{Unofficial} Dive into the intricate world of HubSpot with Huble, your trusted partner in business evolution. Join Huble as we unravel the strategies that push the boundaries of what's possible with HubSpot. Every episode promises insightful discussions, innovative approaches, and illuminating case studies. Designed for marketing, sales, and technology leaders across various sectors, this podcast explores the practicalities of leveraging HubSpot for business growth. The information and conte ...
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Daryn Smith invites special guests to share their personal stories and impart wisdom on how to ride the wave of a career in digital business. Each episode, this podcast explores stories of success and failure as Daryn chats to digital leaders on their ups and downs of digital projects and how they barrelled through waves of uncertainty to get where they are today. Expect honest conversation, laughter, practical lessons and encouragement as we celebrate the moments that maybe haven’t gone rig ...
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Daryn Smith on The Future of AI in Sales and the Risks and Rewards of AI Adoption
12:48
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Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith. In this episode, we dive deep into the future of AI in sales and marketing, along with some fascinating reflections on Daryn's career. Here's what you can expect: 1. AI in Sales: 2026 and Beyond We kick things off with a look into the future. Daryn shares his prediction…
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AI-driven innovations in HubSpot’s Sales Hub and INBOUND24 expectations
45:09
45:09
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45:09
Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we delve into the latest AI-driven innovations within HubSpot’s Sales Hub as we gear up for the upcoming INBOUND 2024 event. Joining us is Rowley Cubbit, Sales Director at Huble, who shares his insights on how these new tools are …
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More INBOUND 2024 Predictions and Key HubSpot Feature Releases
33:14
33:14
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33:14
Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid. In this episode, we dive into the latest HubSpot product updates, prepare for the upcoming INBOUND 2024 event, and discuss our involvement in the Close the Gap charity campaign. We also explore key feature releases, including exciting improvements…
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Daryn Smith on the AI-First Era, AI in Search Technology & Staying at the Forefront of AI Innovation
15:15
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15:15
Welcome to the third episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore the transformative potential of the AI-first era. Here’s what you can expect: 1. The AI-First Era We kick off by discussing the journey from desktop and laptop-focused digital experiences to the mobile-first design era. Daryn explains how the …
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INBOUND24 Predictions and The Impact of HubSpot’s Clearbit Acquisition
34:35
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Welcome to another episode of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid. In this episode, we dive into the latest updates and predictions for HubSpot, including insights on the upcoming Inbound 2024 conference. We also discuss the evolution of AI tools within HubSpot, the impact of the Clearbit acquisition, and a rou…
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Daryn Smith on Google's Failed Acquisition of HubSpot, the Implications for HubSpot & the Current CRM Market Situation
18:29
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Welcome to the second episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore some critical developments and innovations in the world of HubSpot. Here’s what you can expect: 1. Google’s Non-Acquisition of HubSpot: We kick off by discussing the recent news that Google will not be acquiring HubSpot. Daryn shares his disa…
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HubSpot HIPAA Compliance and Future Innovations
42:39
42:39
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Welcome to Season 2 of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid. In this episode, we dive into HubSpot achieving HIPAA compliance, we cover HubSpot’s launch of Content Hub and what the means for Marketing Hub or CMS Hub users, and we also touch on the latest AI tools HubSpot has built into the product. Lastly - we r…
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Daryn Smith on Google's Potential Acquisition of HubSpot, Inbound24 Insights & HIPAA Compliance
23:31
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23:31
Welcome to the first episode of the Daryn Smith podcast! In this episode, we dive into some exciting and pressing topics in the world of HubSpot. Here’s what you can expect: 1. Google acquiring HubSpot: We kick off by discussing the rumours about Google potentially acquiring HubSpot. Daryn shares his positive outlook on the acquisition and its pote…
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Beyond the open rate: email marketing mastery with Sue Cho
30:32
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This week’s guest is Sue Cho, the Director of CRM at Outside Inc, the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces.Guided by her mantra “Think creatively, proceed analytically”, Sue has been doing retention, email and engagement marketing for 14 years, fo…
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The changing dynamics of CRM governance and ownership with Samuel Banks
31:25
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31:25
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we covered important aspects of CRM governance and the evolving role of HubSpot within organisations with our guest Sam, HubSpot Solutions Architect at Huble Digital. In this episode, we focus on: CRM ownership: We discuss how ownership and responsibility have b…
