Best Firehouse Forum Podcast Podcasts (2024)

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Legendary journalist Mort Crim on media evolution, authenticity, and truth 37:51

1d ago37:51

37:51

Send us a text In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth. Tune in to learn more! Our Guest: Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anc…

1
How an insurance carrier manages crisis communications 35:58

16d ago35:58

35:58

Send us a text Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request. In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more! Our Guest: Our episode guest is Doug Filaroski…

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The important role of internal communications 38:14

30d ago38:14

38:14

Send us a text Our Guest: Linda Beltran is vice president of corporate communications at Holiday Inn Club Vacations, a leading vacation ownership company with more than 30 resorts across the U.S. She oversees a team of communications professionals who manage internal and external communications, executive visibility, corporate social responsibility…

1
How to improve your media pitches 45:16

1M ago45:16

45:16

Send us a text In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more! Five things you’ll learn from this episode: 1. How to improve four media pitch examples 2. Keep your pitch short and visually appealing. 3. Tailor your pitch to match the journa…

1
Best practices for producing PR events 36:57

2M ago36:57

36:57

Send us a text In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. Tune in to learn more! Our guest: Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he disco…

1
Media relations best practices 51:04

2M ago51:04

51:04

Send us a text In this episode, Axia’s David Triana joins host Jason Mudd to discuss key strategies for nurturing mutually beneficial media relationships that make a lasting impact. Tune in to learn more! Our Guest: David Triana is a public relations professional specializing in media relations and securing earned media coverage for clients in a va…

1
Data-driven storytelling on social media 44:58

3M ago44:58

44:58

Send us a text In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more! Our Guest: Our episode guest is Kate Meyers Emery, Ph.D., senior digital communications manager at Candid, a nonprofit …

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The integral role of communications professionals to business success 46:36

3M ago46:36

46:36

Send us a text Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more! Our Guest: Our episode guest is Leslie Cafferty, chief communications …

1
What journalists want from your media pitch 43:39

4M ago43:39

43:39

Send us a text Crafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode: What doesn’t help your pitches Following up — NOGAS Use the phone to tell your story Exclusive/advance/embargo — know the difference Key elements to a good pitch Quotables “Great sales is about he…

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How AI is transforming strategic communications 44:41

5M ago44:41

44:41

Send us a text AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guest Our episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging world of opt…

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Why your social media isn’t working with Holly Bishop 37:13

8M ago37:13

37:13

Send us a text In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. Tune in to learn more! Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors. Five thing…

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Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines 46:13

9M ago46:13

46:13

Send us a text In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Guest: Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's large…

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3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR 51:15

9M ago51:15

51:15

Send us a text In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest: John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax prep…

1
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations 20:36

10M ago20:36

20:36

Send us a text In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires. Five things you’ll learn from this episode: Why time is of the …

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How to leverage a one-person social media team with Jacob Shipley 35:08

10M ago35:08

35:08

Send us a text In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Guest: Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn f…

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The ROI of LOL with Steve Cody 38:58

10M ago38:58

38:58

Send us a text Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but n…

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AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI 43:08

11M ago43:08

43:08

Send us a text Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Guest: Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. S…

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AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision 45:00

11M ago45:00

45:00

Send us a text Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the…

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How to use editorial calendars to get earned media coverage with Jason Mudd 31:08

12M ago31:08

31:08

Send us a text Jason Mudd discusses editorial calendars and how to use them to pitch to publications Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: What editorial calendars are Different types of media you can find editorial calendars for How to use editorial calendars to help deter…

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How PR can help journalism survive with Tina McCorkindale 33:49

1y ago33:49

33:49

Send us a text Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest: Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession. Five thin…

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How to prepare for any communication crisis with Tom Ciuba 29:38

1y ago29:38

29:38

Send us a text Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode. Guest: Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employ…

1
Media Relations Best Practices With Axia 1:10:08

1y ago1:10:08

1:10:08

Send us a text In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together t…

1
Encouraging Words in Your Storytelling Journey with Ken Melton 34:19

1y ago34:19

34:19

Send us a text Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins. Guest: Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relati…

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Earned media coverage doesn’t work the way you think it does with Jason Mudd 36:43

1y ago36:43

36:43

Send us a text Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies. Guest Bio: Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with …

1
The benefits of purpose-driven storytelling 22:45

1y ago22:45

22:45

Send us a text Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals. Guest: Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chap…

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Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán 40:55

1y ago40:55

40:55

Send us a text Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions,…

1
Franchising, Home Improvement & Home Services with Ryan Spalding 33:41

1+ y ago33:41

33:41

Send us a text Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across …

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PR tips with a former news anchor with Bob Wiltfong 29:54

1+ y ago29:54

29:54

Send us a text Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode: How to build media relationships Knowing when the pitch is right What is newsjacking The elements …

1
How our PR firm is using AI and how you can too 27:38

1+ y ago27:38

27:38

Send us a text Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode: Starting using AI Using caution with AI Setting up policies around using AI Communicating and enforcing policies around AI Ways to use AI Quotables “AI is a tool that can help you be more productive, and like anything…

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Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl 28:11

1+ y ago28:11

28:11

Send us a text Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researche…

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How to become an excellent TEDx speaker with Alan Cohen 25:22

