Best Tim Van Milligan Podcasts (2024)

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51 - The Essence of Typing People 38:17

11M ago38:17

38:17

How most people type others is slow and prone to errors. They use only behavior as their tool to decide the Myers-Briggs personality type of other people. Why? Because behavior is what personality is about. But if you go deeper, and ask what is behavior, you can get to the core of where personality comes from, and that leads to other methods of typ…

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50 - Why Personality Hasn't Taken Off and Gone Mainstream 39:06

12M ago39:06

39:06

You love the subject of personality, and I love it. But most people, particularly business people look down on personality as a tool that could help them explode their sales. They just don't think it will work for them. Why is that? What are they missing? What are the impediments that are clouding their vision? In this episode, I'll go through the …

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49 - The Difference Between Judging and Perceiving 25:37

1y ago25:37

25:37

In the Myers Briggs personality system, the last of the four dichotomies is Judging versus Perceiving. This is designated either by a J or a P in the Myers Briggs code. It is always the last letter in the code. For example, ENFJ or ENFP. What is the difference between the two destinations? That is the topic of this edition of the Customer Secrets p…

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48 - How to spot a Narcissist using Personality Profiling 42:22

1+ y ago42:22

42:22

Narcissists don't have a badge on their shirt that makes them easy to identify. So how most people identify them is by their behavior. The problem with that, is that by definition, you have to interact with them consistently to learn their behavior. At that point, you've probably been trapped in their web. Now you have the problem of extracting you…

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47 - Competing Against ChatGPT and A.I. search engines 23:07

1+ y ago23:07

23:07

How is A.I. content generation sites, like ChatGPT, going to change internet search? We need visitors to come to our sites, so that they can discover all the products and services we offer. But A.I. based search engines are going to "eat all of the clicks." They are going to give the searcher answers, so that they don't have to visit a number of we…

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46 - Thinking about Your Thinking 39:41

1+ y ago39:41

39:41

I've been listening to a Dan Sullivan podcast, where he talks about "Thinking about your thinking." When hearing that phrase, I didn't quite understand what he was getting at. So I had to ponder it, and come up with my own way of rephrasing it. More importantly, why should you challenge the assumptions and beliefs that you have? When researching th…

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45 - What's the difference between the preferences of Thinking and Feeling 19:41

2y ago19:41

19:41

What is the real difference between someone with the Thinking preference versus a person with the Feeling preference? Is it that one person is logical and the other illogical? Or is, as is termed by the BIG-5 system that one person Agreeable, and the other person is not an agreeable person? I'll give you my thoughts, and I welcome your opinions as …

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44 - Dealing with Difficult People Using the Tool of Personality 33:10

2y ago33:10

33:10

There are lots of YouTube videos out there about how to deal with difficult people. But this one is different, in that we're going to use Personality. What this gives us is new information about the difficult person. Armed with this new information, we can now come up with a strategy to deal with them, so that we don't face difficult situations in …

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43 - What is Personality Development? 32:13

2y ago32:13

32:13

In the world of personality, you'll often hear the phrase "Personality Development." But what does that really mean? If you go to YouTube and search on the phrase, you'll see videos about how to increase your charisma, or how to be liked and not be boring to other people. If you go to videos that are specifically about Myers Briggs, you'll see vide…

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42 - The Future of Typing People 41:25

2y ago41:25

41:25

The common way of typing a person's personality is to use "behavior." It is either looking at the four dichotomies from Myers Briggs in an individual manner, or by looking at the Cognitive Functions of the person. What is in vogue right now is definitely the cognitive functions method. Unfortunately, it is complex, because there are eight cognitive…

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41 - Do People Really Buy "Emotionally?" 22:26

2y ago22:26

22:26

This episode was a carryover to my blog that I wrote previously. It was about the phrase that we've all heard that goes: People Buy Emotionally, and Justify with Logic. It that phrase true? I don't think so. In this episode, I make for the case, that at best, it is a half-truth. It seems to be true, but when we start breaking it down, we find that …

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Episode 40 - Using Personality During The Hiring Process 21:30

2y ago21:30

21:30

Are you looking to hire an employee and considering giving them a personality assessment? The official guidance from the Myers Briggs organization is an emphatic "NO! Don't do it." However, if you talk to someone that is a proponent of the D.I.S.C. personality assessment, they say "YES! Do it." So who's advice should you follow? In this episode, I'…

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Episode #39 - Do you feel tied down by a salesman? 12:25

2y ago12:25

12:25

This episode is the announcement of my course: "Easy Selling Using Personality Type." One reason I created it was because I'm tired of the way salesmen twist the dagger of shame in the backs of prospects during the close portion of the presentation. They find out what a customer thinks is important, and then later when it comes time to close the sa…

