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If you’re overwhelmed, confused, frustrated, exhausted, and sick and tired of the clutter in your life, maybe it’s time to do something about it. And if you’ve ever felt hopeless and dragged down by dead-end relationships, addiction, crushing debt or just the disappointments of everyday life, then this show is for you. In this podcast, The Most Organized Man in America, Andrew Mellen, will demystify how to get started and organize your world. Andrew hands you the keys to unlock the power to ...
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CPG Insiders

Mark Young, Justin Girouard

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
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The Future of Identity podcast talks to the people building the IDtech products of tomorrow. In each episode, Trinsic CEO Riley Hughes dives deep with founders and product builders to discuss their insights about what it takes to successfully launch an identity product. We hope you join us as we highlight the people at the forefront of making IDtech consumable for every day users and what is needed to reach mass adoption.As a leader in the self-sovereign identity movement, Trinsic has seen h ...
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In this episode we talk with Adrian Field, the Director of Market Development at OneID, which is a bank-based identity verification product focused on the UK market. We cover a range of topics, including: How they apply a revenue-share model to incentivize banks to participate in their ecosystem The main use cases they’re focusing on in their go-to…
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On today's episode of CPG Insiders, Mark + Justin delve into the critical role of Amazon in the CPG landscape, emphasizing how it's shaping consumer behavior and expectations. They discuss strategies for effectively using Amazon as a platform, from choosing the right fulfillment options to navigating the competitive marketplace. They also address t…
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On today's episode of CPG Insiders, Mark + Justin address the critical topic of legal navigation within the CPG industry. They underline the importance of understanding FDA and FTC guidelines to prevent regulatory pitfalls, especially when making product claims. They discuss the need for specialized legal counsel to aid in classifying products appr…
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In today’s episode we spoke with Taylor Liggett, Chief Growth Officer of ID.me, which is the largest reusable ID network in the United States and may be the largest private digital ID network in the world. With over 100 million user wallets and $150 million in revenue, ID.me has figured some things out about reusable ID adoption and monetization. W…
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In this episode of CPG Insiders, the focus turns to the critical importance of intellectual property (IP) in the CPG world. Mark + Justin explore how IP serves as a vital asset that can greatly enhance a company's market value, drawing parallels to real estate. They cover the essential aspects of patents, trademarks, copyrights, and trade secrets, …
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On today’s episode we talked with Eric Scouten, Senior Engineering Manager at Adobe, who has been working for the last four years on solving content authenticity. What does that mean? We’ll get into it in the episode, but suffice it to say that it’s an effort to bring trust to content online. Was the pope really photographed in that puffy jacket? W…
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In todays episode of CPG Insiders Mark + Justin tackle an essential question for entrepreneurs: Do you have a single product or the foundation for a broader business? They delve into the critical differences between having a successful item on platforms like Amazon and building a sustainable, scalable business capable of thriving in the competitive…
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On today’s episode we spoke to Adam Gunther, SVP and General Manager of Digital Solutions at Equifax. This was a fascinating conversation about Adam’s journey leading decentralized identity at IBM, moving into an operating role within Equifax, and how their reusable identity strategy has evolved over time. We talk about tactical factors that are ne…
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In this episode we talk with Phil Windley, Sr. Software Development Manager at AWS, Cofounder of IIW, former Chair of Sovrin Foundation. We talked about his experience building and leading the Sovrin Foundation, which at one point was almost synonymous with the term self-sovereign identity. It was set up to be an identity metasystem that would rein…
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On today’s episode, Mark + Justin dive into the game changing strategies from the book “10x is Easier than 2x” by Dan Sullivan and Dr. Benjamin Hardy. They explore the revolutionary concept that aiming for tenfold growth is not only more exciting, but often easier than the traditional goal of doubling. Drawing from their extensive experience, Mark …
