Best Logan Lyles Podcasts (2024)

1
015 Garret Caudle: LinkedIn Mastery for Agencies 39:24

5h ago39:24

39:24

Hey everyone, today I’m joined by Garret Caudle. Garret is the CEO of Influent, helping founders ideate, create, and execute on LinkedIn. And they don’t just focus on posting, but rather the full pipeline of social media lead generation. This conversation was a lot of fun and packs a serious punch for anyone looking to jumpstart their publishing jo…

1
014 Ryan Watson: Must-Know Aspects of Agency Finances 40:24

5h ago40:24

40:24

Hey everyone, today I’m joined by Ryan Watson. Ryan is a partner at Upsourced, providing outsourced accounting, financial strategy, and M&A advisory services for creative agencies. I’d previously heard Ryan on a lot of podcasts and knew he’s a man of the numbers. So I was excited to get him on a episode to talk about the financials behind running a…

1
013 Corey Quinn: Breaking Free of Founder-Led Sales 34:24

4h ago34:24

34:24

Hey everyone, today I’m joined by Corey Quinn. I’ve been a longtime follower of Corey’s, and with the publishing of his book, “Anyone, Not Everyone,” I knew we needed to get him on the show. Corey’s an agency coach and helps founder get out of founder-led sales, so they can spend more time doing what they want rather than being tied to every prospe…

1
012 Bryan Byler: Building World-Class Agency Teams 43:01

20d ago43:01

43:01

Hey everyone, today I’m joined by Bryan Byler. Bryan is the COO at Aptitude 8, a HubSpot Elite Partner. He’s got an impressive range of experience from tech, systems analytics, program management, and business operations. He’s also a very down-to-earth guy, as seen in his LinkedIn content. And that got me excited to have a very real conversation ar…

1
011 Chris Dreyer: SEO Dangers and Niching Up 27:29

11d ago27:29

27:29

Hey everyone, today I’m joined by Chris Dreyer. Chris is the founder and CEO of Rankings.io, where he leads a team of SEO specialists to help law firms and personal injury lawyers dominate first-page rankings on Google. Chris is a powerhouse in the SEO game and I was very excited to capture insights. But we went even deeper, getting into agency ope…

1
010 Jen Spencer: Building Culture and Customer-Centricity at SmartBug 46:17

18d ago46:17

46:17

Hey everyone, today I’m joined by Jen Spencer. Jen is the CEO of SmartBug Media. At Inbound a few years ago, I’d met some of the SmartBug team and they raved about working there. So, when an opportunity arose to interview their fearless leader, I jumped at the chance. Jen took over as CEO after being SmartBug’s VP of Sales and Marketing and then CR…

1
009 Mike Schmidt & AJ Rivera: Building Recurring Revenue for Agencies 52:40

25d ago52:40

52:40

Hey everyone, today I’m joined by Mike Schmidt and AJ Rivera. They are the founders of Agency Coach where they help agency owners improve all facets of their business. For a bit more background, Mike was the founder of the agency Anchor Wave which AJ joined to lead sales. Now, the business is able to run without them as they work on other ventures.…

1
008 Logan Lyles: The State of Agency Operations 40:33

1M ago40:33

40:33

Hey everyone, today I’m joined by Logan Lyles. Logan is the former VP of Sales & Customer Experience at Sweetfish, and now handles evangelism and content at Teamwork.com. Logan has interviewed hundreds of agency owners and experts as the host of the podcast, Agency Life, and has countless insights from those conversations. For a lot of today’s epis…

1
007 Justin Graci: AI Opportunities and Agency Evolution 39:46

1M ago39:46

39:46

Hey everyone, today I’m joined by Justin Graci. Justin is a Marketing Fellow at Hubspot and works with and through ecosystem agency partners for go-to-market efforts. A 'Marketing Fellow' at HubSpot is described as "a highly experienced and accomplished individual who brings a unique and specific subject matter expertise that is difficult to find i…

1
006 Karl Sakas: Work Less, Earn More 39:32

2M ago39:32

39:32

Hey everyone, today I’m joined by Karl Sakas. When I first joined the agency world, Karl had the first books I read to understand what I was getting myself into. So, I was very excited to get him on the show to talk about the future of agencies and how he sees things changing. Karl has a wealth of knowledge in all things agency, and he’s got some g…

