Best Hotjar Podcasts (2024)

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EP 117 - Mapper Method with Christoph Steinlehner 47:16

1h ago47:16

47:16

Have you ever seen those pictures of a group of people with sticky notes around a whiteboard, working their way through a tough problem and coming with some innovative solutions? Did you feel they know something you don’t, and their work seems so much fun, while yours is not as creative? Well, it’s not as hard as it looks and you can do it too! But…

1
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase 28:36

1d ago28:36

28:36

Main Insight: Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy. Guest Bio: Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and c…

1
EP 116 - Session Replay Wrap Up with Matt & Moshe 33:50

15d ago33:50

33:50

In this episode, Matt and Moshe met to wrap up the Session Replay Tools series, and share what they learned after discussing several products. In the series we learned about PostHog from Vincent Pavero, FullStory from Mandar Karlekar, HotJar from John Fontenot, and LogRocket from Zach Phillips and Nikki Zavadska. As we usually do in the summary epi…

1
EP 115 - LogRocket with Zach Phillips & Nikki Zavadska 41:15

29d ago41:15

41:15

We continue our Session Replay series with the next product, LogRocket. To learn all about it, we had the pleasure to speak with two guests - Zach Phillips, Senior Product Analyst, and Nikki Zavadska, Lead Product Manager Growth, both at Appfire. Their perspectives were complimentary so we decide, why not? Let’s talk with both! Zach is essentially …

1
S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons 48:17

23d ago48:17

48:17

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth …

1
EP 114 - Hotjar with John Fontenot 38:45

1M ago38:45

38:45

We continue our Session Replay series with the next product, HotJar. To learn about it, we invited John Fontenot to return to the podcast. Last time we talked with John early on the podcast journey, on Episode 11, when we learned from him about Roadmunk, a Feedback & Roadmapping tool. Today we cover HotJar, one of the first session replay products …

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S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier 49:39

1M ago49:39

49:39

Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-ser…

1
EP 113 - Fullstory with Mandar Karlekar 36:41

2M ago36:41

36:41

We continue our Session Replay series with the next product, FullStory. To learn about it, we invited Mandar Karlekar to return to the pod all the way from Australia. Last time we talked with Mandar in Episode 72, when we learned about Loom for async communication. Even back then we learned how much Mandar loves FullStory, so we were sure to invite…

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S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence 38:21

2M ago38:21

38:21

Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Dele…

1
EP 112 - Posthog with Vincent Pavero 57:50

2M ago57:50

57:50

The first product we cover in the Session Replay series is PostHog. To learn about it, we invited Vincent Pavero, Co-Founder, CEO at Homeric and Product Coach & Advisor at Vincent.pm. PostHog is the first open source product we are covering on the podcast, which is an interesting point in itself, and we wondered aloud on the show why there aren’t m…

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S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put' 45:21

2M ago45:21

45:21

Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Native…

1
EP 111 - Session Replay Tools Kickoff with Matt & Moshe 27:27

3M ago27:27

27:27

It has been awhile since we produced a series focused on one product category, as we had so much fun this year with individual guests who shared with us their love for frameworks, books they wrote, and other one-off topics. So we are excited to share a new series for our product management audience, exploring the world of Session Replay tools.In th…

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S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems 1:10:35

3M ago1:10:35

1:10:35

MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts. GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM…

1
EP 110 - Net Adoption Threshold Framework with Anat Eldar 53:55

3M ago53:55

53:55

Is the MVP where we should stop at understanding whether we have a good direction to go with our product idea? Probably not. Join us to the latest episode, where Matt and Moshe have met with Anat Eldar, Product Leadership Consultant, as she goes through her Net Adoption Threshold (NAT) framework. Drawing from her extensive product management roles …

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S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared 43:29

3M ago43:29

43:29

MAIN INSIGHT B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIO James Gill is the co-founder of EcoSend and GoSquared. EcoSend works…

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EP 109 - Startups ‘24: Lodestone with Dennis Chow 55:33

4M ago55:33

55:33

This year we are changing a bit how we publish episodes about startups that build innovative products for product people. Instead of creating a series with several episodes in a row like we did in previous years, we are going to release one-of episodes, as we find and get to interview the founders of the startups. The first Startup of 2024 is Lodes…

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S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie 48:35

