show episodes
 
Conversational technology and patient engagement are two technology trends sweeping through the three trillion dollar healthcare industry. In these short, interactive discussions, industry experts talk about how and where innovation is impacting the customer experience at hospitals, pharmaceutical companies, and the vast array of related services in the industry.
 
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show series
 
Genentech US Medical Affairs is involved in hundreds of concurrent clinical trials that involve a spectrum of participants and investigators. The world of clinical trials and therapy development has been evolving and now COVID-19 is forcing the industry to innovate in different ways as it deals with labor shortages, supply chain disruptions, and a …
 
Well before the COVID-19 pandemic put a new level of pressure on healthcare, the industry was struggling to deliver patient experiences that were on par with retail, banking, or travel. With more consumer companies evolving into healthcare services providers, the pressure to engage patients at scale became intense for hospital systems. Then COVID-1…
 
The cost of prescription medicine continues to surge for patients. As insurance coverage evolves, the out of pocket burden now exceeds $80B each year. While government and business policy leaders continue to search for a solution, there are opportunities to use innovation to bridge gaps, provide better patient services, and lower costs at the same …
 
Despite countless billions of dollars spent, and decades of effort, healthcare still lags behind other industries when it comes to successfully using digital technologies to interact with its customers — the patients. The ongoing challenges created by the COVID-19 pandemic have resulted in rapid advances in digital health solutions and telehealth. …
 
The healthcare system always operated in a way that depended on providers to do the right thing, to step up and make sure nobody gets left behind. With the COVID-19 pandemic raging through a second year, the strains being placed on doctors, nurses, and other caregivers has been intense. In many ways, the pandemic has exposed the flaws of a system t…
 
Healthcare has dealt with staffing shortages for years, and when COVID-19 arrived, the challenges became acute. Despite significant IT investments, process efficiency benefits have been elusive because staff or patients are still required to do additional work to make the technology perform. Now, as virtual care takes hold with patients, a new “thi…
 
Healthcare systems of record have matured and serve as the digital home for all patient data. As the strategic focus shifts beyond the four walls, success at engaging patients through smart, digital interactions will be contingent on the ability to leverage that data in an EMR or CRM system so that communications are personalized and effective. A s…
 
The race to develop a COVID-19 vaccine shined a light on an issue that has challenged the pharmaceutical industry for years. Underrepresented minority communities are often disproportionately impacted by diseases, yet those groups are usually underrepresented in the clinical trials that are designed to assess the effectiveness of drugs that they ne…
 
Robotic Process Automation (RPA) is a rapidly-maturing technology space that is focused on the high-volume, repetitive, low-end tasks that have traditionally been handled by human teams. High levels of complexity and data make healthcare an ideal target for RPA and we are seeing advances across a number of back office functions, ranging from billin…
 
According to a recent survey of more than 2400 adults, 74% rated the doctor’s office waiting room experience as fair or poor, while 80% indicated they would rather check in to their appointments virtually, on their mobile device. Waiting rooms have been on the innovation priority list for a long time, but the need to reopen for routine care in the …
 
COVID-19 is a once-in-a-generation career moment for healthcare professionals. Despite the incredible challenges that continue to reshape the industry, the pandemic has created new opportunities to address aspects of the patient experience that needed to change anyway. Jeff Johnson, who leads digital business at one of the nation’s biggest healthca…
 
There’s no shortage of great technology. For an industry as big as Healthcare, there are literally thousands of different, viable solutions on the market. But driving adoption is always a challenge, especially when the solution is used by internal teams and by patients. Huge investments have been made in deploying systems of record, but if the need…
 
After spending the past several years designing and building conversational digital assistants at IBM, Andrew Freed decided to share his learnings and experiences with the broader community. In his new book, Creating Virtual Assistants, Andrew explains the concepts involved in building effective conversational AI that can automate common inquiries …
 
As we recorded this episode, the healthcare industry is in the midst of a struggle to administer the hundreds of millions of vaccinations necessary to contain the COVID-19 virus. One of the problems is the continued reliance on outdated administrative and communication approaches — paper, phone calls, e-mail — which become bottlenecks in the race t…
 
