Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
…
continue reading
Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you wi ...
…
continue reading
Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve
…
continue reading
Bringing you interesting contemporary takes, industry tips and tricks, guest interviews, and true stories from B2B marketers in the trenches.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Welcome to Business To Business Synergy - The Power Partners USA Podcast – your exclusive guide to discovering the potential of B2B partnerships. Our goal is to empower you with invaluable insights, ideas, resources and real-world success stories that showcase the potential of Power Partners USA. Through compelling interviews, we explore how Power Partners effectively market their services, attract the right professionals, and nurture enduring relationships that yield repeat and referral bus ...
…
continue reading
Governance, Risk, and Compliance (GRC) is boring, uninspiring and bureaucratic – at least that’s what you’ve probably been told. In reality, GRC is a dynamic security discipline, which requires professionals to develop a deep understanding of their business, products, colleagues, and customers to be successful. Join Mark Graziano, as he partners with incredible security champions to challenge the GRC industry stereotype and outline security career and program strategies you can implement tod ...
…
continue reading
Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
…
continue reading
Welcome to "The ABM Way." A B2B Marketing podcast hosted by Omprakash Karuppanan from Fuego Systems. Here we discuss and learn hands-on strategies and best practices in Account Based Marketing, Demand Generation, B2B Marketing strategy, Marketing and sales metrics, alignment, content, and more. Through Interviews, fireside chats, and Lunch & Learn sessions, we share invaluable insights and learnings for B2B Marketers, CXOs, and Founders looking forward to starting or improving their ABM prog ...
…
continue reading
This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger and Timothy Peterson of https://trellis.co who can help you with all things B2B eCommerce.
…
continue reading
Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and ...
…
continue reading
A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.
…
continue reading
This is a safe space for the best GoToMarket execs, IC’s, and middle-managers in B2B SaaS. We've all failed and succeeded, so, of course we'll talk about both - and spill the tea on how we coped along the way. Join us for some real talk about how to survive, succeed, and thrive in GTM!
…
continue reading
Welcome to the Enterprise Product Leadership podcast. Join Daniel Elizalde as he interviews Product Leaders on what it takes to launch Enterprise and Industrial products into the market. Whether you are a Product, Design, Engineering, UX, Data, or Business Leader, this show will give you insights into how top companies approach their products' lifecycle. Daniel Elizalde is the host of the Enterprise Product Leadership podcast. He is a Product Executive with over 20 years of experience, inclu ...
…
continue reading
On Founder Trail, we'll get into the tactical details of founding a SaaS Startup. Hosted by Trailmerge's Mark Tegtmeier, we'll hear from early-stage to post-exit SaaS founders about their journeys and lessons learned, as well as from subject-matter experts with focused guidance for non-technical founders.
…
continue reading
The Best of Sales Skills. Sales Tactics for Today's Sellers. If you want the latest tactics and strategies that you can use to be more effective in your sales and outreach? Then this is for you. Sales Development and Prospecting is hard whether you prospect via social, video, phone or carrier pigeon. We bring you a broad range of strategies all salespeople can employ to start more conversations with their ideal clients. Designed to help Business Development teams, Sales Development Reps, Acc ...
…
continue reading
In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights. Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-ho ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
…
continue reading
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
…
continue reading
The first goal for Modern Marketers in today’s manufacturing environment is to make sure their products stay top of mind. If you are looking for marketing industry knowledge you are in the right place - this podcast will help you overcome your marketing and sales challenges. I’m Sannah Vinding and in this podcast, we will take a deep dive and explore how to succeed in the electronics manufacturing industry.
…
continue reading
Podcast by Indecent Noise
…
continue reading
Uncover hidden gems and insights from the world's greatest marketers.
…
continue reading
The conversations that matter in B2B Tech marketing Generated by Splendid Group If your career depends on how well you know how to do B2B marketing for technology brands, these are conversations you want to be in. We get some of the most interesting people in the field to tell us how (and why) they do what they do. We look at some of the core skills a marketer needs, pull them apart to see how they work (like a curious kid with a toaster) and wonder if they couldn’t be, y’know, “jazzed up” j ...
…
continue reading
The world of operations isn’t always glamorous, but it’s the work that can make or break a company. Join Sean Lane every other Friday as he goes under the hood of how hypergrowth companies operate. Leave each episode with the operational tactics you need to scale growth and drive results at your company.
