Welcome to Dealer Driven! A podcast all about your industry, from your association, focused on amplifying your success. Join hosts Camron Wilson and Michael Hayes as they explore the daily challenges and opportunities dealerships face and how to navigate through them. These 15 to 20-minute drive-time episodes will highlight the best ideas for opportunities and solutions to operational challenges you face, as well as warn you about issues on the road ahead. If you work in a dealership, this i ...
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Tactical AI Strategies for Dealership Growth
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The Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, you’ll gain the tools and confidence to excel in a rapidly evolving market. Join thousands of listeners every week who trust ...
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Sharon Kitzman, President of Dominion DMS, discusses the franchised automotive dealer technology landscape with industry colleagues.
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Beyond the Hood with Tractor Zoom will get you strategies to help you work on your dealership instead of only in your dealership. Host Andy Campbell, Tractor Zoom Director of Insights, drives deep into the business of buying, valuing, and selling equipment with special guests and timely trends influencing the market. Plug in to hear stories and learn strategies directly from leaders in the equipment industry – and outside of it – that will fuel your growth and steer your dealership forward t ...
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The Executive Profile is a podcast from CBT News featuring in-depth interviews with the most influential leaders in the retail automotive industry. In each episode, you'll hear from top car dealership executives, auto group CEOs, and industry innovators as they share how they got their start, key career milestones, leadership insights, and the obstacles they’ve faced along the way. If you're looking to learn from the people shaping the future of automotive retail, this show delivers real sto ...
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With a mission to educate and empower automotive dealers across the United States, Andrew and his panel of industry thought leaders are the ultimate source of solution-driven insights for all things automotive marketing. From cutting-edge marketing techniques to proven sales strategies, they'll share their insights and expertise with you, giving you the tools you need to succeed. Auto dealers can get immediate and useful advice on increasing sales and service opportunities and drive their di ...
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You can transform your dealership from the inside out, and Bart Nollenberger will show you how. “Keep The Change” is your go-to podcast for leadership growth in the automotive world—and there’s a reason leaders across the country swear by Bart’s coaching. His hands-on, proven approach has helped managers and owners just like you create lasting, meaningful change in their dealerships, and in every episode, he’s sharing his personal breakthroughs, field-tested strategies, and inspiring success ...
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Welcome to the Herohub Podcast, where we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. Each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.
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In this podcast we discuss all the different ways to increase growth, motivate sales people and turn your car dealership into one of the best in the country!
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Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.
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We dive into the wild world of government surplus and uncover the creative ways people are utilizing the items they win at auctions. From a city bus transformed into a luxurious RV, to an ambulance repurposed as a work truck, and even a used car dealership thriving by winning auctions and reselling decommissioned police vehicles, we've got some amazing stories to share.
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The Indian Dream tells the stories of the profitable, long term thinker, risk-taker Entrepreneur because the country needs to be told that there's also a way to build long term value generating businesses in the era of VC funded hyper-growth engines. We wish to use these voices to showcase the strength of the Indian entrepreneurial spirit that forms the backbone of the nation.
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Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings! Connect with me at https://bzconsultantsgroup.com/
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Online marketing can be a confusing and frustrating topic for small business owners. Some struggle to get high search results rankings, while others give up after receiving too many negative customer reviews. Given the harsh environment the internet has cultivated, being an entrepreneur these days is challenging. Bill Courtright and Chris Snellgrove join forces to give you the right tools and strategies to effectively market your small business online. Welcome to Sensei Playbook, the ultimat ...