Healthcare providers have invested billions of dollars digitizing patient data in large systems of record. Electronic Health Record (EHR) systems have become the digital home of patient information. The opportunity to tap into that data and leverage it with other, surrounding cloud technology solutions is maturing and companies like Redox provide t…
 
There are countless specialty products that get prescribed each day. In the specialty pharmaceutical space, patients often require additional support to access treatment, determine coverage of benefits, understand how to administer therapies, manage potential side effects, and much more. Case managers work directly with patients to enroll them in c…
 
While we all need healthcare at some point in our lives, it’s ultimately a business that is at its best when it’s focused on the patients. Healthcare does not work as designed unless the patients are interacting with their providers to manage care in lasting, meaningful ways. Unfortunately, healthcare systems and workflows are primarily designed to…
 
The COVID-19 pandemic has shifted healthcare virtualization into a higher gear across multiple industry segments and workflow areas. Telemedicine might be the catch-all term for modern, digital communications between providers and patients, but a big opportunity awaits organizations — patient intake. Greg Kefer and Justin Mardjuki sat down in our v…
 
While healthcare has been on a virtualization march for decades, the COVID-19 pandemic has rushed forward significant changes in the way healthcare gets delivered. Front and center has been the emergence of telehealth services, where in-person appointments have given way to video calls. By some estimates, telehealth is up 83x over pre-pandemic leve…
 
Historically, the development cycle for new drugs takes years. It’s a process that includes several phases of clinical trials with patient volunteers. Many trials struggle or even fail because of the challenges in recruiting participants. Today, massive speed and scale are vital as the pharmaceutical industry races to find a vaccine for COVID-19 th…
 
Robert Neff, VP of Digital Solution Development at Jefferson Health, dialed into the Digital Conversations studio to discuss the state of innovation in healthcare. In this wide ranging discussion, we covered the current state of IT, the impacts of COVID-19, and how the pandemic has reset approaches to technology innovation across the healthcare ind…
 
The debate whether it’s better for enterprises to build or buy business software has gone on for decades. As thousands of companies started investing in commercial software suites, an innovation curve was created that no single company could match. The emergence of cloud added economic and configuration benefits to software that few buyers could pa…
 
Many governments are racing to hire tens of thousands of contact tracers to control the spread of Coronavirus infections. Human call center agents would be tasked with tracking down, contacting, and interviewing individuals that were in contact with individuals that test positive. By many estimates this could involve the hiring and training of seve…
 
The COVID-19 pandemic created an unprecedented surge of demand on emergency rooms around the world. Technology is playing a vital role in helping providers meet patient demand, while also complying with social distancing guidelines. Millions of non-COVID-19 patients still need to see their doctors, but will need to do so in different ways. Conversa…
 
Supply chains are typically fairly rigid, well planned operations that are difficult to adjust quickly. As the COVID-19 pandemic spread, shortages in supplies have been well documented, with PPE for care teams being among the most pressing challenges. At Banner Health, their innovation group was asked to apply different thinking and find alternativ…
 
The concept of liquid expectations is based on the natural comparisons consumers make between great and weak experiences. As consumers ratchet up their use of advanced digital tech to shop, travel, and do their banking, the comparisons to healthcare are increasingly common. The hospital digital front door is the closest thing healthcare has to an e…
 
Emergency departments inside the urban core of America’s biggest cities face an enormous challenge. The acute healthcare “grids” are operating in a state of resource constraint, while the flow of patients keeps increasing. The physicians and clinical teams in the ED must deal with the supply and demand mismatch every day. In this episode, Greg John…
 
When it comes to next-gen innovation, discussions typically tend to be academic and conceptual. Sometimes, it’s insightful to hear from the client managers who run the implementations and are responsible for ensuring the cool new technology works. This kind of real-world, feet-on-the-street perspective, based on actual experiences, is often eye ope…
 
Conversational technology promises to deliver a next level step towards simplicity and engagement for healthcare patients. On the surface, the conversational interfaces perform as simple, smart interfaces between machines and humans. Seamless, intuitive interactions that deliver results are powered by large technology platforms behind the scenes. I…
 
It’s a known fact that most IT projects will deliver ROI if implemented properly. Typically cost savings through automation and operational efficiency are a big part of any IT value story. As a new class of conversational technology matures, the healthcare industry value prize is moving beyond the traditional back office and into the patient experi…
 
