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Stories to inspire creative work. Unlike other shows about creativity, we're on a journey to understand one concept: resonance. What does it take to create work so resonant, people take action? Travel the business world as we explore. I'm your host, Jay Acunzo. I'm an author, speaker, and showrunner formerly of Google, HubSpot, and ESPN. Today, I'm on a mission to help people make what matters most to their careers, companies, and communities. Thanks for listening!
 
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Creative Elements

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Creative Elements

Jay Clouse / The Podglomerate

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Creative Elements explores how your favorite creators do what they do. Through narrative interviews, Jay Clouse dives into the nitty-gritty of how the world's best creators like Seth Godin, James Clear, Austin Kleon, and Lauren Hom make a living from their art and creativity. You'll hear the specific elements of their personality, style, or approach that have helped them thrive – elements like focus, vulnerability, revision, and constraints. By learning how these creators make a living with ...
 
This is Customer Show—the podcast that explores what makes people tick, click, and buy. Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.
 
Passionate people, deep conversations. Thoughts on how to deal with listening to your heart and some examples to guide us forward. The Passion People Podcast is a series of impromptu conversations about following a passion, making it manifest, and what all comes with it. Hosted by Naga Subramanya B B The Passion People Podcast is a part of Ep.Log Media Podcast Network for partnership/advertising you can contact us on bonjour@eplog.media
 
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Today, we hear the story of Patreon, as told by cofounder and CEO Jack Conte. More pressing for our purposes as makers, however, is the driving belief Jack shares which is the beating heart of the creator economy -- or should be. There's a coming fork in the road we'll face if we want to create for a living and thrive. The decision is embedded into…
 
Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Goog…
 
I recently started a mini-series of episodes on the show called Jay-Talking with my friend Jay Acunzo. Those episodes are intended to be a little more raw and really feel more like you are a fly on the wall listening to a conversation between the two of us. Well, Jay recently had me on HIS show, Unthinkable, to continue the Jay-Talking series. We a…
 
Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also e…
 
Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company'sBy Matt Snodgrass
 
Tori Dunlap is a nationally-recognized millennial money and career expert. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over 800,000 women negotiate salaries, pay off debt, build savings, …
 
Brett draws an interesting parallel between modern-day B2B marketers and music megastar, The Weekend. He also talks about his process of finding awesome guests for the show and how they’ve led to collaborations and epiphanies. 0:00 Intro 2:32 Finding podcast guests 6:00 Jason Bradwell 8:10 Collaboration 8:50 Mistakes when creating marketing strateg…
 
In this one-shot, we unpack how we can become more discerning about the real intent behind lists. Jay walks us through a very special ingredient list for his mom’s famous green bean casserole to give us a real-life example of how sneaky lists can be. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link:…
 
Dan Runcie is the founder of Trapital, a media company covering the business of hip hop. Trapital has been featured in The New York Times, Wall Street Journal, BBC World News, NPR All Things Considered, CNBC, and many more publications, with more than 13,000 subscribers. And 35% of the audience works in the music industry at companies like Universa…
 
Brett and Jonathan discuss the rise of the individual creator. Brands win the hearts of customers by empowering their team to distribute content from their personal accounts. With his first year being a CEO behind him, Jonathan shares what he learned about fundraising, building a team, and leadership. The Juice was able to grow as much as they did …
 
Camille Trent is the Head of Content at Dooly, a workspace software that makes sales less painful. She joins the podcast to discuss internal marketing and internal activation. The key is making it fun and not forcing it on employees. Most companies already have great content and need to be putting more time and effort into distribution, so it reach…
 
It’s a team that borders on a circus, bucks baseball traditionalists, and is unapologetically authentic. It’s a team that deeply resonates with fans both near and far, whose players go through “Fan First U” to join the team, and then try all kinds of atypical things to entertain fans -- sometimes off the field, and often, on it. What’s the differen…
 
Mitch Long (also known as OG Pickle) is a professional streamer, Twitch Partner, and PUBG Partner. PUBG Partners have an average concurrent viewership of 150 + on Twitch or 50,000+ subscribers on YouTube and they broadcast at least 3 times per week. That’s a high bar – and being a Twitch Partner has a high bar too. Within a 30 day period, you must …
 
