Product Genius is the down-to-earth podcast for Inventors and Entrepreneurs. Together, we explore important topics about inventing and launching new products to help you become a Product Genius. If you want to be a successful inventor-entrepreneur, then Product Genius is the podcast for you!
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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
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This weekly podcast is about designing your life in order to live it to it‘s fullest. Your hosts, Carlos & Susanne Hidalgo, have been applying Life Design principles for the last four years and will share the lessons they have learned, the approaches they take to continually design the life they want and also feature guests who have designed their lives and are living life to it‘s fullest.
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Noah shares considerations in deciding how to price your product. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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China Manufacturing Follow-up Idea | Flash of Genius mini-episode
3:56
3:56
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Noah shares a strategy to get to manufacturing in the US. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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The Panda in the Room: Made in China or Made in the USA for Product Entrepreneurs?
38:09
38:09
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38:09
Will we get hate mail for this episode? Made in China? Made in the USA? Or both? Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.…
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Apologies to Frank's Cheese Hammers, but there is such a thing as a bad idea in product development. Noah explains in this episode. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Po…
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From nuclear-powered submarines to water fountains with Nasoni Founder Steve Waddell
37:41
37:41
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37:41
Steve Waddell talks about launching products, building your business, and achieving your entreprenurial dreams. Valuepreneurs: https://valuepreneurs.com/ Nasoni: https://nasoni.com/ Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniusp…
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No Bad Ideas?: Brainstorming and Ideation Methods for Inventors and Product Developers
34:59
34:59
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Is it true that there are no bad ideas? Noah gives some practical steps to brainstorming. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jo…
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Using AI to help with your inventing endeavors (with Zach Rattner)
42:26
42:26
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42:26
We are talking AI for product development with Zach Rattner https://growupfastbook.com https://yembo.ai Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith …
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Companies That Mean Well, But Are Not Meant for Inventor Entrepreneurs
38:21
38:21
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38:21
Noah shares something from his past to help you understand why these companies may not be a good fit for you as an Inventor Entrepreneur. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Jul…
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Leveraging Changes in Product Development | Flash of Genius mini-episode
6:37
6:37
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Leveraging changes with a football example. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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Noah explains invention and product development scams. https://prelaunch.com Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com …
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How do I see if there is a market for my product?
29:21
29:21
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Narek Vardanyan from prelaunch.com shares about his platform for product validation. https://prelaunch.com Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smi…
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Additive, Subtractive, and Multiplicative Manufacturing | Flash of Genius mini-episode
6:44
6:44
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6:44
Manufacturing your product by adding, subtracting, or multiplying the process. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.co…
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What could possibly go wrong?! Product Development and Heist Movies
32:02
32:02
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32:02
Noah continues to analogize the process to help you avoid big mistakes. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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Learning never stops in product development. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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The Road Trip of Product Development | Flash of Genius mini-episode
6:28
6:28
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6:28
Noah's recent vacation road trip got him thinking about the product development journey. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jod…
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Inventing & Product Development is Kind of Like Dating
34:19
34:19
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34:19
#145 | Noah shares some advice to help keep your relationship with your product healthy. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jod…
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You are more important than your invention.
29:54
29:54
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29:54
How do keep your product from overwhelming your life. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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Should I find a factory on Alibaba? | Flash of Genius mini-episode
4:16
4:16
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Noah gives us a quick answer to our quick questions about Alibaba. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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What's luck got to do with it? Tiffany Krumins visits to talk about it.
49:20
49:20
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49:20
Does luck exist? Tiffany Krumins and her Dad visit to talk about this topic. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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Well... it depends... But Steven and Noah talk about some scenarios to consider. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.…
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I'm an Inventor, should I learn CAD? | Flash of Genius mini-episode
4:23
4:23
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Noah gives some quick guidelines to help decide if you should learn CAD. Product QuickStart: Noah McNeely https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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International Wildlife Federation Field Guide for Identifying Designers and Engineers
31:34
31:34
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31:34
Is your Product Developer right for you? Steven and Noah give you guidelines for identifying the right designer and/or engineer for your product. Product QuickStart: https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian P…
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You can't afford perfect product development!