A Digital Conversations podcast discussion with Steve Lindsey from Banner Innovation Group In healthcare, high complexity combined with an extreme amount of regulatory red tape frequently hinder innovation and progress. Despite significant investments in technology, the industry continues to struggle implementing solutions that patients will unders…
 
When dealing with any kind of cardiac procedure, personal physician-patient interactions and relationships are key. But even in the cardiovascular medicine domain, there are opportunities to augment patient communications with modern technology. Ahmad Sheikh, one of the country’s premiere cardiac surgeons, sat down with Greg Kefer to provide a phys…
 
Clayton Christensen’s great book, The Innovator’s Dilemma, describes disruptors and the challenges incumbent companies face in keeping up with the new entrant’s rate of improvement. Even great companies struggle because they are good at the wrong things. Many don’t survive. The healthcare industry is in the midst of massive change, fueled by new in…
 
After decades of investment in digital systems of record, patients are beginning to navigate healthcare on their PCs and mobile devices. Providers have created great, consumer-grade technology for a better patient experience — a digital “superhighway” for healthcare. But patient adoption of these systems is still low. Healthcare is complex, there’s…
 
Since 1995, the annual Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys have been used to measure patient experiences in Healthcare. Results are also used to determine Medicare reimbursements for providers. With the surveys being administered as much as 90 days after a visit, utilizing manual approaches (mail, phone, email), …
 
Reaching out to patients to make sure they adhere to things like treatment plans and clinical trials is often the domain of the call center. Frequently, the outbound interaction is a heavily scripted, redundant workflow. What happens when a chunk of these outbound calls are shifted to a conversational chatbot that uses text messaging to interact, r…
 
Hospitals are investing heavily in marketing campaigns to attract new patients, yet every day countless “warm leads” walk out of the front door, never to be heard from again. At the same time, huge investments are being made to improve the patient experience through better communications and engagement. This is why referral management represents a …
 
Call centers are at the center of patient engagement strategies for providers of all shapes and sizes. Investments are focused on driving efficiency into an operation that is constrained by human agent capacity. This Digital Conversations episode gets into the challenges of traditional call centers and how emerging innovations can flip the model up…
 
We like to talk to people in commercial roles, who spend their days traveling and talking about patient engagement strategies with the teams responsible for change at the country’s biggest hospitals. Blakely Atherton joined Greg Kefer on Digital Conversations to share some field stories about what is being discussed, the challenges, and what intern…
 
It’s no secret that a focus on patient experience leads to value and ROI. Technology investments require a strong ROI case in order to get funded, but as the industry shifts from systems of record (EHR) to systems of engagement, new dimensions of value arise that add up to 7- or 8-figure numbers for the bigger medical centers. Justin Mardjuki sat d…
 
In 2018, the average cost of developing a new drug and bringing it to market topped $2.1 billion—up $362 million from 2017 according to a Deloitte survey. One of the challenges pharmaceutical companies face is attrition and non-adherence during patient trials. Traditional methods, focused on call centers, complex documentation and feedback limitati…
 
How do you design a chatbot that’s personalized, compassionate and smart — something capable of interacting with patients who could be in stressful, miserable healthcare situations? Jenn Berry, a Conversational UX Engineer from LifeLink, sat down with us and described how modern conversational chatbot design must consider the moment and then delive…
 
Measuring patient satisfaction is critical in today’s value-based care environment. But are call center surveys months after the fact the best the industry can do? In this episode, Greg Johnsen and Greg Kefer talk about how mobile patient engagement technology collects patient sentiment and opinions as part of the care delivery experience. This put…
 
Jacob Heitler and Gabe Hamilton join Greg Kefer for a roundtable discussion focused on some of the design concepts that are going on behind the scenes. Jacob and Gabe are responsible for delivering advanced mobile chatbot solutions for large healthcare systems and share their perspectives about technology innovation that will improve the patient ex…
 
The Emergency Department is a gigantic access point to medical centers. There is a waiting room full of potential, both good and bad. In this episode, Greg Johnsen and Greg Kefer discuss the significant value potential of focusing patient engagement technology investments to improve the emergency department experience.…
 
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