Best Razed Media Podcasts (2024)

1
Content Marketing: Mapping Content to the Customer Journey with Hannah Brady, Connective3 33:24

1d ago33:24

33:24

Hannah Brady is a senior content strategist at agency connective3. She’s been creating award winning SEO focused content strategies for brands large and small for over 8 years. In this episode, we discuss: Mapping content against the customer journey Actively thinking about the customer journey, or role-playing How content should serve both SEO and…

1
Content Marketing: Why You Need a Multiplatform Approach with James Carson, Publishing Strategy 37:07

8d ago37:07

37:07

James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai. In this episode, we…

1
Attribution: Strategies for Optimising Google Ads Performance in a Cookieless World with Ian Lewis, Launch 38:25

15d ago38:25

38:25

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency. In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can Dive in: [07:54] Google Ads…

1
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze 38:56

22d ago38:56

38:56

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty How less data can …

1
Attribution: Revamping Your Attribution Strategy with Luke Carthy 42:33

30d ago42:33

42:33

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making s…

1
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce 32:40

1M ago32:40

32:40

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possi…

1
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs 33:27

1M ago33:27

33:27

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] E…

1
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management 35:39

2M ago35:39

35:39

Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Laun…

1
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast 33:16

2M ago33:16

33:16

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in gener…

1
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco 36:47

2M ago36:47

36:47

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand mar…

1
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing 35:23

2M ago35:23

35:23

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s rev…

1
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball 33:55

3M ago33:55

33:55

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data thro…

1
TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals 30:10

3M ago30:10

30:10

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creati…

1
TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School 43:58

3M ago43:58

43:58

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to l…

1
TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale 35:49

3M ago35:49

35:49

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok. In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your fi…

1
Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency 36:13

4M ago36:13

36:13

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:…

1
Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida 31:15

4M ago31:15

31:15

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and R…

1
Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black 29:49

4M ago29:49

29:49

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Foc…

1
Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing 34:47

4M ago34:47

34:47

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the…

1
Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax 37:28

5M ago37:28

37:28

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 milli…

1
Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf 37:35

5M ago37:35

37:35

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase. In this episode, we discuss: The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:…

1
Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable 32:27

5M ago32:27

32:27

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss:…

1
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox 33:16

5M ago33:16

33:16

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google …

1
Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer 38:11

5M ago38:11

38:11

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Faceboo…

1
Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B 33:25

6M ago33:25

33:25

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce …

1
Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify 32:44

6M ago32:44

32:44

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. In this episode, we discuss: Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of a…

1
Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee 34:18

6M ago34:18

34:18

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. In this episode, we discuss: Strategic selection of marketplaces Understanding and leveraging customer de…

1
Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e 25:36

6M ago25:36

25:36

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseas How to make it a success Why it’s important to localize customer experience Strategi…

1
Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co 30:03

7M ago30:03

30:03

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voi…

1
SEO: Link Building Tips for SEO with Rosa Mitchell, connective3 42:56

7M ago42:56

42:56

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! In this episode, we discuss: The evolut…

1
SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss 38:00

7M ago38:00

38:00

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss. In this episode, we discuss: Technical SEO’s important role in eCommerce Success The big project over at Moss How choosing the rig…

1
SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video 38:33

7M ago38:33

38:33

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. In this episode, we discuss: How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones En…

1
SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby 32:43

8M ago32:43

32:43

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.    In this episode, we discuss:  Wh…

1
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp 28:23

8M ago28:23

28:23

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. In this episode, we discuss: Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers …

1
Email: List Growth Sales Strategies with Hannah Spicer 27:15

8M ago27:15

27:15

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands…

1
Email: Making the most of your ESP Software Tools with Daniel Budai 28:47

8M ago28:47

28:47

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-tar…

1
Email: AB Tests for Email Marketing Success with Bridget Poston 34:06

8M ago34:06

34:06

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list. In this episode, we discuss: the untapped potential of email lists why brands need to do ab testing, and ho…

1
Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed 37:09

9M ago37:09

37:09

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her p…

1
Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps 39:09

9M ago39:09

39:09

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. UPDATE - audio issue fixed 29 Feb 24 in this episode, we discuss: The integral role of storytelling in connecting…

1
81. Superbowl Leadership Lessons w/ Joey Blake 1:05:54

9M ago1:05:54

1:05:54

Summary In this conversation, Kendrick Pratt and Joey Blake discuss leadership lessons from the NFL, the importance of empowering people, creating a positive work environment, and the impact of nutrition on performance. They emphasize the need for leaders to provide grace and accountability, as well as the importance of caring for athletes' well-be…

1
Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia 35:43

9M ago35:43

35:43

Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. In this episode, we discuss: Embedding storytelling …

1
80. Strength Coach Social Media w/ Erica Suter 51:30

9M ago51:30

51:30

Summary In this episode, Kendrick Pratt and Erica Suter discuss the importance of creating unique and relatable content on social media. They emphasize the need for strength coaches to stand out and avoid copying what others are doing. They also highlight the value of personal connection and sharing behind-the-scenes stories to engage and inspire t…

1
Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency 34:10

9M ago34:10

34:10

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. In this episode…

1
Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank 41:03

10M ago41:03

41:03

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast. In this episode, we discuss: The importance of a targeted and evergreen affili…

1
Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital 34:57

10M ago34:57

34:57

Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs. In this episode, we discuss: The evolution of affiliate marketing How luxury and premium b…

1
79. Step-By-Step Method to Online Business w/ Josh Raze 1:27:20

10M ago1:27:20

1:27:20

Summary In this episode, Kendrick Pratt interviews Josh Reyes, a police officer and business coach. They discuss the importance of taking action and the impact of fitness on their lives. They also delve into the process of starting an online coaching business, including defining goals and identifying ideal clients. They emphasize the need to get cr…

1
Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media 34:28

10M ago34:28

34:28

Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX. In this episode, we discuss: The importance of diversifying your affiliate portfolio Why building strong relationships wi…

1
78. Challenges of Implementing a High Performance Model w/ DPT Santiago Salazar 1:12:43

10M ago1:12:43

1:12:43

Summary This conversation explores the integration and collaboration between physical therapy and sports performance in high-level sports environments. The guests discuss the importance of bridging the gap between these two fields and working together as departments rather than in silos. They highlight the differences between power five and mid-maj…

1
Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals 37:58

10M ago37:58

37:58

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands. In this episode, we discuss: The importance of building relationships in affiliate marketing How to strategically integrate affiliates into your marketing strategy Choosing the right techno…

1
77. 3 Tips from a Master Strength Coach w/ John G. Patrick 1:08:27

10M ago1:08:27

1:08:27

Summary In this conversation, Kendrick Pratt and John Patrick discuss various topics related to the strength and conditioning field. They touch on the importance of having direction and goals, overcoming challenges, and adapting to change. They also discuss the value of sight and appreciating our senses, as well as the longevity in the strength and…

Podcasts Worth a Listen

Razed Media Podcasts

Podcasts Worth a Listen

Quick Reference Guide