The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.
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Entrepreneurship is meant to open the doors to more revenue and freedom - but how does that actually happen? On the Big Deal Energy® podcast, host and business mentor Laura Khalil pulls back the curtain to show you how to build a B2B business you love, with amazing clients and bigger contracts. Through guest interviews, bite-sized strategies, and powerful prompts, you can harness that Big Deal Energy. Follow Laura @iambravebydesign on Instagram and Subscribe to the Big Deal Energy® Podcast a ...
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Thanks for tuning in the Consulting Lifestyle podcast! This show is done by a consultant for the consultants. You will enjoy a combination of solo shows and exciting guest interviews on various topics affecting the lives of B2B consultants: leadership, personal development, sales, CRM, ERP, marketing, information technology, organizational development, employee engagement, intrapreneurship, entrepreneurship, becoming an independent contractor, travelling for work, mental health and work-life ...
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E190 | Aligning Your Business with Your Soul Language with Jennifer Urezzio
27:58
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Are you truly aligned with your purpose or just going through the motions in your business? There is a big difference between leading a business that feels fully aligned and one that doesn't. An aligned business feels light and freeing, while a misaligned one feels heavy and frustrating. So how do you get into alignment? In this episode of the Lean…
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E189 | How Relearning Past Lessons Can Propel Your Business Forward
20:28
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What was the catalyst for starting your business? Did you find yourself having to learn a tough lesson or overcome something yourself that you are now passionate about helping others with? As entrepreneurs, we often share what we most needed to learn ourselves to get to where we are today. But there is a myth that once we've mastered something, we …
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E188 | How to Sign Bigger B2B Deals with Laura Khalil
41:10
41:10
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How can you overcome limiting beliefs and gain the confidence to land big B2B contracts? What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals? What steps are involved in determining and implementing value-based pricing? In this exciting episode, I sit down with Laura Khalil,…
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Can taking on larger contracts force you into work you don't enjoy? In this episode of Big Deal Energy, Laura Kalil tackles this pressing concern through a captivating story of one of her clients who transitioned from a $30,000 monthly retainer to feeling adrift. Discover how they identified what she loved versus what she dreaded, utilizing the Ele…
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Responding to the "I Can't Afford It" Sales Objection
10:38
10:38
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Ever wondered why prospects say they can't afford your services? Discover the untold psychology behind this common objection and learn why it might signify more than just financial constraints. We'll reveal how this objection could indicate a need to better demonstrate value or even prompt you to elevate your client base. By understanding the true …
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E187 | Improving Client Results & Retention in a Changing Market
18:43
18:43
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What steps can you take to better understand your client's current challenges and constraints? How can businesses leverage AI to support their clients better and streamline their operations? As you shift your business to adapt to market changes, are you also shifting how you support your clients to achieve successful results? As buying behaviors ch…
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E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder
31:52
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Do you sometimes wonder if your marketing efforts are worth the time and money you're investing? It's common to question whether our strategies are hitting the mark or just burning through resources. In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially durin…
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E185 | Overcoming Unsustainable Business Practices
13:45
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How can businesses ensure they are scaling the right aspects of their operations rather than just amplifying existing problems? Why is it crucial to reduce uncertainty before scaling a product or service? And what are some effective ways to create and implement systems and processes before scaling? In this episode, I explore an important topic: wha…
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How to get over your fear of reaching out to executives
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What if the only thing standing between you and securing those high-profile contracts is your own fear of reaching out? Join us in this episode of Big Deal Energy as we uncover how one of our Elevate Mastermind clients confronted and conquered her fear of connecting with high-level decision-makers. By identifying her self-limiting beliefs and turni…
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E184 | Simplifying How to Sell High Ticket Offers with Jeannie Spiro
33:19
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Are you finding it tough to sell your high-ticket offers? Let’s simplify the process together! In this episode, I sit down with business and sales strategist Jeannie Spiro to explore effective strategies for women entrepreneurs aiming to boost their revenue. Jeannie shares her journey of mastering copywriting and building a strong relationship with…
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E183 | Q1 - Q2 Work Smarter Not Harder Round Up
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18:52
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I love asking my guests the question, "How do you work smarter, not harder, and keep things lean in your business?" And I always love their responses! In this special episode, we have rounded up all the answers my guests have given to this answer so far this year. Even though a lot of the answers tend to be in the same categories, everyone has a di…
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How AI Can Transform Your Service-Based Business with Crista Grasso
37:16