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A.I. in Persuasive Copywriting - Are we there yet? 21:14

2+ y ago21:14

21:14

I've tried out several copywriting websites that have A.I. create text in an attempt to reuse old articles I've written. I've wanted to take 20-year old content, and update it for a new audience. What did I discover in this process? The big take-away was that I figured out the process, or what might be the method that current state-of-the-art A.I. …

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Episode 37 - Typing an ISFJ: An interview with Elzie Flenard 25:31

4y ago25:31

25:31

In this episode, we're talking to Elzie Flenard, the mayor of the website: Podcast town. Elzie is an ISFJ personality type in the Myers-Briggs system personality nomenclature. That means he has the following preferences: Introversion, Sensing, Feeling, and Judging. How do we know this? Because we've gone through the process of typing him. We looked…

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Episode 36 - Typing an INTJ: An interview with Richard Lau 44:44

4y ago44:44

44:44

In this episode, we're talking to Richard Lau, the force behind the website logo.com In this interview, we have several objectives for you as you learn about the process of typing other peoples personality. Most importantly, listen for their values. What are the "guiding principles" that this person believes will bring them success in life. This wi…

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Episode 35 - Typing the INTJ: An interview with Greg Kihlström - Career Gig Entrepreneur 44:34

4y ago44:34

44:34

In this episode, we're talking to Greg Kihlström, the entrepreneur behind the company careergig.com. This is a platform for freelancers looking for work, but with the advantage that they offer benefits like health and life insurance to their clients. In this interview, we have several objectives for you the listener. First, listen for the values th…

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Episode 34 - Typing the ISTJ: An interview with Matt Decoursey - Host of the Startup Hustle Podcast 48:54

4y ago48:54

48:54

In this episode, we're talking to Matt Decoursey. He is a founding partner of the company Full Scale, and also the post of the popular podcast called Startup Hustle. We're going to learn Matt's success secrets for business, which are also the values that are typical of the person with the ISTJ personality temperament. So as you listen to this, pay …

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Episode 33 - Battling With an ESTP - Entrepreneurial Coach Vanessa Zamy 58:29

4y ago58:29

58:29

In this episode, we'll be typing entrepreneurial coach Vanessa Zamy. What she does is to help people launch a new business while still keeping their day job. The reason we type people is that we want to stay consistent with the first step in either sales or marketing. That first step is to understand and know exactly who the customer is. By typing …

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Episode 32 - Typing the ESFP Personality Temperament - An interview with presentation coach Brenden Kumarasamy 48:58

4y ago48:58

48:58

In this episode, we interview presentation coach Brenden Kumarasamy, and get to know his secrets which he uses when interacting with his own customers. At the same time, we'll go through the clues that he gives off that tell us his Myers-Briggs personality type. For more information, check out Brenden's YouTube Channel: MasterTalk Get Tim's book: S…

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Episode 31 - Typing Personality: Scott Aaron - An ESTP Warrior Connection Coach 48:52

4y ago48:52

48:52

I this episode, we're going to accomplish two objectives. We're going to go through the process of typing someone else's personality temperament through a simple conversation. The objective is to listen for those guiding principles that the person believes will lead to success. In simple terms, these 'guiding principles' are what we call a person's…

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Episode #30 - Stop Hate For Profit Campaign 16:21

4y ago16:21

16:21

There is a campaign going on here in the month of July, 2020 called #StopHateForProfit. The purpose of it is to get facebook to change their algorithm that determines what is shown to people in their newsfeeds. Instead of the algorithm feeding people things that they might agree with, they want facebook to insert political correct posts that the re…

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Episode 29 - Get Woke - Go Broke 15:45

4y ago15:45

15:45

Earlier this year, before the Corona Virus shutdown happened, the economy in the USA was booming. But behind the walls of Nike Corporation, there is looming panic. Their sales are plummeting. They reported at the end of June 2020 that they lost $790million while their sales dropped like a stone from $10.18Billion to $6.31Billion. How is this happen…

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Episode 12 - Break Out Of Other People's Marketing Channels 9:04

4y ago9:04

9:04

Here is the thing that bugs me about marketing experts. They tell you that knowing the customers is the first and most important thing you should do. And then immediately in the next sentence, they are giving you tactics on what to do next. If knowing your customer is so critically important, then why do they jump right over that skill? In this epi…

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Episode 28 - Typing Someone Based On the Words They Use 29:03

