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An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
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What does it take to resonate? On How Stories Happen, experts, entrepreneurs, and world-class communicators dissect their signature stories piece by piece. We explore how they found their stories, how they developed their ideas, and how they're using a given story to grow their business and leave their legacy. Hosted by Jay Acunzo.
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Agency Journey

Jakub Grajcar and Gray MacKenzie

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How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life? How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think? Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches. Each episode focuses on crucial asp ...
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Each week, your host Brad Ouldhouse (nextgenbizman on Snapchat) will bring you tips and tricks from some of Snapchat's best, as well as insightful information about the app and its users. The Snapchatters Podcast is a production of Imaginbound Media.
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Customer Show

Customer Show

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This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
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Destination Different

Destination Different

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On Destination Different, host Ryan Dunn is staying weird with it. Each week he interviews guests who are in the midst of building their career. From creators, to entrepreneurs, to adventurists, and everyone in between, this show is all about doing things differently. Mixed in you’ll find some inspiring stories, major flops, and just the right mix of naive optimism and pure stupidity that will instantly make this your favorite creative/entrepreneurship/personal growth love-child podcast. New ...
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Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.
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Passionate people, deep conversations. Thoughts on how to deal with listening to your heart and some examples to guide us forward. The Passion People Podcast is a series of impromptu conversations about following a passion, making it manifest, and what all comes with it. Hosted by Naga Subramanya B B The Passion People Podcast is a part of Ep.Log Media Podcast Network for partnership/advertising you can contact us on bonjour@eplog.media
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Welcome to The Notorious Thought Leader! Join host Erin Balsa on her journey to find out what it really means to be a thought leader in B2B. Accompanied by industry-leading guests, this podcast will demystify thought leadership and deep dive into how marketing leaders and CEOs are using thought leadership to generate demand.
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show series
 
