You need to use the right tools for the job. Strategy conversations are made productive through the Business Model Canvas (BMC). Learn how. View the Business Model Canvas by clicking the link: https://www.strategyzer.com/library/the-business-model-canvasBy Rajiv Menon

Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again. In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2…

Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined. In today's episode, I’m thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market str…

In this episode, we recap our interview with Adam Scheinberg. We touch on some main points with some insights.By Rajiv Menon

Hear from Adam Scheinberg discussing why transformation is hard. "What got you here, won't get you there".By Rajiv Menon

Are you leveraging AI to streamline your business processes, or is it just another tech trend you’re observing from the sidelines? In today’s episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype. Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generati…

Learn what worked for Massey Services in their journey towards Digital Transformation.By Rajiv Menon

There are a lot of opinions out there on how to get started, so as a leader you need to form your own opinions too. How do you do that? Start with business modeling. Have you used business model tools before? Why or why not?By Rajiv Menon

It's okay to be a digital immigrant - if you're a fast learner. Listen to what Netflix and Tesla did to chart your own Digital Transformation journey.By Rajiv Menon

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment. How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives. Welcome to today’s episode, where we explore …

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth. David brings years of experience in pionee…

Digital transformation is a journey. While there is no endpoint- there certainly are levels of maturity that organizations can aspire to.By Rajiv Menon

Welcome to 2m2x - 2 Minutes 2 Transformation. Join us weekly to discuss Digital Transformation!! To accelerate your digital transformation/innovation journey, visit us at informulate.comBy Rajiv Menon

Are you tapping into the full potential of zero and first-party data? Zero and first-party data are eclipsing third-party data… When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to. But a majority of brands are missing out on this opportunity—are you one of th…

Content creators are the entrepreneurs of the future… And user-generated content has enormous potential in the influencer marketing space… With user-generated content done right, you can drive exponential conversions… But many brands don’t understand how to make user-generated content that works. Daniel Salcedo, the founder of Bolder, is here to gi…

Does your marketing work? Many companies produce marketing content that looks great but doesn’t get results. But what is the secret to converting leads with marketing? And how can you sync your marketing with your financial model? John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships. Listen to l…

Consumer behavior can give you powerful insights on your business… When you analyze the purchase behavior of your best customers… Your next growth and acquisition strategies become clear… And you can tailor your marketing to maximize advertising efficiency… Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase beh…

Are your marketing tactics really converting clients? Without data, it’s all guesswork. You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue. My guest, Tim Luukkonen, is here to fix that. He’s going to show you how to tell a compelling marketing story with data… So you can make informed decisions to get prospects th…

Too many brands are trying to keep up with competitors and fail to differentiate. Too many brands are getting lost in the digital clutter. Don’t be one of the too many brands. Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched i…

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing. Bryant …

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline. Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian share…

Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey? Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers…

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends. Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media…

Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging. Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re…

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies. To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all…

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t… Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and …

It’s part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development! Wendy is passionate about …

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ. In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook a…

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network. There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers. Like with many ad networks, being eff…

Ray Carbonell and the team at Qnary have helped radically change the way we think of thought leadership and reputation management. Ray says thought leadership isn’t about a TED Talk that goes viral… and if you only worry about reputation management when something goes wrong – then you’ve missed a big opportunity. They show companies in a wide varie…

Many companies focus on product and forget about the value of brand… But when you rethink your approach to brand, you can transform your company… My guest, Kevin Susman, is the VP of Brand and Communications at MATRIXX Software. In this episode, he’ll share his expertise on commercial innovation, digital transformation, and strategy. He’ll cover: T…

Is it time for a rebrand? Whether you need to refresh outdated content… Reflect changes in your scale… Or fix branding mistakes keeping you stagnant… Getting your rebrand right can impact your bottom line. My guest Dorit Baxter, Chief Marketing Officer at Connect America, is a marketing professional with 20+ years of experience developing corporate…

Value pricing puts you in charge… Equalizing the playing field between you and your customer… But how do you price your services so you and your clients get the best value? Julie Cohen is the Founder and CEO of Across the Pond, a global creative agency helping tech brands create a better world. Julie believes that culture is the key to a successful…

