Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
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We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need. ...
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[Greatest Hits] The Simpler Retail is, the More Successful it Will Be with Sanjai George, CEO of Double Horse
39:19
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In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Sanjai George, CEO of Double Horse. Join them as they discuss effective communication and simplicity in retail, the value of adapting to the changing retail landscape, and why customer feedback is so important. Sanjai also discusses the changes and trends that have …
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Following Your Passion: Greg Segal's Journey from Lawyer to Filmmaker
37:33
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37:33
In this episode of @Getting to Aha!, Darshan Mehta is joined by Greg Segal, a writer/director and producer. Join them as they discuss Greg's journey from lawyer to filmmaker, the value of contemplating life choices, and his involvement in producing vertical movies for platforms like TikTok. Greg Segal is a writer/director and producer based in New …
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[Greatest Hits] Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk
39:55
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39:55
In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Sidelnyk, highly accomplished session drummer and music programmer, and Jim Turner, an experienced entertainment industry professional. Join them as they discuss the importance of standing out in a competitive industry, the importance of curiosity and learning…
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The Importance of Empathy in Sales Management: Insights from Alan Versteeg, Global Chief Revenue Officer at Growth Matters
33:14
33:14
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33:14
In this episode of Getting to Aha!, Darshan Mehta is joined by Alan Versteeg, Global Chief Revenue Officer at Growth Matters. Join them as they discuss conveying customer value, the use of generative AI, and the role of empathy in sales. Alan also touches on the future of sales, and the role of sales managers. Alan Versteeg is an engineer turned sa…
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[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth
42:29
42:29
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42:29
In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surfac…
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Disruptive Innovation in the Restaurant Industry: Insights from Steve Bigari, EVP, AI for Restaurants at Soundhound
33:35
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33:35
In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Bigari, the EVP, AI for Restaurants at Soundhound. Join them as they discuss how technology, particularly AI, can enhance the restaurant experience, the mindset needed to be a disruptor in the industry, and the importance of removing friction from the customer's life. Steve also s…
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1
[Greatest Hits] Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
47:56
47:56
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47:56
In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Join them as they explore helping people with chronic pain find relief through alternative approaches, the power of emotions in influencing physical wellbeing, and the use of Emotional Freedom Techn…
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Exploring the World: A Journey of Aha! Moments with Heath Tredell of Bablake House Limited
39:57
39:57
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39:57
In this episode of Getting to Aha!, Darshan Mehta is joined by Heath Tredell, the Managing Director of Bablake House Limited. Join them as they discuss formative Aha! moments, retiring early, and prioritizing experiences over possessions. Heath Tredell is the Managing Director of Bablake House Limited, a family-owned residential home that offers ho…
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1
[Greatest Hits] Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo
44:39
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44:39
In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. join them as they explore the importance of customer insights, the importance of authenticity, and the future of the industry. Prateek also shares valuable insights and advice for businesses looking to leverage influencers f…
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Misconceptions and Realities: Exploring Performance Enhancement with Dustin Elliott of the Vitamin Shoppe
43:00
43:00
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43:00
In this episode of Getting to Aha!, Darshan Mehta is joined by Dustin Elliott, the Senior Brand Manager at The Vitamin Shoppe. Join them as they explore misconceptions about performance enhancement, the impact of gut health on overall wellbeing, emerging trends in the supplements industry, and the future of nutrition and healthcare. Dustin Elliott …
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[Greatest Hits] Experiences Beyond the Product with Experiential Designer, Xuan Xu
52:06
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52:06
In this ‘Greatest Hits’ episode of Getting to Aha!, Darshan Mehta was joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together they explore why the accessibility of commodities and the rise of digitalization means consumers seek unique and memorable experiences, as well as the challenges faced by experiential designers. Xuan also discu…
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Building Brands through Creative Storytelling: Lessons from Matt Swieca of The Martin Agency
30:36
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30:36
In this episode of Getting to Aha!, Darshan Mehta is joined by Matt Swieca, Executive Producer/Program Director at The Martin Agency. Join them as they discuss the importance of customer insights, storytelling, and adapting to the evolving landscape of digital marketing and advertising. Matt shares valuable insights into the industry and the strate…
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[Greatest Hits] The Philosophy of Unleadership with Steve Krull, CEO and Co-Founder of Be Found Online
43:33
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43:33
In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Steve Krull, CEO and co-founder of Be Found Online, a strategy-driven, people-focused digital marketing agency that connects brands and humans in innovative ways. Join them as they explore Steve’s journey to starting Be Found Online, why hiring should be based on cu…
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1
Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos
38:06
38:06
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38:06
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex…
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[Greatest Hits] Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.
