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The only FREE Roofing Sales Training Podcast and YouTube Channel focused on both retail and storm damage roofing sales. Every video has an actionable take away to help you generate roofing leads, cold call, ace your pitch at the door, close sales, get more referrals and more... Learn how to stand above competitors and win more sales, even if you suck at selling. Get everything you need to become a "million dollar closer" in roofing sales for retail, hail damage, and door to door (canvassing) ...
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The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about th ...
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Welcome to "The Roofing Sales Podcast," the ultimate destination for professionals in the roofing sales industry. Join us as we delve into the world of roofing sales, sharing valuable insights, strategies, and best practices to help you excel in your career. Each episode features industry experts, successful salespeople, and thought leaders, discussing everything from prospecting and lead generation to closing deals and customer relationship management. Whether you're a seasoned roofing sale ...
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This is how you sell like a mindreader… To get answers to questions, without asking a question. What you are about to learn is a scary powerful sales technique. It’s a sales superpower. That will get you closing even more sales - while giving your customers a comfortable sales experience. Sales skills like this separate the good from the great. And…
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🔥 Discover the secret sauce to turning roofing customers into raving fans and referral machines! 🔥 In this episode of the Roofing Success Podcast, we unlock the vault and share insider strategies from one of the industry's most innovative leaders. Our guest Jon Broce, the COO of MHI Roofing, reveals his proven playbook for mastering the customer jo…
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“You’re $4,000 more expensive than the other guy…” How do you overcome that roofing sales objection? Watch this to see my reaction to this role play video. The videos were submitted by a Member of the Roofing and Solar Reform Alliance. I gave him direct coaching and feedback (which you’ll see). Then, I want you to pay close attention to the transfo…
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Roofing sales leaders either… a) Drive the company profits. b) Drive the company into the ground. Sadly, many leaders make these mistakes and drive the company into the ground. Amazing sales leaders do this instead. Becoming an amazing sales leader takes intentional practice every single day. To gain experience - both good and bad. Willingness to e…
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In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Mathew Mulholland, an expert in the roofing industry and founder of the Building Experts Institute. Mathew shares his extensive knowledge and experience in navigating the complex world of insurance claims for hail and wind damage to roofs. Throughout the conversation, Mathew p…
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The homeowner won’t let you on their roof… They don’t want a roof inspection. Do you feel stuck and don’t know what to say? Especially if you’re knocking for retail? You will easily get past hesitant homeowners when you say the right thing. Watch this and discover: Your hidden mental roadblocks. What customers are actually thinking. How to easily c…
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I need to set the record straight about the new FLSA Law that’s creating a huge shift in the roofing industry. If you saw my first video about this, then this is a must watch. Because I correct an important detail, and go much deeper. Watch this new video to discover: - What are the risks and fines? - What is “Economic Reality?” - What pay changes …
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In this episode, Jim Ahlin sits down with Connor Rodich, a roofing industry consultant with experience working with over 130 companies. Connor shares his insights on how to build a profitable and sustainable roofing business by focusing on three key areas: operations, financial acumen, and leadership. Connor discusses the importance of clearly defi…
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Stop losing roofing sales over text! Even if you did a great job in the house… If you come across as an idiot over text, it’s game-over. Even smart sales reps make these 3 mistakes (without realizing it). Do this instead and you’ll win more sales over text. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete t…
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Most owners go out of business in their first few years… And 2 out 3 of sales reps don’t even last 1 year! Why is the failure rate in roofing so high? I explain exactly why in this new video. The saddest part is the lives that are ruined… As owners lose their life savings. Sales reps bet on themselves, go broke, and drive deeper into debt. But when…
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Are you ready to discover the secret behind building a thriving roofing business? In this episode of the Roofing Success Podcast, host Jim Ahlin sits down with Ryan Spencer, a roofing entrepreneur who shares his incredible journey from humble beginnings to running a multi-million dollar company. Ryan reveals how his unique "Eyes Up" philosophy tran…
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NEWS LEAK! This will be a death blow to the roofing industry… New AI Tech drops tomorrow. ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differentiation - Mentorship & Collaboration Become one of us: https://www.rsra.org…
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When the neighborhood is swarming with roofers… The door to door (d2d) competition isn’t just fierce. It’s dog-eat-dog. And everyone is doing the same thing. This is how you stand apart and win. There’s another, even more powerful way to stand above… By having the endorsement of an organization that’s been featured in Fox News, ABC, NBC, CBS, and U…
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Is your roofing business as financially healthy as it could be? In this episode of the Roofing Success Podcast, we sit down with Brett Huizenga from Hometown Roofing in Omaha, Nebraska, to discuss the key financial metrics every roofing company owner should be tracking to ensure their business is in tip-top shape. Brett shares his insights on the i…
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It’s NOT going to be the same… Roofing sales is changing, fast. Should you be worried? Is your career in danger? What do you need to know? Watch this video and find out. I have zero doubt in my mind. With these changes, the weak and unprepared will drown. The strong will take advantage of the change. Viewing it as an opportunity. As Winston Churchi…
