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The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business: - time management - marketing - mindset - growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect for you, athletes while bringing home more income for you and your family. Endurance coaching is already your dream job, let’s make it a full time reality!
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Welcome to The 40K Club Podcast with me, your host, Jenny Lane I'm the CEB (Chief Executive Bird) from Female Entrepreneur School and 40k Club. I'm here to help you make 40k goals in your business, your reality. If 40k revenue, or 40k sales, or 40 downloads, likes, comments, shares, subscribes would be life-changing for you and your business, you're in the right place. I'll be sharing tips around the 40k business model and reaching any 40k goals in your business - to help you take your small ...
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Growth Mindset Podcast with Kat Mae

Growth Mindset Podcast with Kathrin Mae

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Let’s Talk About It! Going after your personal life goals, dream-life, growing your business, journey of love and relationships, getting through daily obstacles- She Keeps it authentic and As Real As It Gets, as a single mom raising a #hurricaneharley toddler. Coming from a professional "Fail-her", learning from her challenges, but using them as tools to #Empow-her instead. The Struggle is Real, as we build "The Plan" for our Life. But remember, there is beauty even in the breakdown.|Gratefu ...
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As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes. But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way. If they stay in sport - they stay with us for life. But first it's our j…
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Send us a Text Message. Are you frustrated in business and wondering why success seems out of reach? You're not alone! In this episode, I reveal the business success formula that 99% of business owners ignore. This formula is all about mastering three pillars of business success that I call the bronze, silver and gold components of a successful bus…
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You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to…
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In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset! The Dream Launc…
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In this episode, I answer a question I get all the time, how do I get more Instagram followers? Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip. The Dream Launcher program is opening in the f…
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It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Drea…
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Send us a Text Message. When you understand that a mailing list can convert sales five times more effectively than your other spaces, you realise how important that list can be in helping you achieve your 40m goals. Dive in to this episode where I talk about why your mailing list is such a fundamental part of your 40k business model. And if you're …
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In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but are struggling to actually get athletes Have no clue where to start Don’t know what …
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In this episode, I uncover the 6 main things I did to go from 6-7k months in 2021 to 10-12k months starting in April 2022. Interested in learning more about my programs? The Dream Launcher program is opening again in late July for those newer coaches who: Took all the certification classes but is struggling to actually get athletes Has no clue wher…
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Send us a Text Message. In this episode I talk about creating your priority 40k goals, with emphasis on your 40k revenue goals, and how, even if 40k revenue seems unattainable to you right now, with the right strategy, it can be easier to achieve this level of revenue than you might think. That's not to say hard work will not be involved! But KNOWI…
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In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level? Our goal is consistency over everything else! Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8contentty…
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Send us a Text Message. In this episode I outline the five components of the 40k Business Model. This is a business model that enables you to be more visible, with less overwhelm, and get more traffic without having to rely so heavily on social media. With this business model in place, you increase your ability to reach all sorts of 40k goals in yo…
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In this episode, I dive right into the 3 questions I hear the most frequently about pricing: 1. How to change your pricing 2. Should I put my pricing on my website? 3. But what if my coach's pricing is cheaper than me? I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need…
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Send us a Text Message. Hello there! I've been absent a little while whilst I introduced a really important mini-rebrand that has taken my own business to the next level, and way past 40k results! I'm back with plenty of tips and resources to help you build a 40k Business Model that will help you achieve any 40k goals you want, whether those goals …
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In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster. Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both t…
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After 14 years in business, I have nailed down the seasons of my business: 1. Race Season 2. Selling Season 3. Project Season 4. Rest Season In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your…
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In this episode, I describe the three stages of business: Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the su…
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PART I Growth Mindset Mentality 101 Manifestation Basics 101. PLUS Multiple tools and How To?! Auditing your LIFE and lifestyle, daily routine, friendships, relationships. Why this is important in the process! Focusing on WHAT YOU WANT, What you really, really want. =) Sharing manifestation stories from Single Mama, to Mompreneur.…
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In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it. Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those w…
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Sometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour. This episode will help endurance coaches navigate what matters to the coach in…
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Feeling like you failed in parenting! Growth mindset challenges that include: Social Media Realness- "Comparing can be dangerous!" When it doubt (instead of judging)...ASK UPFRONT, but in a PRIVATE DM. Parenting and Co-Parenting What helps when Co-Parenting with an EX Protecting your PEACE when it comes to relationships It all comes back to The Gro…
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Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics! This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice …
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I work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change. This is some of my favorite work. In this episode, I go over the 4 big areas that many coach…
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Today, we have a special guest! Coach Robin Barth, owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business. You can learn more about Robin on Instagram @Robin_Triathlete. How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM wi…
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These are the things that I need to get out because they are constantly on my mind. You can be in service AND a profitable profession You can be MORE We CAN PIONEER - to change the industry My stories and how they relate. The old guard is telling us that this is the way it always has been. Be the Captain of your own ship. Own your work. Own your bu…
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Fortunately or unfortunately, the coaching space has changed a lot the last few years. It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth! My program, the Dream to 6, is here to help you get to the next level in your business. …
