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Underground Pipe Dreams

Shadd Matthews and Mike Rhoads

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Welcome to Underground Pipe Dreams, the podcast where we dive deep into the fascinating world of sewer and drain repair, trenchless technology, and pool repair. Join us as we explore the hidden underground infrastructure and the pool industry, uncovering the secrets and stories behind the scenes. With over 15 years of combined experience and a focus on trenchless repair technology, our knowledgeable hosts bring you insightful conversations with industry experts, including sewer and drain con ...
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Actionable advice to help grow your home services company. The Battle Plan Marketing Podcast is designed for contractors who are looking for effective tips and tactics to grow their business. Podcast topics include contractor marketing strategy, lead generation, web design, search engine optimization, reputation management, referral programs, content marketing, online advertising, social media, financials, sales, employee management, services, and general entrepreneurial interests. Mark Ambr ...
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Updates and trends from the commercial plumbing world with Carl Lamberti featuring industrial strength odorless non acid Drain Punch drain opener and line maintainer. For additional information go to www.nonaciddraincleaner.com
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Kevin Braun is an electrician for Amps & Volts Electric in Valparaiso, IN. Kevin is an absolute superstar, as he sold AND installed $850K in residential electrical work in a small, largely rural market. (And the year before, he sold and installed $750K!) In this interview, Kevin shares his entire service call process. Kevin does a masterful job of …
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Today we have a special guest on the podcast, Donald Hoskins of Maximum Plumbing with locations in Ohio and Kentucky. In just a few short years, Don has used integrity, culture, and community to launch and grow his plumbing business. Now opening a second location in the Cincinnati area and moving his first location into a larger building, Don has g…
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Jeff Payne is a selling technician for Rescue Air & Plumbing in Dallas, TX. Jeff has been a long-time high sales producer in the HVAC industry. The last two years, he’s taken his performance to another level, selling $4MM in 2022 and $3.6MM in 2023. In this interview, Jeff outlines meticulously how he approaches a maintenance call, how he converts …
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James Chenault is a (plumbing) field advisor for Griffin Plumbing in Santa Maria, CA. James sold (and did some installation) of more than $1.8MM in residential plumbing, drain, and sewer work. How does he do it? James genuinely cares for his clients. It comes across in this interview. He doesn’t see them as dollar signs; he sees them as friends who…
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Today we have a special guest on the podcast, Don Hilderbrand, from PlumbSmart out of Asheville NC. Don is a super skilled and successful operator and openly shares his journey of starting his residential service company in 2008 at the height of a national recession. We talked about the importance of advisors, associations, numbers, and good old-fa…
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Vredevoogd Plumbing, Heating, & A/C doubled from $20MM to $40+MM highly profitably in just three years. The company has multiple branches across central and western Michigan. This this interview, we interviewed Operations Manager Scott Van Druen & Branch Managers Andy Martinus, Derek Trier, & Tim Floate. The four gentlemen detail the “Vredevoogd Mo…
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Today we have a special guest on the podcast, Ryan Matthews, from MyGuy Plumbing & Drain out of Tom’s River NJ. Started in 2018 Ryan has taken the company an impressively long way in just a half-dozen years or so. With over 1200 Google reviews and a 4.9-star rating, I’d say they’ve got a few things dialed in nicely. Ryan shares his biggest successe…
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Anthony Romelli is a field supervisor for Ongaro & Sons in Santa Rosa, CA. As a field supervisor, he sells replacement HVAC replacement systems. And Anthony does that extraordinarily well. Since starting in sales in 2020, he’s been named a CertainPath Sales Crown Champion—that’s 3 years in a row. In 2023, he sold an incredible $4.5 million, an impr…
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Today we have a special guest on the podcast, Dan Goodman, from Building36.com to talk about how to power up your annual maintenance plans or give you the tools to create one your customers will want. Annual maintenance plans are an excellent tool to help you stay connected to customers for repeat business, referrals, reviews, and more. But until n…
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Louis Herbert is a selling electrician for Kanon Electric in Milton, WA. Last year, Louis sold a sensational $1.4 million—all residential service work. He managed to post such impressive numbers after only his second full year selling residential work. Louis had spent most of his career in new construction, after a short stint in law enforcement. I…