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Can AI really transform your business? Discover how with Krista Grasso, business strategist and creator of the Lean Out Method and Lean Scaling System, as we unravel the overwhelming array of AI tools available for service-based businesses. Krista shares valuable insights on cutting through the clutter to find the tools that truly enhance rather th…
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E182 | Writing a Book to Unleash Your Impact with Amy Collette
37:13
37:13
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Why do you think sharing personal experiences can be so impactful for both the writer and the reader? What are some strategies authors can use to make their book content timeless and continually engaging? In this inspiring episode I sit down with the incredible Amy Collette, a writing coach, Author, Speaker, and a crystal-clear voice for intentiona…
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E181 | How to Break Free from the Work Harder Mindset: A Personal Story
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19:29
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Did you grow up or start your career being rewarded or recognized for a being a hard worker? Most entrepreneurs have. It's that drive, determination, and willingness to do the hard things that enabled us to turn our passion, idea, or opportunity into a business. But what if it's the same thing that's causing us to overwork, burn ourselves out, or s…
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E180 | Operational Mistakes That Impact Growth with Gwen Bortner
37:17
37:17
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Do you know what your business problem really is? Most visionary CEOs assume their growth issues are marketing-related, but the root cause often lies in operations. On this week's episode, Gwen Bortner and I uncover how getting to the heart of your actual problem can be a game-changer in business growth. Gwen Bortner is the founder of Everyday Effe…
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Building Instant Rapport to Sign Bigger Deals Faster
56:51
56:51
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How do you go from 0 to $40,000 sale in 24 hours? Molly Beran and I break it down in this episode of Big Deal Energy, as we teardown my recent experience buying a car. Follow Laura on LinkedIn and Instagram Find Higher-Paying B2B Contracts LIVE on June 18th http://bravebydesign.net/live The Messaging Shift to get prospects to stop, drop and run to …
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Have you ever evaluated how scalable your current business model is? Or if your business suddenly experienced a 10x increase in clients, what would break down? The backbone of scaling in a sustainable way without overworking and burning out is a scalable business model and offer suite, but many businesses have ceilings and constraints in place that…
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E178 | Becoming a Disruptor to Increase Sales with Jennifer Frye
27:37
27:37
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How do you define a "disruptor," and how does this definition resonate with your understanding or experience in your industry? What are some reasons a business owner might resist the idea of being a disruptor? How can they overcome this resistance? In this engaging episode of the Lean Out Your Business podcast, I welcomes Jennifer Frye, CEO of Appr…
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E177 | Becoming a Safe & Secure AI-Enabled Business - Part 2
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Have you ever considered what happens to your data and intellectual property when you enter it into an AI tool? Or how your clients may be using AI with your proprietary data from your courses or programs? AI is an incredible tool but it's important to understand how to protect your intellectual property and ensure your contracts reflect this new r…
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E176 | How to Grow Your Money Smartly, Safely, & Significantly with Anna Felix
31:36
31:36
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In this episode, I sit down with Anna Felix, a leading money strategist with a background in education and linguistic intelligence. We dive deep into the intricacies of financial planning and tax strategies, especially in the context of retirement and entrepreneurship. Anna analyzes the benefits of structuring retirement savings to be flexible and …
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E175 | Transitioning from AI-Created to AI-Enabled - Part 1
29:28
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Are you finding AI helpful or distracting in your business? No matter how helpful and time-saving AI (or any tool and technology) can be, it can also run the risk of becoming a bright shiny object and distraction without the right intentionality and strategic focus. So, how do we leverage AI in a meaningful way that allows us to become more efficie…
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E174 | High-Converting Messaging for Authentic Selling with Justine Beauregard
38:35
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Why is it important to customize sales messaging for different audiences? What are the key elements of a high-converting sales message, and how should these elements be adapted when dealing with diverse customer personas? In this insightful episode I am joined by sales coach Justine Beauregard to dive deep into the art of authentic sales and crafti…
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How to become the person that prospects love to meet with
14:24
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In this episode of Big Deal Energy, host Laura Khalil offers invaluable advice on optimizing your approach to meetings. Ever felt like just another item on someone's overloaded meeting schedule? Laura shares powerful insights on how to stand out and make your meetings unforgettable. She unveils the secrets to building genuine connections and leavin…
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E173 | Sales Mistakes That Turn Interested Prospects into Lost Opportunities
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40:59
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How can entrepreneurs ensure they aren’t just selling products or services for the sake of financial gain, but are actually providing real value to their clients? Do you recall a time when you experienced being on the receiving end of a hard sell? How did it make you feel, and how did it influence your decision? In today’s episode, we are going to …
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In this episode of Big Deal Energy, business advisor Laura Khalil delves into the nuances of cold outreach in business growth. She explores the benefits, drawbacks, and when to use cold outreach versus relying on existing networks. Products Discussed: Cold Outreach Cure Follow Laura on LinkedIn and Instagram The Messaging Shift to get prospects to …
