving world of digital marketing. Join us for radically candid conversations exploring the latest marketing trends, strategies, and tactics that drive success. If you're ready to challenge the status quo and level up your marketing game, then you're in the right place. Tune in, and let's grow together.
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A podcast helping independent marketers how to build a leveraged and profitable practice. (This podcast was formerly named Mindshare Radio)
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The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
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Project A is a European venture capital investor. With 500m Euro under Management, the company focuses on early-stage startups. In addition to capital, Project A provides operational support to its portfolio companies through their 100 functional experts across the startup building stack. The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. We know it can be a long and hard journey. Chal ...
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Hosted by 6sense CMO Latané Conant, every episode of this season of TalkingSense is entertaining, engaging, and full of insights sales leaders can start using today.
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Dr Evian Gordon Founder, Chairman and Chief Medical Officer (CMO) of Total Brain (Go To TOTALBrain). He also founded the largest standardized International Brain Database (over 1 million datasets) to discover what insights and behavioral habits are most effective in Mental Health, Wellness and Peak Performance. Over 250 peer-reviewed scientific publications. H-Index of over 70. References available at: Dr Evian Gordon.com Recipient of the inaugural Royal Societies Eureka Prize for Interdisci ...
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The go-to podcast for anyone looking to transform their business! Join host Amanda Desuacido, CEO of My Mountain Mover, as she interviews top industry leaders and business owners who are reaching new heights through premier virtual outsourcing. Expect creative productivity tips, business insights, and testimonials of how virtual assistants have revolutionized businesses around the world.
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Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster. Have questions like: How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do ...
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GlobalEdgeTalk is a podcast about Global entrepreneurs, executives, and innovators. In our episodes, we will be combining the best of storytelling with the richness of our guests' experiences in business, market-entry, entrepreneurship, and lifestyle. We strive to inspire, empower and transform entrepreneurs, businessmen, business owners, and all involved and determined around the world. Our episodes feature guests with global experiences, from CEOs of Fortune 500 companies to software devel ...
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Leaders of Growth is the first podcast that helps B2B SaaS companies scale to $25M ARR and beyond. Arthur Nobel from Knight Capital brings insights from SaaS thought leaders, founders, and experts from fast-growing software companies to help you grow your business. Each episode covers different startup challenges, such as scaling teams, Go-to-Market, and the changing role of the founder in a growing organization. Leaders of Growth is brought to you by Knight Capital.𝘒𝘯𝘪𝘨𝘩𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵 ...
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Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field. www.tech-bound.com
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Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay
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Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence! And don't forget! You can crush your marketing strategy with just a f…
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When it comes to cybersecurity, artificial intelligence is proving to be both a formidable defensive tool and a potential threat. Today, Patrick Hevesi, VP Analyst with Gartner for Technical Professionals, discusses the concept and implications of “dark AI.” He also highlights proactive measures your organization can take to mitigate its risks, suc…
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RevOps Masterclass: Jen Igartua on building Go Nimbly
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Jen Igartua, CEO at Go Nimbly, shares what she's learned in her 8 years of building a service-based business, plus tons of advice for RevOps teams. Jen Igartua, CEO of Go Nimbly, joins Alex on this week's episode to talk all things RevOps. First she uncovers what went into building her RevOps consultancy, including how they developed their service …
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Google finally fixing LSA reviews, Why Google fails, DOJ slidedeck details abusive Google practices
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Send us a Text Message. Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing re…
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Ep. 122 - From SaaS Startup to Restaurant Revolution - with Dave Dittenber, CEO & Co-Founder of BYOD
