Best Marketing Education Podcasts (2024)

1
499: The Power of a Perfectly Timed Email 6:32

5h ago6:32

6:32

If you’re hanging by a thread in your business, this episode is for you. In it, I share a message I received from a client who followed her instinct and sent a perfectly-timed 3 sentence email to a past client, which led to a steady flow of work. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick…

1
Apr 2024 - Closing the Deal 38:52

1d ago38:52

38:52

A-B-C. A-always, B-be, C-closing. Always be closing! Always be closing!! A-I-D-A. Attention, interest, decision, action. Attention -- do I have your attention? Interest -- are you interested? I know you are. You close or you hit the bricks! Decision -- have you made your decision? And action. A-I-D-A; get out there!! You got the prospects comin' in…

1
How to Be an Entrepreneur in 2024 25:12

1d ago25:12

25:12

In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing …

1
Rejected? So What? 9:27

1d ago9:27

9:27

Your product or service was rejected? Was the answer to your proposal a resonating “no”? How about the deal you’ve put your heart and soul into didn’t close as expected? And what about your date that didn’t even bother to show up? If you’re playing this human game on Earth right now, chances are that you’ve been rejected at least once thus far. I d…

1
The Art of Posing Quality Questions 22:37

2d ago22:37

22:37

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Wetzler. Jeff Wetzler, co-CEO of Transcend, is on a mission to transform learning opportunities by blending leadership experiences from business and education. With a quarter-century quest under his belt, he's pioneered innovative approac…

1
Micah Solomon: The Art of Exceptional Customer Experience 33:02

5d ago33:02

33:02

In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of "Iconic Customer Service." Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his "gold touch" method as a way to enrich customer interactions. Thr…

1
Apr 2024 - Dr. Andrea Hollingsworth 34:46

8d ago34:46

34:46

As the adage goes - We battle our head and heart constantly in our day to day actions. Often when we don’t see the results of our intentions or actions and we get down on ourselves. Some have said, Nobody can be harder on me than me. And I’m one of those people. So, if this also applies to you. Take a break and give yourself a break as Bill, and I …

1
Gain Freedom With The "Hands-Off" CEO Blueprint 24:50

8d ago24:50

24:50

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. With her expertise, she's boosted hundreds of agencies to millions in r…

1
How to Balance AI Magic with Human Expertise 27:16

9d ago27:16

27:16

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Coyle, the Co-founder and Chief Strategy Officer for MarketMuse. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. He is focused on helping content marketers, search engine market…

1
Apr 2024 - Personal Sales Strategy 32:22

13d ago32:22

32:22

Having no plan is really a plan to fail. But by thinking through our goals we can develop the detailed steps we must accomplish in order to attain that big objective. As the saying goes, “How do you eat an elephant? One bite at a time.” And as a sales professional you will need to analyze, determine and plan out those “bites”. So grab a knife and f…

1
498: Case Studies for Creative Professionals with Casey Hibbard 30:35

14d ago30:35

30:35

One of the most effective but underutilized marketing tools for creative professionals is the case study. Casey Hibbard, who calls herself a success story specialist, joined to share her expertise. So if you’ve been thinking of doing some case studies to promote your own creative services, this episode is for you. And if you like what you hear, we’…

1
The FUD Factor: How Fear, Uncertainty, and Doubt Shape Leadership 23:16

16d ago23:16

23:16

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Brendan Keegan, a seasoned executive with over three decades of experience in leadership and innovation. Brendan is also the author of the book "The FUD Factor: Overcoming Fear, Uncertainty, and Doubt to Achieve the Impossible." Our conversati…

1
Mastering Delegation 21:44

16d ago21:44

21:44

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation. Dave and I uncover the transformative power of delegation, shedding light on how mastering this skill can revolu…

1
From Mentee to Mentor: Crafting a Path to Professional Growth 21:12

17d ago21:12

21:12

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Ruth Gotian, an esteemed expert in mentorship and leadership development. Dr. Gotian is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine. She is hailed by nature, Wall Street Journ…

1
Apr 2024 - Who are They Working For? 32:24

19d ago32:24

32:24

We all have different goals and priorities. Measured on different benchmarks. Fueled by different motivations. Have you ever met someone and wondered what their motivation is for doing what they do? What’s in it for them? We present our solutions to prospects with a WIIFM approach, but how about when someone is selling to us. Let’s flip the script …

1
The "Bonfire Moment": How to Solve People Problems for Startup Success 23:35

23d ago23:35

23:35

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of "The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face." Martin Gonzalez is the creator of Google’s Effective Founders Project, a global…