A new year, a new podcast name! Welcome to the Modern Day Marketer podcast. Your host, Brett McGrath, is excited as ever for another year to pick the brains of Modern Day Marketers. The Juice had a momentous first year and the podcast provided many benefits and connections along the way. In this episode Brett explains the reason for the change and …
 
What does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring partners, Jay Clouse. From dissecting how competition comes into play to analyzing how it differs from reach, they look at resonance from all angles. …
 
Todd Henry is the author of five books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code. His books have been translated into more than a dozen languages. He’s the host of The Accidental Creative podcast, which has more than 10 million downloads. And he’s built one heck of a reputation as an i…
 
Every week Jay waits until the last minute to write his weekly newsletter, why? In this short episode, Jay unpacks why he puts a weekly constraint on himself and how that has served as a tactic to wrestle with, dance with, and address his persistent maker monster. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by shar…
 
I think we can all agree that any year is a step up from the year that was 2020...but I have to say, 2021 was better than I could've imagined. I won't focus on my own results too much, but I made some big moves this year that have really paid off in a big way. First, I joined Pat Flynn and the SPI time when Unreal Collective was acquired. That was …
 
On the last episode of 2021, Jonathan and Brett discuss the number one trait of the modern-day marketer, putting the audience first. Gone are the days of the me-centered marketers that are blinded by hitting their KPI goals. It’s critical to build trust with your audience, truly understand their needs, and make it easy and accessible for them to co…
 
Mark Huber is the Director of Growth at Metadata, the first demand generation platform for B2B marketers who need to get closer to revenue. Mark discusses the planning and promoting of Metadata’s successful digital event that happened in October, Demand 2021. He's passionate about working at startup, designing great content, transparency, and long …
 
We often hear one word used to describe a person or team that's built something big: empire. They've built a business empire. For Chris Sharpe and Adriene Mishler, the idea might have applied ... but only at first. Chris (as CEO of YWA's company, Find What Feels Good) and Adriene (as the performer and personality) co-founded something that did expa…
 
As marketers, we spend our time trying to reach people. We talk about the strategies and tactics to do as much all the time. But isn't it more important that we resonate with them? That we're not just a pixel on a screen but a reaction created? An emotion stirred? An action prompted. In this interview with global keynote speaker, host of Unthinkabl…
 
Joe Skinner is the host and founding producer of American Masters: Creative Spark. American Masters: Creative Spark is a Webby-winning arts and culture podcast that explores what makes a master. Following the model of the signature PBS biography series, American Masters: Creative Spark celebrates diverse artists and cultural icons who represent a w…
 
Brett and Jonathan explain why modern-day marketers are playing the long game. For too long, marketers have been measured by how many leads they can quickly generate, which has resulted in bad leads, transactional interactions, and wasted time. Jonathan says good marketing is a long-term process that actually happens very quickly. 0:00 Intro 0:54 C…
 
Meisha Bochicchio is a Content Marketing Manager at Wistia, a video marketing platform that makes it easy for businesses to find, engage, and grow their audience. Meisha shares what it’s like operating within a high-functioning content team, how they effectively communicate internally, and ways the teams have aligned to create relevant content. 0:0…
 
Sarah Warby has one of the most impressive CVs in marketing. More than that though, she's a clear thinker and a down to earth human being. Now leading one of the most popular brands in the UK (and increasingly the world) - we asked Sarah to come and speak about her view that happiness breeds success, not the other way round.…
 
When planning digital campaigns, the focus is firmly on the data and rightly so. However, whilst we tend to create strategies based on the data we do have, the data that we don't have can be just as valuable but often gets overlooked. The reality is, no matter how much we know about our customer, product and channels, all strategies are based on as…
 
No matter how new or experienced we are at the craft, inevitably, we face maker monsters -- these internal barriers that hold us down and prevent us from doing our best work. These aren't external factors like budget, time, team, or tools. Instead, they sound like imposter syndrome or fear of rejection or procrastination. Today, we explore the fear…
 
Michael Bungay Stanier has written books that have sold about a million copies all told, including The Coaching Habit, a self-published book that’s become the best-selling book on coaching this century. He was a Rhodes Scholar, and he founded a training and development company, Box of Crayons, that has taught coaching skills to hundreds of thousand…
 
