Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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The Official Podcast of Formula DRIFT Produced by Jacob Gettins Formula DRIFT Frank Maguire Edited by Kyle Mayhew Audio Engineering by J-One Audio Services
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EP332: Using Your Music Releases As Launchpads
26:38
26:38
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Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss... In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for y…
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STL Pro Podium Show - James Deane, Hiroya Minowa, Fredric Aasbo
13:45
13:45
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Here is the pro podium podcast from STL with our top 3 finishers. They talk about all of the track changes, the importance of sim, and what it is like battling your heroes. 🥇 @JamesDeane130 🥈 @Hiroya.Minowa 🥉 @FredricAasbo Thank you, St. Louis! Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Ky…
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STL Prospec Podium Show - Connor O’Sully, Tommy Lemaire, Austin Matta
13:22
13:22
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13:22
Today, we sit down with our podium finishers from the STL round of Formula Drift Prospec. Connor O’Sully - https://www.instagram.com/Connor_OSully/ Tommy Lemaire - https://www.instagram.com/Tommy.Lemaire/ Austin Matta - https://www.instagram.com/DontMatta710/ Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.co…
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This week Jacob Gettins sits down with Formula Drift President Ryan Sage to go over the first half of the 2024 drifting season. They go over how all the new rule changes are working out, the drivers in the running for the championship, and what next year may look like. Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.f…
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EP331: Picking Marketing Channels As An Artist
26:01
26:01
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Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career? In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best mark…
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This week, Jacob Gettins sits down with Formula Drift Prospec Driver Alex Lichliter. They chat about their exciting career paths, whether Alex is still paying for his FD car, and what it's like living not so far from home. https://www.formulad.com/drivers/alex-lichliter https://www.jacmotorsports.com/ https://www.facebook.com/alex.lichliter https:/…
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EP330: How One Song Can Change Your Marketing
29:39
29:39
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29:39
Sick and tired of feeling like you're on the content creation and release cycle hamster wheel with your music? Consistency is important, but there is a light at the end of the tunnel... In this episode of Creative Juice, Jack and Circa talk about the flipside of content quantity and how one piece of great content can drive the majority of your audi…
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This week, Jacob Gettins sits down with Jim Liaw, co-founder of Formula Drift. They talk about the company's history, the mysterious third partner, and what it is like to observe events from the outside. https://www.instagram.com/jimliaw Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Kyle Mayh…
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Worried about overwhelming your fans with too many asks, too many offers, too much content or the wrong kind? Avoid burning out your fans by tapping into the art of nurturing... In this episode of Creative Juice, Jack and Circa dive into one of the most overlooked aspects of music marketing—nurturing your fans. Learn about nurturing as a central st…
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EP328: The Truth About Data And Your Music Career
27:31
27:31
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It's 2024 and it's time to stop using data as a buzzword and start using it to actually grow your music career... In this episode of Creative Juice, join Jack and Circa for a discussion on the truth about data and its impact on your music career! Learn how the music industry typically collects and uses data, where it falls short, and how to use act…
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New Jersey Pro Podium Show - James Deane, Aurimas Bakchis, Adam LZ
14:27
14:27
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14:27
Jacob Gettins sits down with our top 3 from Pro to talk about how to take off a cool suit, how initiation played a role, and what event is next. James Deane - https://www.formulad.com/drivers/james-deane Aurimas Bakchis - https://www.formulad.com/drivers/aurimas-bakchis Adam LZ - https://www.formulad.com/drivers/adam-lz Produced by Jacob Gettins ht…
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New Jersey Prospec Podium Show - CONNOR O'SULLIVAN, AMANDA SORENSEN, TOMMY LEMAIRE
18:49
18:49
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18:49
Jacob Gettins sits down with our top 3 from Prospec to talk about the road to the top, how much driving they are doing, and what is next for them. CONNOR O'SULLIVAN - https://www.formulad.com/drivers/connor-o-sullivan AMANDA SORENSEN - https://www.formulad.com/drivers/amanda-sorensen TOMMY LEMAIRE - https://www.formulad.com/drivers/tommy-lemaire Pr…
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This week, Jacob Gettins sits down with Zandara Kennedy to chat about her expansive career in stunt work, her struggle to keep her program going, and how much luck you need to keep things going. https://www.zeedrives.com/ https://www.facebook.com/zeedrives https://www.instagram.com/zeedrives https://www.youtube.com/@zeedrivez https://www.tiktok.com…
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Spotify is hotly debated and discussed right now...from royalty fairness and artist equity, to FTC complaints, publishing, and its CEO, so let's actually talk about GROWING on Spotify instead... In this episode of Creative Juice, Jack and Circa discuss the latest digital marketing strategies that we teach artists and use for growing an audience on …
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This week Jacob Gettins sits down with Laurette Nicoll on The Outerzone, the official podcast of Formula Drift. They chat about all of the places she has worked, her role in Formula One, and how animals have taken over her life. Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Kyle Mayhew - http…
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EP326: We Grew An Artist's Revenue 15x To Prove It Wasn't A Fluke
21:45
21:45
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Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference... In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one o…
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Ever wondered why some artists never seem to grow? The answer might be simpler than you think: they never start. Procrastination could be your biggest barrier to success... In this eye-opening episode of Creative Juice, Jack and Circa tackle the #1 reason artists don't grow—failure to take the first steps towards growth! Learn about the psychology …
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Orlando Podium Show with Conor Shanahan, James Deane, and Branden Sorensen
13:35
13:35
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Today, Jacob sits down with our podium finishers from Formula Drift Orlando to talk about the heat, the struggles behind the scenes, and how the new generation of drivers are taking over. Conor Shanahan - https://www.instagram.com/conorshanahan79/ James Deane - https://www.instagram.com/jamesdeane130/ Branden Sorensen - https://www.instagram.com/br…