1
497: Six tips to handle scope creep (from my dog, Fanny) 15:47

26d ago15:47

15:47

If you struggle with scope creep, this solo episode is for you. Today I bring you 6 of my tips to handle scope creep, plus a cameo from Pi, my current favorite AI. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

1
Apr 2024 -Special Guest Jimmy Z 35:47

29d ago35:47

35:47

Dr. Dennis Waitley once said, “You must look within for value, but must look beyond for perspective.” Our customers are looking for value, but to gain their perspective we need to look at the issues from their point of view. Only then can we make a sale that delivers that value. So, get ready to look at the world in a different way as Scott and I w…

1
Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster 46:36

29d ago46:36

46:36

Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.By George B. Thomas

1
Inside Out: Unlearning it all and Building Leadership from Within 25:19

30d ago25:19

25:19

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Stratten. President of UnMarketing. Scott Stratten has Co-Authored 6 best-selling business books with his business partner and wife Alison and was formerly a music industry marketer, National Sales Training Manager, and a College Profess…

1
The Silent Power of Entrepreneurial Self-Exploration 22:54

1M ago22:54

22:54

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Dubé, a seasoned entrepreneur and co-founder of Image One. A visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, and cofounder and podcast host of Entrepreneurial Leap. He is also the author of donothing, host …

1
Mar 2024 - Memorable Moments 37:19

1M ago37:19

37:19

Do we learn more from successes or failures? Regret can be a wonderful teacher if we let it. How do with treat regret? Success can validate us, but failure keeps us in the game – if we get back up. Do you want to stay in the game and do better in the future? Don’t regret skipping this episode as Bill, and I reminisce about Memorable Moments - sales…

1
The Ultimate Recipe for Ranking 24:33

1M ago24:33

24:33

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to…

1
Failing Doesn’t Mean You’re A Failure 7:27

1M ago7:27

7:27

I failed many times in the past and will continue to do so in the future. I’m addicted to failing fast, readjusting my approach, tweaking the strategy, and moving forward. Does this make you (if you do the same) or me a failure? NO! You must move out of the comfort zone bubble to grow and accomplish your dreams. The moment you do that, your rate of…

1
Navigating Global Relationships 19:55

1M ago19:55

19:55

In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University's International Business School. With a Ph.D. in organizational behavior and a master's in psychology from Harvard University, Andy is renowned for his expertise in cross-cultural communication and global workplace dynam…

1
496: Best Business Models for Creative Professionals with Jessica Abel 36:38

1M ago36:38

36:38

Does your business model allow you to make the living you need to live the life you want? In this super interesting conversation with fellow business coach for creatives, Jessica Abel, we discussed 3 different business models for creative professionals. Which one is yours? If you like what you hear, we’d love it if you write a review, subscribe her…

1
How To Hire a Fractional CMO 20:17

1M ago20:17

20:17

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth. Key Takeaways: I explor…

1
Mar 2024 - 5 Ways You Are Hurting Your Sales 32:41

1M ago32:41

32:41

Could it be that the key reasons that a salesperson loses a deal is through self-inflicted wounds? Is it possible that the mistakes they make when interacting with a prospect are the very things that cause the sale to be lost or “put on hold”? Get ready for what might be a painful self-examination as Scott and I dive into the topic 5 Ways You Are H…

1
Remote Work Revolution: Drive Sustainable Growth with Virtual Teams 20:38

1M ago20:38

20:38

In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Today…

1
Mar 2024 - Special Guest Seth Johnson - Selling in Sync 29:17

2M ago29:17

29:17

What is the difference between sales and marketing? Where does one stop and the other start? Who has the most influence on the decision? Who goes first? I feel like this discussion will be like debating which military branch is most important. You don’t have to participate, but if you are curious enough to learn more, stay tuned as Bill, and I welc…

1
How to Achieve Remarkable Sales Results Every Time 24:12

2M ago24:12

24:12

In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling." Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results. For 5 years in a row, he has b…

1
Navigating Failure in Entrepreneurship 21:56

2M ago21:56

21:56

In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well - winner of the 2023 Financ…

1
495: AI & Linkedin Newsletters with Michael Katz 37:16

2M ago37:16

37:16

How will AI affect your content marketing, especially your newsletter? That’s just one of the questions we answered in today’s episode with one of my favorite (and funniest) guests, Michael Katz, whose business is writing newsletters for professional service providers. And if you like what you hear, we’d love it if you write a review, subscribe her…

1
Mar 2024 - The Entrepreneurial Salesperson 32:31

2M ago32:31

32:31

I heard someone say that they treated their sales territory as if it were their own business. It seemed to make sense to me so I thought Scott and I should discuss the pros and cons of thinking like an entrepreneur. So be ready to take control as Scott and I venture into a capitalist discussion about The Entrepreneurial Salesperson on Episode 605 o…