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Beyond the Dealership: How Family Values Drive Business Growth
35:14
35:14
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35:14Mario Murgado shares his remarkable journey from Cuban immigrant arriving in America at age four to building a 24-dealership automotive empire across three states. His story reveals how passion for cars, commitment to exceptional customer experiences, and innovative business practices created one of the most successful dealership groups in the coun…
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Inside the Mind of a BDC Trainer: What Actually Drives Results with Anthony Alagona
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44:04In this episode, my guest is Anthony Alagona—founder of By Appointment Only, and a guy who's built a powerhouse BDC business without even having a website. We talk about what it actually takes to build something from scratch when the odds are stacked against you. From sleeping in a car to being booked out for a full year, Anthony walks us through t…
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In this episode, we chat with Jeremy Johnson of Lightspeed to explore his journey through the powersports industry and the major shifts he’s witnessed in dealership operations. Jeremy gets candid about the professional challenges he's faced, the tricky balance of political views in business, and what he’d tell his younger self about education and f…
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Ep. 664 - How to Create a High-Performance Dealership Culture, with Jill Schulman
34:51
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34:51In this episode, my guest is Jill Schulman, USMC veteran, leadership coach, and author of The Bravery Effect. We dig into the surprising role that bravery plays in building high-performing cultures—not just in the military, but in dealerships, teams, and even our personal lives. Jill shares the science behind why playing it safe actually leads to b…
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The Danger of Complacency: Why You’re Doing Well… But Not Growing with Chris Robinson
52:53
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52:53In this episode, my guest is Chris Robinson, Executive Vice President at Maxwell Leadership — and one of the most purpose-driven leaders I know. We talk about something that doesn’t get talked about enough: what happens when you’re doing “well enough,” but deep down you know you’ve stopped growing. Chris shares the real story behind his new book Fr…
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In this episode, we sit down with Craig Stoke, owner of Kearney Power Sports in Kearney, Nebraska—a dealership that’s become a hub for riders across central Nebraska. Craig shares his unexpected journey from aspiring teacher to power sports entrepreneur, reflecting on the values, mentors, and mindset shifts that shaped his career. From humble begin…
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Ep. 663 - The Laws That Top Performers in Retail Auto Obey, with Alan Dickie
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23:36
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23:36In this episode, my guest is Alan Dickie, President - www.AlanDickie.com and a returning DPB alum. Alan’s one of those guys who doesn’t just talk about success—he breaks it down to the bone. In this conversation, we explore what he calls the “laws” that make success predictable in life and business. We talk about why most salespeople stay stuck sel…
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The Required Elements of A High Performance Dealership Website: Part 1
1:09:07
1:09:07
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1:09:07What does it really take to create a dealership website that performs in 2025? In this episode of Automotive Alchemy, Dealer Alchemist’s Chief Revenue Officer, John McAdams, unpacks the essential components of a high-converting digital showroom—rooted in decades of hands-on retail and e-commerce experience. Listeners will gain clear, actionable ins…
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How to Scale Leadership, Build Trust, and Win in Used Cars with Brian Kramer
53:40
53:40
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53:40In this episode, my guest is Brian Kramer, Executive VP at Cars Commerce and GM of AccuTrade. Brian’s got one of the sharpest minds in the business, and we cover a lot of ground in this conversation—from used car profitability to leadership habits that actually move the needle in today’s stores. If you’ve ever felt overwhelmed by too many tools, to…
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In this episode, we chat with Kyle Reid from Vision AST as he shares his journey into the powersports industry. Kyle discusses the challenges he faced transitioning from tech to retail, how to keep your head up during a learning curve, and the secret that he believes will keep powersports businesses lucrative during economic downturns. Tune in to h…
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Ep. 662 - AI, Accountability, and the $30 Leak in Your Marketing, with Matt VanDyke
23:35
23:35
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23:35In this episode of The Dealer Playbook, I sit down with Matt VanDyke, President of Shift Digital, to unpack some of the most pressing—and overlooked—topics in automotive marketing right now. From mobile-first lead strategies to AI-powered insights, Matt brings a rare, high-altitude perspective that cuts through the fluff and actually makes sense of…
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Auto Retail’s Digital Dilemma: Why Online Hasn’t Replaced the Showroom Yet
27:49
27:49
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27:49Despite rapid advancements in e-commerce, a significant percentage of consumers still choose to purchase their vehicles in person. In this episode, hosts Camron Wilson and Michael Hayes are joined by Joe St. John, Chief Customer Officer at Autofi, to explore why digital retailing has yet to fully replace the traditional showroom experience. Joe dis…
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Why Most Dealerships Struggle With Leadership—and What This GM Did Differently - John Roberts
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44:06In this episode, my guest is John Roberts, General Manager of Roberts Motors in Alton, Illinois. John’s family has been in the car business for over 70 years, and he’s got a perspective that’s not just shaped by longevity—but by deep transformation. We talk about what it really means to lead people, not just manage them. John shares how he went fro…
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Beyond the Hood: Trends in 10 | May 20, 2025
14:58
14:58
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14:58In this May 2025 edition of Trends in 10, Andy Campbell breaks down what equipment dealers and ag professionals need to know right now. From tightening lending conditions and rising operating loan volumes to volatile corn market projections and policy developments affecting ethanol, this episode covers it all. Andy digs into updated data from the K…
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In this episode of the HeroHub Podcast, we sit down with Amy Benner of Central Maine Powersports to explore her lifelong journey in the power sports industry. From growing up in her dad’s motorcycle dealership to becoming a key figure at one of Maine’s top dealerships, Amy shares how passion, family, and community have shaped her career. We talk ab…
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Ep. 661 - What Agentic AI Means for the Future of Automotive Retail, with Barry Hillier
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31:21In this episode, my guest is Barry Hillier, co-founder of Auto Agentic A.I. and someone I’ve known and respected for years. Barry’s got a deep background in SaaS and marketing, and he’s one of those rare people who can make complex tech make sense—and more importantly, make it useful. We talk about what AI actually means for dealerships, business o…
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🎙️ Pre-Owned, But Make It Sexy Word on the Street – Episode 29 Guest: Matthew Davis, Marketing Director at TradePending Host: Andrew Street How do you source better used cars, close more trade leads, and stay top of mind without annoying your customers? In this episode, Andrew sits down with marketing veteran Matthew Davis from TradePending to talk…
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Chris Saraceno: What If Your Life’s Success Was Just Five Questions Away?
