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Welcome to The KAM Club Podcast, a series for key account managers, hosted by Warwick Brown. Every week we discuss practical tools, tips, tactics and advice on how to build a successful career in key account management and become remarkable. Be sure to follow @thekamclub on social and check out our website https://www.thekamclub.com. Want some KAM swag? We've got T-shirts, coffee mugs and more available at https://tkcpodcast.com/store
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http://afrocaribbeanvibesmix.com/ 1. Tina Turner - Games People Play 2. Dionne Warwick - Anyone Who Had a Heart 3. The Chi-Lites - Have You Seen Her 4. Tina Turner - Help! 5. Staple Singers - Let's Do It Again 6. Ike & Tina Turner - Let Me Touch Your Mind 7. The Shirelles - Things I Want to Hear (Pretty Words) 8. Miracles- Shop Around - Who's Lovin' You 9. Ike & Tina Turner - It's All Over (Live in Texas) 10. Mary Wells - My Guy 11. Martha and THE Vandellas quicksand 12. Chubby Checker - Twi ...
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Ever feel like you're drowning in a sea of clients with no way out? In this episode, we'll reveal surprising strategies to turn that chaos into control and even find time to be proactive. Discover game-changing tips that will help you prioritize, streamline communication, and leverage technology to manage your client portfolio efficiently. What you…
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Are you a key account manager eager to dive into managing your clients, but find yourself blocked by a founder who won’t hand over the reins? This episode is tailor-made for you. Join us as we explore effective strategies to navigate this tricky transition and gain the independence you need to lead. What You'll Learn: Understanding Emotional Bonds:…
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Ever wonder how you can build trust with clients you rarely meet in person? This episode unveils simple CRM strategies that key account managers use to create strong, trustworthy relationships, even from afar. Tune in to learn how you can too! KEY POINTS: Emphasize Long-Term Thinking: Approach every client relationship with a long-term perspective,…
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Feeling overwhelmed and lost in your new Key Account Manager role? Don't worry, Agent Rookie KAM, this episode is your mission briefing. We'll equip you with five launchpad ideas to propel you past confusion and into the success stratosphere KEY POINTS: Be a news hound: Immerse yourself in industry publications and attend conferences to stay up-to-…
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Unlock the mysteries of key account management (KAM)! This episode tackles 5 common misconceptions, revealing the realities and challenges KAMs face. Buckle up for insights and action steps to level up your game Myth 1: KAM is all about maintaining relationships, not sales. Myth 2: Key account managers only handle a few clients. Myth 3: KAMs always…
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Stop the turf war! Key Account Managers and Customer Success Managers aren't rivals; they're a power duo. Discover how their unique skills combine to drive unbeatable customer value. Tune in and unlock the secrets to their success. KEY POINTS: Distinct Yet Interconnected: Explore the essential differences and mutual goals of KAM and CS roles. Reven…
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Ever wonder if your key account management skills could unlock doors in any industry? Dive into this episode as discuss transferrable skill across sectors, revealing tailored strategies for success no matter where you're at. In This Episode: The Nuances of Key Account Management: Discover whether key account management skills are universally applic…
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Ever wondered if you're cut out to be a key account manager? In this episode, we dive deep into the qualities that make a good key account manager and reveal how you can unlock your potential in this dynamic role. Join us as we explore the essential skills, strategies, and mindset that set exceptional account managers apart. Show notes at ⁠https://…
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http://afrocaribbeanvibesmix.com/ 1. Tina Turner - Games People Play 2. Dionne Warwick - Anyone Who Had a Heart 3. The Chi-Lites - Have You Seen Her 4. Tina Turner - Help! 5. Staple Singers - Let's Do It Again 6. Ike & Tina Turner - Let Me Touch Your Mind 7. The Shirelles - Things I Want to Hear (Pretty Words) 8. Miracles- Shop Around - Who's Lovin…
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Key Account Management vs Sales: Different roles or two sides of the same coin? In this episode we take a provocative look at what sets sales and key account management apart. And the surprising similarities that unite them. Get ready to unravel the mysteries of sales and key account management, and learn the answer to the age-old question, "What i…
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Episode Description: Feeling a lack of enthusiasm for what you're selling? Don't worry, you're not alone. In this game-changing episode, we'll provide valuable insights and practical tips to help you rediscover your passion and excel in sales. From evaluating your mindset to celebrating success and embracing challenges, we've got you covered. Join …
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We're delving into the world of key account management and uncovering the top 10 common mistakes that can hinder your success as a KAM. Whether you're a seasoned professional or just starting out, this episode is packed with valuable insights to take your key account management skills to the next level. Whether you're looking to avoid these common …