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Working with many elite athletes over the last 14 years there are few things that each have in common with their athletic success. It typically boils down to doing things that no one or very few others are willing to do. The same is in business. In this episode, I discuss the 7 things that I find that the successful coaches are willing to do that f…
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Hurray for a new series on The Endurance Coachpreneur! Each month, I will bring you a new episode about one of my favorite topics! Mindset! This month, we dive into a crowd favorite, imposter syndrome. Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues. In the Dream to 6, mindset calls are the m…
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In this episode, I am declaring the 5 things I am over with, in other words, the things in my business I no longer want to tolerate. This episode is mostly mindset but I bet you will also associate with some or all of the things I am DONE WITH! Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more - give me a follow at @coachmi…
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What metrics actually matter on Instagram? What should you be focusing on? What is reach and does it matter? How do I use insights to repurpose or learn something about what's working with my content? How does the Instagram algorithm work? If you have any of these questions, this episode will help you swim through what matters and what doesn't with…
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I hear from a lot of coaches about how hard it is to create content because it just takes too long. In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" c…
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Let's cut to the chase - business owners don't want to add one more thing to their to do list! In this episode, I explain how and why starting an opt-in email list is so important for your coaching business. First, I explain why you want to do this now (or even earlier than now). Next, I go over the three reasons why having an email list is so good…
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We have all been there. Staring at your phone or computer absolutely unsure or stumped on what to post. In this episode, I reveal 5 great ideas that will get you posting but also be those ideas that will help you convert your followings into inquiries! If you need more help with content, I have a free resource, you can download it here: https://coa…
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Your time is your most precious resource! In this episode, I go deep on a huge problem that many coaches have - the lack of boundaries - which is what keeps you from growing! I can speak A LOT on this subject because I was a guilty offender of lacking in boundaries and struggling to get any work done due to a crazy amount of incoming notifications …
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I hear it all the time - VIDEO and putting myself out there is hard! In this episode, my goal is help you make it EASIER. First, I explain the hierarchy of connection - and why getting on video is so important for your business growth. Second, I give you my 4 tips of how I got over my STRUGGLE with video and how I made it now something I do regular…
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Looking back on my rapid success and the success of the coaches that have worked with me the last few years, I whittle it down to 2 main actions: 1. Get mentorship 2. Create consistent content I know - content can be hard because it's time-consuming and "salesy". It's putting you out there in uncomfortable ways. But just wait a second, before you g…
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On today's episode, we will discuss an essential "task" in running and growing your coaching business - it's so powerful it's almost a cheat code as many coaches are unwilling or scared to do it! Are you letting this common mindset block hold you back from success? Bonus: It's the most important task in selling out your next clinic or camp! I would…
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Send us a Text Message. In this episode I share 15 Of The Best PINTEREST Tips For Bloggers. Even if you're not a blogger but you use, or want to use Pinterest, you'll find this episode useful. Support the Show. Website: femaleentrepreneurschool Find me on social (click the social name to go straight there): Instagram Pinterest Tik Tok…
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One of the most important things you can do in your coaching business is to Grow Who You Know. You must grow the number of people in your network to continue to succeed. In this episode, I discuss growing relationships but also answer the questions: What two things are non-negotiables when you get started? What is Social Media for? You have met som…
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Energy is the way you show up for your athletes. It's so much more than being excited and passionate. In this episode, I dive into the 4 areas of focus as energy is concerned, which is a perfect place to audit your personal energy. Second, I review the three ways I improve my energy when it's not as good as I want it. It's impossible to be high ene…
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Send us a Text Message. We all want more traffic to our products and services right? In this podcast I focus on Etsy, and how to drive more traffic to your Etsy store to make more sales. I share tips about driving traffic inside and from outside of Etsy. Hope you find it useful! READY TO DIVE DEEPER WITH ME? JOIN MY NEWSLETTER HERE Ready to make Pi…
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It's lonely at the top. When you are in charge, taking care of your athletes all the time, it's so important to have YOUR place with YOUR people that understand your wins, losses, challenges and struggles. Other coaches that have been there and can help you succeed faster. Listen to this episode where I hopefully motivate you to find your coaching …
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I have been a Triathlon/Endurance Coach since 2010. But I have been the CEO and owner of my own business (Fiv3 Racing) since 2016. We just had our 7th anniversary and I wanted to give you in this episode my 7 lessons learned from business ownership. My hope is that these help you accelerate your growth by not making the same mistakes as me! I would…
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Send us a Text Message. The power of Pinterest to drive organic traffic to your small business is extraordinary when you know great Pinterest strategy and how Pinterest as a platform works (which is entirely different to how social media platforms work). Keyword optimisation sits at the heart of Pinterest success. In this podcast episode I talk abo…
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In this episode, I dive into the biggest thing holding back from growing your coaching - which is YOUR MINDSET. I review the 3 areas (and mindset blocks) that I hear so many coaches talk about. And many of which I have had myself! Awareness is the first way to tackle them. In this episode, I also help you not only audit which ones you need to work …
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In this episode, I dive deep into the 5 key distinctions between an Endurance Coachpreneur and a Hobbyist Coach. Obviously, not all coaches will fit 100% in either of the options: hobbyist or Endurance Coachpreneur. But, it’s a great exercise to think and even journal about. Are you looking to do this to be a hobby - something fun to enhance your l…
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Welcome to The Endurance Coachpreneur Podcast! In this episode, I give you my WHY: Who it’s for How I started Where we will be going on this podcast In upcoming episodes, we will be digging deep into: How to grow your business in both part time and full time hours Strategy to take your coaching to the next level Practical and actionable steps to ge…
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This episode details the 4 Keys or important factors you need to consider when growing your coaching business. These are the things that bring your business from a hobby business to your dream! I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. I also h…
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Send us a Text Message. In this episode I go deep talking about why it is essential that you have a mailing list with an Etsy store, and why you need to drive as many of your Etsy customers to your mailing list as possible. I also share how to get started with good strategy to drive your Etsy customers to your mailing list, and in a way that does n…
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