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Building a strong foundation is essential for long-term business success, especially when faced with unexpected challenges. We spoke with Dave Dittenber, Co-Founder and CEO of BYOD, who faced the ultimate challenge with the unexpected passing of his Co-Founder, Frank Luijckx. He recounts the loss and emphasizes how Frank’s forward-thinking and meti…
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With inflation steadily inching upwards, many might be aching for a major pay raise. But salary increases are projected to dip down to about 4% after a two-decade high. A top payments expert shares how to buck the trend to get more bucks in this tight economy. For more information, check out www.kornferry.com/briefings-podcast and follow us on www.…
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418: How to Market Effectively Without Third-Party Data with Jeremy King, Founder and CEO at Attest
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Jeremy King is an ocean creature enthusiast as well as the founder and CEO of Attest, a highly successful consumer research SaaS company. Jeremy started his career as a scientist, focusing on genetics, ecology, and animal behavior. He worked for McKinsey & Company for nine years and holds an MBA from Harvard Business School. Attest has headquarters…
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Product Quality: Marketing's job is to help the product win (podcast episode #97)
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I’ve been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize. He calls it “The only significant American award for comedy…except for money.” It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately th…
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Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford
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Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges. And don't forget! You can crush your marketing strategy with just a few minutes a w…
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Ep. 121 - The Art of the Exit: SaaS Strategies and Insights - with Jeremy Lessaris, CEO of Payment Brokers
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Building a business with the intention of a future sale requires meticulous planning and organization from the outset. In this episode, Payment Brokers Founder and CEO Jeremy Lessaris, a serial founder with multiple successful exits, emphasizes the importance of the early organization of books, records, contracts, and agreements as a critical facto…
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From the Vault: Do searchers use Local Finder?, How many links does a local website need? Google's BS around content
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Send us a Text Message. We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Fi…
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Douglas Holtz-Eakin, “Indications are going to be deeply affected by the IRA”
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Douglas Holtz-Eakin was formerly a professor of economics at Syracuse University and served as the director of the Congressional Budget Office from 2003 – 2005. He was the chief economic policy adviser to Senator John McCain's 2008 presidential campaign and is currently president of the American Action Forum, a highly respected think tank in Washin…
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417: How to Improve Customer Engagement and Rethink Your Channel Mix with Spencer Burke, SVP of Growth at Braze
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Spencer Burke is a girl dad to two young daughters, an experience that has helped him hone the patience and listening skills he needs as the senior vice president of growth at Braze. Spencer got his master's degree in information systems from the London School of Economics and started his career at PwC as a management consultant before joining Braz…
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How a Shift in Marketing Strategy Can Catapult Revenue Growth with Dale Harrison
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Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar! And don't forget! You can crush your marketing strategy …
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Why Academic Partnerships May Be the Key to Innovation and Growth
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Coming out of a tumultuous academic year, educational institutions are facing headwinds from all sides. Between maintaining financial sustainability, enrollment challenges and the need for technological innovation, collaborations between higher education institutions and the technology industry, technology vendors and other education providers are …
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How ShipBob became an ecommerce giant with CMO Casey Armstrong
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Casey Armstrong, CMO of ShipBob, shares marketing lessons from his 5 years growing ShipBob to a $1b valuation. Casey Armstrong knows his way around ecommerce marketing – he's led both B2B and B2C marketing teams during his career. On this week's episode, Alex and Casey go deep on ShipBob’s startup marketing strategy, including: Why they started wit…
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Two experts tell us what leaders can do to tackle this health issue at work.