41:58
41:58
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41:58
Noah McNeely shares resources inventors can use that won't break the bank. Product QuickStart: https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Slightly Annoying Co-Host: Steven Julian Podcast Producer: Jodey Smith https://www.jodeysmith.com…
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#42 Todd Pauli - Founder + Publisher @ Move Nutrition Network | Move Nutrition + Sports Nutrition
23:04
23:04
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23:04
On this episode, Todd Pauli, founder and publisher of Move Nutrition Network and founder at 24 Stories Marketing, joined the show to talk about the creation of Move Nutrition Network, a home for sports nutritionists, dietitians, and trainers to easily access the most important performance nutrition research, brand innovations, and trade news headli…
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Should I buy a 3D printer? | Flash of Genius mini-episode
9:52
9:52
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A question as old as time. Steven asks. Noah answers and tells us about 3 types of 3D Printers, as well as the pros and cons of each. Product QuickStart: https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Podcast Producer: https://www.jodeysmith.com…
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Help! I have too many ideas for products, designs, and inventions!
36:31
36:31
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Product Genius is back! Noah McNeely and Steven Julian talk about the reboot of the show. Then there is help for product developers with too many ideas. Product QuickStart: https://productquickstart.com 'opu probiotics by Tiffany Krumins: https://www.opuprobiotics.com Podcast Website: https://productgeniuspod.com Podcast Producer: https://www.jodey…
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#41 Pauline Cox - Functional Nutritionist + Co-Founder @ Sow & Arrow | Supplements + Natural Medicine + Sustainability Practices
26:25
26:25
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26:25
On this episode, Functional Nutritionist and Co-Founder of Sow & Arrow joined the show to discuss supplements, natural medicine, and sustainability practices that speak to consumers. Pauline is also an author and entrepreneur with degrees in Anatomical Sciences and Physiotherapy and is currently undertaking the much sought-after master's level in i…
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#40 Asa Waldstein - Principal @ Supplement Advisory Group | FDA Enforcement Trends + Social Media Compliance + Warning Letter Wednesday
27:52
27:52
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27:52
On this episode, Asa Waldstein, Principal @ Supplement Advisory Group, joined the show to discuss FDA Enforcement Trends for 2023, Social Media Compliance, and his weekly newsletter, Warning Letter Wednesday. Asa is a Certified Clinical Herbalist and a 20-year dietary supplement executive. Asa's consulting company, Supplement Advisory Group, is a b…
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#39 Alexis Collins - Director of Product & Brand Strategy @ Stratum Nutrition | Postbiotics + Year in Review + 2023 Trends
29:14
29:14
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29:14
On this episode, Alexis Collins, Director of Product & Brand Strategy at Stratum Nutrition, joined the show to discuss Postbiotics, Stratum Nutrition, and the look ahead in the industry for 2023. Alexis is our very own Director of Product & Brand Strategy here at Stratum Nutrition. She is a scientist and researcher with broad experience in nutritio…
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Live A Great Story - A Conversation With Alex Shootman
49:52
49:52
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What would change for you if you decided to live your life as a great story? This was one of the many things that Carlos & Susanne discussed with Alex Shootman. Shootman is a husband, dad, and CEO of Alkami and he shared his perspective on living your best life in this episode of The Life Design Podcast. He shares his own story and what he has lear…
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#38 Brandon Griffin - CEO/Co-Founder @ REJIMUS | FDA + New Ingredients to Market + Common Pitfalls
27:40
27:40
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27:40
On this episode, Brandon Griffin, CEO of REJIMUS, INC., joined the show to discuss some great topics surrounding the FDA. Brandon holds a degree in Genetics & Plant Biology from U.C. Berkeley, and spearheads the overall growth and direction of the company as well as its online regulatory service solution development initiatives. He brings over two …
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The Healthy Deviant - A Conversation With Pilar Gerasimo
1:04:10
1:04:10
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In order to live a full life, you need to be healthy in mind, body, and spirit. However, this can be easier said than done. For others, they find this for themselves and then make it their mission to help others find the same. Such is the story of Pilar Gerasimo. Gerasimo is the Founding Editor of Experience Life Magazine, author, podcast host, and…