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Kaylee Rumley is a salesperson for Three Mountain Roofing in Jeffersonville, VT. For much of her career, you could find Kaylee on the slopes; she was a ski instructor for 15 years. It’s through that job she met her good friend, Alisa Anderson, who owns Three Mountain Roofing, along with her husband, Lee. It was Alisa who convinced Kaylee to change …
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Today we have a special guest on the podcast, Pat Taggert, Founder of Sky Blue Creative. Every small business owner in any sector should listen to this episode! Using video for local business is more important than ever. In this episode Pat shares two decades of knowledge and how video greatly increases the effectiveness of your website, your ads, …
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Alex Citkowicz is a (plumbing) field advisor for Mike Counsil Plumbing & Rooter in San Jose, CA. In his first eight months with Mike Counsil, Alex sold $3MM, and in the last two years, he’s sold over $4MM. In 2024, Alex is on track to sell another $4MM year. This is ALL residential service work. NO big new construction, industrial, or commercial jo…
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David Wilson is a technician for Baker Brothers in the Dallas-Fort Worth area. In each of the last three years, David has sold over $6+MM in residential HVAC equipment! David closes over 90% of his demand calls and 70% of flipped leads. Those are stunning numbers for a technician who still works with his tools, sweating it out in attics. In this in…
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Episode Show Notes / Description Patrick Riley found himself frustrated. His company Riley Heating & Cooling in the little, 200-person town of Lucas, IA, had been in business since 2007. No matter what he did, Patrick couldn’t push the company past the $700K revenue mark. That’s not all that bothered him… Patrick longed to provide his team with the…
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Drain Cleaning and mainline sewer replacements are lucrative businesses when you understand how to structure the pricing and have a strong selling system. It provides a critical service to customers, can generate massive profits, and creates exceptional earning potential for technicians—and they don’t need licensing. However, technicians and contra…
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Today, we have a special guest on the podcast, Mickie Kennedy, Founder of the Public Relations firm, eReleases.com. For over 25 years, Mickie and his team have been helping small businesses gain effective media exposure. A true master of his craft, Mickie shares incredible insights on how to build your brand locally, gain valuable media exposure, a…
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Today we have a special guest on the podcast, Joe Gunderson, Founder of 608 Plumbing in Viroqua Wisconsin. As a volunteer Fireman and local Plumbing & HVAC business owner in a rural area, Joe discusses the importance of community involvement and relationships in growing a business. As a Master Plumber for the local Union Joe eventually ventured out…
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Episode Show Notes / Description Luke Strange exudes positivity and passion. It’s no surprise that his two-year-old business, Cool Hand Electric, in Red Oak, TX, has already profitably grown to $1.2MM with two trucks and another soon added. Along with his wife and business partner, Kristen, this young couple has been working hard to put good people…
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There’s an exciting group of young contractors making their names in our industry, and Thomas Munn is certainly one of them. He started his plumbing company, Full Spectrum Plumbing, in 2018. The Rock Hill, SC, contractor didn’t take an unplanned leap into entrepreneurship; instead, Thomas planned for years, seeking out information everywhere. Event…
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Today we have a special guest on the podcast, Ray Snesrud, Founder and President of Water Heaters Now in the Twin Cities of Minnesota. After sub-contracting with builders for over 13 years Ray first tested and then changed his business model to the service sector with just two products, water heaters, and water softeners. He created super-efficient…
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The contracting industry is an interesting place these days if you’re in the social media world. The bro culture is here. It’s filled with silver-tongued “gurus” driving exotic cars and taking private jets. There’s absolutely nothing wrong with enjoying success, but it gives others the wrong impression. It celebrates the individual when it takes so…
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Today we have a special guest on the podcast, Paul Sanneman - Founder & President of Contractor Staffing Source. Paul and his talented team of 25 dedicated staff help over 200 contracting companies recruit A+ talent. Paul has over 40 years as a business coach and decided to help with their number one problem; hiring and retaining great talent. As a…