30:02
30:02
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30:02
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your…
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1
Debunking Nutrition Myths: Taking a Balanced Approach with Ross Franklin, Founder of Pure Green
33:04
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33:04
In this episode of Getting to Aha!, Darshan Mehta is joined by Ross Franklin, the founder of Pure Green and CEO of Pure Green Franchise. Join them as they discuss challenges in the fitness industry, the misconceptions surrounding nutrition, and Ross’ creation of Pure Green, a juice bar franchise focused on high-performance superfoods. Ross also dis…
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[Greatest Hits] Switching Mindsets: Engineering to Marketing with Pavangopal A, Chief Marketing Officer at Nandu’s
33:13
33:13
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33:13
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Pavangopal A, CMO at Nandu’s, to discuss how engineers and marketers could learn from each other; why marketing is really all about objectivity; and why you should focus on yourself, not just on the competitors! Pavangopal is the Chief Marketing Officer at Nandu’s, one of …
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Constant Innovation, Fearlessness, and Humor: Lessons from Mary Crafts, the founder of Utah’s Largest Off-Site Caterer
43:10
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In this episode of Getting to Aha!, Darshan Mehta is joined by Mary Crafts, CEO of Mary Crafts, Inc, and founder of Culinary Crafts. Join them as they explore Mary’s experience of starting a multimillion-dollar catering company, overcoming the fear of failure, and the importance of vulnerability when connecting with others. Mary also talks about th…
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1
[Greatest Hits] Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
33:36
33:36
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33:36
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands…
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1
The Power of Customer Insights: Uncovering Why Customers Do What They Do with Vashte Johnson of Slidedesignr
54:46
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54:46
In this episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte’s insights accelerator model for creating powerful deliverables, as well as the importance of storytelling, clarity, and emotional engagement in visualizations. Vashte John…
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[Greatest Hits] Is Passion Enough to Succeed in Business? With Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen
30:29
30:29
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30:29
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Karthikeyan Selvaraj, Founder & CEO of Dunkel Kitchen, a successful cloud kitchen chain! They delve into why passion and business are two different but essential things in your entrepreneurial journey and why you should always find different ways to succeed, as well as out…
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The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors
50:09
50:09
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50:09
In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success. Arnold …
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[Greatest Hits] Seeing the Future with the Help of Consumer Insights with Danielle Blugrind, Senior Consumer Manager at Roku
34:12
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34:12
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Danielle Blugrind, Senior Consumer Manager at Roku. They discuss Danielle’s aha! journey; why you shouldn’t try to reinvent the wheel with your product; how insights can help you see into the future and figure out who your customers are; the importance of keeping your prod…
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From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka
47:16
47:16
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47:16
In this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling. Kory Grushka is an entrepreneur and creative director…
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[Greatest Hits] All Insights Are About Building a Connection with Lynn Adelmund, Senior VP of Market Research at Trifecta Research
25:43
25:43
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25:43
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Lynn Adelmund, Senior VP of Market Research at Trifecta Research, a leading research and advisory firm serving Fortune 1000 companies and agencies. They discuss some of Lynn’s Aha! moments; how technology has impacted the world of consumer insights; how insight professiona…
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1
Differentiation and Authenticity in Marketing with Alex Montas of BENlabs
29:54
29:54
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29:54
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learn…
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1
[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton
32:44
32:44
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32:44
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence …
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1
Data-Driven Content with Becky Lawlor, Chief Research and Content Officer at Redpoint
33:31
33:31
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33:31
In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence. Bec…
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1
[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
49:20
49:20
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49:20
In this episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product in…
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1
Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties
37:01
37:01
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37:01
In this episode of Getting to Aha!, Darshan Mehta is joined by Gil Eyal, Head of Marketing and Innovation at Silverstein Properties. They discuss Gil’s aha! moments, influencer marketing vs. celebrity endorsements, avoiding celebrity endorsement pitfalls, the importance of storytelling, diversification in digital marketing, the importance of conver…
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1
Our Best Aha! Moments: Our Top 5 Insights From Recent Episodes (2nd Edition)
13:44
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Last year, we unveiled our Special Compilation Episode - Aha! Moments from Our First 20th Episode, and the response was so heartwarming that we did it twice! Now, we're delighted to present our third special: the top 5 best episodes from our recent 20. We've had the privilege of hosting extraordinary guests from diverse fields, generously sharing t…
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[Greatest Hits] Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German
42:50
42:50
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42:50
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and champi…
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1
Mastering Influencer Marketing for Business Growth with Prateek Panda, VP of Marketing at Phyllo
44:39
44:39
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44:39
In this episode of Getting to Aha!, Darshan Mehta is joined by Prateek Panda, VP of Marketing at Phyllo. They unveil the power of influencer marketing, how to align campaign goals with authenticity and ethics, and advice for businesses looking to leverage influencers for growth. Prateek is a three-time entrepreneur and marketing leader, guiding sta…
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1
[Greatest Hits] The Power of Service with Louie Gravance, Author of "Service is a Superpower!"