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Today we talked with Nick Thomas, cofounder of Finicity, which was acquired by Mastercard, where Nick went on to be the EVP of Global Open Finance Innovation. Nick has a fascinating career that has paralleled digital identity for a long time, as a cofounder of Bluetooth and FDX, the major open banking standards body in the US. These are both organi…
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This episode, Mark + Justin welcome back master broker, David Biernbaum, to discuss his experience with ECRM (Efficient Collaborative Retail Marketing) and its impact on the Consumer Packaged Goods industry, especially for entrepreneurial brands. ECRM has changed the industry by offering category-specific events where new companies get a chance to …
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In this episode, we talk with Jacques von Benecke, CTO of DHI, the commercial and investment arm of the government of Bhutan. If you haven’t heard, Bhutan has launched one of the most complete SSI ecosystems in the world! We spent most of the time diving in to how it’s going since launching just a few months ago. We get into metrics, like how many …
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In this episode, we talk with Jon Gelsey, founding CEO of Auth0 Inc, which sold to Okta for $6.5B, as well as the CEO of Xnor.ai which he sold to Apple for $200m. Jon told the story of the early days of Auth0, including how they got their first $1m of revenue. Then we spent time diving in to how new technologies get adopted—Jon even went as far as …
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This episode, Mark meets with Lauren Stiebing of LS International to discuss mentorship. The right mentor can fast track your learning + help you take your business to the next level. Lauren shares her insights into how to connect with the right mentor and what kind of commitment it takes to build an impactful mentor-mentee relationship. Plus, Mark…
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This episode, Mark + Justin talk entrepreneurlife and the age-old "too much to do, not enough time" problem with Andrew Mellen, author of Calling Bullsh*t Busy. Andrew teaches entrepreneurs, businesses, and everyday people how to leverage time management + simplification to create freedom through organization. Deeper than just 'getting organized', …
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In this episode, we sit down with Harrison Tang, Co-founder and & CEO of Spokeo, which is a “people search engine”. Spokeo aggregates many sources of data about people and sells that data to verifiers. So at first blush, Harrison is an unlikely person to be a massive advocate for SSI and co-chair of the W3C Credentials Community Group. We dig in to…
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This episode, Dr. Mark Young is joined by Randy Mercer, Chief Product Officer at 1WorldSync, to talk about product content - what it is, why you need it as a retail vendor, and how product content platforms help both brands and retailers drive sales. For brands entering their first retailer, getting product content to stores to help them operate th…
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In this episode, we chat with Carlos Korten, Co-founder & Chief Product Officer of Bindle Systems. Bindle built one of the largest private-sector deployments of decentralized identity in the USA, and Carlos shares tons of stories from the trenches of getting hundreds of thousands of consumers on board. We dive in to the go-to-market strategies Bind…
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This episode, Mark + Justin are joined by David Biernbaum to talk about Rite Aid's brace for bankruptcy and projections to close hundreds of stores. They dig into what the progression of this bankruptcy filing could look like over the next few months for vendors + consumers. Most importantly, the guys discuss the impact on suppliers working with Ri…
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In this episode, we sit down with Nate Soffio, Co-founder and & CEO of Portabl. Nate is applying decentralized identity to fintech and open banking, which is such an important but also challenging use case. We discuss the ins and outs of Portabl’s user experience and how it differs from other reusable KYC products. Nate also provides insight into l…
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In this episode, we speak with Andrew Black, Managing Director of ConnectID, which is part of Australian Payments Plus. Andrew, who is an expert in the convergence of IDtech and open banking, sheds light on a unique approach to building bank-backed digital identity and the user experience that it enables. It was fascinating to unpack the role gover…
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In this episode, we sit down with Sarah Clark, SVP of Digital Identity at Mastercard, to discuss Mastercard’s ID network. As one of the world’s largest payments networks, Mastercard has been on the leading edge of reusable identity. Sarah takes us into Mastercard’s corporate strategy related to identity, plus some of the specific go-to-market strat…
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In this episode, we sit down with Keith Uber, VP of Sales Engineering at Ubisecure, to discuss the role of verifiable credentials in identity and access management. Keith shares his insights on Organizational Identity and how vLEIs change the game, create new business opportunities, and unlock efficiencies for representatives of businesses to trans…
