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Noise to Signal

Douglas Craver/Jack Ricchiuto

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Podcast name: Noise to Signal Co-hosts Jack Ricchiuto and Douglas Craver explore, through interviews and discussion, how founders, creators, producers, and makers discover and sustain their passions and focus for life. Join us for thought-provoking content with the Creative Class all over the world. Available on your favorite podcast platforms. You can reach us at: noisetosignalpodcastATgmail.com https://twitter.com/N2signal instagram.com/noisetosignalpodcast www.m.me/noisetosignalpodcast li ...
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Foobar

Trent Guillory and Liam Craver

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We're two software developers who enjoy talking about technology. Join us every week for a discussion about what's going on in the tech world.
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Cargo Shorts

Old Dominion Freight Line, Inc.

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Cargo Shorts tackles all things related to the transportation of goods. Each episode digs into a key issue facing North American surface transportation with expert insights from economics, automation, and logistics professionals. Learn more about the complexities in the supply chain you’re facing in your business.
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Create a solid business as a musician by building an engaged fan base and tapping into multiple streams of income. Learn up-to-date music marketing tactics to grow income streams in 4 essential areas: recording music & releasing music, music performing & livestreaming, freelance opportunities for musicians (music teaching, session work for musicians, custom songwriting & more) and recurring revenue for musicians (fan support, Patreon, affiliate income for musicians and more). Join host Bree ...
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Weekly Cravings

The Visual Crave

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A podcast for entrepreneurs bringing a weekly dose of inspiration and advice on how anyone can live their passions and make a living. We interview the industry's finest to help Cravers craft plans to live the lifestyle they want and follow their dreams.
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This podcast is dedicated to discussing the natural history of an animal and an exploration of what it means to be human. Our brain is a wet meat computer coupled with some crude sensor systems that allows us to experience the space around us. Tweak any of the components and your reality is shifted. Learning how an animal exists can lead to a deeper understanding of our own existence.
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show series
 