48:47
48:47
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48:47
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Louie Gravance, Author of "Service is a Superpower!" They discuss Louie’s aha! moments, his gift of shame, the connection between delighting an audience and a customer, steps an organization can take to achieve a culture of respect and responsibility by delivering the most…
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1
Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
47:56
47:56
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47:56
In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can contr…
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1
[Greatest Hits] CX: The Business of Human Behavior with Diane Magers, Founder and Chief Experience Officer at Experience Catalysts
37:22
37:22
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37:22
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Diane Magers, Founder & Chief Experience Officer at Experience Catalysts. They discuss Diane’s aha! journey; the psychology of customer and employee behavior; why the customer’s comfort always trumps the logic of an expert; the over-rotation of metrics and data; and why it…
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1
How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth
42:29
42:29
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42:29
In this episode of Getting to Aha!, Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Together, they delve into the introduction of Twitter and how that impacted branding for many companies; explore the big mistakes brands make when establishing their digital and social marketing strategies; and highlight the import…
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[Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
25:40
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25:40
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more. He is a specialist in market research, design r…
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Abandoning Alcoholic Rituals with Ila Byrne, Co-Founder at Parch Spirits Co.
43:59
43:59
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43:59
In this episode of Getting to Aha!, Darshan Mehta is joined by Ila Byrne, Co-Founder and Chief Marketing and Innovation Officer at Parch Spirits Co. Together, they delve into why you should always keep your finger on the pulse of your chosen industry; how the alcohol market is experiencing a massive shake-up; and why constant curiosity and observat…
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[Greatest Hits] Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
34:30
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34:30
In this Greatest HIts episode of Getting to Aha!, Darshan Mehta is joined by Abhilasha Sinha, Chief Growth Officer at Open Secret, a food and beverages provider that believes un-junking your diet can be fun and eating healthy can be tasty! They delve into her widespread, diverse career journey in numerous industries (education, healthtech, consumer…
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1
Tension & Conflict: The Key to Brand Storytelling with Joe Lazer, Head of Marketing at A.Team
38:34
38:34
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38:34
In this episode of Getting to Aha!, Darshan Mehta is joined by Joe Lazer, Head of Marketing at A.Team. They get into Joe’s aha! moment; why storytelling is so, so important; why you need to make sure people resonate with what you’re putting out there; and how our shorter attention spans have impacted the way we market. Joe is the Head of Marketing …
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1
[Greatest Hits] Connect, Don’t Sell, with Brooke Sellas, Founder & CEO of B Squared Media
43:08
43:08
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43:08
In this episode of Getting to Aha!, Darshan Mehta is joined by Brooke Sellas, Founder & CEO of B Squared Media. They delve into Brooke’s aha! moments, her journey into digital marketing and social media management expertise. They discuss building brand loyalty, taking negative feedback, converting Negative Nancies to super fans, using social media …
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1
How AI Helps You Better Understand Your Consumer with Alex Charlton
32:44
32:44
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32:44
In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as wel…
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1
[Greatest Hits] Data Analysis and Interpretation: Deriving Meaningful Insights with Gail Conn, CEO at PhiPower
37:08
37:08
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37:08
In this episode of Getting to Aha!, Darshan Mehta is joined by Gail Conn, CEO at PhiPower to discuss the importance of customer insights for business success; the best practices for designing effective surveys, and what to avoid; and the importance of staying open-minded in your data analysis. Gail is the CEO of PhiPower, a market research consulta…
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1
Balancing the Digital Scales: Ethics, Inclusivity, and Accountability with Katrina German
42:50
42:50
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42:50
In this episode of Getting to Aha!, Darshan Mehta is joined by Katrina German as they delve deep into the realms of digital marketing, underscoring the crucial roles of inclusivity, ethics, and accountability. Katrina sheds light on the dual-edged sword that is social media: its unprecedented power in connecting individuals and championing pivotal …
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1
[Greatest Hits] Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
44:32
44:32
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44:32
In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key dri…
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Turning a Hobby into a Career with Jim Turner and Steve Sidelnyk
39:55
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39:55
In this episode of Getting to Aha!, Darshan Mehta is joined by Steve Sidelnyk and Jim Turner to discuss their successful careers in the music industry. Steve and Jim share their most exciting memories, explore the pivotal early moments in their careers, and highlight their struggles with imposter syndrome. Steve Sidelnyk is a highly accomplished se…
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Experiences Beyond the Product with Experiential Designer, Xuan Xu
52:06
52:06
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52:06
In this episode of Getting to Aha!, Darshan Mehta is joined by Xuan Xu, Managing Director of Xuan Xu Experiences. Together, we discuss Xuan’s transformative journey from business consultancy to experiential design. She shares insights into the growing importance of experiential design in today’s business landscape and the shift in consumer expectat…
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1
Handling Challenging Interactions with Haider Aabidi, Chief Marketing Officer at Country Chicken Co.
30:02
30:02
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30:02
In this episode of Getting to Aha!, Darshan Mehta is joined by Haider Aabidi, Chief Marketing Officer and Head of D2C at Country Chicken Co. Together, we delve into why you should always surround yourself with people who are smarter than you; what it means to take a calculated risk in entrepreneurship; and why you need to respect your customers as …
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1
Find Simplicity to Find Your Aha! With Monish Debnath, CMO of WickedGüd
33:36
33:36
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33:36
In this episode of Getting to Aha!, Darshan Mehta is joined by Monish Debnath, CMO and Founding Team Member of WickedGüd, to discuss the fascinating world of consumer insights. They delve into how culture impacts consumer behavior; why simple moments are the biggest aha moments; and why taste is the number one consideration for brands in the food i…
…
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