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It’s Jemma’s (Kate Mara) first day as Employee Experience Manager at Peace of Ship, an AI-powered tech startup. When her colleague Larry is electrocuted during the company All-Hands, she uncovers a terrible secret. It was murder! Now, she and her Chief People Officer, Nicholas (Brett Gelman), are tasked with finding the killer. She must use her HR skills to investigate her toxic colleagues – without becoming the next victim. Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Ge ...
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Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we’ll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to craft best-in-class strategies, execute with efficiency, and build your dream team. Growth Talk ...
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Balancing Growth, Profitability & Leadership in Ecommerce | Mike Lackman (Trade Coffee, PetFlow)
51:18
51:18
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► About this Video In this episode of Growth Talks, Krystina Rubino sits down with Mike Lackman, former CEO of Trade Coffee and PetFlow and current board member, advisor, and investor at various ecommerce brands. Mike shares his journey through various C-suite roles, the importance of creating and maintaining a vision, and how to balance growth wit…
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Marrying Data & Storytelling in Growth Marketing | Patrick Moran (Robinhood, Netflix, Spotify)
44:00
44:00
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44:00
In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies. He shares practical insights on optimiz…
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The Future of Marketing: Gen AI, Data, & Diversification | Mark Fiske (HIG, Credit Karma, Ancestry)
38:24
38:24
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In this episode of Growth Talks, Krystina Rubino chats with Mark Fiske, Operating Partner for marketing and digital transformation at H.I.G. Capital. They dive into key aspects of growth marketing, the impact of generative AI, and strategies for effective digital transformation. 🗝️ Key Takeaways: In the short term, generative AI enhances tactical o…
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Marketing Analytics in a Cookieless World | Chelsea Cramer (Credit Karma, Gympass, Flywheel)
48:06
48:06
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In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world. ⏰ Timestam…
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Brick & Mortar Meets Ecommerce Marketing Strategy | Laura Brooks (Solid Gold Pet, Boom Chicka Pop)
43:57
43:57
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In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of hav…
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Bootstrapping a Cannabis Startup | Ben Starmer (Dad Grass, Levi’s)
46:57
46:57
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In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. Discover what inspired Ben to start Dad Grass, how he navigated…
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Building the Product Marketing Function | Deanna Dong (Writer, Wealthfront, Dropbox)
50:31
50:31
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Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a un…
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The Evolution of Growth Marketing | Doug Hoggatt (Elfster, Betabrand, NatureBox, Minted)
43:31
43:31
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In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impac…
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Building Diversified & Sustainable DTC Marketing Programs | Manbir Sodhia (Whisker, Oura, Pill Club)
54:05
54:05
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54:05
In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, a…
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Introducing Growth Talks: Real Stories & Insights from Marketing Leaders
1:13
1:13
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Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights o…
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Take a look behind the scenes of Murder in HR. Watch exclusive never before seen interviews with Kate Mara, Brett Gelman, and Creator & Executive Producer Ian Faison of Caspian Studios. Murder in HR is a murder mystery podcast starring Kate Mara as Jemma, the newest Employee Experience Manager at tech start-up Peace of Ship. It’s her first day, and…
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With Jemma's life on the line, StarBoard puts their differences aside to confront the Captain. Season finale. "And what fate befalls mutineers?" --- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness solution? Meet Gympass. Join more than 10,000 companie…
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StarBoard splits up to find Nicholas. Jemma decides it's time for a fresh start. “A ship in the harbor is safe, but that is not what ships are built for.” --- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness solution? Meet Gympass. Join more than 10,00…
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Jemma confronts her prime suspect -- and the toxic behavior of StarBoard. “Until you have the courage to lose sight of the shore, you will not know the terror of being forever lost at sea.” --- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness solution?…
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Jemma enlists Blackbeard's help. "Would you learn the secret of the sea? Only those who braves its dangers, comprehend its mystery!" - Longfellow --- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness solution? Meet Gympass. Join more than 10,000 compani…
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Before Jemma can make it to safe harbor, she is forced to stop at an unexpected port. "Yo ho, yo ho, the frisky plank, You walks along it so, Till it goes down and you goes down. To Davy Jones below!" — Captain Hook --- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer co…
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As Jemma and Nicholas seek answers, the mystery deepens. “A sailor is an artist whose medium is the wind. Live passionately, even if it kills you, because something is going to kill you anyway.” ---- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness sol…
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Nicholas has a crisis of confidence after Jemma discovers new information about Larry's death. “The man who has experienced shipwreck shudders even at a calm sea.” ― Ovid ---- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness solution? Meet Gympass. Joi…
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Jemma tries to get answers from the sales team during an HR leader's worst nightmare: the SKO. “There are more sharks on the land than in the sea.” ---- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness solution? Meet Gympass. Join more than 10,000 comp…
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Jemma begins her investigation of StarBoard by going straight to the top: Gregory and Trish. “Smooth seas do not make skillful sailors.” ---- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate wellness solution? Meet Gympass. Join more than 10,000 companies who a…
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Jemma discovers the truth about Peace of Ship -- and the deadly consequences for revealing it. "The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails." ---- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production ---- Looking for a killer corporate well…
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In the aftermath of Larry's death, HR goes the extra nautical mile. “Red sky at night, sailor's delight. Red sky in morning, sailor's warning” --- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production. --- Looking for a killer corporate wellness solution? Meet Gympass. Join more than 10,000 companies …
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The Drunken Sailor: Jemma's first day at work ends in murder. "He who lets the sea lull him into a sense of security is in very grave danger." ---- Murder in HR. Presented by Gympass. Starring Kate Mara and Brett Gelman. A Caspian Studios Production. ---- Looking for a killer corporate wellness solution? Meet Gympass. Join more than 10,000 companie…
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Trailer: It’s Jemma’s (Kate Mara) first day as Employee Experience Manager at Peace of Ship, an AI-powered tech startup. When her colleague Larry is electrocuted during the company All-Hands, she uncovers a terrible secret. It was murder! Now, she and her Chief People Officer, Nicholas (Brett Gelman), are tasked with finding the killer. She must us…
…
continue reading