4y ago29:03

29:03

If you're in a face-to-face sales situation, where you can observe the other person's behavior for long periods of time, how do you type them? The only clues you have to work with are the words that they use when they speak to you, or the written correspondence they may send to you. In a previous episode, I talked about the 5-step method of typing …

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Episode 27 - The other side of Storytelling: "Why listen to a boring story?" 22:09

4y ago22:09

22:09

In selling, professionals are told that story telling is one of the keys to making an emotional connection with customers, as it bypasses the logic-center of their brain. But nobody talks about the reason why customers are listening to those boring stories. What is in it for them? When you understand the reason that customers have for listening to …

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Episode 26 - Typing the SP Person by Recognizing Upspeak 18:38

4+ y ago18:38

18:38

The term "up-speak" refers to the tendency when talking to end sentences with a rising tone of voice. It is also called "high rising terminal" talking if you happen to google it. This episode is about using this particular behavior as a clue which allows you to instantly type someone as having the preferences of Sensing (S), Feeling (F), and Percei…

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Episode 25: The Warrior Personality Temperament and Their Value of Stories 23:46

5y ago23:46

23:46

In episode 24, we started a discussion about the differences in sales bots and humans. Sales bots, like Amazon are killing it right now. If we want to sell more, it is important to note that the other things that Bots don't do. It just might be that the things that humans do might just be the reason that we find it so difficult to make a sale. Prev…

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Episode 24 - The Bots are Killing it! What they DON'T Do That Humans Screw Up? 15:11

5y ago15:11

15:11

Online sales increase every year, while offline sales stagnate. Obviously, the A.I. bots are doing something right. Not so obvious is what they don't do that humans are. The question should be: "What are we as humans doing that is screwing up our chances of making the sale?" This is a question that few people are asking. The reason they don't ask, …

1
Episode 23 - Why hasn't Personality Marketing Taken Off? 29:13

5y ago29:13

29:13

What are the reasons that personality marketing tactics have not been successful in the past? What is different about what we're doing here? Does it really work? These are the questions we're going to tackle in this episode. Michael starts off this episode with his journey in his search for the tool that would help him get to know his customers. It…

1
Episode 22 - Factoids about the MBTI and the Big-5 Personality Systems 20:01

5y ago20:01

20:01

I recently read an article by Dario Nardi called "Factoids re MBTI® instrument and 16 Types" and I wanted to discuss a few key points that Dario brings up. He is of the "Strategist" personality temperament, meaning that in his Myers-Briggs type, he has the letters N and T. The "N" is for Intuition, and the "T" is for Thinking. Not only are we discu…

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Episode 21 - Artificial Intelligence and the Future of Personality Based Selling 20:00

5y ago20:00

20:00

In this episode, Michael Abdo and Tim Van Milligan talk about how artificial intelligence works. But more than that, we'll talk about how it has changed marketing because it allows you to target specific customers that have values that match your own. But the thing about AI, is that right now it is like a child. Without specific training, it it dum…

1
Episode 20 - Predicting the Future of Personality Marketing 33:36

5y ago33:36

33:36

What is on the horizon for where personality marketing is going? We're going to make predictions on what we think you'll see coming in the world of advertising and marketing. But the pace of change is happening so quickly, that some of our predictions are already here. Did you know there is already an app that will tell you the personality type of …

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Episode 19 - The most common mistake people make when taking a personality questionnaire 17:58

5y ago17:58

17:58

Why is it that people can't seem to dial in on their true personality type? Why is it that they seem to jump from one set of personality traits to another, each time they take a personality assessment? Does personality really change like that? And why is it that people think that being in the middle on a particular trait, like half-way between an i…

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Episode 18 - What is the Best Personality Assessment to Take? 24:14

5y ago24:14

24:14

One of the common complaints about taking personality quizzes is that they don't seem to be consistent. Every time you take one, you might come back with a different set of personality traits. One time you might be an ENFP, and the next time it comes back saying you're a ENFJ. Which is it? Which is more accurate? In this episode of the Customer-Sec…

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Episode 17 - What You Can Do Differently Than Cambridge Analytica? 41:49

5y ago41:49

41:49

Cambridge Analytica used personality data on a massive scale to influence the 2016 Presidential elections. They proved beyond a shadow of a doubt that using psychographic marketing really does work. If you're not using it in your business to attract and to get customers to take action by buying your products, you're ignoring a new scientific tool t…

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Episode 16 - Does Personality Marketing Really Work? 24:27

5y ago24:27

24:27

"The scientific evidence is consistent and clear: one can increase the effectiveness of marketing messages and other types of persuasive communication by tailoring them to people’s psychological profiles” - Harvard Business Review (May 2, 2018). https://hbr.org/2018/05/what-marketers-should-know-about-personality-based-marketing We're answering the…