In this episode, Bree Noble dives into the crucial topic of mental health support for musicians with guest Jenny Flora Wells, a licensed social worker specializing in trauma therapy for artists. Discover how mental health is foundational to your success and well-being as a musician. Jenny shares her journey and expertise, shedding light on the uniq…
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The domestic supply chain has changed in ways few could predict. It has rebuilt itself in new, dynamic ways, with a stronger version of Just-in-Time shipping emerging. It is called “Just-in-Time 2.0.” This new model keeps the best parts of the old system while focusing on shorter, resilient lines of transport with greater redundancy. Host Jonathan …
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In the age of online audiences, singers and vocal coaches need a constant flow of fresh content. In this episode, Bree Noble welcomes Lara Chapman, founder of VoxTape Studios, who shares her transformative journey from music enthusiast to expert in content creation systems and vocal training. She talks about her transition from a classically traine…
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Booking gigs is one of the most important tasks of any musician. It therefore requires proper planning and execution. Otherwise, you may find yourself performing in the wrong venue in front of the wrong audience at the wrong time. In this episode, Bree Noble chats with Tara Brueske, author of the book 20 Must-Have Booking Tips Every Musician Needs.…
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As a musician, trying to pour your heart into social media without seeing any results can be exhausting. Many creatives struggle with limiting beliefs that hold them back from achieving their goals. We hear it all the time: “Social media isn’t working,” but the truth is, it can be a powerful tool for connecting with fans and building your career. T…
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Have you ever dreamt of performing your music on stage, captivating audiences, and getting paid to do what you love? While the journey to becoming a professional musician takes dedication and hard work, open mics offer a powerful and often overlooked advantage: they can be the springboard that launches your career. David Craver, the man behind the …
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Every inch counts when it comes to shipping, and accurate dimensioning can tip the scales in your favor. When weighing options, precise pallet dimensioning can make shipping faster and more efficient while reducing surprises on the final bill. Host Jonathan Betz is joined by Todd Polen, Vice President of Pricing Systems at Old Dominion, and Glenn Z…
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Will AI become the next superstar songwriter, or will it be a powerful tool for human musicians to revolutionize music? Buckle up for a fascinating exploration of music's future! Join host Bree Noble as she explores Jason Edmonds’ dynamic journey through the music industry. Jason is an author, songwriter, music consultant, and creator. Today, he de…
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Have you ever wondered about the magic that happens behind the scenes in the music industry? Join Laura Jones, the founder of Little Underground Management, as she pulls back the curtain and reveals the art of negotiation and collaboration. She'll show you the delicate dance of negotiation to secure the best outcomes you need as a musician. Discove…
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Step into the world of music entrepreneurship with host Bree Noble and Willow Sound Records and The (Gro)ve founder Tara Shannon. Tara shares her wealth of knowledge on valuing your music to build a thriving business. Gain practical tips and actionable advice to propel your music career forward. Whether you're just starting or looking to elevate yo…
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Who says musicians can’t make bank? In this episode, Matt Santry joins our host Bree Noble for a stimulating conversation on breaking free from the scarcity mindset prevalent among musicians. Together, they explore the notion that being a well-paid musician is not only possible but achievable, particularly through avenues like private events. As th…
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Whether you are shipping across the country or around the world, the right packaging makes all the difference. As the emphasis on sustainability intensifies, the industry is rapidly evolving, with data playing a vital role. But cost and fragility of freight are factors that need to be considered. Host Jonathan Betz is joined by Dr. Greg Batt, an As…
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Calling all hustlers! This episode cracks the code on gig booking and networking in the music industry. We welcome Drew Schroeder, a former Las Vegas performer who leveraged his hustle to climb the music industry ladder. Learn how Drew went from singing his heart out to mastering digital platforms and cold calling like a pro. Discover his secrets t…
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Ready to uncover the essential steps to master any musical skill? Dive into the world of guitar mastery with our latest episode featuring the exceptional Erich Andreas AKA YourGuitarSage, a luminary in the realm of online guitar teaching. Join host Bree Noble as she unravels the captivating journey of Erich, from his early fascination with music to…
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You can have a meaningful career that doesn’t burn you out and break the bank. This is what our guest imparts to us in this episode, giving a music career diagnostic to understand how best you can thrive in the industry. Melissa Mulligan, the visionary behind Music Career Mastermind, guides you through the intricacies of a music career. She discuss…
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YouTube is one of the best online platforms to build an international fanbase. Unlike Facebook or TikTok, this website is less about churning endless content and more about creating a long-term growth machine – even with a handful of materials. Exploring the best strategies to grow your YouTube following with Bree Noble is Tobias Rauscher, founder …
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Automation and digitization are rapidly transforming the LTL industry, enabling greater transparency and visibility. Seamless technology fosters improved planning, pricing, service, and relationships among carriers and shippers. Host Jonathan Betz speaks with Barry Craver, VP of Technology at Old Dominion, who served OD on the business side for twe…
