Best Lavender Fix Podcasts (2024)

1
Sexually Abused By My Stepfather with Samantha Rucker 1:42:48

7M ago1:42:48

1:42:48

This episode of The Lavender Fix podcast features Samantha Rucker: a Colorado based Air Force Veteran turned outdoor and travel enthusiast. Through many trials throughout her childhood and adulthood, Samantha has found purpose in sharing her story of courage and resilience for the first time on The Lavender Fix podcast in hopes to shield others fro…

1
115: Approaching Multi-Regional Outbound, Enterprise & More (with Sylvia Farag, Founder at Farag Consulting & Coaching) 31:51

7M ago31:51

31:51

What does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approaching outbound? Well, all will be revealed in this week's episode, as David sits down with Sylvia Farag.By Cognism

1
Managing Cognitive Distortions and Overthinking with Sabreen Haziq (SOLO) 29:13

7M ago29:13

29:13

Overthinking stops here! This episode of The Lavender Fix podcast underscores Cognitive Distortions, and patterns of behavior that lead to overthinking. Tune in as Sabreen uncovers the top 15 cognitive distortions, and ways to alleviate the anxiety that stems from them. Tune in! Tea With TJ Join me every Wed. for a discussion on life's insights thr…

1
114: How to use customer interviews and insights to fix broken fantasy funnels (with Andrei Faji, Director of Marketing at PandaDoc) 47:48

7M ago47:48

47:48

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Director of Marketing at PandaDoc, Andrei Faji about maximising customer interviews. How can you make sure you get the most out of these interactions, and how do you apply it to give a more reflective customer experience?By Cognism

1
The Kral Koor of Kashmir: Cast Bias, Divorce, Physical Abuse & Trolling with Saima Shafi 1:42:25

7M ago1:42:25

1:42:25

This episode of The Lavender Fix podcast features Saima Shafi, also known as the Kral Koor of Kashmir: the potter girl! 5 stages of pottery, and 5 stages of grief – she’s been through it all. From facing caste bias in Kashmir to being physically abused in her marriage, Saima has survived depression, divorce, social media trolling and death threats.…

1
Healing from Heartbreak, Navigating my Divorce with Sabreen Haziq (SOLO) 15:52

8M ago15:52

15:52

Welcome to the first solo episode of The Lavender Fix podcast where I share my own personal journey to navigating divorce and healing from heartbreak. In this quick episode, I unpack my current feelings since announcing my divorce, and make you take the heartbreak oath so you never accept the bare minimum bread crumbs ever again in a relationship. …

1
113: The Playbook for 'Hyper Growth' and More (with Chris Orlob, CEO at pclub.io) 29:38

8M ago29:38

29:38

In the current economic climate, it's important to take a step back and re-evaluate how you're approaching the growth of your GTM function. For example, have you enabled your sales team to fine-tune their outbound techniques so they can put the buyer first? Frida sat down with Chris Orlob to discuss this, plus much more.…

1
112: How to use product-led and BOFU content to reach the modern buyer (with Si Quan from Ahrefs) 26:38

8M ago26:38

26:38

Senior Content Marketer at Ahrefs, Si Quan joins Cognism’s Growth Advisor, Gaetano DiNardi to chat all things content. Specifically, how can you use product-led and bottom of funnel content to reach the new age of buyer? Listen to find out.By Cognism

1
111: Driving High Quality Pipeline (with Lu Juarez at HiBob) 30:40

8M ago30:40

30:40

In this week’s episode, David sits down with Lu Juarez, EMEA Sales Development Manager, to discuss how the team at HiBob are approaching their goal of driving high quality pipeline. Luciana took a deep-dive into 3 main tactics she’s utilising this quarter. Listen to find out what they are, plus much more.…

1
110: Death of the AIDA model (with Barry Nyhan, Head of Growth at Workvivo) 31:56

8M ago31:56

31:56

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.By Cognism

1
109: The Importance of Creativity in Outbound (with Will Aitken at Lavender) 31:56

9M ago31:56

31:56

‘Be creative with outbound!’ Sellers are told this all the time. But what does it actually mean or entail, to think outside the box when it comes to prospecting? And why is it important to be creative in this new era of outbound? Why should leaders care about this trend, given the new era of outbound? Well, David sits down with Will Aitken, Social …

1
108: G.A.S strategy (giving a s***) - How to actually provide value in the sales process (with Jen Allen-Knuth at Lavender) 31:51

9M ago31:51

31:51

Everyone talks about adding value in the sales process. But what does that mean, exactly? There's a believe that value has become lost in translation for many sales teams. Well, Jen Allen-Knuth has cracked the code on what it comes back to. It's the fundamental idea of "giving a s***" in sales. She sits down with David Bentham this week, to discuss…