🟢 Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps right here:https://episodes.fm/1736586770 Every episode, an expert, entrepreneur, creator, or communicator dissects a single story or draft piece by piece. …
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How do we craft a metaphor that works? More importantly, perhaps, how do we ensure the metaphors we use pivot to the audience to teach them something in their lives or work, without them getting lost? Do we overtly explain the lesson? Imply it? Some combination? It’s a delicate dance, and few do it like Tucker Bryant. Tucker isn't just a keynote sp…
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"From the very start, when I launched Galactic Fed, some of my friends (former entrepreneurs) gave me really good advice, which is that you want to be removing yourself from as many processes as you can. You do not want to create what some people call a key man or key woman scenario." Zach Boyette is the co-founder and Managing Partner at Galactic …
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The hardest question to answer when we show up publicly might be the simplest question we receive: “Tell me about yourself.” Who are you? How’d you get here? What’s your story? We then face a choice: we can make the story about us, or we can make it about the thing we’re there to say. We can make our own stories about the audiences we wish to serve…
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“​​In all aspects of your work and your business, you have systems. Why is networking, which is just as important as any one of those singular things, not managed with such ferocity?” Kurt Schmidt is an agency founder, podcast host, author, and agency coach with 25 years of experience growing agencies from just a few people to over 500 employees an…
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When so many people are excited to create a higher volume of content, shouldn’t we think more about what gives our work greater power? That’s what our guest today understands better than most, and she draws that power from everyday moments she hunts out, like a squirrel finding nuts in the yard. Meet Ann Handley—she’s a best-selling author, a pione…
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John Corcoran is the co-founder of Rise25, an agency that helps B2B companies get clients, referrals, and strategic partnerships through done-for-you podcasts and content marketing. John has been podcasting since 2010 and his business partner Jeremy has been doing it since 2008. Together they've built a team of over 50 people to support B2B compani…
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Our guest for this episode is rarely online. But when she is, she’s telling small stories with big meaning. Meet Michelle Warner—she’s a business strategist and consultant who architects business models and marketing strategies for clients who sell high-priced services. She also hosts the podcast Sequence Over Strategy—an idea that represents her e…
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🟢 Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps right here:https://episodes.fm/1736586770 Every episode, an expert, entrepreneur, creator, or communicator dissects a single story or draft piece by piece. …
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In this episode, Kuba generates a list of client success tips using AI—and Gray critiques them and goes way deeper based on his hard-won experience in the agency space. Episode Insights: 💡 Understanding client goals is crucial for improving client success. Ask questions and listen carefully to their answers to gain a deeper understanding. 💡 Regular…
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I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog. Meet Andrew Davis. He is a powerhouse business speaker who’s given speeches in 35 different countries, at more than 50 events every year. He speaks to au…
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“All of my successes massively outpace my capabilities. Like when you meet me, you're like, ‘I can't believe that guy did all the shit that he did’. Because I look homeless and I'm not really as bright as I pretend to be. I'm not self-deprecating—it's a fact. My success outpaces my capability because I found other people that were more capable than…
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“Candidate expectations have certainly accelerated. There's a difference today versus 10 years ago in terms of what people's expectations are and how fast other processes are going. And so moving quickly is an advantage in a hiring process—and figuring out how to move quickly without sacrificing on the process is a little bit of an art.” In this ep…
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"I think the hardest thing that all HubSpot agencies are trying to solve for is… 500 product updates this year. How do you keep it all straight? How do you share that knowledge? How much knowledge do you have to know as a team, to what level? One thing that I practice and preach is: not everybody's going to know everything, but that collectively as…
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Find and follow How Stories Happen in your favorite podcast player, or visit howstorieshappen.com to learn more about the show and find the appropriate link for you. Every episode of the show, we’re dissecting stories and drafts with incredible storytellers to understand how they found their ideas, how they developed their work, and how they’re usi…
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“In today's day and age people are scared to be measured. But your athletes, they love it because that's how they grew up. How do you know who are the best players on the team? You look at the box score, you look at the stat sheet. So I like bringing a sports mentality to everything I do.” Casey Cavell is a serial entrepreneur. He’s built a $40,000…
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Welcome to How Stories Happen, a show for business storytellers focused on standing out easier and resonating deeper through substance and stories, not hollow stunts. Each episode, an expert, entrepreneur, or world-class communicator breaks apart a single story piece by piece, sharing how they developed it and how they're using it to grow their bra…
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“I had bought into this idea that you had to sacrifice everything you had to kill yourself for growth. And it cost me dearly. I made some really poor decisions.” Carlos Hidalgo is co-founder & CEO of Digital Exhaust, a Utah-based data-driven, AI-enabled agency with a belief that "growth is a state of being, not just a goal to be achieved". But he's…
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Why do we constantly underestimate how long something will take in the short-term? In other words, we tend to over-estimate just how much we can achieve right now. Then, when we think long term, the reverse tends to happen: we actually UNDER-estimate what we're capable of achieving over time. Today, we want to know more about the promise of a popul…
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“I have long seen myself as: I’m a very good marketer. I'm a very good communicator. I'm a good content creator. That's my lane. I know how to drive in that lane very, very well. And this has been a challenge for me to say: how do I become the best president, owner of a services business? Versus the best marketer anybody knows.” Ali Schwanke is fou…
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“If you don't like managing people, one of the things to consider is: do you want to run an agency? The management portion will never go away. But it also doesn't have to be so hard.” Karl Sakas, agency advisor and founder of Sakas & Company, has served as “agency therapist” for over 600 clients in 36 countries. He was also our recent guest on Agen…
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As Ira Glass said, "Great stories happen to those who can tell them." This idea says everything we need to know to develop stronger stories in our work, so we can stand out easier and resonate deeper. But we're asking the wrong questions and searching in the wrong places. Let's rethink some things together... For the full transcript of this episode…
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The story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we can learn about crafting more resonant work. What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we sta…
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“We all consider ourselves humble experts. So we all know that we're good at what we do, but ego does not get in the way around our workplace.” Arianne Foulks, CEO and founder of Aeolidia, a one-stop shop agency for creative ecommerce brands with 20+ years of market presence, was our recent guest on Agency Journey. If you want to build an efficient…