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“Coach Aaron” Behunin works with CertainPath contractors on improving their businesses when he’s not traveling the country, training electricians on the advanced communications and sales strategies required to deliver a 5-star residential electrical service call every time. Coach Aaron’s understanding of that process is rooted in his nearly 20 year…
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Estee Jaacovi has spent more than 16 years in the HVAC world, filling numerous different roles. It’s in sales where she shined, having been a 3x HVAC Sales Crown Champion. Today, Estee is a coach for CertainPath and a trainer to hundreds of multi-million-dollar producers, including some of the highest performers in the industry today. In this show,…
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Today we have a special guest on the podcast, Carl Larkin, Founder of Trade Masters Online, Master Plumber, inventor of the Rattlesnake Pipe Tracer, and host & trainer of EPA 608 Certification training for HVAC. If you’re a plumber or work for a plumbing company, you don’t want to miss this episode. Carl’s Rattlesnake device turns leak detection an…
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Bill Witty grew up knowing he wanted more out of life. He started as a maintenance man right out of school; rather than play on the weekends, Bill would flip houses. A friend told him about the earning potential as an electrician. He took a pay cut and leapt at an opportunity to be an apprentice at Milestone Home Services. After seven years, Bill e…
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Today we have a special guest on the podcast, Susanne Mariga, CPA, CGMA, and Founder of The Mariga Group out of Houston, Texas. Susanne specializes in high net-worth tax strategies for 7 and 8-figure entrepreneurs using the very popular “Profit First” system developed by Mike Michalowicz. Susanne was a delight to speak with and shared lots of helpf…
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A year ago, Joe Martel found himself in a rut. His company, Advanced Air Conditioning and Heating in Cedar Park, TX, was doing well, but Joe knew it could be doing better. Personally, he was feeling unfulfilled, as well. He called his CertainPath coach to leave the organization. That one, simple conversation changed the trajectory of the business a…
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Gus Antos is the owner of Milestone, a residential home services company that specializes in plumbing, HVAC, and electrical. He also owns or partners in several other residential service companies. In total, all the operations exceed $150MM in revenue. (He started with CertainPath in 2004 with revenues less than $500K and deep in financial distress…
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Today we have a special guest on the podcast, Ben Davis, Founder & President of Express Plumbing Heating & Air in Boise Idaho. After a severe health problem that nearly cost him his life, Ben retooled his company to make sure it could run without him and still take care of his family and his employees. Ben shared many words of wisdom with other ope…
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Jimmie Dale is the president of Baker Brothers, a residential home services company that specializes in plumbing, HVAC, and electrical. Baker Brothers is one of the largest home services companies in the DFW area and the country with sales approximately $93MM. (He started with CertainPath in 2008 with revenues around $3MM.) Today, he’s a member-lea…
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Brown’s Plumbing & Heating in Steinbach, Manitoba, is a family business. Chad Brown’s grandfather started it in 1974, and his dad owned and operated it for much of its history. A caricature of his image adores the sides of their vans. Chad and his wife purchased the company five years ago with the goal of continuing the legacy, and he’s done a stro…
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Today we have a special guest on the podcast, Matt DiBara, the 4th generation owner of DiBara Masonry and Founder of The Contractor Connection. Like most of you, Matt found the hiring and training of the team members to be one of the most difficult parts of running a home service business. Struggling to hire and train great technicians and other te…
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Adam Vaillancourt Roofing & Construction is one of the largest roofing contractors in the Northeast (if not the US) with revenues surpassing $22M annually. The operation has steadily grown 15% annually the last three years. The journey hasn’t always been easy. Adam started the business when he was only 29 years old with a rusty pickup truck and $3,…
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Four Seasons KangaRoof in metro Detroit has a remarkable story. More than 10 years ago, founder Bill Burkhardt Sr. started the business with a desire to provide great service. He soon found himself struggling and $250K in debt. Bill Sr. joined CertainPath looking for guidance. Today, he runs the business with his sons Matt and Bill Jr, along with B…
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Today we have a special guest on the podcast, Stephen Rhyne, CEO of Conveyour.com. Our previous episode featured the tool, WhoHire, which uses AI and behavioral data for the hiring process. And it’s an awesome tool. This week’s episode brings an interview with a company that picks it up from there with automations for onboarding, training, and reta…