1
107: Transforming the B2B Buyer Journey (with CMO at PwC, Antonia Wade) 30:49

9M ago30:49

30:49

Alice de Courcy is joined by CMO at PwC, Antonia Wade to discuss how the added complexities of the modern B2B buyer journey have rendered the marketing 'funnel' pretty useless. Instead, Antonia proposes a new way to look at the B2B buyer journey.By Cognism

1
106: The Importance of Revenue Team Alignment (with Alex Olley, Co-Founder & CRO at Reachdesk) 29:45

9M ago29:45

29:45

The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.By Cognism

1
105: The Power of the Feedback Loop and Research For Your Sales Team (with Tom Lavery, at Jiminny) 30:10

10M ago30:10

30:10

Feedback is crucial. It's the fundamental way your sales team can get better. But what about other forms of feedback? For example, the feedback loop from prospects and customers? How can they impact messaging? And what is the overall positive impact this has on the operational efficiency of your sales team? Well, this week we sit down with Tom Lave…

1
104: Running successful brand awareness campaigns (with Andrew Davies, CMO at Paddle) 28:51

10M ago28:51

28:51

CMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit!By Cognism

1
103: The Importance of Revenue Team Alignment (with Alex Olley, Co-Founder & CRO at Reachdesk) 29:45

10M ago29:45

29:45

The key to success is making sure all of the revenue teams are on the same page. Because in this new era of outbound, close collaboration and understanding is vital to win. Alex Olley, Co-Founder and CRO at Reachdesk, explains this concept in this week's episode of Redefining Outbound.By Cognism

1
102: The growing importance of brand as a differentiator (with Gwen Lafage, VP of Brand and Content at Sinch) 52:48

10M ago52:48

52:48

VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketer…

1
101: The Power of Micro-Sites for Outbound (with Rory Sadler, Co-Founder at Trumpet) 24:52

11M ago24:52

24:52

It's no secret that deal cycles are getting longer. And part of the reason is because the seller hasn't adapted to the changes of the modern-day buyer. For example, buyers don't need to be bombarded with lots of information that they've already had access to. Instead, sellers should help buyers make sense of the information they have. Digital is al…

1
100: Redefining Outbound (with Jon Illet, VP Global Sales at Cognism) 39:19

11M ago39:19

39:19

Welcome to a new sales leadership series. To kick things off, we'll be exploring the ways in which the B2B buying journey has changed. And the impact these changes have on sales leaders.By Cognism

1
99: Should marketers be tied to revenue? (with Darryl Praill, CMO at Agorapulse) 34:56

11M ago34:56

34:56

Cognism’s CMO, Alice de Courcy interviews Agorapulse’s CMO, Darryl Praill. Discussing how important being tied to revenue is as a B2B marketer and the benefits this responsibility to revenue can bring.By Cognism

1
98: B2B performance marketing masterclass (with Silvio Perez, Founder at AdConversion) 53:22

11M ago53:22

53:22

Cognism's Global Head of Paid is joined by B2B performance marketing expert, Silvio Perez to talk through his favourite tips for reaching modern buyers. From unconventional channels, to tracking - you don't want to miss this episode!By Cognism

1
97: The role of sales and marketing as B2B buyer behaviour shifts (with Louis Vandommele, Head of Demand Gen at Sunday) 42:47

12M ago42:47

42:47

Cognism’s Global Head of Demand Gen, Fran Langham, is joined by guest Louis Vandommele, Head of Demand Gen at Sunday. Having worked through the ranks in sales, before transitioning into a marketing leadership role, Louis has a unique perspective on the role of sales and marketing as B2B buyer behaviour changes.…

1
96: Create vs. capture demand: Getting the balance right (with Olga Denisova, VP of Global Marketing at Semrush) 31:06

12M ago31:06

31:06

Cognism’s VP of Marketing, Liam Bartholomew, joined by guest Olga Denisova, VP of Global Marketing at Semrush to discuss the delicate balance between create and capture demand. Why B2B marketers need to be creating demand, and not just capturing it. And how this approach better fits the way modern buyers buy.…

1
95: Getting personal branding * right * for demand creation (with Tim Davidson, Senior Marketing Director at Directive) 41:56

12M ago41:56

41:56

Cognism's Global Head of Demand Gen, Fran Langham, is joined by guest Tim Davidson, Senior Marketing Director at Directive. Talking all things branding in modern marketing and how to output effective personal brand activity that can benefit a create demand strategy.By Cognism

1
94: Effective Paid and Demand Gen collaboration (With Canberk Beker, Global Head of Paid at Cognism) 50:28

1y ago50:28

50:28

Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.By Cognism

1
93: Confessions of an SDR #10 (with Jordan Humphrey SDR at Holisitc AI) 22:54

1y ago22:54

22:54

It's pretty easy to be prepared when your cold calling prospects (if you do your research). But preparation goes out the window the prospect calls you... In this episode, Morgan sits down with Jordan Humphrey SDR @Holisitc AI to discuss humanising sales pitches and adopting a multi-channel approach to cadences.…