Brett gives Jonathan a chance to rant about frictionless content. Bad outdated marketing focused on finding as many leads as possible, without considering the customer experience, resulting in bad leads and a bad taste in everyone’s mouth. The Juice is on a mission to change B2B marketing for the better, providing frictionless content and encouragi…
 
Matthew Desrosiers is the newly hired Director of Content Marketing at Uberflip, a content experience platform that empowers marketing and sales teams to make relevant and engaging content. Matthew says the link between journalism and B2B marketing is natural curiosity. You don’t need to be an expert in a subject to write about or market it. Brett …
 
What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea from 360Learni…
 
Jay Acunzo is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He currently hosts two podcasts. One is called 3 Clips, which was recently acquired by a podcasting platform called Castos, and the other is called Unthinkable, a storytelling podcast about creative people who break from c…
 
This webinar will give you nine ways to have good, creative ideas. Because there is nothing worse than a blank sheet of paper and fingers lingering over a keyboard, unsure what to type. Our guest is Eddie Shleyner, one of the best copywriters in the world today. His 50,360 Linkedin followers and 28,810 email subscribers would back us up on that 🙂…
 
Brett adds another quality to the growing list of what makes a modern-day marketer, the foresight to focus on quality over quantity. He also announces his new e-book, The Modern Day Marketers Guide to Turning Down Volume Game and Turning Up Quality Content, and calls out the many collaborators involved. 0:00 Intro 3:02 Mistakes in demand generation…
 
Building an audience online might be the in thing in 2021, but crafting effective content and resonating with people in the vast ocean of content being created every day is easier, said than done today. In this episode, we dive into what he's learned publishing content online for the past seven years, why he thinks personal accounts are more valuab…
 
I'm thrilled to share the new Creative Elements cover artwork with you. Thanks to Johnny Ropple of Brave Little Beast for the new artwork! Follow Emily Clouse on Instagram *** IF YOU LOVE CREATIVE ELEMENTS Follow Creative Elements on Instagram Leave me a voicemail Subscribe to weekly episode emails Leave a review on Apple Podcasts Buy Me A Coffee *…
 
Ever caught yourself in that moment where the words get stuck in your throat and you don't say the thing you know to be right? Where you can see others join in, and want to, but can't bring yourself to make that step into the group? Or, simply not feeling like you are giving everything you can give through holding back for *some* reason? All the wh…
 
Brett and Jonathan agree that modern-day marketers are community-driven. Luckily, that doesn’t mean having to build a community from scratch; it’s about finding awesome communities that already exist and getting involved in a meaningful way. The Juice has made themselves a part of many of these groups, including Superpath. Why scuba dive in a pool,…
 
James Carbary is the Founder of Sweet Fish Media, a podcast agency for B2B marketing teams. To be a great B2B podcast interviewer, James advises taking a journalist approach, doing an offline pre interview, and asking POV discovery questions. Podcasting is a super versatile way to make friends, start business relationships, and drive pipeline and r…
 
Lauren Hom is a designer and hand lettering artist based in Detroit (formerly New York & Los Angeles). Lauren is known for her bright color palettes and playful letterforms. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the W…
 
The conversation on modern-day marketers continues, with Jonathan and Brett discussing content distribution. Modern-day marketers shouldn’t create new content, without ensuring that what they’ve already published is reaching the right audience. The Juice improves the discoverability of content that already exists. 0:00 Intro 1:46 Episodic content 4…
 
Janet Choi is the Head of Content at Clearbit, a B2B data growth platform. Brett and Janet discuss the role of the content marketer, the difference between long-term and short-term/direct response marketing, and what makes content engaging. 1:16 Conversation with Janet 2:13 Clearbit 3:08 Cross-functional work 5:00 Short term/direct response marketi…
 
Social media has changed the world in many ways, but it's revolutionised consumer expectations. Not only are consumers expecting more in respect to communication with brands and how brands act, they're also now dictating the stories that brands tell. Join Mike Blake-Crawford to learn about 'social-first storytelling' and understand the components o…
 
What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters. SHARE THE SHOW: Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay SUBSCRIBE TO THE NEWSLETTER: https:…
 
Dru Riley is the creator of Trends.vc, which has more than 45,000 subscribers and 1,000 Pro members. With each Trends report, Dru focuses on one core idea or movement. He dives into the history of that idea, why it matters, who the major players in that industry are, the relevant tools and platforms, predictions, opportunities, risks, key lessons, …
 
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