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An interview with Dana DiTomaso: To Google GA4 analytics hell & back again
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Send us a Text Message. Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilitie…
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Ep. 120 - Navigating the Evolution of Enterprise Search - with Brandon Most, Head of Marketing at GoLinks
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Enterprise search has been around for quite some time, and it often conjures images of outdated intranet searches within the confines of an organization's internal networks. So how do you shift the focus from “old school” methods to a more dynamic, AI-powered approach that connects various applications, enabling intelligent query responses and cont…
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Unveiling the Evolution of Consumer-Centric Marketing: A Conversation with Bazaarvoice's Zarina Stanford
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On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice. During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies. As the marketing landscape continues to evolve, Stanford's vision for a mor…
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Strategic Delegation: Time is your most precious asset (episode #96)
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Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts. On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience. For as m…
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Episode 36: Backstage with Max Prangnell for a media crash course
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This episode is a media training masterclass, with Max Prangnell. You never know as a leader when you might be thrust under the media spotlight, and it's always better to be prepared. But good, affordable media training is hard to come by.... so we've brought an expert to you. Max has been the Director of Communications and External Affairs at the …
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416: A Masterclass in Design with Mauro Porcini, Chief Design Officer at PepsiCo
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Mauro Porcini is a widely known design thought leader, author, and first-ever Chief Design Officer at PepsiCo. He is also a presenter and judge on the TV shows New York by Design and America by Design on CBS and Amazon Prime Video. Mauro is from Italy, where he studied design in Milan and did his thesis on wearable technology with Philips Design. A…
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Crafting a Winning Marketing Strategy for Sustainable Revenue Growth with Paul Self of MultiplyGTM
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Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by…
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Revenue Operations, CROs and Treating Customers like your Children with Dana Therrien
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In this episode of the CRO Spotlight podcast, host Warren Zenna dives into the critical role of Chief Revenue Officers (CROs) with special guest Dana Therrien, Head of Revenue Operations for Anaplan. Warren and Dana explore the challenges faced by CROs when organizations fail to fully understand or support their roles. They discuss the importance o…
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Here Are My 3 Favorite ChatGPT Use Cases For Marketing
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Mark discusses his experiences with using AI tools like Chat GPT for various tasks, including content creation, financial analysis, and marketing. He emphasized the importance of double-checking AI outputs with professional experts and highlighted the potential of AI to enhance marketing professionals' work. Mark shares his experience with using AI…
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Ep. 119 – How CROs Can Overcome Challenges and Drive Growth - with Guy Mounier, Co-Founder and CEO of Aptivio
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With a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling. The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and marketing operations, often within a constrained budget o…
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In a sea change for the cruise industry, Gen Zers are now the age group most keen on taking a cruise vacation—69% describe themselves as either “very or somewhat interested.” Two experts share how cruise lines as well as other industries are transforming to catch the youngest crop of adult consumers. For more information, check out www.kornferry.co…
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Ad Sales Up, Dr. Guilty of Violating Fed. Review Law, Content Only as Good as ChatGPT Will Fail
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Send us a Text Message. Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platfor…
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Creating a Culture of Fearlessness: Insights from Taco Bell CMO Taylor Montgomery
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On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluab…
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CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95)
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One of my favorite career analogies is the music video for No Rain, by Blind Melon. There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand. And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, a…
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415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer
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On the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innova…
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How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics
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Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast…
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Navigating AI: Cultivate Healthy Human-Technology Partnerships
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The potential of new AI tools is unarguable, but the fundamental question remains: How much do you trust AI? In this episode, which originally aired as part of our Top of Mind video series, Gartner Distinguished VP Analyst Mary Mesaglio explores both our trust and distrust of digital technology and provides insight on how to navigate the complexiti…
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From Founding AE to VP: Conor Dragomanovich's rise at Productboard
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Open AI's Conor Dragomanovich shares his personal sales career growth story at Productboard, where he went from founding AE to VP of Commercial Sales in only 5 years. As a two-time founding AE, Conor Dragomanovich knows all about what it takes to start and build a successful sales team. On today's episode, Conor and Alex chat about Productboard's e…
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Join host Mark Fidelman as he dives into the transformative world of artificial intelligence in the latest episode of "AI Unveiled." with Jas Dhillon of FinanceIQ.ai This episode is a treasure trove of insights for enthusiasts and professionals alike, exploring the cutting-edge applications of AI tools like Jasper in content production, team collab…
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This AI Marketing Tool Will Change Everything
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Brought to you by http://www.Fanaticsmedia.com Topic: AI in marketing and the transformative potential of AI technology, specifically focusing on tokenization and content creation. Key Points Discussed: AI's Role in Marketing: Mark shared insights from his presentation at the Digimarc conference about using AI in marketing, particularly how his sma…
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