1
92: The importance of marketing to out-of-market buyers (with Amrita Marthur, VP of marketing at Superside) 41:03

1y ago41:03

41:03

Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?…

1
The Margins Were Clear: Stage 3 Breast Cancer with Julia King 1:15:46

1y ago1:15:46

1:15:46

This episode of The Lavender Fix podcast features Julia King: a 30 year old correctional supervisor of German descent, based in Canada . Ever since Julia was diagnosed with stage 3 breast cancer in February 2023, she has been on a journey to recover from the upheaval cancer caused in her life, taking back the reigns, and using her social media to c…

1
91: Getting CEO buy-in for marketing decisions (with Ethan Aaron, CEO at Portable) 31:55

1y ago31:55

31:55

CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.By Cognism

1
Finding Out You have HIV by Accident with Alana Beaumont 1:20:09

1y ago1:20:09

1:20:09

This episode of The Lavender Fix podcast features Alana Beaumont, a 38 year old self-love coach, who found out she was HIV positive in 2009. Ever since, she has been on a journey to advocate for those living with HIV, and using her social media to create resources to help destigmatize what it means to be living with HIV. What led to this new normal…

1
90: Confessions of an SDR #9 (with Tom Westlake, Commercial Sales Development Representative at Cognism) 18:10

1y ago18:10

18:10

You've booked a meeting with a prospect and passed it to the AE. Job done! Happy days! Until the AE explains that they had to qualify the prospect out since the company went bankrupt... On this episode, Morgan and Tom Westlake SDR @Cognism discuss the tweaks he has made to his qualification process to ensure a smoother hand-off to his AE.…

1
Brazen: Sexually Abused By My Grandfather with Brianna Walston 1:50:07

1y ago1:50:07

1:50:07

This episode of The Lavender Fix podcast features Brianna Walston, an Air Force Veteran turned outdoor enthusiast & content creator. Through many trials throughout her childhood and adulthood, Brianna has found purpose in sharing her story of courage and resilience in hopes to shield others from the dangers of sexual abuse. Brianna was sexually abu…

1
My New Normal: A Lifetime of Chronic Migraine with CarmenRose Fiallo 1:40:14

1y ago1:40:14

1:40:14

This episode of The Lavender Fix podcast features CarmenRose Fiallo, a 25 years old Queer Latina disability advocate - originally from Portland, OR, now residing in NY. Exactly a year ago, CarmenRose received a formal diagnosis of her invisible disability: Chronic Migraine, that put her on her own island of loneliness where she grappled with making…

1
Waging a Bi-Weekly War Against Eczema with Abby Cramond (Miss of Louisiana) 1:00:29

1y ago1:00:29

1:00:29

This episode of The Lavender Fix podcast features Abby Cramond of New Orleans, Louisiana: an Influencer, actor, model, a full-time college student and the title winner of Miss of Louisiana! This 22 year old also holds the title of Miss for Louisiana, and has dedicated her online platforms as a medium to spread awareness about eczema, to inspire and…

1
89: Illuminating the B2B buying journey (with Steffen Hedebrandt, CMO and co-founder at Dreamdata) 40:13

1y ago40:13

40:13

Alice de Courcy, Cognism CMO chats to Steffen Hedebrandt, CMO and co-founder of Dreamdata about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can we use attribution to illuminate the multitude of touch points within that journey?…

1
Divorced After 36 Years with Connie Imhoff 1:59:26

1y ago1:59:26

1:59:26

This episode of The Lavender Fix podcast features Connie Imhoff: a Sachse, Texas based entrepreneur and a personal coach helping women heal from heartbreak and trauma. Connie has been on quite a journey since 2016, the year her marriage of 36 years came to a screeching halt, after her husband told her he did not love her anymore out of the blue. Go…

1
88: Bonus Episode: CMO Diary launch party 51:51

1y ago51:51

51:51

Diary of a first time CMO author, Alice de Courcy is joined by marketing whizz, Gaetano Dinardi to discuss some burning questions surrounding Alice’s highly anticipated CMO diary launch. Breaking down her three biggest takeaways from the diary.- Building a CMO mindset How to scale a team from 3-39 How I built a demand gen strategy that scaled past …

1
35 Pounds Lost and Trending in Confidence with Brenda Lopez 1:04:28

1y ago1:04:28

1:04:28

This episode of The Lavender Fix podcast, features Brenda Lopez, @brendaworksout on Instagram, a Houston, Texas based weight loss and fitness blogger, who grew by 60K followers in JUST 8 months, and is also the Founder of the award-winning wedding photography company, Bella Lumi. Brenda Lopez and Sabreen Haziq (the host) go on a little journey to u…