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On this episode of CPG Insiders, Mark and Justin introduce the company that is revolutionizing the new product entry process into brick-and-mortar retailers, PharmaVision! If you have a health-enhancing product with limited distribution or looking to gain your first major retailer, this is the must-listen-to episode for you! For new listeners of th…
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Today’s guest is Ankur Patel, Head of Product at Entra Verified ID which is Microsoft’s decentralized identity product. We begin the conversation by reviewing Microsoft’s storied history of identity initiatives, and why one of the world’s most valuable companies made decentralized identity one of their major focus areas. We dive into the recent ann…
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Today, the guys talk pricing and price strategies. How, with inflation - your product isn't competing with just competitors, but with a gallon of gas, or other basic necessities. We have an excellent guest Ben Reich that we jump right in with. Tune in and give it a listen. Ben Reich is the Co-founder and CEO of Datasembly (backed by well-known VCs)…
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This week’s exciting episode deviates from our standard entrepreneurial guest, instead we have a former FBI agent hostage negotiator, Chris Voss. Chris Voss is also the author of the world renown book “Never Split the Difference: Negotiating As If Your Life Depended On It” – recounting the practices and tactics Chris used in hostage negations and h…
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Today’s guest is Eric Starr, Co-founder & CEO of UltraPass ID—an IDtech product for governments. Eric shares his story trying to solve civic problems through the political system via Andrew Yang’s presidential campaign and how he ended up starting a company to reimagine how citizens interact with government. We go through the problem caused by many…
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Today’s guest is Timothy Ruff, General Partner at Digital Trust Ventures. Timothy is an early pioneer of self-sovereign identity as a co-founder of Evernym, a co-creator of Sovrin, and an advisor to several IDtech startups. Timothy has countless battle scars from being on the ground floor of so much innovation in the decentralized identity space. I…
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In this podcast episode,Andrew Mellen invites you to join him on an inspiring journey with Dr. John McDougall, a renowned nutrition expert and author. Dr. McDougall unveils the hidden truths behind the dairy industry and exposes the profit-driven motives that shape dietary recommendations. You'll learn about the incredible benefits of adopting a st…
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This week we welcome the charming and brilliant Joe Polish. Mark and Justin discuss his New York Times best-selling book “What’s in it for Them?” Joe Polish is one of the most sought after marketers alive today, known for his ability to connect with almost anyone on the planet. Joe continues to be a prominent figure in the world of business and ent…
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Today’s guest is Manny Nijjar, co-founder and CEO of Truu, which is a healthcare-focused IDtech product that’s been involved in one of the most impressive production verifiable credentials rollouts to date. Their platform, alongside a handful of other vendors, helped the largest health system in the world respond to the COVID-19 pandemic—all while …
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In this podcast episode,Andrew Mellen speaks with Georgie Collinson, an expert at addressing anxiety and author of the newly released book, The Anxiety Reset Method. As a hypnotherapist, anxiety mindfulness coach, naturopath, and nutritionist, Georgie is committed to helping people step out of anxiety and fear so they can thrive with confidence and…
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In this podcast episode, host Andrew Mellen invites us to explore the clutter warrior's relationship with organization. He welcomes Mike Michalowicz, a serial entrepreneur and author, to share his insights and experiences in staying productive and focused amidst the chaos of ideas and distractions. Mike candidly talks about his struggles with shiny…
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In this episode, Andrew Mellen sits down with personal growth pioneer and author Jennifer Louden to discuss the power of organization and letting go of expectations. Jennifer shares how her desire for tidiness can sometimes conflict with her creative self, while Andrew provides insight on finding a balance. Key Takeaways: Jennifer Louden developed …
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Goal Mastery 101: Adam Gilman's Strategy for Crushing Your Objective In this podcast episode, Andrew Melen interviews Adam Gilman, a successful entrepreneur and investor who shares his method for goal setting, which involves breaking down goals into mind, body, spirit, and business pillars, and setting annual goals. They also discuss the importance…
