Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
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Downloaded over 750,000 times! Experts On The Wire is an SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I’m an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
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We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing met ...
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Downloaded over 500,000 times! Experts On The Wire is a monthly SEO podcast hosted by Dan Shure. Discover new trends, tactics, tools, people, and businesses doing remarkable work in the world of Search Engine Optimization. Past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan & Vanessa Fox. I'm an SEO consultant myself, so we dig deep into SEO, technical challenges, growth stories, mobile SEO, eCommerce, crawling, content marketing & more.
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People tune in each week to the Links Podcast to get the latest SEO & digital marketing news and why it matters – in 30 minutes or less. Hosted by Jesse Hanley, Links Podcast tackles the issues worth discussing each week – but doesn't waste your time.
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The Keywords Everywhere SEO podcast brings the together the best names in SEO to break down their best practices when it comes to online marketing and how they successfully navigate around the SEO industry. Tune in to get the best tips on technical SEO, link building, keyword research, competitor analysis and more! This podcast is brought to you by the Keywords Everywhere extension - your free keyword tool. It can be easily installed on either Chrome or Firefox. The best part is that we show ...
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The SEO Chronicles is a thrilling 100 episode TV series that follows the adventures of renowned SEO experts Steve Toth, William Jones, Terry Samuels, Luke Fanders, Marc Zwygart, Matt Diggity, Neil Patel, Holly Starks, Craig Campbell, Chris Palmer, Randy Rohde, Glen Allsopp, Rand Fishkin, Brian Dean, Danny Sullivan, Barry Schwartz, Dixon Jones, Dave Naylor, Michael Martinez, Matthew Woodward, Charles Floate, Terry Kyle, Gregory Morrison, Matt Versteeg, Triston Goodwin, Devon Wayne, Chase Rein ...
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What's Next is a weekly digital marketing podcast hosted by Garrett Mehrguth and Tanner Shaffer the co-founders of Directive Consulting. If you are in B2B and wondering how you can increase your organic rankings, drive more leads from PPC, grow your social presence, or improve your content marketing then this show is for you. Pulling from a large portfolio of B2B clients, we discuss tried and true tactics as well as deliver a fresh outside perspective for in-house marketers. B2B marketing to ...
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The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.
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1
The SEO Agency Rollercoaster with Bibi the Link Builder of BibiBuzz
22:49
22:49
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Join Bibi The Link Builder from BibiBuzz as she shares her journey to becoming one of the leading experts in link-building. Discover Bibi’s strategies for doing business, managing a global multi-cultural team, staying competitive in a market saturated by full-service SEO agencies, and leveraging multimedia content and AI. Tune in to learn about fut…
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1
Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox
33:16
33:16
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33:16
Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google …
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Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer
38:11
38:11
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Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Faceboo…
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1
Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B
33:25
33:25
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33:25
Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce …
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Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify
32:44
32:44
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Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. In this episode, we discuss: Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of a…
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1
Advanced Technical SEO Tips for Content Localization and User Experience
20:53
20:53
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20:53
Join Daniel Wood, SEO Director at GA Agency and experienced international SEO specialist, as he shares advanced technical SEO tips for localizing content and optimizing user experience to drive organic growth. Learn how to tackle the complexities of multilingual SEO and discover why understanding cultural nuances is critical to enhancing your globa…
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Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee
34:18
34:18
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Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. In this episode, we discuss: Strategic selection of marketplaces Understanding and leveraging customer de…
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1
The SEO Agency Rollercoaster with Darren Jamieson of Engage Web
26:31
26:31
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26:31
Tune in to another engaging episode of 'The SEO Agency Rollercoaster', this time featuring Darren Jamieson from Engage Web. Join us as we explore how Darren's agency has become a leader in digital marketing by blending SEO and web design. Hear Darren unpack Engage Web's strategies for overcoming challenges and staying ahead of industry trends.…
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Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e
25:36
25:36
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Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseas How to make it a success Why it’s important to localize customer experience Strategi…
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1
Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co
30:03
30:03
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30:03
Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voi…
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1
Reaching A Broader Audience through AI-Driven Inclusive Marketing
24:42
24:42
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Join Joyann Boyce, inclusive marketing expert, Founder & CEO of Inclued AI, keynote speaker, and data scientist, as she shares strategies for engaging diverse online audiences. Learn how to identify these audiences and adapt inclusive strategies to ensure their effective representation in your brand communications.…
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1
SEO: Link Building Tips for SEO with Rosa Mitchell, connective3
42:56
42:56
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Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! In this episode, we discuss: The evolut…
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SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss
38:00
38:00
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38:00
Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss. In this episode, we discuss: Technical SEO’s important role in eCommerce Success The big project over at Moss How choosing the rig…
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1
SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video
38:33
38:33
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Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. In this episode, we discuss: How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones En…
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1