1
Breast Reduction, Fitness and Faith with Stephanie Alston 1:39:50

1y ago1:39:50

1:39:50

This episode of The Lavender Fix podcast, hosted by Sabreen Haziq, features Stephanie Alston: a health and fitness enthusiast, with a 40K strong community on Instagram. We catch up about her decision to elect for a breast reduction surgery, embarking on a serious weight loss journey, and sharing major knowledge in terms of what has and hasn’t worke…

1
87: Confessions of an SDR #8 (with James Cross, Account Executive at Evalian) 24:36

1y ago24:36

24:36

Picture this. The cold call has gone exactly how you wanted it to until the close. You say something you shouldn't have and now complete silence. This happened to our next guest James Cross Account Executive @Evalian. James and Morgan talk about the lessons he's learned as an SDR and how these helped him make the jump to an AE.…

1
86: Confessions of an SDR #7 (with Ivana Ivanova, Senior Enterprise Sales Development at Cognism) 23:19

1y ago23:19

23:19

Every SDR gets upset after a bad cold call. The best ones know how to recover and smash their next cold call! In this episode, Ivana Ivanova and Morgan talk about detaching from the outcome, multi-threading and motivational hacks to bounce back when you have a bad cold call.By Cognism

1
85: Confessions of an SDR #6 (with Brian Bashline, Distribution Go-To-Market Lead at Knowde) 18:59

1y ago18:59

18:59

Most SDRs say Fridays are the best day to cold call. Unless you have a roommate screaming 'let's get drunk, it's happy hour' in the background. Tune into this episode to hear how Brian, GTM Lead @Knowde, deals with distractions on a cold call and why adding a little humour to the call can help build more rapport.…

1
84: Confessions of an SDR #5 (with Arran Nicholson, Account Executive at Selligence) 19:53

1y ago19:53

19:53

No one enjoys having their phone calls interrupted. Unfortunately, sometimes it's out of the rep's control - especially when alarm warning s are involved! Tune into this episode to hear the rest of Arran's confession, how to deal with unexpected situations and some of the most effective ways to rekindle a conversation.…

1
83: Confessions of an SDR #4 (with Piers Mosselmans, Senior Enterprise SDR at Cognism) 23:36

1y ago23:36

23:36

No one likes to be woken up by an alarm. So it's no surprise this prospect went mad when she was woken up to a cold call! Tune into this episode to hear the rest of Piers's confession, the best times to cold call prospects and some of the most effective opening lines to break the ice!By Cognism

1
82: Confessions of an SDR #3 (with Dom Odoguardi, Senior SDR at Cognism) 21:30

1+ y ago21:30

21:30

The worst kind of LinkedIn connection request? The ones that get your first name AND company name wrong...On this episode Morgan and Dom Odoguardi, Senior Enterprise SDR @Cognism, talk about the right way to generate conversations on LinkedIn and how to tackle Enterprise selling.By Cognism

1
81: Confessions of an SDR #2 (with Madison Yuille, SDR at Cognism) 24:42

1+ y ago24:42

24:42

Booking meetings is the name of the game for an SDR right? Well, not when you book a meeting with the wrong prospect... In this episode, Morgan talks to Madison Yuille, SDR @Cognism, about taking accountability for mistakes, the secret to writing great emails and of course her confession.By Cognism

1
80: Confessions of an SDR #1 (with Brad Norgate, Enterprise SDR at Cognism) 25:19

1+ y ago25:19

25:19

Welcome to a brand new series called Confessions of an SDR. A series where Sales Coach, Morgan J Ingram uncovers the funniest untold stories from the sales development world. In our first episode, Morgan is joined by Brad Norgate, Enterprise SDR @Cognism to talk about video prospecting best practices and the mental life hacks SDRs must implement to…

1
79: The current state of SaaS (with Mark Bedard, Michelle Bradbury and Mark Sparaco) 31:41

1+ y ago31:41

31:41

This week, Mark Bedard, Vice President of Global Sales at Cognism is hosting a special episode of Revenue Champions on the current state of SaaS. Mark is joined by Michelle Bradbury, Chief Product Officer at Cognism and Mark Sparaco, VP of US Sales at Cognism as they discuss how SaaS has changed with changes in the economic climate in a sales and p…

1
78: How to create 15 pieces of content in less than 1 hour as a seller (with Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach) 48:00

1+ y ago48:00

48:00

This week, Morgan J Ingram, 3x LinkedIn Sales Voice and Sales Coach introduces 2023 with an SDR creator workshop on how you can create 15 pieces of content in less than an hour as a seller. In this episode, Morgan answers all your burning questions on creating content as a seller and goes through why creating content as a seller is helpful, underst…

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