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The HOW of Business is a weekly podcast for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing business owner or business service provider. Our episodes are about 30 to 45 minutes in length, and are hosted by Henry Lopez and David Begin who share the knowledge and experienc ...
 
Assisted Living Network: Learn about Assisted Living through the expert Gene Guarino! Gene is the President, CEO & Founder of RALAcademy.com. Gene has over 30 years experience in real estate investing and business. Today, Gene is focused on just one thing… investing in the mega-trend of senior assisted housing. Having trained tens of thousands of investor / entrepreneurs over the past 25 years, he now specializes in helping others take advantage of this mega-trend opportunity.
 
Talks about Facebook Ads, Funnels and how to leverage them to be profitable in your business. Also, if you want to #beyourownboss , this is the place to be!
 
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show series
 
How to Prepare Your Small Business for Sale with Mike Finger. Why your business may not be salable, and what you can do to fix it. Mike Finger is an entrepreneur and an expert on what it takes to build a business you can exit. He also shares his personal entrepreneur journey. Mike also introduces his approach to validating how salable your smal ...…
 
Starting a clothing business Lab141 - an online platform which offers one clothing style at a time produced in small batches - with Andrea Madho. Andrea shares her entrepreneurial experiences, the inspiration for her current revolutionary garment industry business, and advice for aspiring entrepreneurs. After a successful career on Wall Street ...…
 
Becoming an entrepreneur: from Service Provider to Entrepreneur with Sylvie McCraken. How to grow from a solo practitioner, trading hours for money, to an entrepreneur with passive income. Sylvie shares her entrepreneurial story, how she started her first small business, and how she currently helps her clients evolve their business such that th ...…
 
Selling our car wash business with Henry Lopez & David Begin. Henry and David announce and discuss the recent sale of the highly successful exterior-express car wash business, Wild Blue Carwash, with three locations in Colorado. They share highlights of how and why they decided to sell this small business, the emotions associated with the sale, ...…
 
How to buy a successful small business with David Barnett and Henry Lopez. Henry and David share tips and advice on how to buy a profitable existing small business. David explains how to approach buying a business from the perspective and mindset of an investor. Henry and David also discuss building versus buying, how to find the right business ...…
 
Home Cleaning Franchise Small Business with Ron Holt. Ron shares how he launched and grew “2 Maids & A Mop”. He also shares his entrepreneur journey, from successful corporate career to becoming his own boss. He sacrificed for almost seven years to save the money to start his first small business. He overcame early challenges and near failure a ...…
 
How to fire an employee in your small business the right way with Henry Lopez. Henry shares a recommended process and approach for firing or terminating a poor performing employee. The process should include a verbal documented warning, one or more written warnings with specific guidance, a possible suspension without pay, and then a firing the ...…
 
Stress-Free Small Business Ownership with Joan Sotkin. Joan is an entrepreneur, coach, speaker, author and podcaster, and Henry Lopez discuss the topic of stress as it related to small business ownership. What are the sources of stress? What are the effects on us physically and emotionally? Joan explains that there is nothing wrong with us that ...…
 
Launching & growing a Specialty Food Small Business with Dave Hirschkop, founder of Dave's Gourmet - a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices. You have probably heard of Dave’s Gourmet Insanity Sauce! Dave shares his entrepreneur story, including starting a res ...…
 
Trade Shows for small business with industry veteran Chris Kappes. Chris is the founder and Chief Operating Officer at Exhibitshub - a technology company transforming the exhibiting experience. He shares his entrepreneurial story, including why he decided to become his own boss, and then provides his insights and tips on how to get the most fro ...…
 
Asset Protection for your small business, with attorney Mark Balsom. Mark explains various aspects of an effective comprehensive asset protection plan for your business and your personal assets. Mark and the team at Presser Lay Firm help their clients protect their hard-earned assets from lawyers, malpractice claims, creditors, foreclosure defi ...…
 
Entrepreneurial story and The 10 Factor for small business growth with Tim Meuchel. Tim is an entrepreneur, bestselling author and podcast host. He shares the 10-Month Success Blueprint (starting at 38:00) to help consultants and entrepreneurs create a thriving small business built around their ideal lifestyle. He is the author of the book "The ...…
 
Financing a Franchise small business with Ben Johnson, VP of Commercial Lending at First Bank Texas. He explains the potential advantages of securing financing for a first-time franchise business and why a franchise may provide an advantage from the bank’s perspective. Ben shares the types of loan programs, including the SBA 7A, and what a bank ...…
 
Dealing with and managing overwhelm as you start and grow your small business. David Begin and Henry Lopez shares their thoughts and experiences, and practical tips, on how to manage stress and avoid being overwhelmed and paralyzed. What causes overwhelm? What happens to us when we are overwhelmed? How do you effectively manage stress and overw ...…
 