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Today’s guest is Evin McMullen, co-founder and CEO of Disco.xyz. We start and end this episode with Evin framing identity as the coolest, most interesting thing people should be working on. She paints such a compelling picture in language that’s so accessible, and she shares tips on how the rest of us can level up our messaging to attract more user…
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For today’s episode we welcome our guest, the owner of Sweet Leaf, Michal May. Michael recounts his father’s incredible journey starting the company. We learn about alternatives to sugars, and the laborious process of getting FDA approval. Mark, Justin, and Michael discuss the lessons they’ve learned that are crucial for the success of starting a c…
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In this podcast episode, host Andrew interviews Peggy McColl, a bestselling author, on organization and productivity. But the conversation goes beyond that, as they discuss finding opportunities in every situation, having a goal you love, and breaking old patterns with discipline and commitment. They also share a personal story of how a layoff led …
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In this episode, Andrew interviews Andrea Syrtash, a relationship expert and founder of Pregnantish. They discuss the connection between relationships, organization, and clutter, and how clutter can be intrusive and take away from meaningful relationships. Andrea shares how her productivity and intimacy increase in clear spaces. They also talk abou…
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Today’s guest is Paul Ashley, CTO and co-CEO of Anonyome Labs. Paul starts by talking about how the erosion of privacy online and the rise of data brokers and surveillance capitalism led them to create their IDtech product MySudo. MySudo is a privacy application that allows users to create secure digital profiles, or personas, with unique disposabl…
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In this episode, Andrew and Sharon Vinderine discuss work-life balance, the impact of organization, and simplifying our lives. They share personal experiences and highlight the importance of separating work and home life, particularly for entrepreneurs. The conversation also touches on how organization is crucial for PTPA, an organization that prov…
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This Show’s Notes Mark is in sunny Florida for today’s show, and Justin is in an ice storm in Detroit. Mark let’s us know a little about our guest David Biernbaum. The guys jump right in to how the pandemic changed meeting. From retailers conducting business differently, to ECRM being digital. Pre-Pandemic, all the retailers would have an annual re…
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In this episode, Andrew Mellen, the Most Organized Man in America, stresses the significance of mindset when it comes to decluttering and simplifying life. He advocates changing one's thoughts, emotions, and behavior towards material possessions to achieve lasting results. With 27 years of experience and over half a million people helped, Andrew's …
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Today’s guest is Sebastian Mellen, Co-founder and CEO of Cerebrum. His team is building an IDtech product called vID, tackling data and compliance problems in healthcare, HR systems, and even youth sports teams. In this conversation, we cut right to some meaty topics, including some of the biggest challenges that IDtech products tend to face. Sebas…
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In this episode of the podcast, Andrew Mellen is joined by time management coach Anna Dearmon Kornick, who shares her personal journey to becoming a coach and gives a preview of her upcoming book on time management essentials. The conversation then turns to the importance of reframing mistakes and fostering an experimental mindset, with Andrew shar…
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Today’s guest is Chris Ingrao, a co-founder of Lumedic—a company whose mission it was to transform the patient experience in the US healthcare market. Lumedic launched an IDtech product in production and was on the brink of several incredible adoption breakthroughs, but through internal reorganization, its potential unfortunately was not realized. …
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In this episode, we discuss the idea of uncertainty when it comes to decluttering and organizing. While we can be certain of the placement of our items, the world beyond our control is unpredictable. We often struggle with unexpected events and perceive them as anomalies, but they are a part of life. Therefore, we need to learn how to be okay with …
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In this episode, we discussed the importance of clarifying the difference between tasks and projects, and how viewing recurring tasks as projects can create clutter and leave tasks unfinished. We used the example of folding laundry to highlight the importance of completing each task in its entirety. Additionally, we explained how some tasks have mu…
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