1
005 Gray MacKenzie: The Power of Process in Agency Ops 44:07

2M ago44:07

44:07

Hey everyone, today I’m joined by Gray MacKenzie. Gray is the co-founder and CEO at ZenPilot. They’ve helped thousands of agencies systemize their business, boosting efficiency and, therefore, profit. Gray is my go-to guy for anything around processes, so I was very excited to get his perspective on the future of agency operations. He’s built an aw…

1
004 Matt Bolian: Standing Out as a Service-Based Business 36:48

2M ago36:48

36:48

Hey everyone, today I’m joined by Matt Bolian. Matt is the co-founder and CEO at Supered. He’s also the co-founder of RevPartners which climbed from the bottom to the top of the HubSpot partner ecosystem in 13 months. Matt has a unique way of viewing business and how to build a brand, making this episode a lot of fun to record.] In this episode, we…

1
003 Megan Bowen: Setting the Conditions for Success 38:20

2M ago38:20

38:20

Hello everyone, today I’m joined by Megan Bowen. Megan is the CEO of Refine Labs. If you are in the B2B marketing space it’s almost impossible not to have heard of them. She’s incredibly knowledgeable, not just in marketing, but in leadership and agency operations. So I was very excited to get into this interview to hear her perspective on the futu…

1
002 Marcus Sheridan: The Real Impact of AI on Agencies 49:28

3M ago49:28

49:28

On today's episode, I'm joined by Marcus Sheridan Marcus is an international keynote speaker and best-selling author of They Ask, You Answer. He’s also an owner and partner at the agency, IMPACT, where his strategies around content marketing and sales are delivered through strategy, implementation, and education. Marcus played a large role in how I…

1
001 Peter Caputa: Collaborative Growth 35:04

3M ago35:04

35:04

On today's episode, I'm joined by Peter Caputa. Pete has a wealth of knowledge in the agency space. He’s a former agency owner, former VP of Sales at HubSpot, where he also kicked off the partner program as it is today. Pete’s currently the CEO of Databox and is consistently co-marketing with agencies. He’s a great mentor and I’d strongly encourage…

1
000-1 Buckle Up 1:02

4M ago1:02

1:02

We're almost live. Subscribe so you can catch the first episodes.By Chris DuBois

1
000 This is Agency Forward 0:57

4M ago0:57

0:57

We're gearing up with agency owners and experts to bring you the strategies you need to thrive in the coming years. Subscribe now to get episodes as soon as they're live.By Chris DuBois

1
3 LinkedIn Thought Leader Ad Types (& How to Run Them) 53:17

7M ago53:17

53:17

In this episode, Logan speaks with Justin Rowe with Impactable about: What are LinkedIn Thought Leader Ads? Justin's "pond theory" about LinkedIn 3 types of Thought Leader Ads you can run (& how to execute them) Some Extra Resources You'll Enjoy: Thought Leader Ad Example #1 (Cold) Thought Leader Ad Example #2 (Cold) Thought Leader Ad Example #3 (R…

1
8 Steps to Execute Nearbound ABM 46:07

7M ago46:07

46:07

In this episode, Logan speaks with Jessica Fewless with Inverta about: What is Nearbound ABM? How is it different from "standard" ABM strategy? Why is Nearbound ABM important right now? The 8 steps to execute a Nearbound ABM strategy this year To see the full video version of this conversation, check out: Nearbound Marketing on YouTube If you enjoy…

1
From Funnel to Bowtie: The Total Impact of Nearbound Marketing 34:28

7M ago34:28

34:28

In this episode, Jessie Shipman discuss the critical importance of partnerships in the SaaS (Software as a Service) industry. We explore associations in relation to the 'Bowtie' recurring revenue and impact model, emphasizing how partnerships span across the entire 'funnel'. The conversation includes insights into the strategies and metrics for par…