Creative product entrepreneurship with Katie Hunt, founder of Proof to Product. Katie shares her journey from a corporate career to side-hustle, to running her own product-based small business full-time. Do you currently create gift items or other products that you want to grow into a bigger business? She explains (starting at 20:16) the typica ...…
 
Motivating & leading Millennial employees in your small business, with Chris Tuff. Chris is an entrepreneur and author of "The Millennial Whisperer: The Practical, Profit-Focused Playbook for Working with and Motivating the World’s Largest Generation". Chris shares his experience, insights and practical tips to help us better manage and lead ou ...…
 
Personal Productivity Hacks to improve your life and your small business. Chris Bello, host of the Entrepreneur Motivation Podcast, shares his personal entrepreneurial journey and his top 5 Productivity Hacks (starting at 9:27). Get his free download today. A few years in to his corporate career, Chris decided the corporate life was not for him ...…
 
Amazon Wholesaling business with Dan Meadors, a multi-million-dollar Amazon seller and co-founder of The Wholesale Formula. Dan shares his entrepreneurial story, from a full-time job to a side-hustle doing retail arbitrage, to then launching their own small business. He is now focused on helping others start and operate successful Amazon wholes ...…
 
Is a Franchise Business the right fit for you? Henry Lopez and Sara Waskow, a Franchise Specialist and owner of FranNet DFW, introduce the franchise business model, explore common myths and misconceptions about franchising, and discuss the common characteristics and skills of successful small business franchise owners. Visit the show notes page ...…
 
What makes for a great partnership in small business? Henry and David share their thoughts and opinions on how and why they have chosen to partner on their various small business ventures. Trust and respect are at the core of a successful small business partnership, and an upfront understanding of the differences between a partner and an invest ...…
 
Grow your construction or roofing small business with marketing and operations systems for a targeted market, with Adam Sand. Adam is an entrepreneur and roofing business owner. He shares his entrepreneurial journey, from starting a tanning salon to venturing into the roofing business. Then we chat (18:13) about his proven approach to marketing ...…
 
How "Spontuneous - The Song Game" was invented and developed into a small business by inventor Rob Ridgeway. From his family ranching business, to insurance sales, through overcoming the many challenges he experienced before achieving success with his business. Rob came up with the idea for the game 10 years ago. At the time he was selling busi ...…
 
Attracting great employees with Employment Branding and Culture Marketing (17:45) with Ryan Naylor. Ryan is an entrepreneur and the founder of VIVA HR. They provide a platform to help businesses recruit more efficiently by telling the right hiring story. Ryan is also a popular speaker and has made numerous television appearances sharing his exp ...…
 
Overcoming Fear (21:00) to start and grow your small business, with Ruth Soukup - author of “Do It Scared: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love”. She shares her entrepreneur story, including working in her father's business, and then becoming a successful blogger, bestselling author and small bu ...…
 
From corporate job to launching their first small business, Lauren Clowdus shares the story of how she and her husband started a restaurant franchise business. Lauren explains how they selected the franchise, the challenges they have faced - including working with her spouse - and their plans for growth. She also shares the challenges they have ...…
 
Launching & growing a business with Mike McDerment, the Co-Founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals and small business owners. Mike shares inspirational stories from his early days as a business owner, and how he launched and grew FreshBooks (19:17) while living in his parent’s base ...…
 
Real Estate Business with Greg Dickerson, a serial entrepreneur, real estate investor and developer. From residential handyman services, to larger development projects and joint ventures, Greg shares his experiences from a 20+ year career in real estate. He also shares his early life experiences after serving in the Navy. Greg currently offers ...…
 
Dre's entrepreneurial journey and how to achieve success in small business and life by Working On Your Game. Dre Baldwin, author of “Work On Your Game: Using The Pro Athlete Mindset To Dominate In Sports, Business and Life” is our guest. Dre is a former professional basketball player, a successful small business owner, speaker, podcaster and th ...…
 
Buying & Selling an Online Business (21:48) with Mark Daoust, the founder and owner of Quiet Light Brokerage. She shares stories from his entrepreneurial journey, and his philosophies on how to run and grow a small business. Then we get into the topic of Buying and Selling an Online Business (starting at 21:48), including what makes for a succe ...…
 
Facebook advertisement essentials for small business owners, with Henry Lopez and Adam Kirk. Before spending lots of money advertising on Facebook, Henry and Adam share five things to consider to get the best results. The five things to consider are: 1) Who is your target customer or avatar? 2) Understand Cold, Warm and Hot traffic or audiences ...…
 