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Episode 15 - Questioning for Personality 20:43

5+ y ago20:43

20:43

Why do people hate dealing with salespeople? The reason is that salespeople are taught to ask questions. Sounds harmless, doesn't it. What is so controversial as a "question?" But there is one negative aspect of asking questions that nobody talks about. That is this: "questions demand engagement." By engagement, I mean that the recipient of the que…

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Episode 14 - Typing the Person with the ISFP personalty profile 19:01

5+ y ago19:01

19:01

"Personality" is a leading indicator. That means it can show up in a room, even before a person enters the room. It is like the light from the headlights on your automobile. Even before you can see the car on a dark road, you know that a car is approaching you because the light from the headlights is penetrating the darkness. You don't need to meet…

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Episode 13 - What do Customers Really Want 13:43

5+ y ago13:43

13:43

You may have heard that customers want "value," and therefore you should be building value when presenting your product or service. I'm a contrarian salesperson, so I don't always agree with the standard wisdom that we've all been taught as gospel. In this case, I think building value is 80% correct. What's missing is the "values." There is a big d…

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"I Want To Think About It" Excuse You Get From Customers 6:37

5+ y ago6:37

6:37

In selling, when you ask for the sale, you'll often get the response from the customer that goes: "I want to think about it." Why are you getting that response? And what can you do about it? The most likely reason you're getting the response is because there is a clash in values that is causing the customer to want to get away from you. Find out mo…

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Episode 10 - 5-Step Typing Process 12:53

5+ y ago12:53

12:53

What is the process of typing a person's personality? A listener wants to quickly analyze and profile the people he talks to that come in for a sales presentation. In this episode, I go through my 5-step personality typing process. They are: playing the percentages, the context (likes-attract-likes), seeing a visual image of the person to see what …

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Making That Emotional Connection 31:54

6y ago31:54

31:54

“People buy with emotions and justify with logic.”This is a good strategy to use in selling. But what emotions?What are the tactics that you use to implement this strategy? How do you trigger the emotions when you are selling?For that matter, what “emotions” are you supposed to trigger?There is a gap between the strategy and the tactics that left m…

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Example of Typing a Person with the Warrior Personality Temperament 19:38

6y ago19:38

19:38

You can type someone’s personality is seconds if you know what to look and listen for. On this episode of the Customer Secrets podcast, we’re going to look at a very common type of personality temperament that encompasses about 38% of all people in the world. What is common about this group is that in the Myers-Briggs nomenclature, they have the pr…

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How To Type Someone - Part 1 13:18

6y ago13:18

13:18

In previous episodes, I made the claim that a lot of people mistype themselves, and I called "foul" on them. The most common misclassification is the person believing that they have the intuition (N) preference rather than the sensing preference in Myers Briggs.OK. How do I know that? That is a bold claim to make if it isn't true. So what method do…

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Myers Briggs Sensing Trait versus Intuition 11:33

6y ago11:33

11:33

According to researcher David Keirsey in his book Please Understand Me, only about 24% of the population has the intuition preference. I tend to agree with that research. So how can it be that 90% of the podcast hosts, who try to describe the Myers Briggs system have the intuition trait? The answer is that they don't have it. They just want to have…

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Comparison of the Myers Briggs System and The Keirsey Temperamant Sorter 14:22

6y ago14:22

14:22

The Keirsey Temperament Sorter is a not stand-alone system, but is linked to the Myers Briggs System. What David Keirsy does with the system he created is to tie the four temperaments to specific personality dimensions from the Myer's Briggs.We like the Myers Briggs for selling because it is about how decisions are made. Most people see personality…

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Episode 4 - Comparing DiSC Personality versus Myers Briggs 13:12

6y ago13:12

13:12

What makes the DiSC personality system so popular? How is it different than the Myers-Briggs system (and the MBTI)? What makes DiSC useful in business? And why isn't it used much in the selling process? These are the types of questions that I'd like to explore in this episode.

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Comparing Personality Tests - MBTI vs the Big-5 22:41

6y ago22:41

22:41

Would you like to know the real difference between the most popular online personality assessment (MBTI) and the one used in universities? In this episode, the Myers-Briggs personality archetype is compared to the Big-5 personality model. How are they similar, and how are they different. We'll also discuss the good, the bad, and the ugly of each of…

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Why Choose Personality Data over Demographic Data? 15:44

6y ago15:44

15:44

How would you like a 50% improvement in your advertising effectiveness?That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences.Does that sound exciting to you? Does to me.Do you remember the Cambridge Analytics controversy?That company that wa…

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