4M ago48:35

48:35

Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She…

1
EP 108 - Untrapping Product Teams with David Pereira 45:27

4M ago45:27

45:27

We are happy to have on the podcast a returning guest, a long friend of Product for Product, David Pereira, to celebrate the publication of his first book, Untrapping Product Teams. Following his passion to build the right things, to write, and to share his knowledge with the world, David spent the last year writing and iterating on the book, in or…

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S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server 29:49

4M ago29:49

29:49

0:31 Introduction to Building an Online Community 1:58 Inception of Advertise Your Server 2:43 Evolution of Advertise Your Server 5:04 Expanding to B2B Companies 6:36 Benefits for B2B Brands 10:23 Setting Up an Online Community 20:39 Establishing Community Norms 25:08 Pitfalls in Online Community Creation 28:26 Connect with Advertise Your Server Ma…

1
EP 107 - Product Management in IOT with Ricardo Vidal 50:43

5M ago50:43

50:43

Managing products that have both software and hardware is always more tricky than those with software only. In the past it was limited to servers and communication devices, and to very specialized machinery like medical devices, transportation and such. With the advancements of reduced computing chip sizes and improved speed and powers, along with …

1
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox 42:53

5M ago42:53

42:53

SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcast Main Insight "The most effective brand strategy focuses on differentiation and solving customer business challenges." Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content sh…

1
EP 106 - Break-Free with Henry Latham 55:16

5M ago55:16

55:16

Henry Latham is a good friend of the podcast, and we talked with him in the past on a few occasions (episode 25 - Tools for Aspiring Product Managers, episode 47 - No Code Platforms - Softr, and episode 65 New book: Product Strategy is Simple). We are happy to have Henry on the show again, introducing his new venture and program Break Free. In rece…

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S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ 45:24

5M ago45:24

45:24

Guest Bio: Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her communit…

1
EP 105 - Product Momentum Gap with Dave Martin 43:10

6M ago43:10

43:10

Have your worked for a product company where the beginning was amazing - everyone were aligned towards the same goal, the product that the team built was an exact fit for the problems that it’s users had, and everything just came out nicely - but then, as the company grew, things didn’t fit as well, new features were not adopted, and overall, the f…

1
Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace 44:25

5M ago44:25

44:25

Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationshi…

1
EP 104 - Forces of Change with Oz Nazilli 39:21

6M ago39:21

39:21

Frameworks are always alluring, and especially in Product Management, where there is so much to do, and we sometimes need directions from those who have done it before us, or just organizing our work a bit better, but which framework should we choose? In this episode, Matt and Moshe met Oz Nazilli, Founder of PMF (Product Market Fit) Studio - a Tor…

1
Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale 44:24

6M ago44:24

44:24

Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating …

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S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies 43:48

6M ago43:48

43:48

SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an…

1
EP 103 - Growth Metrics with Yelena Liman 47:56

6M ago47:56

47:56

Product Growth is one of the goals for our products once we found a Product Market Fit, but changing our mindset from finding the right solution to a problem that a specific market is facing, to growing the usage of our solution, is not always easy! To help us with this transformation, we can use several product growth frameworks. In this episode, …

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S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital 39:36

6M ago39:36

39:36

SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Pro…

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Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS 6:32

6M ago6:32

6:32

SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcast Suggest a guest by emailing podcast [at ] forwardlaunchdigital.com -- In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration…

1
EP 102 - Gen AI Product Vision Video with Eva Gao 43:08

7M ago43:08

43:08

Generative AI is everywhere, and we all see the impact it creates on our life, no matter what we do. Product Management is no exception. In this episode we met with Eva Gao, Senior Product Manager at Quentic AMCS, who caught our attention when she published a post about how she built a Product Vision video using GenAI tools. A Product Vision video …

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Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI 43:36

7M ago43:36

43:36

Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…

1
EP 101 - Transformed with Marty Cagan 49:05

7M ago49:05

49:05

We are very excited to bring you our latest episode - an interview with Marty Cagan, on the occasion of the release of his new book TRANSFORMED: Moving to the Product Operating Model. Marty wrote the book with his partners at the Silicon Valley Product Group - Lea Hickman, Christian Idiodi, Chris Jones and Jon Moore, and it was highly anticipated b…

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EP 100 - Live Celebration with Matt, Moshe, and Guest 2:02:36

8M ago2:02:36

2:02:36

What a ride this has been! With a humble beginning three years ago, we are now celebrating our 100th episode! And we celebrated it big, in a live streamed 2 hours episode, with many of our past guests joining us to share what’s new with them, and what is the state of products for product people. Not surprisingly, we all ended up talking about AI, a…