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This week, Jacob Gettins sits down with Chris Uhl, a track worker, judge, and motorsports director. They talk about all of his roles over the years, the story of the Disco Potatoe, and how they would fix Formula Drift. Insta - https://www.instagram.com/chris_uhl/ Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formula…
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EP324: 10 Music Marketing Lessons I Wish I Knew Sooner
43:03
43:03
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Lessons in the music industry show up through different paths…some are taught, some are fought through success and failure, and others are caught from experimentation… In this episode of Creative Juice, Jack and Circa unpack ten music marketing and music business lessons to help shorten the learning curve to success in your creative career! From pi…
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This week, Jacob Gettins chats with the first-ever Formula Drift Champion Sam Hubinette. They talk about the evolution of the sport, his life in the movie industry, and what it's like being on the outside. https://www.instagram.com/samuel_hubinette/ https://www.hubinettestunts.com/ Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - …
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EP323: What Musicians Can Learn From Tabloids and Celebrity Gossip
27:43
27:43
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A simple trip to the grocery store today could change the course of your music career. Don't believe it? In this episode of Creative Juice, Jack and Circa talk all about how musicians need to tap into audience attention online and how tabloids and celebrity gossip can help! Learn why artists struggle to command attention, what terrible copywriting …
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EP322: Reverse Engineering Your Music Business Growth
37:06
37:06
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37:06
For artists trying to build their music careers by growing and monetizing a fan base, improving the music itself is not always the best starting point... In this episode of Creative Juice, Jack and Circa discuss how to reverse engineer your music business growth by improving the processes that help you create, capture, and monetize your fans' atten…
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Today, we sit down with the podium finishers from the Pro series here at Formula Drift Atlanta. 🥇 @FredricAasbo 🥈 @SimenOlsenDrifting 🥉 @JamesDeane130 Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Kyle Mayhew - https://www.instagram.com/kaywhy_85/ Audio Engineering by J-One Audio Services -ht…
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Today, we sit down with the podium finishers from the Prospec series here at Formula Drift Atlanta. 🥇 @Tommy.Lemaire 🥈 @AlexJagger227 🥉 @JoshLovesDrifting Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by Kyle Mayhew - https://www.instagram.com/kaywhy_85/ Audio Engineering by J-One Audio Services…
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This week, Matt Soppa and Jacob Gettins sit down to update you on the entire Propsec driver roster. Make sure to check out their socials below. Adam Heishman https://www.instagram.com/wall_hugs Adam Knapik https://www.instagram.com/KnapikRacing Alex Jagger https://www.instagram.com/alexjagger227 Alexander Lichliter https://www.instagram.com/alexdri…
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EP321: Before You Released Your Next Single
26:43
26:43
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Are you gearing up to release your next single? Don't pick your release date until you maximize your efforts in the stages before, during, and after the launch! In this episode of Creative Juice, Jack and Circa pick apart the foundations of single releases so that you can plan your waterfall releases to have the biggest impact. Learn about the myth…
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This week Jacob Gettins sits down with Kristaps Bluss to check in on life away from FD. They chat about his reputation, his hockey career and the F1 driver he is building a car for. https://www.instagram.com/hgkracingteam https://www.hgkshop.com/ Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edited by …
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EP320: Removing The Bottlenecks from Your Music Business
30:29
30:29
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Are bottlenecks in your creative business slowing down your progress? Identifying and removing these barriers can be the key to unlocking your creative output AND fan base growth... In this special episode of Creative Juice, Jack is joined by Jonah McLean (aka DUX), a lead strategist and coach from our IndieFounder program, to dive into the most co…
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This week Jacob Gettins sits down with Dmitriy Brutskiy; they chat about the jump to pro, raising a family, and his predictions for the 2024 season. https://www.facebook.com/dby14 https://www.instagram.com/dimabrutskiy https://www.youtube.com/@dby14db Produced by Jacob Gettins https://linktr.ee/jako13 Formula DRIFT - https://www.formulad.com/ Edite…
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EP319: 5 Reasons Your Music Career Has Stalled
23:12
23:12
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Feeling stuck in your music career? Not sure what roadblock is holding you back? If you're at a standstill, diagnosing the root cause is the first step... In this episode of Creative Juice, Jack and Circa dissect the major reasons why artist careers slow down and how to diagnose and avoid these pitfalls. Learn about maintaining a consistent release…
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EP318: The Biggest Music Marketing Opportunities For Artists in 2024
32:28
32:28
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For artists and bands looking to fuel their growth with effective music marketing strategies, there's a dizzying array of options constantly being advertised to you...how do you know what opportunities to focus your time, effort, energy, and budget on? In this episode of Creative Juice, Jack and Circa break down opportunities in the industry for ma…
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Today, we chat with our top 3 finishers from an absolutely wild Formula Drift Long Beach. Jacob Gettins sits down with Odi, Simen, and James to chat about their wet weather setup, the new rules, and what it's like to get through these weekends. Please note that this is the podcast for this week, and there will not be one coming out on Wednesday. Ja…
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Well, it is here. The 2024 season is about to begin and this is your guide to the changes we will see on the drivers front. From new tires, big sponsor changes, no qualifying and more, this is a year you should not miss. Check out the driver info - https://www.formulad.com/drivers/pro Travis Podcast - https://www.youtube.com/watch?v=LRpbjh78uRY Get…
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EP317: How To Get All Your Fans To Sign Up For Your Email List
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Visit the websites of your favorite artists and bands and you'll probably find a form with the call to action "Sign Up For Updates". Tough question: how many fans do you think actually sign up just for updates? In this episode of Creative Juice, Jack and Circa answer one of the biggest questions on growing your list of fans...how to actually get fa…
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