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HubSpot’s new pricing: What you need to know
17:01
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Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we delve into the recent pricing changes announced by HubSpot at the end of January 2024. Joining us are three guests from Huble Digital: Daryn Smith, CEO; Jessica Packer, Chief Customer Officer & Managing Director, North America; and MC, VP of Sales, USA. In th…
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The future of web design: Why you need to consider website accessibility from the start with Malcolm King, Marc Viljoen, and Craig Johnston
25:54
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This week’s guests are Malcolm King, the Head of Creative, Marc Viljoen, the Head of Development, and Craig Johnston, the EMEA Team Lead, here at Huble.Marc has previously worked at Imagemakers Corporate Wear, focusing on digital solutions for B2B and B2C customers, using technologies like Vue.js, Laravel, and Node.js. At Quint Group, he served as …
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Season Finale: 2023 Digital Surfing Highlights
10:22
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In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!This includes the episode with Irina Chuchkina, CMO of Thunes, where she discussed the concept of "Steal Like an Artist" and how it applies in the marketing world. She reminded us that originality often comes from undetected inspiration …
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HubSpot predictions for 2024: what's coming next?
31:56
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Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we recap HubSpot's journey in 2023 and discuss the predictions for 2024 with our guests Maria, Consulting Team Lead (EMEA), Karl, Sales Consultant DACH and Daryn, CEO of Huble Digital. In this episode, we discuss: The impact of AI on marketing strategies and the…
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Gideon Thomas: Navigating modern marketing, demand generation, and customer experience
35:23
35:23
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35:23
This week’s guest is Gideon Thomas, the Chief Marketing and Sales Officer at DealHub.io, a market-leading revenue platform, that offers an integrated suite of services including CPQ, CLM, DealRoom, subscription management, and billing solutions.In his role at DealHub, he orchestrates the company's go-to-market strategy, utilising his extensive expe…
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A gradual HubSpot rollout: Inside ISB Global with Matt Farnworth
34:54
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Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, join us as we explore how to gradually introduce HubSpot into your day-to-day operations with our guest, Matt Farnworth, the Global Marketing Manager at ISB Global. Find out what Matt thinks about how HubSpot can streamline operations, how ISB Global has found m…
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HubSpot and CRM customisation: a deep dive with Rowan Reid
35:03
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35:03
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, join us as we explore the intricate realm of CRM customization with our guest, Rowan Reid, Head of Chief Information & Technology Officer at Huble Digital. Find out what Rowan thinks about the history of CRM, the need for customisation based on unique business p…
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HubSpot's SEO potential: looking beyond perceptions with Jim Beckham
35:31
35:31
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Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we explore the relationship between HubSpot and SEO with our guest, Jim Beckham, SEO Director at Huble Digital. Find out what Jim thinks about the initial negative perceptions surrounding HubSpot’s SEO capabilities, particularly in comparison to platforms like W…
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HubSpot's Clearbit Acquisition: What this means for HubSpot users
21:27
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Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. Today, we're diving deep into a recent game-changing development in the world of marketing and CRM: HubSpot's acquisition of Clearbit. This strategic move has the potential to reshape how businesses interact with their customers and prospects. Joining us in this discussion is Da…
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Julia Pilkes & Crevan O’Malley: How HubSpot leaders align marketing and sales
43:26
43:26
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43:26
This week’s guests are Julia Pilkes, HubSpot’s Senior Director of Marketing for EMEA, and Crevan O'Malley, the Director of Corporate Sales at HubSpot.Julia is a seasoned marketing professional based in Amsterdam, Netherlands, where she lives with her two children and her fiancé. With a rich career spanning various roles in marketing, Julia has hone…
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Amy Dwyer & Anthony O’Connor: How to set yourself up for marketing success in 2024
34:19
34:19
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This week’s guests are Amy Dwyer, Huble’s Chief Strategy Officer, and Anthony O’Connor, the Chief Creative Officer here at Huble.Amy was the founder and managing director of a digital marketing agency for over 10 years before it was acquired by Huble in 2022. With more than 20 years experience in international marketing and CRM, Amy is passionate a…
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IDC's verdict: 505% three-year ROI with HubSpot Marketing Hub
33:32
33:32
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33:32
Welcome to the 'Evolving HubSpot Podcast', hosted by Matthew Creswick. In this episode, Matt is joined by Amy Dwyer, Chief Strategy Officer, and Jessica Gamble, VP of Consulting Services at Huble Digital. They’ll explore the business value of HubSpot Marketing Hub, diving into key insights from the recent IDC whitepaper, shedding light on the remar…