…
continue reading
Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS. Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth. Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
SharpSpring by Constant Contact
Jumpstart your revenue marketing strategies with these interviews from B2B and ecommerce marketers and thought leaders at the very forefront digital marketing knowledge. Learn practical, tactical tips you can use RIGHT NOW to improve your marketing, branding, sales, and advertising campaigns or shift your overall strategy.
…
continue reading
Weekly recordings of our Lavender Live show doing deep dives on Sales & Cold Email related topics. Featuring expert guests in the B2B sales space. Hosted by various members of the Lavender team.
…
continue reading
B2B buying has changed and sales approaches need to catch up! Listen to key conversations with sales leaders and get actionable insights you can use everyday to improve your skills.
…
continue reading
Serial entrepreneurs Justin Gray and Josh Wagner combine decades of B2B and GTM expertise with unwavering honesty on The GTM Cheat Code Podcast. Episodes feature interviews with investors, founders and true experts who reveal the pragmatic approaches and ideas (read: ‘cheats’) they’ve employed over the years to side-step failure, create opportunity, break down barriers and ultimately beat the game.
…
continue reading
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
…
continue reading
Fire Safety Matters is the UK‘s leading B2B publication covering fire safety and evacuation. Every month the FSM editorial team of Brian Sims and Mark Sennett will analyse the latest news as well as getting a legal perspective from lawyer Warren Spencer who has prosecuted more than 150 cases under the Fire Safety Order. Brian and Mark will also interview guests each episode talking about the latest industry trends and to help share best practice. You can also see breaking daily news at www.f ...
…
continue reading
Distributors are innovating, and the National Association of Wholesaler-Distributors (NAW) is here to tell those stories. Based on findings in NAW’s “Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series,” written by Mark Dancer and sponsored by PROS, the goal of this podcast series is to provide a roadmap for distributors and B2B innovators to get ahead of a disruptive market. Follow Mark Dancer, Richard Blatcher, and special guests along the way as they help dist ...
…
continue reading
The REACH Podcast explores the mindsets behind achievement through inspiring stories and applying lessons from researchers, experts, and practitioners to life, business, and marketing. Through the stories of inspirational achievers from various backgrounds and disciplines and collaborations with researchers, neuroscientists, authors, business leaders and expert practitioners, we hope to surface actionable insights for B2B and account-based marketers. Learn more about the show by visiting www ...
…
continue reading
Interviewing the best negotiators in the world, we explore negotiation strategy, negotiation tactics, stories of negotiation failure and negotiation success.
…
continue reading
The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
…
continue reading
The next African story will be written by Africans, and there are people crafting the narrative now. Join Dotun as he hosts a series of conversation with people whose ideas and work is shaping the African future.
…
continue reading
We created the Selling Well podcast to help growth-oriented professional salespeople dramatically improve performance. We interview some of the top thought leaders in professional sales today to gather their best insights and teachings and we add them all to the Selling Well. Join us for this fun journey of lifelong learning in professional sales.
…
continue reading
How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Us ...
…
continue reading
Debunk investing myths, decode pitches, break down marketing strategies from investment firms, and conduct due diligence on alternative assets in conversation with leading independent experts, authors and academics. No sales pitch. No marketing. No BS. George Aliferis, CAIA and his guests are on a mission to support the true democratisation of investing. Past episodes include: Private Equity, Venture Capital, Hedge Funds, Quants, ETFs and index funds, investment technology A podcast by http: ...
…
continue reading
What if you could hang out with eCommerce experts at Salesforce, as well as our customers and partners, ask them about their experiences and be inspired by innovative ideas and live use cases; then take an insight or two to guide your own Commerce Cloud journey? Hosted by Natalija Pavic ––Innovation Leader on the Business Strategy & Growth team at Salesforce Commerce Cloud. –– every episode is a deep dive into topics that will impact your digital business from new trends like metaverse and N ...
…
continue reading
The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio ...
…
continue reading
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
…
continue reading
The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast. Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business. ...