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Craving a career that combines passion and success? Listen as we uncover the 15 awe-inspiring reasons why being a key account manager is an unbeatable choice. In this episode you will gain valuable insights into the world of key account management. We'll explore the reasons why becoming a key account manager is not only an exciting professional cho…
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In today’s fast-paced world, it’s easy to feel overwhelmed with work and responsibilities. Many of us struggle to keep up with the demands of our jobs, which can lead to stress, burnout, and a decrease in productivity. Listen to the episode as we explore 15 ways to simplify your work and make your life easier. Get ready to learn some valuable tips …
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In this episode of The KAM Club podcast we’re diving into the world of client-supplier relationships to uncover the top 13 things clients won’t tell their suppliers. From hidden agendas to unspoken expectations, get ready to discover the secrets that could transform your business partnerships. Remember, often it’s not what your client’s say—but wha…
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What are your options when you're a key account manager and ready for your next move? Working in the same job for a long time can cause you to feel uninspired. To keep yourself motivated and happy in your work, it’s important to switch things up every now and then. We discuss how in this episode of The KAM Club: Some of your career options for key …
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The last thing you need as a supplier, are changes to your client's procurement contacts. A new team introduces fresh dynamics and relationships that change the working environment.But will it be for the better or for the worse?Either way, you can expect to face significant challenges and new opportunities for suppliers that call for smart thinking…
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Keeping in touch with your clients is vital to maintain an active and mutually beneficial relationship. But when you're busy, it’s so easy for things to fall through the cracks and create a contact gap that could lead to your client drifting away and negatively impact your businessIf you’re struggling with staying in touch with your clients, keep o…
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If you've worked with any client ever, you know they often have very clear ideas of what they want. But what they want, isn't always what's best for them. This can be a challenge for any key account manager, but it also presents an opportunity. Disagreements can be a catalyst to improve collaboration and produce outstanding work. So let's talk abou…
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It's easy to lose sight of the big picture in the day-to-day grind. Sit down, take stock and say these four words to your clients to understand what they need from you right now. It's Q4 and the end of the year is in sight, so everyone is busy. Many of our clients are measured on annual targets and have a short few months to catch up and get the ki…
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Is your inbox taking over your life? A McKinsey study found that we're distracted from work every 10 minutes (56 times a day) and it takes about 25 minutes to get back into the zone again and focus on the task. So about 2 hours a day is spent just recovering your concentration. And email is one of the main culprits. In this episode I share 12 email…
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We all have favourites. Those clients we absolutely adore! In fact if work wasn't in the way we'd probably be besties. But as a key account manager, finding friends isn't your number one priority. And being too close to your clients can cause problems. And in this episode we talk about them all: 📍You neglect your other clients. 📍You over-service (b…
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If there's one thing I can guarantee in you career as a key account manager, you will someday work with a client who doesn't like you (and often the feeling is mutual). It can make working with them unbearable, so ignoring the situation is not an option. So in this episode we're going to talk about how to turn them around and establish a profession…
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The client is not always right! In fact they are quite regularly wrong! And when they are wrong, as a key account manager you are in the awkward position of choosing to defend your position or take it on the chin and apologize anyway - even when it's not your fault. And for the sake of peace and customer retention, we say sorry! Well not today. In …
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More and more companies expect their key account managers to be thought leaders. If you’re smart, you’ll start building your personal brand now. In this episode: Why key account managers need a personal brand Why I started to build my personal brand (and you can too) Three steps process to build your personal brand Join the Personal Branding Playbo…
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It's important to stand out from the crowd if you want to attract and retain clients. But how do do you differentiate from competitors when everyone is the same? "You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before? That's because most businesses blend in, not stick out. Even when they do deliver something inn…
