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Welcome to our Absolutely Golden Podcast discussing all things to do with lifestyle and generally having chats and giggles spreading our joy! Hosted by dear pals and Norfolk nutters Claire & Josie x
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Welcome to The Wellest Life Podcast, where we explore "The Heartful Way of Living" in a world shaped by connections and conscious choices. Join us as we engage in compassionate yet courageous conversations with visionaries crafting an ethical, empathetic, and resilient future. We delve deep into topics like sustainability, health and wellness, ethical business, and wildlife conservation. Our aim is to empower you with profound insights and actionable steps for prioritizing self-love, kindnes ...
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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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Your homeschool doesn't belong in a box. If you believe your family's homeschool should be as unique as you, or maybe you're just curious about getting started, then you're in the right place! Subscribe today and remember if God called you to this, you were MADE for it! Join: https://made2homeschool.com Instagram: https://instagram.com/made2homeschool YouTube: https://YouTube.com/@made2homeschool
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Growing Profitability ft. Marshall Morris of HomeLife Brands
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Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morris, the co-founder and president of HomeLife Brands. Marshall shares insights on how there's a hidden asset within your eCommerce business that could generate millions at an 80% margin. In this episode, we explore the innovative approach of HomeLi…
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Revisiting: How to Build a Map to Profitable Growth
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Hey everyone, Richard here! While Taylor is out of town, we're diving back into an insightful episode from October of last year titled "How to Build a Map to Profitable Growth." With the expansion of the Prophit System in Q3, this discussion on core components of forecasting and setting daily expectations is more relevant than ever. In this episode…
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With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on how to readjust expectations for the second half. Discussion points include which key metrics to re-examine, how to beat the summer slump, and the surprisingly neglected revenue lever you should take advantage of as Q3 kicks off. Sh…
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Ryan Reynolds Hates Iterative Creative Testing
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On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creative testing. Topics of discussion include the importance of getting everything right before you start designing an ad, the behind-the-scenes work that goes into a great piece of creative, and why Ryan Reynolds (probably) would hate it…
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On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to break down a phenomenon we noted in our most recent monthly DTC Index report: Google is losing Share of Wallet to Meta. Luke breaks down why this is happening, how Google is dropping the ball when it comes to product updates, and why Meta is better…
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State of the Industry: May's eCommerce Trends & Insights
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Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into the data and trends from May, brought to you by the experts at the DTC Index. Join us as we analyze key ecommerce moments and explore consumer sentiment and macro performance.Topics Covered:-Overview of May's key ecommerce moments, including Moth…
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Meta Performance Summit Recap: Real Progress on Profitability
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Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at the 2024 Meta Performance Summit. On this episode of the show, Taylor and Richard recap the event, highlighting three key product innovations that prove that Meta is listening to the ecommerce industry, and what those innovations mean for profit-fi…
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On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take: That iterative creating testing is a waste of time and money. Then they break down what really matters — building a marketing calendar that tells a unique story. Show Notes: Visit Parker tod…
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On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system into organic and owned channels, how it gets us closer to our goal of building a complete system for Ecommerce growth, and Taylor’s reflections on turning 40. Show Notes: Get 50% off your first month of Motion when you mention Common Thread Coll…
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Growing Profitability ft. Kyle Hency of GoodDay Software
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Welcome to another episode of the eCommerce Playbook Podcast! Today, Taylor is joined by Kyle Hency, co-founder of Chubbies and CEO of GoodDay Software. They dive into Kyle’s journey from Chubbies to Loop Returns and now GoodDay Software, sharing invaluable insights on: Building and scaling Chubbies, a leading ecommerce brand Creating Loop Returns …
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In this episode of the eCommerce Playbook Podcast, Taylor and Tony Chopp, the VP of Paid Media from Common Thread Collective, explore the shifting landscape of Google Ads and the challenges posed by the implementation of PMAX. With over 20 years of experience in digital advertising, Tony brings invaluable insights into how AI developments are resha…
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Market Insights and Future Predictions!: April State of the Industry