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E172 | Path to a Million: Real Strategies, Real Success with Jennifer Tamborski
27:47
27:47
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What strategies can entrepreneurs and small business owners implement to avoid pitfalls when they are trying to grow their businesses? What are some effective methods for gaining a deeper and more accurate understanding of your target market? In this unique two-part episode, I engage in an insightful conversation with Jennifer Tamborski, a seasoned…
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E171 | Defining Team Based Values for a Lean Dream Team
21:46
21:46
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Ever wonder what it takes to build a high-performing team culture and get yourself out of the day-to-day operations of your business? It starts with creating an ecosystem that allows your team to self-organize and deliver on your business’s vision and goals without constant oversight. In today’s episode, I share several factors that make this possi…
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E170 | Leaning Out Your Content Strategy with Abby Herman
29:56
29:56
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Have you ever felt overwhelmed by the constant pressure to be everywhere online? Many content strategies can be exhausting and have us questioning if we are really getting a return for our time investment. But what if we take a simpler approach? One that focuses on quality over quantity and that generates more meaningful engagement and growth in le…
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E169 | Preparing for Growth with a Spring Lean Out
27:19
27:19
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Spring is here and with it comes so much potential for business growth through the end of the year. But is your business ready and will it be able to sustain the growth ahead? Are you? Just as you do spring cleaning for your home, you want to do the same in your business. It's time for what I call a spring "lean out"! Leaning out is all about maxim…
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Stand Out in Business With This Messaging Fix
7:57
7:57
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Ever wondered why your meticulously crafted social media strategy isn't landing you clients while others seem to be breezing through business growth? Join us as we unravel the secrets to authentic business development that eschews spammy tactics and connects genuinely with your target audience. Follow Laura on LinkedIn and Instagram The Messaging S…
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10 Questions to Finding the Right Coach to Grow Your Consulting Business
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Ever felt like you're on the brink of a business breakthrough but just can't seem to push through? That's where the magic of the right coach or advisor comes in. In our latest episode, Laura Khalil, share's 10 questions to ask yourself when evaluating who you want to work with. Follow Laura on LinkedIn and Instagram The Messaging Shift to get prosp…
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E168 | Boosting Your Profitability with Marcia Riner
28:37
28:37
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What are the foundational pieces that many business owners overlook when it comes to boosting profitability? How does focusing on profitability differ from just focusing on revenue and what are some mistakes that businesses often make when it comes to boosting profitability? In this episode, I am joined by Marcia Riner, to discuss all about boostin…
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E167 | How to Break Through Plateaus in Business Growth
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27:35
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Have you experienced a growth plateau in your business? What are the most common challenges businesses face when trying to break through growth plateaus and how do you think those challenges can be overcome? In this episode we will talk about the frustrating experience of hitting growth plateaus in business, particularly between the multi 6 and mul…
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E166 | Embracing Conscious Leadership with Dom Farnan
28:31
28:31
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How do you define conscious leadership and why is it important in a business? How can business leaders cultivate mindfulness, self-awareness and grace within themselves in order to become conscious leaders? In this episode of the Lean Out Your Business Podcast, I sit down with Dom Farnan, a fearless leader in high-growth settings who brings radical…
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E165 | The Energy of a High Performing Team
21:24
21:24
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What are some of the key challenges entrepreneurs face when building and leading a team? How important is it for team members to align with the company values and culture? What impact can misalignment have on the overall team energy? In today’s episode, I dive into the pivotal role of team energy and the impact it has on business success. I emphasi…
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Grow your business in 8 weeks with quantum leap multipliers
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10:28
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In this episode of Big Deal Energy, I dive into strategies for supercharging your business growth with what I call "quantum leap multipliers." Drawing from my own experiences, I share how committing just one hour a day to tackling challenging areas can lead to significant breakthroughs. Forget the myth of relentless hustle – I'm all about consisten…
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E164 | Leveraging Podcast Guesting for Growth with Michelle Glogovac
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What are the long-term benefits of podcast guesting and how can these opportunities influence professional growth and business collaborations? How crucial is it to have a personal and unique story for media appearances and how can seasoned guests improve their results? In this episode, I welcome back Michelle Glogovac, podcast matchmaker and author…
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E163 | The Art and Science of Building a Company Playbook for Business Success
28:15
28:15
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28:15