…
continue reading
Strategy & Tragedy: CEO Stories with Steph Melodia is the fresh business podcast for today’s entrepreneur. Hosted by UK Top 20 Female Founder, Stephanie Melodia, Strategy & Tragedy spotlights the most interesting founder stories - featuring the good, the bad, and the ugly of building a business. With the purpose to inspire and educate entrepreneurs, guests also include subject matter experts such as top business strategists or investors to help arm founders with the knowledge to succeed in b ...
…
continue reading
The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategi ...
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Interview with Mark Donnigan – Virtual CMO
27:00
27:00
Play later
Play later
Lists
Like
Liked
27:00
In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing ta…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mastering Media Interviews and Public Speaking to Amplify Your B2B Brand with Mark Albert, CEO of Media Advisory Experts
28:51
28:51
Play later
Play later
Lists
Like
Liked
28:51
In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts. Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thoug…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Vishal Korlipara's Strategy for Running High-Performance Meta Ads
20:03
20:03
Play later
Play later
Lists
Like
Liked
20:03
Vishal Korlipara is a digital growth pro with more than 10 years of experience on high-impact marketing and product strategy. He contributed over $120 Million in New Net Revenue to businesses (Credit Karma, Intuit, Future, Maximus) You'll learn: How Maximus is thinking about Meta Ads How to use competitive insights in ads Hot takes on AI in marketi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Practical Methods for Competitive Intelligence in Pricing with Jason Covitz
25:32
25:32
Play later
Play later
Lists
Like
Liked
25:32
Jason Covitz, the Vice President of Commercial Finance at Covetrus, possesses a wide range of expertise including CFO, Business Growth, Value-Based Pricing, Sales Effectiveness, and Product Management, among others. In this episode, Jason shares competitive pricing strategies, emphasizing the importance of understanding both inherent and relative v…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Indecent Noise LIVE @ Luminosity Beach Festival 2024 (27.06.24)
1:33:15
1:33:15
Play later
Play later
Lists
Like
Liked
1:33:15
Back to the Lumi Beach for another banger! What a day!By Indecent Noise
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Blogcast: Simplifying Segmentation for Enhanced Profitability
4:34
4:34
Play later
Play later
Lists
Like
Liked
4:34
This is an Impact Pricing Blog published on May 8, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/simplifying-segmentation-for-enhanced-profitability/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
494 The Road To Hell by Nick Asbury
1:24:07
1:24:07
Play later
Play later
Lists
Like
Liked
1:24:07
The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and advertising world fo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Shaking Up Industry Norms with Mariana Padilla
1:01:09
1:01:09
Play later
Play later
Lists
Like
Liked
1:01:09
In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challeng…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mark Ritson on creativity, brand, and the need for better strategy
38:18
38:18
Play later
Play later
Lists
Like
Liked
38:18
WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future. Stay up-to-date with the latest marketing and advertising news with our free dail…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Secret to Seamless Marketing and Sales Collaboration
33:09
33:09
Play later
Play later
Lists
Like
Liked
33:09
As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success? In this episode, Neal Tricarico, co-founder of Sales Magic an…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Customer Experience in Financial Services
25:09
25:09
Play later
Play later
Lists
Like
Liked
25:09
On this episode of The CMO Show, Mark is joined by Jon Stona, Vice President – Global Marketing at Airwallex and Melissa Shannon, Global Head and Managing Director, Digital Sales and Performance Marketing at Standard Chartered. In this climate, how are banks reimagining the experience they offer customers when it comes to convenience, transparency,…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Sears
45:51
45:51
Play later
Play later
Lists
Like
Liked
45:51
Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Future of Revenue Enablement and the Impact of Data, Steve Richards, SVP Revenue Enablement
42:30
42:30
Play later
Play later
Lists
Like
Liked
42:30
In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among hig…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
GTM 100: GTMnow, Building a Media Brand on Top of GTMfund
1:06:54
1:06:54
Play later
Play later
Lists
Like
Liked
1:06:54
In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand's growth. Sophie leads media, marketing and community across the fund and the media company. Discussed in this Episode: The evolution of GTMfund's media strategy to multi-channel brand. Insights on …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz
22:24
22:24
Play later
Play later
Lists