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47:42Before we dive in, a heartfelt tribute... At the request of my guest Chris Saraceno, I want to take a moment to honor someone who’s had a deep and lasting impact on both of our lives — Frank Marr. Frank has been a mentor, a friend, and a guiding voice for decades at the Kelly Automotive Group. His wisdom, loyalty, and unwavering support have helped…
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Ep. 660 - How To Turn Friction Points Into Profit Centers, with Jacqui Barker
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24:47
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24:47In this episode, my guest is Jacqui Barker, Global OEM Strategy Director at Keyloop, joining me from the floor of the Toronto International Auto Show. We get into the real stuff—the behind-the-scenes friction points in today’s car buying journey and what needs to change now if dealerships want to stay relevant in a world of evolving tech and rising…
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In this episode, we sit down with Jennifer Robinson, who shares her incredible journey from starting at the service counter of a Harley-Davidson dealership to becoming a nationally recognized expert in visual merchandising and retail strategy.If you're in the powersports industry—whether as a dealer, manager, or OEM partner—Jennifer’s insights are …
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What Most Manager Gets Wrong About Leadership - And How to Break Free
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37:33
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37:33Ever wonder why some leaders transform entire teams while others just manage to keep the lights on? In today’s solo episode, I’m pulling back the curtain on a strategy that’s not just another leadership theory – it’s the secret sauce to turning average managers into powerhouse leaders. And it all starts with one question: Are you a Level 4 Leader? …
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Ep. 659 - Expanding Your Dealership’s Revenue Stream, with Shahin Alizadeh
30:07
30:07
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30:07In this episode, my guest is Shahin Alizadeh, President and CEO of Downtown Auto Group – a powerhouse in the automotive and real estate industries. Shahin has redefined what a dealership can be, transforming a small, struggling lot to then developing a leading edge Auto Complex But this isn’t just another dealership success story. Shahin dives deep…
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What Tariffs Can't Touch: Growth Moves Dealers Can Still Control
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49:19While tariffs dominate the headlines and stir anxiety across the automotive industry, the best operators know that real growth comes from mastering the controllables. In this high-impact episode of Automotive Alchemy, automotive veteran and Dealer Alchemist CRO, John McAdams, brings three decades of front-line experience to the table to talk about …
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In this episode, we sit down with Vince Yamaura from Midwest Powersports Inc, a Polaris dealership in Milbank, South Dakota. With over 18 years in the business, Vincent shares his journey from working as an automotive transmission tech to owning and operating a thriving dealership rooted in passion for powersports. We talk about creating a service-…
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In this episode, we sit down with Kurt Von Ahnen—powersports industry veteran, author, consultant, and founder of Mañana No Mas—to talk about his incredible journey through the powersports and automotive industries. From getting kicked out of high school to becoming Ducati North America's Training Manager, Kurt shares candid stories of grit, resili…
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Transforming Equipment Dealerships That Last | George Keen
43:21
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43:21In this episode, the final in a series of three segments of the interview, Andy and George Keene discuss the critical aspects of change management within dealerships, emphasizing the importance of leadership commitment, the impact of tariffs, and the potential of AI in training and sales. They explore the tools necessary for success in the dealersh…
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Aged Inventory Challenges & Data Utilization | George Keen
41:52
41:52
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41:52In this episode, the second in a series of three interview videos, Andy Campbell and guest George Keene discuss strategies for equipment dealerships to leverage data for improved sales and inventory management. They explore the importance of understanding customer purchase cycles, critical performance metrics, and the challenges of managing aged in…
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Enhanced Sales Management for Dealers | George Keen
35:10
35:10
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35:10In this episode, the first of a series of three segments of an extended interview, Andy speaks with George Keen of Wise Wolf Consulting about effective sales management strategies for equipment dealerships. They discuss the importance of account assignment, sales coverage, and the balance between customer retention and prospecting. The conversation…
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Service Sales Training is the Missing Piece in Dealership Growth
22:19
22:19