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Chrome extensions are a fantastic way to customise the functionality and behaviour of your browser to do just about anything. In this episode I share 16 of my personal favourites, guaranteed to massively improve your workflow (and life). Bit.ly Bitmoji Dex Personal CRM DragApp Drift Video & Screen Recorder Extensity Giphy for Chrome GoFullPage Keep…
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As a key account manager, you not only need to keep your clients, you need to keep them profitable. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. So here's my best advice. The most straightforward sales negotiation tactic I know is to make the first move. Psychological research sugges…
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If you’re in sales or account management, you know how challenging it is to convince your client to buy your services. And is there anything more frustrating than when you think you’ve navigated all the potential hurdles that could get in the way of the client signing off on your proposal and then they say they’re not ready to move forward or are m…
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Working with clients can be a tricky process. Especially when you’re trying to sell them on something. You need your client engaged and communicating, to move forward with ideas and projects. Yet sometimes, it feels like you’re constantly chasing them for the simplest of answers. In an ideal world, everyone would get everything they needed in a sin…
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Key account management is a role that requires both sales skills and strategic thinking. You need to be able to identify opportunities, build rapport with key contacts, negotiate favourable contracts, and work collaboratively with your team. In other words, it’s not an easy job. And it’s why key account managers can struggle when faced with common …
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Not every deal will go your way. I guess that's why they say, "you win some, you lose some!" But, it's also why we need to keep a close eye on our sales process to identify where we might be falling short and to keep doing what works. Episode 10 of The KAM Club podcast explores why you're losing sales opportunities and what to do about it. The driv…
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I hear the word “value” all the time. “I deliver value, I create value, our clients value us.” But what does it actually mean to create value? In fact, what does it mean to co-create value with our customers and why does it matter? Value comes in many forms – price, convenience, reliability, quality, service, and so on. But creating value requires …
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Sales negotiations are challenging. Even the most experienced negotiators can struggle when things get tough. And when the going does get tough, it’s tempting to just to fold and give the client what they want. At least you closed the deal right? But what we want is a deal where everyone wins. And that’s not so easy, especially for those of us not …
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Key account management roles are more challenging than ever. It's a job that requires constant juggling and visibility, as well as an ability to see the big picture. The stakes are high and pressure is always on to delivery results now and support long-term objectives too.In an ideal world, every KA manager would have all the resources they need to…
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If your clients don't respond to your emails, it could be you're part of the problem. Learn some practical and easy tips for writing effective emails your clients will actually read. Remember, a great email conveys the right message and tone and doesn't waste the readers time. It says what you want, why it matters and what your client should do. Be…
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Key account managers need help from internal teams to get results for clients. But the path to cooperation is full of conflict. Find out why and what to do about it. In this episode: Find out why there is so much internal conflict Why is it important internal teams and key account managers collaborate. How to improve the way teams work together by …
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Is it easy to sell to existing customers? The answer is NO. We bust some myths on why it's actually very difficult to sell more to existing clients and some practical tips to help you close deals. The importance of mindset. Why you should become a student of sales. How to prepare your message. Closing techniques to ask for more of your client's bus…
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Every sales conversation will inevitably involve procurement at some point. So if you're selling to procurement, you need to think like them. In this episode we discuss: What procurement are looking for from suppliers Why cold outreach never works Current challenges facing procurement The 7-step strategic sourcing process And a bonus workshop repla…
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We joke all the time about meetings that could have been emails, but like all good humour, there's an element of truth. In this episode we ask the question, should we ban meetings? One company has done away with meetings, so it's possible. Instead of meetings, here's what they do instead: No meetings other than exceptional circumstances. For a meet…
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Sick of Clients Ignoring Your Advice? Here's How to Get Them Listening. We've all been there. You make thoughtful recommendations to help your client get the most out of your solution. But they ignore you and instead spend big bucks bringing in outside consultants who just regurgitate what you already said! Discover how to turn basic information in…
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