Like
Liked
22:24
Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#80 - Daniel Yu - On Vertical Integration in B2B e-commerce and Early Lessons from M&A
41:02
41:02
Play later
Play later
Lists
Like
Liked
41:02
This season of Building the Future was made possible by Moniepoint My guest today is Daniel Yu, founder and CEO of Wasoko, a B2B e-commerce platform serving over 220,000 informal retailers across the continent. The first time I saw Daniel, he was playing the keyboard as part of a live band in Nairobi. Since then, we've met at more serious events wh…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
EP34: "I built the Clueless wardrobe" | Bianca Rangecroft, Founder & CEO of Whering
45:01
45:01
Play later
Play later
Lists
Like
Liked
45:01
Support the show: https://ko-fi.com/strategyandtragedy/ Bianca Rangecroft is the Forbes 30 Under 30 Founder & CEO of Whering, the AI-enabled digital wardrobe and personal styling app with the mission of upending the buy-use-dispose model by helping Gen-Z fashionistas get the most out of their wardrobe. Bianca has raised over £2.5 million in venture…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Creative Effectiveness judging at Cannes Lions 2024: The inside story
38:35
38:35
Play later
Play later
Lists
Like
Liked
38:35
WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Creating Offers That Generate Big Results with Craig Andrews
31:47
31:47
Play later
Play later
Lists
Like
Liked
31:47
Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience. In this episode, Craig Andrews, principal and founder of Ally and an M3 Mast…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Using Data to Secure Your Voice at the Table with Databricks' Nate Vogel
43:36
43:36
Play later
Play later
Lists
Like
Liked
43:36
In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…
…
continue reading
Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mark Huber's Method for Collecting Customer Evidence
21:41
21:41
Play later
Play later
Lists
Like
Liked
21:41
On today's episode, I spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. Mark is the VP of Marketing at UserEvidence and has worked across tons of different marketing roles. You'll learn: The pros and cons of being a marketing generalist Why some companies get stuck on strategy How to start collecting c…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Role of Leadership in Shaping Pricing Strategies with Adrienne Gordon
26:07
26:07
Play later
Play later
Lists
Like
Liked
26:07
With over 25 years of experience in pricing strategy, analytics, and customer relationship management, Adrienne Gordon is passionate about empowering businesses to leverage pricing as a long-term strategic advantage and a path to self-actualization. In this episode, Adrienne delves into the profound impact of CEO decisions on overall company pricin…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Commercial Real Estate Uncovered: Insights from Jeffrey Hakim
33:42
33:42
Play later
Play later
Lists
Like
Liked
33:42
Send us Text Message Shout Out! Show Notes, Chapters and Timestamps Tune in for a deep dive into the essentials of commercial real estate and discover strategies for making informed decisions about your business space. In our 12th B2B Synergy Podcast episode, host Alan Armijo introduces PPUSA member Jeffrey Hakim, owner of Centric Partners. Jeffrey…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Emergence of Revenue Orchestration Platforms with Forrester's Anthony McPartlin
39:34
39:34
Play later
Play later
Lists
Like
Liked
39:34
It can be hard sometimes to keep up with the pace of change in the tech landscape. New tools, new possibilities, new categories emerge. Luckily, there are folks whose job is to not only keep tabs on all these trends, but decipher what they mean for the rest of us. One such person, Anthony McPartlin, is our guest today. Anthony is a Principal Analys…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up
38:45
38:45
Play later
Play later
Lists
Like
Liked
38:45
On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate shares insights on why humour is back. Finally, WARC's David Tiltman share his highlights from the Creative Impact track.…
…
continue reading
This is an Impact Pricing Blog published on May 2, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reduce-the-risk-of-raising-prices/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Emai…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
493 Blue Goldfish 2.0 by Stan Phelps
1:01:19
1:01:19
Play later
Play later
Lists
Like
Liked
1:01:19
Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation. This updated second edition shines a s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
59. The Evolution of ERP in Distribution & Strategies for Success | Frank Heenan, Epicor
37:11
37:11
Play later
Play later
Lists
Like
Liked
37:11
Joining the Driven by DCKAP podcast this week is Frank Heenan - Group Vice President, Distribution and LBM at Epicor - to talk about the evolution of ERP systems, the importance of using tools like this to their full extent to grow your business, the role of AI within distribution, some of the best strategies to ensure success, how to best execute …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness