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Artificial intelligence is evolving and becoming ubiquitous at an extremely fast pace. It can be a bit confusing to follow what’s the latest on it and how it directly impacts your chosen industry. Bree Noble explores how this particular technology reshapes the music business with Bobby Owsinski, author of The Musician’s AI Handbook. Together, they …
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Success in music isn't just about hitting the right notes; it's about turning life's curveballs into melodies. In this episode, Gail Taylor reveals how to launch a successful Kickstarter campaign for musicians. She shares her firsthand experience utilizing Kickstarter and shows how it is a game-changing platform for musicians. Learn how challenges …
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Burnout may seem inevitable, and it may feel like you can never recover. But with a little bit of consistency and authenticity, you can overcome it and reinvent yourself. In this episode, we have Aria Johnson discuss how to reinvent yourself in the music industry after burnout. With 25 years in the music industry, Aria shares lessons from her exper…
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Break the rules to create music that's not just heard but felt – that's the heart of addictive songwriting. In this electrifying episode, we have Friedemann Findeisen, the mastermind behind Holistic Songwriting, to explore the art of songwriting and music composition. He shares his groundbreaking concept, the "Addiction Formula," and the art of str…
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You don’t have to tie yourself just to one way to earn your income. As a musician, you need all the extra money you can get. Why not earn passively on the side? In this episode, Dr. Tonya Lawson, a professional clarinetist turned SEO specialist, offers new knowledge to build a passive income for musicians. She still passively earns from her website…
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The findings from Mastio’s annual study of LTL carriers help shippers evaluate carriers based on many important attributes. Shippers need to choose the right partner when selecting a carrier. Shippers want to ensure that their freight will make it to their customers on time and damage-free. What tools are available to help shippers choose the right…
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Music knows no boundaries. Still, it can be quite challenging for someone still starting their music career to get their music heard outside of their own markets. Being from Japan and coming into the music industry in the US, Justine Suzuki is well familiar with this struggle. In this episode, she shares a diverse cultural background and perspectiv…
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Sometimes, a talented person can do multiple things, and wants to transition from their career. But a career transition is not always easy, and it can take so much energy from someone. Adrian Gordon, founder of Leap Year Music Publishing, shares his invaluable insights for succeeding in a career transition and expansion. His tips shared in this epi…
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Are you being paid for the music that you write? Ensure that you are getting the royalties you deserve as we dive into music publishing administration. Joining Bree Noble on today’s show is Downtown Music’s President of Publishing, Emily Stephenson, who helps us navigate the world of music publishing and why artists need publishers for their music.…
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Understanding freight classification is a critical part of the shipping process. If freight is not properly classified or wrong item numbers are used, the most accurate rates may not be applied, which can lead to an unwelcome surprise on the final bill. Understanding these classifications is critical to a business, but why is it a struggle for some…
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It is a must to feed your soul on a regular basis to live a fulfilling life. But with so much to do every single day, you may be neglecting to do this, making your daily routine dull and repetitive. Cayla Brooke is here to share her practical approach to feeding the soul with Bree Noble. She explains how to set connection points and boosters throug…
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Customer expectations are growing as economic stress factors remain, giving rise to an uncertain holiday season. Retailers face their peak period during this season of shopping and shipping. This year appears to be shaping up like few others. Inflation remains a concern, interest rates continue to rise, and retailers are worried about weakened spen…
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Spotify's algorithm is about mastering the art of music marketing while staying true to your creative soul. It's the harmony of data and passion that makes your song truly resonate. In this episode, Ryan Waczek of Indie Music Academy takes us into a deep discussion about music marketing, algorithmic playlists, and the art of building a devoted fanb…
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Taylor Swift is a business genius in the music industry. But what makes her rise from the underground full of people doing the same thing in the industry? That is where we dive into this episode. Gerard Longo, the Founder and CEO of ECM Collective, takes us into why musicians should embrace entrepreneurship in their endeavors in the music industry.…
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Everybody wants to achieve a balance in life, but is it even possible? Today’s guest doesn’t believe work-life balance is possible, and instead, work-life fit makes more sense because every day is different, and you must make things fit together how you want to live with it. Kami Lewis Levin, the CEO of Kameron Lewis Levin Consulting, explains how …
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There are so many singers out there trying to make a career for themselves in this industry, but only a few are able to grow and thrive. Arden Kaywin is a singer and voice teacher pioneering holistic, transformative performance techniques for singers. Through her Intensive Program, she helps professional singers all over the world make a bigger imp…