1
Unlocking Your Leadership Potential 21:28

2M ago21:28

21:28

In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders…

1
From Generalist to Specialist: The Blueprint for Vertical Market Domination 23:13

2M ago23:13

23:13

Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 year…

1
Feb 2024 - Referrals: Asking, Giving and Receiving 32:02

2M ago32:02

32:02

The most successful salespeople will admit the best leads they receive are from referrals. Referrals serve as evidence of a “transfer of trust.” What have we shared about building trust in a sales conversation. It’s the only way you receive honest answers. When the TIMING is right and TRUST is high, you increase your chances of converting a lead to…

1
Unlocking the Secrets to Premium Pricing in Professional Services 15:20

2M ago15:20

15:20

In this episode of the Duct Tape Marketing Podcast, I uncover the intricate world of pricing for professional services. Pricing in the realm of professional services can often feel like a nebulous task, as unlike tangible products, services are intangible and the value they provide can vary greatly from client to client. Join me as we explore the s…

1
Marketing is a Fancy Word for Test 7:19

2M ago7:19

7:19

Test, iterate, and retest. Testing the variables, and refining a product or service through repeated adjustment cycles is in essence marketing and this is what people get wrong. I’ve been operating in this space for more than two decades now and whenever I’m asked what precise code will unlock the treasure trove, I humbly reply with: “We’ll need to…

1
Navigating the Challenges of Scaling 23:52

2M ago23:52

23:52

In this episode of the Duct Tape Marketing Podcast, I interviewed Jason, the CEO of ActiveCampaign, a leading platform for intelligent marketing automation. A lifelong entrepreneur, Jason has been named to Crain’s Chicago Business 40 Under 40 list and was named EY’s Entrepreneur of the Year Midwest. He is a member of the Young Presidents’ Organizat…

1
494: Who to Trust When You’re Self Employed with Jenny Blake 50:24

2M ago50:24

50:24

Who do you trust when you’re in business for yourself? How do you know whom to trust? Not to mention trusting the market – but how exactly? That was the main topic in my latest crossover episode with Jenny Blake, author of Free Time, host of the Free Time Podcast, and one of my favorite conversation partners. And if you like what you hear, we’d lov…

1
Mastering SEO in the Age of AI 25:31

2M ago25:31

25:31

In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, "Get Yourself Optimized" and "Marketing Speak." With a …

1
Feb 2024 – Special Guest Mark Hunter (The Sales Hunter) 31:36

2M ago31:36

31:36

Some believe that a salesperson is born, not made, while other believe a salesperson is made and not born? Leaving us with the question, are some people psychologically predisposed to be better at selling? Or can anyone, with the proper training and motivation become a high performing sales professional? It’s an interesting question that deserves t…

1
Boss Beauty Unveiled 24:57

2M ago24:57

24:57

In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything they want to be through impact programs, content, and consumer products. With a miss…

1
Crafting Your Leadership Story: Lessons Around the Campfire 21:24

2M ago21:24

21:24

In this episode of the Duct Tape Marketing Podcast, I interviewed Tony Martignetti, a leadership advisor, coach, bestselling author, podcast host, and speaker. With over 25 years of business and leadership experience, Tony brings a wealth of knowledge to the table. Our conversation dives into the intricacies of crafting a compelling leadership stor…

1
Feb 2024 – Keeping a Positive Attitude When Sales are Down 36:11

3M ago36:11

36:11

Sales is an emotional career. We trade our time and hope our wager turns into a winning hand. But not everything is within our control. The marketplace is changing, the economy is in flex. While we need to keep our head up while moving forward. That may not be as easy as said. If you want to learn how to manage the changing time, stay tuned as Bill…

1
The Future of Remote Work 24:29

3M ago24:29

24:29

In this episode of the Duct Tape Marketing Podcast, I interviewed Rob Levin, a seasoned entrepreneur and co-founder of WorkBetterNow, a company specializing in providing talent from Latin America & The Caribbean for US-based businesses. Prior to that he started and built a media company serving small businesses in the NY area. Rob has served as a C…

1
How To Produce Better Content With Collaborative AI 24:16

3M ago24:16

24:16

In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing …

1
Understanding Research Engine Optimization and Its Impact on SEO with Shama Hyder 22:00

3M ago22:00

22:00

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edit…

1
Feb 2024 - Work Habits of Top Sales People 30:35

3M ago30:35

30:35

John Maxwell says that “The key to your success is found in your daily routine.” The highest paid and most successful salespeople have developed routines that get them focused on the most crucial tasks to drive their sales. You can change your level of success by developing better work habits. So, pull out your Day Timer as Scott and I discuss Work…

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