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22:19Trust is one of the biggest barriers in the service drive — and without it, your team will always be stuck in transactional selling. In this episode, Camron Wilson and Michael Hayes sit down with Jennifer Suzuki, President of eDealer Solutions, to talk about why service sales training is still the missing piece in dealership growth. Jennifer breaks…
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How Mike Luner Holds $4K Gross Per Car Without Charging Over MSRP
41:58
41:58
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41:58What if I told you that there’s a Toyota dealer in the Midwest pulling $4K in front-end gross per unit… without ever charging over MSRP? Yeah, read that again. In this episode, I sit down with my good friend and industry powerhouse, Mike Luner—a guy I’ve known and respected for over 30 years. Mike isn’t just running a dealership. He’s building a cu…
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Ep. 658 - Lessons in Influence from One of Canada's Most Respected Leaders, with Agnes Di Leonardi
22:21
22:21
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22:21My guest in this episode is Agnes Di Leonardi — an automotive executive, a lawyer, and one of the few recipients of the prestigious Order of Canada for her contributions to the industry. With over 30 years of experience across companies like Ford, Mazda, and Sym Tech Dealer Services, Agnes brings a wealth of knowledge about leadership, inclusion, a…
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What Smart Dealers Are Doing Differently with Group Sites, Vendors & Marketing
1:10:24
1:10:24
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1:10:24In this episode of Word on the Street, we sit down with Aaron Dobrow of Glen Polk Automotive to talk about what sets forward-thinking dealerships apart when it comes to group websites, vendor relationships, and digital strategy. From dealing with OEM requirements to building one cohesive online storefront across multiple rooftops, Aaron shares hard…
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How to Build a Winning Sales Team From the Ground Up
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37:06
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37:06What if I told you… sales isn’t just something you do — it’s who you become? In this solo episode, I’m opening up the playbook. From watching my mom take over the family dealership with zero experience and turning it into a powerhouse, to my own journey through sales, leadership, AutoNation, Maxwell Leadership, and now running coaching bootcamps — …
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Ep. 657 - Human First, AI Fast: The New Sales Formula, with Kyle Mountsier
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21:23
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21:23In this episode I’m hanging out in person with my good friend Kyle Mountsier—COO at ASOTU (Automotive State of the Union), we talk about everything from AI implementation in dealerships to the real reason human connection is the most valuable currency in retail auto. We’re recording this one in person from New York City, floor-sitting style (yep, y…
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Retain and Gain #5: Your Advertising, Marketing & Sales strategy? Ever ask your ad partner to e...
41:50
41:50
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41:50Hosts Larry Bruce and Rob Mudd discuss the importance of aligning advertising, marketing, and sales strategies to enhance customer experiences. They highlight challenges with siloed partners and the need for cohesive communication. The episode covers automotive sales, focusing on credit scores and customer choices, while exploring effective marketi…
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Instagram Growth Hacks for Dealers with Brock Johnson
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42:09Instagram Growth Hacks for Dealers with Brock Johnson In this episode of Word on the Street, Andrew sits down with Instagram growth coach and content strategist Brock Johnson to talk all things Instagram — and why dealerships need to ditch the polished, cookie-cutter drone shots and start creating authentic, organic content that actually connects. …
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How to Build a Dealership Culture That Actually Works
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53:44In this episode, my guests are Kyle Newsom and Tom Fennen, co-founders of Visperio—a company on a mission to transform dealership leadership from the inside out. We talk about everything from emotional intelligence in fixed ops to the leadership philosophies that are actually moving the needle in today’s fast-paced automotive world. These guys aren…
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In this episode of the HeroHub Podcast, we sit down with Justin, General Manager of Bob's Cycle Repair, a family-owned Polaris dealership rooted in Ohio. Justin shares the inspiring story of how the business started in his dad’s garage in the early '80s and grew into a full-service dealership that continues to thrive today. We dive into: - The evol…
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Ep. 656 - Avoid This Mistake, Unlock Customer Loyalty, with Christine Mitchell
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22:00
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22:00In this episode, my guest is Christine Mitchell—aka The Car Lady— founder of The Car Lady Canada, and we talk about what it really takes to build dealership loyalty, elevate women in automotive, and create a culture that actually sticks. Christine’s been in the car business since she was 16—and what started as a gig in the lube lane turned into a n…
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Retain and Gain #4 - Amazon: The Next Big Data Heist?