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No matter your craft, when you develop an idea, a project, or a key moment within a piece, the power of what you're sharing tends to start with the same question: Can you be more honest with yourself? In this one-shot episode, a dense dose of a single idea that can help us become stronger storytellers and produce higher-impact content, so we can ge…
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[This is a special feature of Gray's recent appearance on Perpetual Traffic—reposted on the Agency Journey feed so you don't miss this informative discussion!] Kasim chats with Gray MacKenzie, the co-founder of ZenPilot, a company that helps agencies master project management. Gray reveals why project management is more than just software, and how …
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"Small groups of highly skilled, highly motivated, well communicating people can just achieve more than you can at a large organization." Jesse Resnick, co-founder of Ei Digital, a full-service digital agency, was our recent guest on Agency Journey. This episode is a must-listen for agency owners and managers looking to build a high-performing team…
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We want to make things that matter. To our careers, companies, and communities. When THAT is our aim and THAT is our driving belief, and yet our work comes out feeling like THIS? The way it is right now? Oof, that can cause all kinds of existential crises or at least panic-induced researching and debating and analyzing and asking. It's time to get …
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Have a wonderful holiday season and a beautiful start to your 2024! Back in the new year with more... UNTHINKABLE IS TAKING A BREAK -- BUT DON'T UNSUBSCRIBE We're back with more soon. In the meantime... BECOME A STRONGER STORYTELLER: Subscribe to Jay Acunzo's free newsletter, Playing Favorites, and learn what it takes to stand out easier and resona…
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Is your agency prepared for the cookieless future that threatens to “tank” advertising performance? Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey. He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies…
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Want to take your agency to the next level? Learn how Matthew leveraged EOS, strategic partnerships, and custom ecommerce solutions to optimize operations and expand offerings over 9 years in business. His proven strategies can help your agency demonstrate ROI and pave the path to sustainable growth. Matthew McIver shares his journey evolving Comme…
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Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our sixth and final episode of the series, bestselling author and Hall of Fame keynote speaker Jay Baer brings one of his oldest, most proven stories to the …
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Signature Stories is a miniseries where world-class business storytellers take us inside one important story and dissect it with us. It's like Song Exploder meets storytelling for our work! In our fifth episode of the series, a globetrotting, bestselling, keynote-giving, smart-opinion-having, big-idea-distributing author takes us inside what was ul…
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We interrupt the current series to bring you this message. Find and share this rant in essay form. Subscribe to Jay's free newsletter to become a stronger storyteller. (Sent every other Friday, these essays help you get off the content hamster wheel, escape social feeds, and get the perspective and frameworks you need to write and speak with greate…
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Running a professional services agency? You need compelling case studies to close sales. But most video case studies end up dry, boring, and forgettable. So how do you create video case studies that captivate prospects and accelerate deals? In this episode of Agency Journey, host Gray MacKenzie interviews Ian Garlic, founder of Video Case Story. Ia…
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Running a marketing agency is hard. Running one remotely across several time zones? Even harder. So how do you keep a distributed team aligned, motivated, and growing together? In this episode of Agency Journey, host Gray MacKenzie interviews Janet Mesh, CEO and co-founder of Aimtal, a fully remote marketing agency. We dig into the keys that accele…
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In this episode, we're joined by Amanda Natividad, the VP of marketing at SparkToro, who shares a story about the time she met her marketing hero: her now-boss, Rand Fishkin. Amanda is a former tech journalist and also a former test kitchen cook for the LA Times. She writes the newsletter The Menu which includes marketing advice and delicious recip…
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Up next in Signature Stories, we're joined by Jenny Blake, author, speaker and podcaster. She's written three books and hosts the wildly popular podcasts "Free Time" and "Pivot." Jenny sits down with Jay to share a story about a walk with her dog. Jay and Jenny unpack how we can pull out moments of meaning from a small interaction, and how to resha…
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Up next in Signature Stories, we're joined by Michael Bungay Stanier, speaker, coach and author of the wildly popular book "The Coaching Habit" and the brand new book, "How to Work with (Almost) Anyone." Michael sits down with Jay to share a story about a very bad job. Jay and MBS dive into how to use open loops, comedy in storytelling, and craftin…
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Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support. So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x? In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Do…
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In this final episode of The Notorious Thought Leader, Erin Balsa opens up about her personal journey to work less and live a more balanced life. She talks about expanding her view of success to include well-being, inner peace, and wisdom. She also shares how The Notorious Thought Leader was a passion project and that she feels like she’s done what…
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Up first in this mini-series, Creator Kitchen co-founder and author Melanie Deziel sits down with Jay to share a story about her time as the first-ever editor of branded content at the New York Times. Jay and Mel dive into the messy reality of crafting resonant narratives -- and using them to serve an audience and build your business. Throughout th…
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Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane? Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting…
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Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing a…
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What is taste? And once we understand it, how do we use our own taste? In this one-shot, Jay dives into they days before dating apps to find something unexpected - Bryan Cranston showing us just want the power of having taste can do. *** KEEP MAKING WHAT MATTERS: 1. Learn more about Jay's 1:1 coaching and collaboration: https://jayacunzo.com/accoun…
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In this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it's crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful…
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Writing matters... a lot. You don't need us to tell you that. But what happens when you feel like you can't write? Yes, on this episode we're talking about writers' block - what it feels like, how it shows up, and how we can tackle it once and for all. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this lin…
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In this episode, host Erin Balsa welcomes special guest Jay Acunzo, a thought leader in the world of content creation. The conversation dives deep into the importance of personal connection and the power it wields in a content-saturated landscape. Jay emphasizes that building a strong, genuine bond with your audience surpasses the goal of being 'th…
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In this episode of Unthinkable, why formats matter so much. If you want listeners to stay engaged, for readers to finish an article, for your whole experience to resonate deeply, then we need to go beyond grabbing attention to genuinely HOLD it. Today, we focus on why formats are mission critical to creative work, and how you can search them out fo…
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