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Maria Christoforidou: Why AI is not a game-changer for digital marketing - yet
25:00
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25:00
Welcome to the 'Evolving HubSpot Podcast', hosted by Matthew Creswick. In this episode, Matt is joined by Maria Christoforidou. Maria is the Team Lead of EMEA at Huble Digital and shares her valuable insights into the world of AI in marketing, spanning content creation, data analytics and automation. Matt and Maria also delve into the reasons why A…
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Ryan Spalding: Lessons from 20 years in marketing
29:09
29:09
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29:09
This week’s guest is Ryan Spalding, the Director of Marketing at Garage Living, a home services company that focuses on garage renovations.With over 20 years in marketing, Ryan has experienced the shift in consumer behaviour first-hand. He is navigating change through the pandemic, economic headwinds, and the introduction of AI to marketing.Ryan is…
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Jeffrey DeAnna: How to unlock HubSpot's CRM customisation potential
32:37
32:37
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32:37
Welcome to the "Evolving HubSpot Podcast'' hosted by Matthew Creswick. In this episode, Matt is joined by Jeffrey DeAnna, the head of North America Solutions Architect team at Huble Digital. Jeffrey brings his extensive experience in CRM development and customisation to the table as he discusses the transformative potential of React in HubSpot's ec…
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Romka Walkowiak: The potential of & considerations for expanding into APAC
25:26
25:26
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25:26
This week’s guest is Romka Walkowiak, the Sales Director for South-East Asia at HubSpot, the easy-to-use CRM to scale your business.Romka has been in the sales industry for almost 15 years, with 10 of those spent in leadership positions. She started her career in a BPO organisation before she moved to the vendor side, joining Red Hat. She then move…
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New HubSpot product updates, September 2023
29:15
29:15
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29:15
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this week's episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs. Our guest this week, Daryn Smith, CEO at Huble, offers an insider perspective on the evolving landscape of CRM and marketing automatio…
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Laura Susnea: Unravelling the impact of customer journey reports
30:07
30:07
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30:07
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this week's episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs. Our guest this week, Laura Susnea, Senior CX Consultant at Huble, provides an insider look into the rapidly changing landscape of CRM …
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Chris Hemingway: The impact of remote work on CRM
28:09
28:09
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28:09
This week’s guest is Chris Hemingway, the Vice President of Sales & Business Development for Europe at Atlas HXM, which guides companies on their growth journeys with software and solutions that enable streamlined global talent management and retention. A seasoned IT industry professional with over 30 years of experience, Chris drives business grow…
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Rowley Cubitt: A sales perspective on HubSpot’s evolution
35:52
35:52
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35:52
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this captivating episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs. Our guest this week, Rowley Cubitt, Sales Director from EMEA at Huble, provides an insider look into the rapidly changing landsca…
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Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. This inaugural episode features an in-depth conversation with Daryn Smith, the CEO of Huble Digital. As an exploration into the world of HubSpot, this podcast delves into the evolution of both HubSpot as a platform and how businesses utilise it over time. In this episode, Daryn s…
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Ralf Paschen: The importance of high-quality leads
35:48
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This week's guest is Ralf Paschen, the CMO at xtype.io, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow.Ralf's professional journey started in a data centre and has taken him through various roles, includin…
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Alex Gyllstrom: Setting your website project up for success
31:09
31:09
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31:09
This week's guest is Alex Gyllstrom, the marketing and brand director at Whitetail Properties Real Estate, a rural land real estate company that specialises in recreational hunting, ranch, and farmland, as well as timberland country homes.Having previously worked as a writer and social media manager, Alex is now responsible for overseeing the compa…
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Jess Gamble: The state of marketing trends
28:29
28:29
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28:29
This week's guest does 10,000 steps every day and has recently completed her second half-marathon. A UCT graduate, Jess started on the Chartered Accountant route before finding marketing, changing her majors without telling her parents, and not looking back. She got her start in marketing with Instant Grass, a consumer insight & research agency and…
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Peter Stojanovic: Navigating the challenges of AI
33:17
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33:17