SEO is crucial for driving leads to your website and converting them to clients. But too many people leave SEO as an afterthought… And lose clients to sites who put optimization first. In this episode, Rich Guth reveals why SEO needs to be part of your messaging from the beginning. Rich is an SEO expert with 25+ years in marketing. Listen to him br…

How can you develop a purpose-led brand strategy? Ed Farley, Executive Vice President, Senior Strategist at Crosby Marketing Communications, is here to share the importance of a purpose-led brand strategy in today’s environment. He’ll cover: Why authenticity is crucial Creating a consistent message across channels Building a team that lives your br…

Client leadership is a choice. And in this episode, Lori Bartle shares why… Lori is the founder and CEO of Cultivagency, a company that partners with agencies to further develop the mindset, skillset, and operational alignment to advance client leadership. With a focus on growth-oriented strategic planning, brand development, and brand innovation, …

What is the difference between the collective agency model and the traditional agency model—and how can a hybrid model work to your advantage? I’m joined by Brook Jay, founder and CEO of All Terrain, an independent brand strategy and activation powerhouse. In this episode, Brook shares her journey of over 25 years of designing memorable consumer ex…

What is the decision making process for companies looking for an agency? My guest Lucas Ballasy is partner and chief experience officer at Barrel, an agency working with brands to grow their businesses through website design, development, and optimization. In this episode, he’ll share: The changes and trends in the process of looking for an agency …

98% of the time, we fail to turn leads into customers… How can testing personalization driven by AI optimization help? My guest Guy Yalif is the co-founder of Intellimize, a software that optimizes web experiences for testing, personalization, and AI optimization. In this episode, he’ll share how generative AI is changing the website experience fro…

Why should companies consider partner marketing? Partner marketing is a misunderstood and underappreciated approach… In this episode, Tye DeGrange, founder and CEO of Round Barn Labs, shares how you can get started with partner marketing. He’ll cover: The difference between partner marketing and affiliate marketing Common mistakes with partner mark…

These days, it’s hard to cut through the content marketing noise… That’s where ABM comes in. But what’s the best way for brands to get started using ABM? In this episode, Jeff Loeb, partner and CMO at Chief Outsiders, is here to share his expertise on ABM. He’ll cover: Why companies should use ABM as part of their growth strategy The components req…

Storytelling is a crucial part of growing a brand… In this episode, Lisette Paras will share the importance of strategic and steady storytelling---and how brands can begin their storytelling efforts. Lisette is the president and founder of Gravitate PR, an award-winning public relations firm that transforms high growth technology startups into cate…

How can you separate consumer information from insight? Bill Williams is here to share his perspective on how agencies can better understand consumers. Bill is the Director of Client Services at The Miller Group, a woman-owned, creatively-led, strategically-driven digital advertising and marketing agency. He’ll cover: The importance of asking “why”…

Gaming has never been bigger… With 1/3 of the global population engaging in gaming, there’s an immense opportunity for marketers to use gaming as a media channel. In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel. Claire is the Head of Global Communications & Industry Marketing at Activision Bl…

What does it mean to be an iconic brand? And how can marketing teams help an iconic brand evolve over time? Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise. He’ll cover: How to nurture iconic brands Establishing your brand DNA The meaning of “product first” Knowi…

How can you successfully make a leadership change? When your organization changes its leaders, it’s crucial to communicate the change to clients and team members in the right way… In this episode, Tiffany Sauder shares her own leadership change story. As the CEO at Element Three, Tiffany recently implemented a President so she could achieve her goa…

What is the best strategy for sales and programmatic? In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight. She’ll also cover: How to decide if a brand should go in-house The future of third party cookies Aligning sales and marketing The process of driving revenue…

How can you make public relations measurable? Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget… But is there a way to track PR numbers in the same way you can with digital marketing? My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech. With 25 years of t…

How has the rise of hybrid channels impacted marketing? My guest Jacob Ross is the CEO of PebblePost, the world’s leading digital direct mail marketing platform. In this episode, he’ll share what marketing teams need to know about hybrid channels, including: Why diversifying channels puts marketers ahead of the crowd How to convince clients that ma…

What are the best strategies to scale a team and agency? My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers. In this episode, she’ll share her expertise on scaling, including: Retaining talent in a sustainable way Developing proce…