1
120% More Referral Revenue (With One Small Tweak) w/ Michael Cole 38:57

8M ago38:57

38:57

In this episode, Logan Lyles talks to Michael Cole, the SVP of Marketing at Everflow, about successfully scaling referral partner programs. Michael shares how Everflow, a partner marketing platform, has seen a 120% increase year over year in their referral channel by making one small tweak to how they compensate their referral partners within the p…

1
Avoid This Common Webinar Mistake w/ Justin Zimmerman 44:21

8M ago44:21

44:21

In this episode, Justin Zimmerman, founder of PartnerWebinar.com lays out a new solution to a common mistake in webinar execution for B2B marketing teams. They discuss the effectiveness of webinars in Nearbound marketing and the need for a 'test-first' mindset in both partnerships and marketing. Zimmerman's strategy focuses on capturing native dema…

1
$14MM in Net-New ARR through LinkedIn Evangelism w/ Chris Walker 42:55

8M ago42:55

42:55

In this episode, Logan talks with Chris Walker, the CEO of Refine Labs, the importance of personal brand building using LinkedIn, and implementing a demand creation strategy. Chris emphasizes the need for executives to be engaged in the marketing process, posting content regularly and harnessing key opinion leaders for their insights. He discusses …

1
34: Building Trust in the Age of Data Overload - Dan Sanchez 35:10

10M ago35:10

35:10

How do you build trust amidst the data overwhelm? Dan Sanchez joins the show to help us navigate the infocalypse. Dan dives into the changing landscape of marketing on Linkedin. He says we need to shift away from pontification to trust-building. Dan and Logan Lyles explore the recent changes on LinkedIn, and discuss audience building, content strat…

1
33: The Nearbound ABM Play You Can Run Today - Blake Wiliams 27:13

10M ago27:13

27:13

Is Nearbound Marketing all hype, or can you actually put it into play? Blake Williams, CEO of Amp Factor, came on the podcast to discuss creating and capturing demand in marketing. We explore how Nearbound Marketing can harvest existing demand and close the gap between unmet expectations and potential solutions. We discuss the importance of Nearbou…

1
Two Ways to Drive Intros with New Partners with Sam Dunning 34:17

11M ago34:17

34:17

How do you find partners that make sense for your business? Logan Lyles and Sam Dunning discuss two effective strategies to drive collaborations and build long-term partnerships. Sam Dunning, co-owner of WebChoice, gives strategies for driving introductions and creating long-term partnerships with new partners. They explore tactics for identifying …

1
Three Nearbound Marketing Tactics to Start Using Now 14:40

11M ago14:40

14:40

Logan Lyles just got back from HubSpot’s INBOUND 2023. He shares three Nearbound tactics he used to make an event he hosted a killer success. Logan tells how he used partnerships, influence, and dark social to sell out an event at INBOUND within 24 hours. Logan breaks it down step by step. This is where Nearbound theory meets reality. Listen to how…

1
Mastering LinkedIn: Profile Essentials, Content Strategies, and Maximizing Connections 1:03:15

11M ago1:03:15

1:03:15

LinkedIn is a powerful tool to connect with new prospects. But, creating content for LinkedIn can be tough. Fortunately, Ali Schwanke, founder of Simple Strat shares all the details for mastering LinkedIn. Ali joins Logan Lyles on the Marketing Together podcast to talk about the nuances of posting, commenting, and optimizing your profile on LinkedI…

1
3 Ways to Market with Your Community Members | Sidney Waterfall 33:04

11M ago33:04

33:04

Sidney Waterfall, Senior Vice President of Growth at Refine Labs, joins the show to discuss The Vault, Refine Labs’s collection of marketing resources. Sidney dives into how they are actively creating the vault. This includes everything from employee incentive programs for creating content to strategic community engagement and peer reviewing data. …

1
4 Steps to Execute Survey Co-Marketing | Jakub (Kuba) Grajcar 41:02

12M ago41:02

41:02

Jakub (Kuba) Grajcar, Content Marketing Manager at ZenPilot, joins the show to discuss his experience running a survey campaign to create original research hand-in-hand with strategic partners. ZenPilot, Kuba explains how he incorporated partners at each step of the campaign. He tells how he identified good partners, strategized content, collected …