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#37 Tiffany Krumins - Founder Ava the Elephant® & Opu Probiotics | Shark Tank + Life Experience + Opu Probiotics
15:38
15:38
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15:38
In this episode, Tiffany Krumins, Founder of Opu Probiotics joins the show to discuss her entrepreneurial journey. She is a respected inventor, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of four, Tiffany now leads all of her ventures with a daily intention that business success and personal fulfillment are not mutua…
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#36 Katherine Cole - R&D Manager at ChildLife Essentials | Children + Immune Health + Supplementation + Vulnerable Population
21:36
21:36
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21:36
On this episode, Katherine Cole joined the show to discuss children's health and supplementation. Katherine leads research and development efforts at ChildLife Essentials as the R&D Manager. She is responsible for bringing together the latest science, technology, and premium ingredients to deliver innovative products in children’s health. Her passi…
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#35 Ivan Wasserman - Managing Partner at Amin Talati Wasserman, LLP | Class Actions + Claims + Probiotic Comedy
25:54
25:54
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25:54
On this episode, Ivan Wasserman joined the show to discuss class actions, claims, & probiotic comedy. Ivan serves as Managing Partner of Amin Talati Wasserman & is one of the nation's premier attorneys for health, wellness, beauty, and other consumer products. Companies of all sizes making, marketing, and selling food, dietary supplements, cosmetic…
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#34 Dr. Susan Kleiner - Owner @ High Performance Nutrition, LLC | Women's Health & Fitness + Lack of Research + The Need to Authentically Listen to Consumers
27:59
27:59
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27:59
On this episode, Dr. Susan Kleiner discusses women's health and fitness, the lack of research in women's health, and the need to be authentic. She is the owner of High Performance Nutrition, LLC, a consulting firm in Washington. She has consulted with many professional teams and team members, Olympians, and elite athletes in countless sports. She h…
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Getting Comfortable Saying No - A Conversation With Tiffany Krumins
37:40
37:40
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37:40
Tiffany Krumins was awarded $50,000 on the PILOT episode of Shark Tank. Tiffany's brainchild was inspired by a sweet-natured boy with Down syndrome who struggled to take medication. As his nanny, Tiffany tried her best to soothe his anxiety. With lightning creativity, she combined fabric, sponges, and a medicine dropper, and breathed life into her …
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Running in a Circle & Trying to Win - A Conversation With Jesse Noyes
51:19
51:19
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51:19
"Some days the only thing you'll improve about your situation is your outlook on it. And that's okay." This is one of the many outlooks on life that Jesse Noyes has adopted and shared in this episode of The Life Design Podcast. As a husband, dad, and marketing executive, Jesse Noyes shared this outlook and others including his outlook on managing w…
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#33 Dr. Susan Hewlings - Director of Scientific Affairs @ NutraSource | Eating for Fuel + Turmeric + Consumers, Dietary Supps & No Quick Fix
17:47
17:47
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17:47
On this episode, Dr. Susan Hewlings joined the show to discuss Science & Nutrition. She has over 20 years of experience in nutrition, sports nutrition, and scientific consulting for the dietary supplement and medical industries. She is currently the director of Scientific Affairs at NutraSource, and the author of Nutrition: Real People, Real Choice…
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Crafting Events in Life - A Conversation With Kel Haney
41:32
41:32
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41:32
For 16 years, Kel Haney was a Theater Director in New York City. Working in a job she loved with big dreams until the pandemic changed it all. Most often you cannot control what happens to you, but you can control your response to it and what you make of your circumstances. So instead of waiting for life to happen, Kel and her husband made the deci…
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Imagine If - A Conversation With Rachel Downey
46:25
46:25
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46:25
All of us have had our fork in the road moments. Those times when we are faced with key decisions that we have to make as well as those times when life throws things at us that we could have never expected. What would those times look like if we allowed ourselves to sit in the quiet and imagine if? "Imagine If" has been the ethos for Rachel Downey …