Are you aware of the term “playbook” in business? What are some key elements that make a playbook valuable and essential for a business, regardless of its size? And what are the common mistakes businesses make when creating and maintaining their playbooks, and how can these be avoided? In this episode of the Lean Out Your Business podcast, we dive …
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E162 | How to Scale Your Visibility Using Video with Karen Fagan
28:16
28:16
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In this episode, brings back returning guest, Karen Fagan, to talk about scaling visibility using video. Karen is an International Empowerment Expert who is passionate about helping women reclaim their power and get exactly what they want in life. She teaches and coaches women how to uncover who they truly are so they can generate and experience ex…
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E161 | Evolving Your Operations As You Evolve Your Team
33:10
33:10
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Have you ever wondered how successful businesses navigate the dynamic landscape of growth? As businesses grow and scale, the operations, systems, structures, planning, and processes evolve. So, in today's episode, we delve into the intricate dynamics of business growth – a journey marked by the evolution of operations, team structures, and strategi…
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E160 | Creating Change One Business at a Time with Jessica Sato
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32:26
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What are some micro shifts and practical steps that businesses can take to infuse greater impact? How does the concept of "CEO time" and regular reflection help business leaders stay focused on their mission-driven goals, and what specific benefits can it bring? In this episode, I have the pleasure to be joined by Jessica Sato, a successful entrepr…
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E159 | An Inside Look at Lean Out Method's Strategic Offer Suite Evolution
26:53
26:53
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Hello to another episode of the Lean Out Your Business podcast. Today, I take you behind the scenes on how you can work with me and my team in the new year. I delve into why I've made some shifts and changes in my business, providing insights into how I've intentionally built the bridge between where I was and where I want to take things. In 2023, …
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E158 | Improving Your Relationships to Improve Your Life with The Relationship Coaches
31:05
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Welcome to another episode of the Lean Out Your Business podcast. Today, we've got a special treat for you. Lisa Jones and Lindsey Hammond, aka the Relationship Coaches, are in the house, and we're diving into all things relationships! In this episode, the Relationship coaches, introduce a T-chart method to help us identify thoughts, attitudes, and…
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E157 | How to Approach Strategic Planning in Different Cycles of Business
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26:09
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Happy New Year everyone! Welcome to the very first episode of 2024. Today we will delve into the crucial topic of planning for success in the new year. We discuss the varying approaches to planning, emphasizing the importance of aligning your planning style with the current stage of your business. Drawing from my own experience, I share insights in…
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E156 | Business Success in 2024: Predicted Shifts and Strategies
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49:54
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Curious what it's going to take to scale successfully in 2024? In today’s episode, we dive into our 2024 predictions for business and entrepreneurship. With a focus on mastery, we discuss the importance of refining skills, mastering knowledge, and understanding the changing landscape of buyer behavior. From the concept of Shuhari to the transformat…
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E155 | How to Practically Apply Pareto and Focus on the 20%
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33:17
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Welcome back to the “Crista and Annie show”. As we set out to discuss predictions and trends for 2024, we found ourselves unraveling the complexities of the 80/20 rule! And so here we are on this bonus episode exploring 80/20 rule and its impact on decision-making, operational strategies, and overall business growth. Throughout this episode, we del…
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E154 | Healthy High Achievement with Hannah Abad
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37:46
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As entrepreneurs, we tend to be high achievers. That can have a significant impact on our success, but if we’re not careful, it can also lead to burnout and being stuck in an unhealthy state of survival mode. So, what does healthy high achievement and sustainable growth look like, both personally and in our business? If you are a high achiever, thi…
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E153 | What it Takes to Successfully LEAD a 7 and 8-Figure Business with Kris Plachy
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Curious what it takes to successfully lead a 7 and 8-figure business? It goes beyond having the right systems and processes in place and also requires essential leadership skills, self-development, and a strong support system. In this episode, I am joined by Kris Plachy, a leadership coach who specializes in helping visionary women lead 7 and 8-fig…
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Episode 35: Why Governance is the Future of Consultancy with Cantekin Ertekin
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In this Consulting Lifestyle Podcast episode, our guest Cantekin Ertekin shares his experiences and insights on business management and IT consulting. He hails from Turkey where he runs several organizations and focuses on governance and consulting. He shares his journey of transitioning from strategy execution to strategy consulting, and the estab…
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E152 | Simple Technique to Increase Productivity and Focus
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23:04
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Just like having too many tabs open on your internet browser can be overwhelming, having too many tasks and ideas swirling around in your mind can hinder your productivity. Closing ‘mental tabs’ facilitates smoother transitions and improved focus on new initiatives. As the year comes to a close, it’s the perfect time to reflect on our achievements,…
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