Landing Government Contracts and the benefits of MWBE certification for small businesses with Jean Kristensen. Jean is a small business and MWBE (Minority and Women-owned Business Enterprise) growth specialist, executive coach, and trainer. She shares her early experiences, including working in her parent's business, and how and why she develop ...…
 
Small Wins in life and small business, with Fadi Malouf. Fadi is a master trainer, life coach, international professional athlete, speaker, author, and small business consultant. He shares his entrepreneurial journey, how he built his first business, his recent pivot in his business, and how the "small wins" approach (30:48) to health and fitne ...…
 
B2B Sales skills (14:23) for entrepreneurs and small business owners, with Andy Paul. Andy Paul is an author, speaker, sales acceleration strategist, podcaster and a highly experienced sales professional. Paul shares his interesting journey, from a History degree to a successful sales career. He also shares his insights and tips, and his BALD ( ...…
 
Making Decisions and Accepting Personal Mistakes - two responsibilities small business owners must embrace, with Henry Lopez. Henry shares his thoughts and advice on two of the most important responsibilities small business owners and entrepreneurs must accept and embrace. As a successful small business owner, you will be the person responsible ...…
 
Couples in business - how to own a small business with your spouse or partner, with Dr. Ellyn Bader and Dr. Peter Pearson. Working in business with your spouse or partner can be challenging, and sometimes detrimental to your relationship, or it can be joyful and productive. Ellyn and Pete share stories from their vast experience in helping coup ...…
 
Remote-First small business (26:19) with Liam Marting, a serial entrepreneur, speaker, writer and co-founder of TimeDoctor, Staff.com and RunningRemote. We begin the conversation with Liam sharing his entrepreneurial journey, how he launched his first small business, and his insights on building and growing a remote-first business. Henry Lopez ...…
 
Business Systems – developing, implementing and executing on the systems we need to run and grow our small businesses. If you are an existing small business owner, then this episode will help you assess where you are and what you need to improve. If you are planning to start your first business, then this episode will help to prepare you for bu ...…
 
Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice for designing a logo and other branding insights for small business owners (starting at ...…
 
Personal and Small Business Credit with Gerri Detweiler. Gerri is an author and expert on the topic of credit, and currently serves as the Education Director for Nav. She shares tips & advice on how to build or correct your personal and business credit. We also discuss how to manage and leverage debt and how to manage cash flow in our small bus ...…
 
Sacrifice - what are you willing to personally sacrifice to become your own boss and start your first business? If you are already in business, what are you willing to sacrifice further to grow it? Henry Lopez shares his thoughts on the kind of sacrifices that, based on his entrepreneurship experience, you have to be willing to make in order to ...…
 
Virtual Assistants to help you run and grow your small business with Barbara Turley. Barbara explains how to leverage virtual assistants for your business, including how to work effectively with VAs and the importance of developing systems and processes which a virtual assistant can help you execute. Barbara also shares her interesting entrepre ...…
 
Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with ...…
 
Franchising - 3 critical franchise benefits and common misconceptions with franchising. Henry shares his insights and advice on franchising, including the 3 critical benefits to consider when selecting a franchise business and some of the common misconceptions. He also addresses Franchise Fees, and the invaluable benefit of a strong franchisee ...…
 
SBA loans for small business start-up and expansion, with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans – from the different SBA lending programs available to the basics of credit worthiness – as an option for financin ...…
 
Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most. Steve ...…
 
Developing Deep Listening skills (starting at 21:57) to help you become a better leader and grow your small business, with Oscar Trimboli. Oscar is an executive coach, speaker and author of "Deep Listening: Impact beyond words, and Breakthroughs: How to confront your assumptions." From his corporate career to launching his own firm, Oscar share ...…
 
The number one reason to have a business plan is for you, so that you have clarity of vision of who you are, what you're doing and where you're going. The second reason for a business plan is to help raise capital. No private investor or a lender is going to give you the money you need without a business plan. You need to be able to show to oth ...…
 
Systems & tools to stay organized and productive as a small business owner with Henry Lopez. Henry shares his thoughts and tips on personal productivity, including the systems and tools he uses to stay organized and on task. To achieve success as an entrepreneur, you must stay organized and highly productive. The key is to find the tools and sy ...…
 
Mobile Apps marketing and how to use mobile apps to help grow your small business with Sean Casto. Sean is the founder of PreApps - the premier app marketing agency. Sean also shares his entrepreneurial journey. Sean is the author of "App Secrets" an Amazon best seller. He helps his clients market their apps effectively so that they get found a ...…
 
Bootstrapping (21:08) a small business and his entrepreneurial journey, with Abdo Riani. Abdo is an entrepreneur and founder of StartUpCircle.co - helping connect successful entrepreneurs with new founders to help them develop their business ideas. Abdo shares his personal entrepreneurial journey, and specific tips and advice on how to start a ...…
 
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