This week's guest is Peter Stojanovic, the Editor of HotTopics, a media business featuring insights from global C-suite executives, who are then connected via its calendar of invite-only events.A science journalism graduate, keen runner and avid reader of biographies, he has sailed the English channel twice and is an expert in innovation, the futur…
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Irina Chuchkina: How to steal like an artist
25:18
25:18
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25:18
This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersect…
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Kostas Giannoukaris: The SEM landscape in 2023
22:24
22:24
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This week's guest is Kostas Giannoukaris, Huble’s Vice President of Search Consultancy.Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of South…
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Tyler Vaughn: Change management of non-tech savvy users
33:57
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33:57
This week's guest is Tyler Vaughn, Director of Technology for Whitetail Properties, a real estate company that specialises in hunting-, ranch-, and farmland.With a background in UI/UX design, product management, marketing technologies, and business intelligence, Tyler’s a certified product manager and has a master’s in business administration. This…
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Rowan Reid: Adapting to technological innovation
28:03
28:03
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28:03
This week's guest is Rowan Reid, the Chief Information & Technology Officer here at Huble. With a background in Information Technology and over a decade of experience in web development and systems integrations, he’s passionate about using technology to solve complex problems facing people and businesses today. This episode focuses on his approach …
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Annabelle Taylor: The importance of personalisation in lead nurturing
22:02
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Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attr…
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Nikki Piper: Innovation and adapting to change in digital
24:22
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24:22
Our guest this week is Nikki Piper, our Vice President of Business Operations here at Huble. With a graphic and web design background, she started her career in a print-based business, playing a dual role in design and production management before making the leap into digital.In this episode, we focus on how to adapt to rapid changes, where to gain…
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Season Finale: 2022 Digital Surfing Highlights
2:05
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In this last episode of Digital Surfing 2022 season 2, Daryn Smith shares some key highlights from the past year!Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmithBy Daryn Smith
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Amsal Alihodzic: Approach the world as an explorer
23:27
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Our guest this week is Amsal Alihodzic, the Global Head of Marketing for DQS. Born in Bosnia but raised in Germany, Amsal is a philosophy graduate with dreams of becoming a writer before getting his start in digital marketing in 2011. In this episode, we discuss the importance of writing to attract the right audience, why marketing funnels no longe…
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Malcolm King: All great creative work makes you a little scared
28:53
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Our guest this week is Malcolm King, Creative Director here at Huble. He comes from a background in B2C advertising, having worked for some of South Africa's top agencies, as well as founding a marketing and social media company, and working in eLearning before joining Huble. In this episode, we discuss the importance of creativity in the marketing…
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Rebecca Geier: Saying no in order to grow
29:28
29:28
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Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primari…
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Gihan Hyde: The role of the tech sector and CRM in driving a sustainability agenda
22:34
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Our guest this week is Gihan Hyde, CEO and Founder of Communique - an Environmental, Social and Governance (ESG) consultancy. Gihan founded Communique because she wanted to give a voice to fellow sustainability & communication professionals who are from underdeveloped countries and underrepresented communities. Gihan specialises in three different …
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David Hooker: Creating content that truly adds value
26:08
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Our guest this week is David Hooker, who is the Brand Lead at Printify. David is an experienced Creative Director and Brand Manager. He has built teams at Prezi, Travelperk, Gett, and more. David is also a seasoned speaker and has a published TED-X talk on the importance of visual literacy, something which he is passionate about.In this episode, we…
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Maya Moufarek: The importance of investing in branding
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Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth.In this episode, we discuss the importance of i…
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Whizz-Kidz & Recite Me: Pioneers for accessibility for all
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This week we’re doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital. Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whiz…
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MJ Khan: Growing the largest LinkedIn presence in Southern Africa
32:14
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This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company.MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at l…
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