1
Activating the Hidden Evangelists Within Your Company | Jess Cook 30:51

12M ago30:51

30:51

Jess Cook, Head of Content at Lasso, shares her approach for finding employees who used to be customers of your brand and using their insights to inform your marketing content. She unpacks how to document who these customers-turned-employees are and gives tips for how to work with them. She emphasizes the need to make them feel like the ‘rockstar,’…

1
How to Identify the Nearbound Evangelists in Your Ecosystem | Kevin Hospodar 29:41

1y ago29:41

29:41

Kevin Hospodar, Sr. Director of Marketing & Demand at Mindmatrix, discusses how to evaluate evangelist partners in your niche. Kevin shares strategies he’s seen work for better collaboration between sales and marketing, as well as tips for in-person networking. He reveals tactics for optimizing for micro-content, scaling marketing efforts, and maki…

1
Go Past the 1st Date with Marketing Partners | Kenny Lange 34:23

1y ago34:23

34:23

Kenny Lange is a business coach for agency owners. He joins the show to discuss how he’s using nearbound marketing to generate leads and how he approaches relationships in his business. He discusses what’s worked for him, his mindset when it comes to partnerships, and prioritizing your clients’ needs. He shares how his mission of bringing value to …

1
How Partners Made This Event Series More Efficient | JK Sparks 33:23

1y ago33:23

33:23

JK Sparks, Head of Marketing at AudiencePlus, discusses a recent event series he partook in with Mutiny, Clearbit, and Sweet Fish Media. He dives into logistics, from choosing cities and speakers to communicating with everyone pre, during, and post event. JK shares how they kept the content fresh at each stop and tactics for getting speakers to pro…

1
The 4 Missing Pieces of Your Employee Evangelism Program | Ryan Musselman 34:08

1y ago34:08

34:08

Ryan Musselman, Founder and CEO of Parade Studio, discusses how you can empower employees to be evangelists for your brand. He discusses specific LinkedIn strategies, how to keep employees engaged, and incentive structures to ensure everyone is bought in. To see the full video version of this conversation, check out: Nearbound Marketing on YouTube …

1
Trust + Scale: Where Partnerships & Marketing Come Together | Tyler Calder 33:25

1y ago33:25

33:25

Tyler Calder, CMO at PartnerStack, talks about what partnerships can learn from marketing. “The people who go furthest in their careers,” says Tyler, “are the ones that step outside of their function and say, ‘We have limited chips to place. I think we should place them over here, even though that isn’t in my technical function as it’s defined.’” C…

1
Going-To-Market through Community | Kathleen Booth 48:32

1y ago48:32

48:32

Today's Marketing Together episode is a cross-pod takeover from PartnerUp. The episode features Kathleen Booth, CMO at Pavilion. She defines community, unpacks the delicate balance between fueling and squelching one, and explains the "community revolution" where early stage companies are focusing on building communities before products. To see the …

1
3 Ways to Market with Creators in Your Niche | Nick Bennett 31:24

1y ago31:24

31:24

In today’s episode, we look back at a previous episode featuring Nick Bennett, host of the Anonymous Marketer podcast and co-founder of ClubPF. This episode dives into influencer marketing. We cover how to evaluate potential people to work with, understanding their motivations, and how to structure incentives to create long-term relationships and c…

1
The Relationship Focus Most Marketers are Missing | Ethan Beute 43:13

1y ago43:13

43:13

Ethan Beute, Chief Evangelist at BombBomb, emphasizes focusing on who over how many. While some solely emphasize the size of the audience they’re reaching, Ethan shares tactical tips for account-based marketing and co-creating content with potential buyers. His strategies, which include podcasting and writing books, can allow you to reach the peopl…

1
The 5 Phases of Marketing Together (& Why You Need to Start Now) 43:53

1y ago43:53

43:53

Logan shares a framework he’s put together based on everything he’s learned from hosting Marketing Together so far. He shares background about the term ‘nearbound’ and explains how it connects to the framework he developed. The framework helps you understand how connecting with and activating partners, advisors, customers, and employees can help yo…

