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Content provided by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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A Conversation with Emily Gibb, Head of Patient Services and President of the Patient Access Foundation at GSK

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Manage episode 341846001 series 2408553
Content provided by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As medications get more specialized, so has the need for better engagement to help patients with their prescriptions. Manufacturers are investing in tools and programs that can help patients on their medication journeys, and digital strategies are front and center.

In this episode, Greg Kefer is joined by Emily Gibb, who leads the patient service organization at GSK, a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. In this wide-ranging discussion, Emily shares her thoughts about innovation and how modern, mobile technology is maturing and lowering barriers for patients. Ultimately, the goal is to provide a digital experience that is simple and natural, so patients can get the answers and support they need to stay healthy.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 341846001 series 2408553
Content provided by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Kefer, CMO, Lifelink Systems and Lifelink Systems or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As medications get more specialized, so has the need for better engagement to help patients with their prescriptions. Manufacturers are investing in tools and programs that can help patients on their medication journeys, and digital strategies are front and center.

In this episode, Greg Kefer is joined by Emily Gibb, who leads the patient service organization at GSK, a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. In this wide-ranging discussion, Emily shares her thoughts about innovation and how modern, mobile technology is maturing and lowering barriers for patients. Ultimately, the goal is to provide a digital experience that is simple and natural, so patients can get the answers and support they need to stay healthy.

  continue reading

67 episodes

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