1+ y ago25:22

25:22

Send us a text Guest: Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow th…

1
No tricks, just content with Dave Auchter 27:53

1+ y ago27:53

27:53

Send us a text Guest: Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. Five things you’ll learn from this episode: N…

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Using procurement to find a PR agency with Leah Power 18:47

1+ y ago18:47

18:47

Send us a text Jason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies…

1
100th episode: Lessons learned in podcasting 28:19

1+ y ago28:19

28:19

Send us a text Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR. Guest: Our solocast is with host Jason Mudd, CEO at Axia Public Relations. Five things you’ll learn from this episode: How Axia started podcasting Why you might want your own branded podcast The three phases of starting a podcast How to s…

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Best practices for internal communications with Casey Mank 36:44

1+ y ago36:44

36:44

Send us a text Casey Mank and Jason Mudd discuss best practices for internal communications. Guest: Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard. Five thi…

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Recruiting and Retaining Young PR Professionals with Kim Ades 23:17

2y ago23:17

23:17

Send us a text Kim Ades and Jason Mudd discuss recruiting and retaining young PR professionals. Guest: Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help le…

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Dealing with stress in the public relations industry with Mark Mohammadpour 39:55

2y ago39:55

39:55

Send us a text Mark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry. Guest: Our episode guest is Mark Mohammadpour, the founder and chief well-being officer at Chasing the Sun. After experiencing the stress of the PR industry and realizing the toll it took on his body, he made a change in his life, allow…

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Making your company notable and quotable with Shanita Akintonde 23:21

2y ago23:21

23:21

Send us a text Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company. Guest Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair. Five things you’ll learn…

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Why you should invest in PR throughout a recession 14:24

2y ago14:24

14:24

Send us a text In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. Tune in to learn more! Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR…

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Impostor Syndrome with Kris Kelso 36:35

2y ago36:35

36:35

Send us a text Our episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.” Five things you’ll learn from this episode: What impostor syndrome is What the opposite of impostor syndrome is Why impostor syndrome is more comm…

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Taking your speaking skills to the next level with Allison Shapira of Global Public Speaking 32:06

2y ago32:06

32:06

Send us a text Our episode guest is Allison Shapira, CEO of Global Public Speaking. Before starting her public speaking coaching career, she was an opera singer. Five things you’ll learn from this episode: The performance of public speaking The public speaking skills you need today How to craft talking points How to develop a speech for an executiv…

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Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners 34:42

2y ago34:42

34:42

Send us a text Our episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations. Five things you’ll learn from this episode: What corporate crisis insurance does How to know insurance covers your crisis management Which in-house emplo…

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The State of Journalism & PR 2022 reports with Greg Galant, CEO of Muck Rack 46:01

2y ago46:01

46:01

Send us a text Our episode guest is Greg Galant, CEO at Muck Rack. He built Muck Rack to enable PR teams to work together to find the right journalists for their stories, send customized pitches, and so much more. Five things you’ll learn from this episode: The origin of Muck Rack The current states of Journalism and PR (2022) How to find what’s be…

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Pitching news stories to media outlets solocast with Jason Mudd from Axia Public Relations 23:09

2y ago23:09

23:09

Send us a text Our episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Five things you’ll learn from this episode: How to start writing stories for media outlets What you should focus on in your stories. The logistics of st…

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4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the Sun 32:31

2y ago32:31

32:31

Send us a text Mark Mohammadpour is the founder and chief well-being officer at Chasing the Sun. Five things you’ll learn from this episode: Four lessons of empathy from Ted Lasso What toxic positivity is How to implement empathetic practices for employees How to implement empathetic practices for clients How to change your actions to suit your emp…

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How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking 33:26

2y ago33:26

33:26

Send us a text In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself on stage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more! Five things you’ll learn from this epis…

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Corporate communications with Matt Hurst, VP of Communications at Nielsen 28:24

2y ago28:24

28:24

Send us a text Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team. Five things you’ll learn from this episode: Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote Advice for working with bu…

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Top 10 advertising and marketing topics to watch for in 2022 with Allison Fitzpatrick 38:30

2y ago38:30

38:30

Send us a text Our episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and public relations space. She serves as an adviser in all aspects of marketing and advertising and brings her clients through understanding the power of social media, influencer marketing, native advertisin…

1
Why the PR industry is a train wreck solocast with Jason Mudd 17:48

2+ y ago17:48

17:48

Send us a text Our solocast is with host Jason Mudd, CEO at Axia PR. Five things you’ll learn from this episode: A brief history of PR What PR is Why the modern PR industry is a train wreck How to elevate your career in PR How PR pros should be measuring PR Quotables “They ran it verbatim, which to me is the ultimate compliment. That means you wrot…

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How celebrity partnerships can help your PR with Celebrity Focus CEO Ric Bachrach 23:54

2+ y ago23:54

23:54

Send us a text Our episode guest is Ric Bachrach, CEO of Celebrity Focus. His background as an athlete and collegiate coach led to a career as an agent, commercial agent, and vice president of marketing for a major sports agency and a consultant at the other. Five things you’ll learn from this episode: Common misperceptions about working with celeb…

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