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Wisler Plumbing & Air serves Rocky Mount, VA, a small community south of Roanoke. Despite its size, Wisler has become an extraordinarily large home services company, thanks to its dedication to exceptional service. In particular, Wisler has built an impressive residential water treatment division; it’s on target to generate $1.7MM in sales. Ashley …
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Episode Show Notes / Description Metro Electric can be found just north of Detroit, serving Romeo, MI, and beyond. This contracting company has been growing rapidly. They generate more than $5MM in generators and $1MM in residential service; plus, they have a massive commercial division. It takes plenty of good electricians to provide the exception…
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Vredevoogd Plumbing, Heating, & A/C started its membership with CertainPath as a new construction HVAC-only company roughly 11 years ago. Its owners Mike & Tom aspired to hit $1MM in sales. Fast forward to today. Mike and Tom made a lucrative exit from the business, and they turned their family business over to a new leader, Brian Vandestreek, in l…
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Mike Robbins is a 5x author, thought leader, and sought-after motivational speaker who teaches people, leaders, and teams to infuse their lives and businesses with authenticity and appreciation. As a leadership expert, he partners with some of the largest companies in the world. And he will be a keynote speaker at your Temecula Expo in October! In …
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Today we have a special guest on the podcast, Jonathan Porter-Whistman, Co-Owner of Who Hire and international bestselling author of The Sales Boss. If you’re seeking proven solutions that make the hiring process both simpler and more effective in finding great people who fit your company culture, this episode is for you. Jonathan took the solution…
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Too often contractors focus on putting more trucks on the road, rather than generating a strong net profit. The Fox family has a much different outlook on business. Their company, Fox Plumbing Services, is based in Sarasota, FL, and focuses on residential service and remodeling. It’s never had more than three trucks. That’s what founder Amos Fox wa…
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Today we have a special guest on the podcast, Brad Waldrop, General Manager and Co-Owner of Ward Plumbing, Heating, and Air in Western North Carolina. Ward PH&A has been in business since 1977 and Brad and his co-owners bought the company several years back and installed software, systems, training, marketing, and more that exponentially grew the b…
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Brent Garrett, along with his wife Jeni, is the owner and operator of the highly successful Sirius Plumbing & Air Conditioning, which serves the DFW area. The small business owners have the company at $5MM in revenue with more than $7MM clearly in sites. Brent has taken on a new venture—authoring a book he’s titled, “Swirling the Drain: Why Small B…
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Shoulder season is something that makes both roofing and HVAC contractors alike nervous. It’s those traditionally “slower” months in between your busy season. However, shoulder season doesn’t have keep you up at night if you properly plan for it. CertainPath Coaches Estee Jaacovi (HVAC) and Rich Rogers (roofing) talk about how to manage shoulder se…
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Carl DiBene has had a wildly successful 30-year career in residential contracting. After serving 8.5 years as an Army Ranger, he graduated college and went to work for a contractor, who would become one of CertainPath’s first members in 1999. Carl would become the Director of Training for CertainPath in 2001, building the training for our organizat…
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Episode Show Notes / Description Santhoff Plumbing in Missouri City, TX, has steadily grown from $3MM to $4MM with $5MM in sights. And Part-Owner & GM Jason Santhoff projects $10MM in the not-too-distant future. This rapid ascent has occurred thanks to some incredible changes they’ve made to the business, including how Jason and his family have: · …
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Today we have a special guest on the podcast, Al Fagundes, founder and owner of A. Fagundes Plumbing & Heating is located in NE Massachusetts. Al’s been in business for over 17 years and started as the sole technician and a single truck to now having a team of over 30 people and 17 technicians. We touched on how he grew the business from just himse…
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Nate Jones is a plumber with Big Blue Plumbing in Alameda, CA. Nate had a Crown Champion year in 2022, selling and installing over $700K in residential plumbing. Nate has an incredible background—from growing up a farm in Ohio to professional skater to a bartender for over a decade. Looking for stability, he hounded Big Blue Plumbing’s owner, Paul …
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