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Welcome to the April edition of our State of the eCommerce Industry Report! Our experts are here to break down everything that's happening in the market right now. We’re covering everything from impressive revenue growth across different brand sizes to significant shifts in advertising strategies and the evolving roles of platforms like PMAX and Ad…
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Why Organic Revenue is Crucial for Growth
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In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are joined by Travis Biechele, the brand-new Director of SEO at CTC. They discuss the strategic reasons behind CTC's shift towards SEO and how we're leveraging organic growth to build a stable revenue…
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Growing Profitability ft. Steven Borrelli of Cuts Clothing
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In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant. He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand f…
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Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies. This week, Taylor joins Richard to clarify an important point from that discussion — brand equity is still the difference maker for both SaaS and DTC businesses. Show Notes: Get your free ticket to Make Ads That Convert…
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In this special edition of the Ecommerce Playbook Podcast, Richard sits down with CTC Sales Directors Matthew Axline and Peter Hassan to discuss the most common mistakes brands make, the organizational error that destroys profitability, and the one thing they’d rather not have to say on sales calls anymore. Show Notes: Get your free ticket to Make …
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SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders
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In this episode of the eCommerce Playbook Podcast, we've convened a panel of experts from the ecommerce industry to dive into one of the most debated topics today: SaaS pricing. Today's discussion features insights from Sean Frank of Ridge, and Tomer Tagrin of Yotpo, with moderation by Eric Dyck from DTC. This episode promises to offer an in-depth …
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Unpacking Incrementality: the Nuance of Marketing Effectiveness
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In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke as they explore the nuances of incrementality, attribution tools, and the quest for measurable ROI. Luke, our resident tactician, shares his expertise on how brands can strategically allocat…
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Navigating the Shift: From Dream-Centric to Client-Centric Culture
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Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing priorities. In this episode, Orchid and Dane explore the journey of realization about the shift in priorities from personal dreams to core company objectives. From the inception of a visionary…
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March Madness in eCommerce: Diving Deep into Meta and Mothers Day
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Welcome to the March edition of our State of the eCommerce Industry Report! In this episode, we take a deep dive into the performance of the industry throughout March. Joined by experts from various data conglomerates, we unravel the trends and insights shaping the eCommerce landscape. We're excited to share teasers from our latest report, which go…
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Unlocking the Secret: You MUST Grow Your Business
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Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew Faris. Join us as we explore the concept of Negative Customer Acquisition Costs (CAC) and how it's revolutionizing the way businesses approach customer acquisition. In this episode, we discus…
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Growing Profitability ft. Dimitri O of Loop Earplugs
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Welcome back to another episode of the eCommerce Playbook Podcast! In today's episode, we're diving deep into the fascinating journey of Loop Earplugs (GQ score of 148), a brand that has not only disrupted the earplug industry but has also redefined how we perceive hearing protection. Join us as we sit down with Dimitri O, one of the co-founders of…
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5 Questions to Ask When You’re Hiring an Agency
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Most brands put a huge amount of time and effort into hiring staff — multiple rounds of interviews, reference calls, take-home assessments. So why don’t brands put the same effort into hiring an agency? In this episode, Taylor and Richard talk through the 5 questions to ask an agency before you hire them … and who you should seek the answers from. …
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Growing Profitability ft. Alan Doan of Missouri Quilt Co
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Welcome back to another episode of the E-Commerce Playbook Podcast! Today's episode is one for the books, featuring a guest who needs no introduction other than "your mom's favorite." Yes, you heard that right, it's none other than Alan Doan, co-founder of the Missouri Star Quilt Company, a.k.a Dr. Bill Nye on Twitter!In this episode, Alan shares t…
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What Does the Latest Meta Update Mean? Ft. Luke Austin
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Big news from Meta this week: “Engaged” audiences are now available for reporting in Advantage+ Shopping Campaigns. But what does this change really mean for brands, and how is it useful if you can’t optimize against it? CTC Director of Growth Strategy Luke Austin joins Richard on the pod this week to talk about the rollout of the Engaged Customers…
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