39:38
39:38
Play later
Play later
Lists
Like
Liked
39:38
On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarathy and WARC's Adi Kishore talk about new creative effectiveness research, and Gurdeep Puri (The Effectiveness Partnership) and Kawal Shoor shares insights into the factors driving I…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
From Burned Out to Crafting Fire Content Programs with Beverly Nevalga
1:17:55
1:17:55
Play later
Play later
Lists
Like
Liked
1:17:55
Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content. Beverly also shares her experiences as a digital nomad, the unique places where she has done creative work, as well as what led to her burnout - plus s…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Full-Funnel Insights with Toni Hohlbein, Part 2: Efficiency, Digital Twins, and SaaS Trends
16:42
16:42
Play later
Play later
Lists
Like
Liked
16:42
In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growt…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy
41:38
41:38
Play later
Play later
Lists
Like
Liked
41:38
On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation. WARC's Lena Roland and Mark Pollard from Sweathead discuss the future of strategy, and Oxford University's Andrew Stephen and the Unsterotype Alliance's Sara Denby share new research proving the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne
32:15
32:15
Play later
Play later
Lists
Like
Liked
32:15
Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
#79, Bode Abifarin- On Scaling Flutterwave, Startup Growth, and Expansion
39:34
39:34
Play later
Play later
Lists
Like
Liked
39:34
This season of Building the Future was made possible by Moniepoint My guest today is Bode Abifarin, one of the leading startup operators I know on the continent. I first met Bode in 2017 when she had just joined Flutterwave, where she served as Chief Operating Officer. I've been continually impressed by Bode’s unique ability to blend operational de…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
EP33: “I started a £10M ARR business when I was 20” | Mark Chaffey, Co-Founder & CEO of hackajob
27:25
27:25
Play later
Play later
Lists
Like
Liked
27:25
Support the show: https://ko-fi.com/strategyandtragedy Mark Chaffey is the Co-Founder and CEO of hackajob, the candidate-centric platform for tech talent that puts the power back in the hands of the job seekers. He co-founded the business straight out of university aged 20 and now leads the HRtech scale-up with $35M in Series B funding under his be…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie
48:35
48:35
Play later
Play later
Lists
Like
Liked
48:35
Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Comedy Equals Customers with Danny Hawawini
1:00:59
1:00:59
Play later
Play later
Lists
Like
Liked
1:00:59
In this conversation, I get to hang out with Danny Hawawini, an experienced AE known for how his experience as a stand up comedian powers his energetic, and empathetic, approach to sales. We discuss strategies on how to sell better at trade shows, the importance of connecting with people throughout the sales cycle, and the value of authenticity in …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals
40:00
40:00
Play later
Play later
Lists
Like
Liked
40:00
On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Mark Roberge on Scaling Strategies From Pitch to Partnership - Season 2: Partnerships - Episode # 41
35:38
35:38
Play later
Play later
Lists
Like
Liked
35:38
Join hosts Josh Wagner and Justin Gray for a conversation with Mark Roberge, co-founder of Stage 2 Capital, on his insights and experiences with partnerships. In this episode, Mark emphasizes the importance of not rushing into partnerships too early and highlights the need for founders to first establish product-market fit and go-to-market fit. Mar…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
GTM 99: Mastering Customer Success in the AI New Age with Jon Dick
55:18
55:18
Play later
Play later
Lists
Like
Liked
55:18
Jon Dick is the Global SVP of Customer Success at HubSpot where he’s focused on helping millions of organizations grow better. Prior to customer success, Jon led marketing teams at HubSpot, Trunk Club, and Klout. He has a background in improvised comedy and earned his MBA from the Harvard Business School. Discussed in this Episode: The rising impor…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Email Deliverability Mistake That Could Cost You - Big Jason Henderson
38:07
38:07
Play later
Play later
Lists
Like
Liked
38:07
Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Enablement Edge Podcast Trailer | Powered by Seismic
0:53
0:53
Play later
Play later
Lists
Like
Liked
0:53
Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement. The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablement that drive meaningful impact. You’ll get valuable insights and expertise from enablement leaders to pow…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research
39:04
39:04
Play later
Play later
Lists
Like
Liked
39:04
On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creatives shares how climate change is impacting creativity, followed by LinkedIn's Mimi Turner and Bain's Jamie Cleghorn on exciting new B2B research.…
…
continue reading