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When Life Happens For You, Not To You - A Conversation With Alan Thomas
48:43
48:43
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For Alan Thomas, there was a day not that long ago when time stood still. He was 55 and as he looked down at the scale the number 304 lbs looked back at him. As he looked down at the scale, there were three thoughts that he had - he could not recall ever meeting a 65 year old man that was more than 100 pounds overweight, meaning that he likely had …
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Life Is A Banquet Table, Not One Dish - A Conversation With Elaine Smookler
43:01
43:01
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43:01
There is much that has been written about mindfulness, but few have studied it and explain it as well as Elaine Smookler. As a registered psychotherapist (RP), corporate trainer, teacher, and writer, Elaine is on faculty at the Centre for Mindfulness Studies where she teaches many programs including Mindfulness for Beginners, MBCT (Mindfulness Base…
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#32 Brian Wommack - Senior VP of Communications & Executive Director @ CRN | State of our Industry + Access Task Force + What's to Come in 2022
10:33
10:33
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Brian Wommack is responsible for overseeing the development and execution of the Council for Responsible Nutrition’s (CRN) overall strategic communications efforts and is entrusted to enhance and protect the reputation of the dietary supplement industry. Under his leadership, CRN’s communications team is reimagining its member communication strateg…
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Getting A Glimpse Of The Normal - A Conversation With Lee Odden
46:29
46:29
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46:29
Many take the normal everyday things in life for granted. However, when our health impacts our quality of life, it provides a new perspective and provides us a chance to savor the normal and puts a higher value on things like a simple meal or a conversation with a loved one. This is the experience of Lee Odden. Lee is a CEO and agency co-founder an…
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Battling Systemic Burnout - A Conversation With David Ginter
45:25
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45:25
According to the latest research, professional burnout is at an all-time high. Some reports show that more than 70 percent of professionals state that have recently experienced burnout. Author, CEO, and burnout prevention expert, Davida Ginter has made it her mission to help companies and their employees avoid burnout and shared her thoughts on thi…
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Walking The Line Between Confidence & Ego - A Conversation With Jason Miller
47:51
47:51
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47:51
A tech marketer by day and rock-n-roll photographer by night, Jason Miller is always looking to make the most of what is right in front of him. He also encourages others to do the same. In this episode of The Life Design Podcast, Miller talks about how he does not believe in work-life balance, how it comes down to asking yourself how bad you want i…
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You’re Not Stuck In Anything - A Conversation With Bo & Emilie Totten
49:31
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Bo & Emilie Totten admit that they do not have it all figured out. However, they knew that when they looked at their life that something had to change if they wanted to design a life that they loved. Bo & Emilie talked about these changes and the impact it has had on their family in this episode of The Life Design Podcast. They openly talk about Em…
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La Dolce Vita - A Conversation With Angela Santi
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In a culture where work becomes the central point of so many lives, Angela Santi is on a quest to challenge that notion and teach others how to live La Dolce Vita (The Sweet Life). In this episode of The Life Design Podcast, Angela shares how the Italian culture is something that all of us can learn from. That work is something we should take serio…
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#31 Len Monheit - CEO @ Trust Transparency Center | Current State of the Industry + What's Trending + Industry Resources
25:51
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25:51
In this episode, Len Monheit, CEO at Trust Transparency Center shared industry insights & its growth, what's currently trending, and various industry resources available. Len is an experienced Nutritional Product Executive with a demonstrated history of leadership in media, health ingredients, supply chain, trend analysis and growth strategy global…
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