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Stop getting rejected by “I’m not interested….” Tucking your tail between your legs and walking to the next door. This is the ultimate strategy. It’s shockingly easy to get past, “I’m not interested.” Watch this to find out. It becomes even easier when you use the guide prepared by RSRA: Sniff the Scum Out! The Insider’s Guide to Choosing The Right…
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Meet Robert Paiz, the leader behind Custom Construction Solutions and a true force in the roofing industry! With a remarkable journey from a hesitant newcomer to a successful entrepreneur, Robert has built a thriving business by prioritizing customer service, community engagement, and a strong company culture. Want to take your roofing business to …
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You need to see this if you are 1) An owner/manager with part time sales reps 2) Just getting started in roofing sales 3) Started in roofing sales and juggling a part time job for extra income. This is the truth no one tells you. P.S. Get reps selling faster… living and breathing roofing sales… and trained up lightning fast. Join me inside the Roof…
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Poor owners and sales reps DON’T do this… Rich owners and sales reps do this to get more sales, with less knocking. Watch the video and see for yourself. Notice the difference? Poor owners and reps think “more is better.” Rich owners and reps outsell the rest because they know better… Join us in the trenches to start thinking, and acting, like the …
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In this episode, we sit down with Corey Combes, the owner of South Shore Roofing and Exteriors, to unpack the four essential pillars that have propelled his roofing business to new heights. Corey generously shares his hard-won wisdom on how to effectively sell, build, collect payment for, and retain customers for your roofing projects. Discover how…
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Stop getting sales blocked when they say, “I have to think about it.” “I have to talk to my wife.” “I need to get more estimates.” Leave the house with a signed deal when you use this ultimate closing technique. Add this to your closing toolbox. The bigger your toolbox, the more sales you close. So if you want to close even more sales, then join me…
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NEW Federal Law goes into effect March 11, 2024. This amendment to the Fair Labor Standards Act could change the industry for good. Join us in the trenches to adapt quickly and thrive: https://www.rsra.org/join or call/text 303-222-7133 DISCLAIMER: I am not an attorney. I am not a CPA. What I've shared in this video is what I've discovered in my ea…
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Are you a roofing contractor who is sick of the scumbags giving the industry a bad name? Do you want to outsell, outgrow, and outcompete the rest while putting a stop to the corrupt and greedy practices plaguing the roofing industry? Then you need to join the Roofing & Solar Reform Alliance (RSRA)! In this episode of the Roofing Success Podcast, Ji…
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This is my “go to” closing technique for every situation… It works because it’s simple. Simple gets followed. Followed gets results. See how these 3 questions can get you closing even more roof sales. Cole used it right after learning it and got a 1-call close on a retail roof. Imagine what would happen if you started closing just 1 more deal per w…
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This changes everything… NEWS hits the roofing & solar industry. Watch to find out. Are you one of us? Join now. https://www.rsra.org/join or call/text 303-222-7133 ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out! - Sales Training & Ongoing Support - Endorsement & Differen…
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In this episode, Ty Meredith, co-founder of MHI Roofing and Ugly Roof shares his journey from taking over his uncle's small home improvement business to growing it into a multi-million dollar roofing company. Ty discusses key strategies like focusing on core strengths, hiring people smarter than yourself, developing sales processes, and adding prof…
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The solar industry is crumbling… But that’s leaving even more opportunities for roofers. Because while you’re selling the roof - you can ADD a solar system to it. Longer loan terms. Offset electrical bills. Cheaper payments. Shockingly, it can be cheaper for homeowners than just a roof alone. The secret is how you pitch it. Do this right - double y…
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“Should you not be the 1st one in the house?” I got asked this question during training in Boston. Homeowners want to get more estimates, so getting a 1-call close feels harder when you’re the first. So if you’re not first, will you close more? Find out in this new video. You’ll see the “Mercedes E-Series vs. Toyota Corolla” comparison in the video…
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Get the inside scoop on accounting and finance for roofing contractors from CPA Brett Neal of High Velocity Accounting. As the co-founder of a successful accounting firm and a partner in a Central Valley, California roofing business, Brett has a unique perspective into the numbers that drive profitability. In this episode, Brett breaks down the fou…
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Anti-Contingency Agreement… Many roofers are. So they do “handshake” deals instead. They don't use Contingencies to be different from the other guy. They think they are forceful. Fact is, they are scared to use them. Don’t know how to bring it up. Or use them wrong (and lose the sale). Truthfully, they’re a brilliant tool when used correctly. And w…
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Door to door roofing sales can suck… Most people (including me) don’t like it. But we do it because it makes us crazy money. Unfortunately, a lot of people suck at doing it. They don’t know how to pitch. They panic as they approach the door. They fumble through their words. And they can’t get leads to save their own lives. But when you know what to…
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Patrick Carr, CEO and Founder of Blue Collar Media Group and host of The Patrick Carr Show, spearheads a unique approach to digital marketing for blue-collar trades through video content. Recognizing a critical gap in the industry, Patrick established Blue Collar Media Group to provide tailored media content that authentically represents contractor…
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Rookies are not confident… It’s one of the reasons they quit. Our mission is to get them confident as fast as possible. So they succeed and stick around. Here are my 3 secrets to training newbies into confident closers (who stick around). I know that training new sales reps is a time suck. Especially green beans. That’s why I built my training syst…