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With the intersection of different media channels, sync licensing has become a huge career opportunity in the music industry today. But with so many things to consider when arranging your catalog, managing your projects, and establishing your relationships with fellow artists, having a tool for organization is certainly helpful. This is exactly wha…
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The evolving space of technology has undeniably opened up more opportunities and tools to be creative. But just how much of this technology can help us as artists, especially for those independent artists? In this episode, Fiona Flyte, from the Profitable Performer Revolution, delves into the impact of Artificial Intelligence on the profitability o…
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Your well-being is your true wealth. By prioritizing our health, we can excel both in our professional and personal lives. In this episode, renowned health expert Abel James underscores the importance of enhancing our health to boost performance. He acknowledges that while healthy food might be perceived as costly, the same can be said for unhealth…
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How can carriers evolve to navigate retail supply chain complexities and future consumer expectations? The pandemic caused a seismic shift in the industry and resulted in systemic changes to traditional retail supply chain strategies. What lessons did we learn and where have we landed to better meet customer demands? In this episode hear from Joe M…
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Music data is the compass that guides musicians to navigate the ever-changing landscape of the industry. By reading the numbers, we can uncover the true path to success, where authentic connections with fans reign supreme and every decision is fueled by insight, not guesswork. In this episode, we dive into the world of music data analytics with Mad…
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It is mind-boggling how artists can significantly improve their craft and expand their influence just by keeping a strong social media presence. In Audrey Callahan’s case, the platform that transformed her music career is TikTok. She joins Bree Noble once more to share updates on what happened to her career during and after the pandemic. Audrey ope…
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There are many reasons for shippers and carriers to share information including better planning, better pricing, and cost savings. It benefits all parties to work together to improve transparency, efficiency, and trust. Business expectations are rapidly changing, therefore it is important to come together to talk about using digitalization in trans…
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Dr. Heidi Kay Begay, a serial entrepreneur, and owner of Flute 360 and Red House Productions, talks about new income streams for musicians in this insightful episode. In her discussion, Dr. Heidi explores the potential of podcasting and corporate sponsorships for musicians to navigate the industry, launch their shows, foster growth, and monetize th…
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It takes good song lyrics, the right instruments, and a perfect recording studio to go a long way. Those are the key factors to a better song and create an excellent result. In this episode, Travis Huisman, a Record Producer at Catamount Recording, provides tips for studio musicians to get hired as session musicians or singers. From discussing inst…
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True success as a musician comes not only from talent and hard work, but also from the confidence to promote yourself and your music. Even if you're an introvert, don't let fear hold you back. Embrace discomfort, face your fears, and know that you can handle it. In this episode, Brie Noble welcomes Ariane Paras from Olympia Coaching to discuss the …
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Today's society is composed of visually-oriented individuals, and music artists must look for new ways to get their work out there. To address this hole in the market, Jess Robert decided to start LyricVids.com. Joining Bree Noble, she shares how their freelance work snowballed into a full-blown company that provides lyric and animated videos. She …
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Well-known, established companies have successfully navigated downturns by focusing on their foundational principles and values. Maintaining relevance in their markets had little to do with competition or price. In this episode of Cargo Shorts, we focus on understanding brand value in the market and how building good relationships with partners dri…
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Anyone who buys goods and services knows how important customer service is, but how can companies deliver it successfully and consistently? What is the difference between service and a truly unique customer experience? We are always looking for ways to understand the needs and challenges of the customer to deliver exceptional service. In this episo…
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As a musician, marketing your music is essential for building a fan base and growing your career. However, marketing can often be expensive, leaving independent artists struggling to compete with major label budgets. In this episode, Lil Cross, founder of Dead to the World and a rising star in the music industry, discusses how you can scale your mu…
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In today's music industry, independent artists have more power than ever before to take control of their own careers and create successful music releases. For today’s episode, we have Kevin Breuner, the CEO of CD Baby, one of the world's largest independent music distributors. Kevin discusses the strategies artists can use to effectively release an…
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There are different modalities musicians can generate profit. That could be playing through weddings, writing a book, or educating. In this episode, Glory St. Germain, the Founder of Ultimate Music Theory, shares how she makes a six-figure business teaching music with Music Business Mastery. Glory also tackles the four mistakes most people make whi…
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Many artists struggle with managing their music release budgets. Maria Herrera, the Founder and CEO of Evergreen Entertainment, found a solution to help them with this specific issue and guide them to achieving financial stability. Joining Bree Noble, she shares how they provide value to artists in handling their money and building their wealth. Sh…
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