1
Forget Employee Advocacy (Do This Instead) | Zoë Hartsfield 43:55

1y ago43:55

43:55

Zoë Hartsfield, Head of Marketing at Swantide, joins the show to discuss the right way to go about employee evangelism campaigns. She shares strategies that have led the Swantide team to get 500,000 to a million LinkedIn impressions across all employee posts for particular campaigns. Zoë breaks down creating unique content for different people to p…

1
The 3 Marketer Personas Of the Future 12:10

1y ago12:10

12:10

Logan shares his take on where hiring lists may be headed in the near future. Logan argues one of the three personas, buyers, can allow marketing teams to strategically ‘reach into the market.’ He adds color to the discussion with various comments he got on a LinkedIn post covering the same topic. You can check out that LinkedIn post here: https://…

1
New LinkedIn Ad Feature That Changes the Game (for Marketing with Employees) | Tim Davidson & Bryttney Blanken 33:08

1y ago33:08

33:08

Tim Davidson, Senior Director of Marketing at Directive, and Bryttney Blanken, Senior Demand Gen Manager at Metadata, discuss a new feature allowing companies to sponsor employee LinkedIn posts. This allows you to boost the performance of organic content. Bryttney shares her promising results from participating in the beta trial. Check out Bryttney…

1
The Total Account Checklist (& Why You Need One) | Isaac Morehouse 36:57

1y ago36:57

36:57

Isaac Morehouse, co-founder of PartnerHacker and CMO at Reveal, joins the show to discuss his total account checklist. He covers the process he and the team at Reveal are using to foster organic relationships with partners and customers at every step of the way. To see the full video version of this conversation, check out: Nearbound Marketing on Y…

1
5 Steps to Webinars that Don't Suck | Casey Hill 44:58

1y ago44:58

44:58

Let’s make webinars suck less! Casey Hill, Head of Growth at Bonjoro, joins the show to share what he’s learned about making webinars uniquely valuable. He shares strategies for combining pre-recorded content with a live audience as well as tips and tricks for personalized follow-ups at scale. What if you’re a smaller brand partnering on a webinar …

1
The YouTube Strategy that Actually Works in B2B | Gaetano DiNardi 42:41

1+ y ago42:41

42:41

How can you display your product and expertise in a compelling, engaging way? While TikTok is gaining attention in B2B, today’s guest, Gaetano DiNardi, formerly the VP of Growth at Aura and currently a growth advisor to many brands, argues YouTube is the better choice. It allows for in-depth product-showcasing as well as being a great place to targ…

1
How Strategic Advisors Help You Live In Market | Brandon Redlinger 34:22

1+ y ago34:22

34:22

Do you have strategic advisors in your corner or are trying to bring some on board? Today’s episode features Brandon Redlinger, VP of Marketing at Crosschq. We unpack how to approach advisors to get them on board as well as how to engage them once they’ve started working with you. Gain insights about how to position the networking opportunity of be…

1
6 Do's & Don'ts of Partner Marketing You Can't Ignore | Jen Spencer 29:48

1+ y ago29:48

29:48

Jen Spencer, CEO of SmartBug, a full-service revenue-driving digital agency, shares her essential tips and tricks for partner marketing. She gives insights that will help you learn how to effectively map out the conversion process early with partners, bring multiple partners together, and understand the success or failure of a co-marketing campaign…

1
How to Leverage the Weirdos on your Partnerships Team | Cory Snyder 32:15

1+ y ago32:15

32:15

Got a few weirdo’s on your partnerships team? Often us partnerships folks are our own unique blend of sales, marketing, and other previous experience. We can take that mixture, super charge it with a bit of training and connections to other smart partner professionals, and apply it to solve problems in unique ways, figuring out how to slot partners…

1
The 7-State Jeep Tour That was Partner-Powered | Nick Capozzi 26:20

1+ y ago26:20

26:20

A 30 day Jeep tour?!? Recently, guest Nick Capozzi embarked on a tour around the western United States where he partnered with various brands and influencers. He and his team made content along the way, capturing video of raw, authentic moments and bringing fresh scenery to people’s LinkedIn feeds. Nick is head of storytelling at Demostack. With a …

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