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28:01
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28:01In this episode, Larry and Rob discuss Amazon's role in advertising and data collection which raises concerns about data attribution methods and pixel tracking. Skepticism about Amazon's intentions with customer data highlights the need for transparency. The discussion also emphasizes the importance of lead attribution and the challenges advertiser…
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The Reputation Economy: Why Online Reviews Matter More Than Ever
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39:03In this episode of Automotive Alchemy, John McAdams, Chief Revenue Officer at Dealer Alchemist and a 30-year automotive industry veteran, dives into one of the most powerful (and often overlooked) drivers of consumer behavior—online reviews. Whether you’re a single-point store or a publicly traded dealer group, your online reputation is no longer a…
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Valuing a dealership isn’t a one-size-fits-all process — and most owners underestimate what really drives worth. In this episode, Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors, joins hosts Camron Wilson and Michael Hayes to talk through the real factors that impact dealership valuations and how to strengthen them. Erin shares wh…
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A New Way to Lead: How These Car Dealers Built a Culture That Wins
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51:09
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51:09In this episode, I sit down with two incredible leaders—Mickey Seelye, President of Seelye Automotive Group, and Stan Qualls, GM and culture driver—to unpack what really drives sustainable success in the car business. Here’s the twist: it’s not about selling more cars. It’s about serving more people. Whether you're a GM, GSM, sales leader, or deale…
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Ep. 655 - How to create a Culture that delivers the Brand Promise, with Edwin Frizzell
20:06
20:06
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20:06In this episode, my guest is Edwin Frizzell, Regional Vice President and General Manager at the legendary Fairmont Royal York, and we’re talking about what it really takes to create unforgettable guest experiences, build strong internal culture, and lead with purpose in fast-paced, high-expectation environments. Edwin shared a real-world example of…
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Retain and Gain #3 - AI and Where Does it Fit?
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37:29In this version of Retain and Gain, Larry and Rob highlight the significance of customer retention strategies and the transformative role of AI in business growth. It emphasizes the need for proprietary first-party data to effectively utilize AI, addressing challenges faced by CRMs that lack adequate data. AI is portrayed as a tool that enhances sa…
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From Scroll to Sold: How Dealers Can Win with Strategic Content
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47:20In this episode, we sit down with content strategist Jordan Cox to talk all things dealership video and social content. Jordan shares how dealers can create scroll-stopping content using what they already have—no big budgets or film crews required. Whether you're looking to build trust, boost engagement, or just get more eyes on your inventory, thi…
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How Anthony Birdsong Overcame Trauma to Build a #1 Car Dealership
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39:07
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39:07What if I told you the most powerful leadership lessons don’t come from business school… but from pain, adversity, and choosing to rise when life tries to bury you? That’s exactly what my guest, Anthony Birdsong, brings to this episode—and trust me, you’re not ready for how real it gets. What We Talk About: In this raw, unfiltered conversation, Ant…
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In this episode, we chat with Thad Eveland, a co-owner of a power sports dealership in Southern Ohio. He shares insights on running a small dealership, balancing work and family life, and navigating challenges like electric vehicles, tariffs, and market shifts. Tune in for a behind-the-scenes look at the off-road vehicle world, from ATVs to razors,…
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Ep. 654 - What the Top 1% of Dealers Are Doing Differently on Social Media, With Miranda Pyette
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27:50In this episode, my guest is Miranda Pyette, founder of Purpose Automotive and one of the sharpest minds in the game when it comes to dealership social strategy. She’s been in the trenches. From hustling newspaper ads to helping dealers make the massive leap from print to digital. Now, she’s leading a powerhouse team of women helping dealerships ac…
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Beyond the Hood: Trends in 10 | April 2, 2025
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14:58Watch the recap of our Spring 2025 Trends & Data webinar for a deeper dive into these trends and steps for getting started on a data strategy for your dealership or organization: https://youtu.be/kKD65r0TxEk In this episode of Trends in 10, Andy Campbell, Tractor Zoom Director of Insights, discusses the significant changes in the agricultural equip…
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