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Most roofing sales reps (2 out of 3) quit before they taste success. Because the struggle is too hard. But we all go through it. Like Jon, who went from being a dead broke factory worker and finding out his fiance was pregnant to discovering roofing sales. He made $0 in his first 30 days. But he didn't give up. This is Jon's raw, real, unfiltered s…
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Meet Matt Leader, the Field Production Manager at Pro Storm Repair, boasting five years of dedicated service to the company. Prior to entering the storm repair industry, Matt navigated the world of car sales. The search for a position with more freedom led him to Pro Storm Repair, where he began as a damage consultant. His background in car sales e…
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Whether you're brand in roofing sales or been at it for years... if you do these 3 things every day, you'll have the highest chance of SMASHING your income goal as a roofing sales rep. Follow the steps of many thousands before you. Use the system that's helped countless sales reps change their lives: https://theroofstrategist.com/roof-sales Program…
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I wish I knew this psychological secret when I got started in roofing sales. I used to try explaining my way out of objections until I learned this. Once you know what people are already thinking... and how they process information... you'll be able to overcome any objection on the spot so you can close even more sales. If you jive on my style, the…
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How you present price can make or break your sales. Are your competitors way higher or way lower? What is your market used to? Should you offer good, better, best, or just one roof system? Discover the BEST way to sell roofs in your area. No matter what system you use, my in-home sales process can get you closing even more. It's perfect for teams w…
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Ben Hodson, a seasoned entrepreneur with a 25-year track record, serves as the CEO and founder of JobNimbus. As a co-founder of the company, he brings a wealth of experience, having successfully initiated and managed 10 ventures throughout his career. Notable among his achievements are the founding of Auction Trust Network, a trust technology compa…
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You need to get roofing sales training done, fast... If you screw it up, sales reps don’t bring in deals. They lose faith and quit. Fast training will make or break retention & sales. Training can be daunting. But when you train on the right things, in the right order, it can be lightning fast. So you can start making real money. If you want to off…
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Dr. Jessica Stahl is the owner of Ignite Results, a consulting firm that specializes in scaling roofing companies by building teams and developing leaders who produce measurable results. She is an organizational psychologist who has spent the last decade partnering with Fortune 100 companies and small businesses to recruit, hire, and retain talente…
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“Just email me the roof estimate…” Are you hearing this more and more? Because high-pressure sales people are ruining it for you. Homeowners hate it. So now they’re starting to not even let you in the house. They don’t even want to talk to you. They just want you to email the roof estimate. Watch this and see how easy it is to outsell other roofers…
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Someone just posted this in a roofing Facebook Group… “What are the best roofing sales pitches to use when knocking?” Responses flooded in with some of the worst advice I’ve ever heard. Sadly, many people actually believe it. BEWARE of this advice! Here's my best and favorite pitches for roofing sales. If you pitch like I do… If you like my style… …
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Kody Landals is the Founder and Chief Executive Officer of Reimagine Roofing. A former Marine and dedicated Eco-En voy, Kody brings a unique blend of discipline to the roofing industry. As the founding Chief Experience Officer, he is committed to revolutionizing the Roofing and Home Service Industry through innovative practices. Kody Landals is not…
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“Their roof estimate is way cheaper!” You respond by justifying your price. Because you offer a better roof, better service, and better install. The homeowner doesn’t get it. They don’t buy. Stop justifying your price. Here’s how I beat “their estimate is way cheaper” without trying to sell the value. This LIVE coaching session is part of a brand n…
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Homeowner ghosted you after keeping the roof claim money? It’s happening more and more now, isn’t it? You end up working for free and losing the deal. Never again! How many sales have you lost because of this? It’s like having a prospect reach into your pocket, swipe your wallet, and steal your money. Imagine all of that commission that you should …
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Meet Benjamin Fisher, the creative force and founder behind The Big Fish Contracting Company, a roofing and exterior remodeling business that emerged in 2015. Benjamin envisioned a roofing company that prioritized customer satisfaction, efficiency, and technological innovation, setting out to outshine others in the industry. With limited resources …
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They come out of nowhere… A sudden death. A break up. A divorce. A cancer diagnosis. We get crippled by sadness. Motivation flushes away. And our mindset battle begins as our roofing sales slowly suffer. You’re not alone. Airon shares his raw, real, unfiltered story in Episode 1 of this brand new series called Roofing Sales Rescue. You’ll witness: …
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This is the #1 rookie roofing sales mistake that I see. It goes against common sense. It goes against “Sales 101." And sales pros make this mistake too. Are you making this mistake? Find out, and watch your close rate skyrocket. Picture yourself (or your team) making this quick, easy fix. Your sales appointments will take less time. Which means you…
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After working in various customer service, management, and sales jobs, John met the owner of a roofing company. The owner gave John a chance, and he developed a true passion for the industry. In addition to sales, John now consults with other contractors and roofing companies. As the lead consultant for John The Roof Pro, he travels, learning about…
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