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Episode 66: Jeff Eaton - The importance of observability in assessing content 39:30

8M ago39:30

39:30

In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of st…

1
EP 99 - Becoming a Product Coach with Jackie Flake 39:58

8M ago39:58

39:58

In the past year or two, in parallel to the growth throughout the industry of Product Management discipline and skills, we are witnessing the growth of product coaching as a career path. On this episode we met with Jackie Flake, a product professional turned product coach, and twice founder. Working with her co-founder at The Brave Start, they deve…

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EP 98 - Deliver Better Results with Gil Broza 56:58

9M ago56:58

56:58

In today’s episode we had the privilege to meet with Gil Broza, Founder and Value Delivery & Agile Leadership Expert at 3P Vantage, author, trainer, coach, facilitator and speaker, as he released his latest book (number 4!), Deliver Better Results: How to Unlock Your Organization’s Potential. Bringing his vast experience from decades helping softwa…

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Episode 65: Erica Jorgensen - The value and impact of content work 34:39

9M ago34:39

34:39

Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of c…

1
EP 97 - Naming Our Products with Orly Zeewy 53:48

9M ago53:48

53:48

Continuing our learning on carving the product’s story (with Tovit Neizer in the previous episode), in this episode we explored how we name our products, and why is it even important to have a good name! Joining Matt and Moshe, our guest is Orly Zeewy, Founder, Author and Speaker. Orly’s main passion in everything she does is to take companies’ mes…

1
EP 96 - Crafting the Product Story with Tovit Neizer 50:01

9M ago50:01

50:01

Happy New Year product people! We are starting the year with some exciting guests that we have recently met through many different networking events (both online and offline) and we thought their unique point of views can give you so much value! Our first one is Tovit Neizer. Tovit is a business storyteller, owner and chief storyteller at Yellow Br…

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Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity 41:18

9M ago41:18

41:18

Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content…

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EP 95 - It's a Wrap 2023 with Matt and Moshe 53:38

10M ago53:38

53:38

What a year! We are wrapping up 2023, an exciting, filled with learning, both professionally and personally for both of us!So we decided, in the spirit of so many others these days, to have a wrap-up episode and talk about so many things we covered on the podcast! We had 30 episodes, 25 guests from 4 continents. We covered 15 products in 3 themed s…

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EP 94 - Evidence Guided with Itamar Gilad 46:19

10M ago46:19

46:19

We have a special guest for you in this episode! Itamar Gilad is a product coach, keynote speaker and now the author of the bestseller Evidence Guided: Creating High Impact Products in the Face of Uncertainty. For two decades, he held senior product management and engineering roles at Google, Microsoft, and a number of startups. Itamar is the creat…

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Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar 43:28

11M ago43:28

43:28

Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at …

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EP 93 - Startups: Bagel with Ohad Biron 46:44

11M ago46:44

46:44

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Ohad Biron, Co-Founder & CEO of Bagel. Ohad has the unique experience being a Product person that moved to Sales and other areas of customer success. Working on both ends, he had seen and experienced the tension that sometimes exists between what the …

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Episode 62: Mark McCormick - Content strategy and the customer experience 45:08

11M ago45:08

45:08

Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themsel…

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EP 92 - Startups: NEXT with Moodi Mahmoudi 45:52

11M ago45:52

45:52

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Moodi Mahmoudi, Founder & CEO of NEXT. NEXT is an AI-powered product discovery platform that turns customer interactions into product insights. NEXT collects customer interactions, accurately understands these interactions, and delivers evidence-based…

1
EP 91 - Startups: Prodhub with Sumeet Rana 51:11

12M ago51:11

51:11

Continuing our second edition of the startup series, in this episode, Matt and Moshe are joined by Sumeet Rana, Founder & CEO of Prodhub. Prodhub was built to become the Github for Product Managers, with the vision of reducing all the repeatable work product people have when they need to define again and again many common product features that ever…

1
EP 90 - Startups: FindOurView with George Whitfield 38:51

1y ago38:51

38:51

Today we are starting a second edition to our startup series! We enjoyed in the past talking with startup founders about the products they are building, so we have collected for you some new tools that are helping Product Managers in new ways! In this episode, Matt and Moshe are joined by George Whitfield, Co-Founder and CEO of FindOurView, as well…

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