The SEO Agency Rollercoaster with Sadie Sherran & Luke Sherran of Falkon Digital
30:24
30:24
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Dive into an exciting episode of 'The SEO Agency Rollercoaster' with Luke and Sadie Sherran from UK-based agency Falkon Digital. Discover how they built a top-notch SEO agency by using video and YouTube strategies. Learn how they used this medium to overcome digital marketing challenges and achieve success. Then, apply the insights and tips from th…
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1
SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby
32:43
32:43
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32:43
Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands. In this episode, we discuss: Wh…
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1
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
30:15
30:15
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Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. In this episode, we discuss: Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers …
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1
Email: List Growth Sales Strategies with Hannah Spicer
30:13
30:13
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Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands…
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1
Competitive Research: Leveraging SEO Insights for SERP Dominance
30:40
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Join Liraz Postan, International SEO Expert and founder of UK-based marketing agency BrainZ Digital, as she shares everything she knows about leveraging competitive analysis to dominate in the SERP. Learn from Liraz how to identify your direct and top competitors to adapt strategies in response to evolving search algorithms. She also reveals her fa…
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130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
1:15:35
1:15:35
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Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP chang…
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130: The Future of SEO – Optimism In Uncertain Times w/Will Critchlow
1:15:35
1:15:35
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1:15:35
Will Critchlow is the CEO of SearchPilot, an SEO A/B testing company. I invited Will back to Experts on the Wire to discuss the Future of SEO. I feel like things have felt very turbulent and uncertain in the SEO world lately (more than usual!) – because of things like AI/Chat-GPT, changes in how the community engages online, GA4, massive SERP chang…
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1
Email: Making the most of your ESP Software Tools with Daniel Budai
30:38
30:38
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30:38
Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-tar…
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Email: AB Tests for Email Marketing Success with Bridget Poston
35:58
35:58
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Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list. In this episode, we discuss: the untapped potential of email lists why brands need to do ab testing, and ho…
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1
The SEO Agency Rollercoaster with Chris Raulf of Boulder SEO Marketing
30:23
30:23
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30:23
Tune in to another thrilling episode of 'The SEO Agency Rollercoaster' featuring our special guest, Chris Raulf from Boulder SEO Marketing. Listen as he shares how his journey from Switzerland to the US spurred the dawn of his successful SEO agency. Explore how Boulder SEO Marketing overcame major hurdles throughout its journey to becoming a distin…
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1
Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed
37:09
37:09
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Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her p…
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Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps
39:09
39:09
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39:09
Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. UPDATE - audio issue fixed 29 Feb 24 in this episode, we discuss: The integral role of storytelling in connecting…
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129: Helpful Content Update Recovery and More w/Kristine Schachinger
1:16:58
1:16:58
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Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content …
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129: Helpful Content Update Recovery and More w/Kristine Schachinger
1:16:58
1:16:58
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1:16:58
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content …
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Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.…
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Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now! Check out Content Aced – a high-powered research assistant tool that helps you find topical gaps in your content: https://www.evolvingseo.com/contentaced for 50% off. The post Updates About This Podcast! appeared first on Evolving SEO.…
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1
Pricing for Impact: Strategies That Elevate SEO Agency Value
28:13
28:13
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Join Jen Cornwell, VP of SEO at Ignite Visibility, as she discusses effective pricing strategies for SEO agencies. She’ll reveal how to set and communicate prices to demonstrate the value of your digital SEO agency. She’ll also cover other related topics like popular and innovative agency pricing models, the importance of transparent pricing for bu…
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Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia
35:43
35:43
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Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. In this episode, we discuss: Embedding storytelling …
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Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency
34:10
34:10
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Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. In this episode…
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Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank
41:03
41:03
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41:03
Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast. In this episode, we discuss: The importance of a targeted and evergreen affili…
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1
The SEO Agency Rollercoaster with Kevin Gibbons of Re:signal
33:24
33:24
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Join Chris Simmance of The OMG Center and our expert guest Kevin Gibbons of Re:signal for another dynamic episode of ‘The SEO Agency Rollercoaster’. This time around, we’re taking you on an in-depth, exciting tour through the world of digital SEO agencies who work with e-commerce businesses. Kevin breaks down the unique challenges involved in his l…
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Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex. On January 30th, we launched our best product yet: the new Sharetr…
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1
Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital
34:57
34:57
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Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs. In this episode, we discuss: The evolution of affiliate marketing How luxury and premium b…
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Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media
34:28
34:28
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Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX. In this episode, we discuss: The importance of diversifying your affiliate portfolio Why building strong relationships wi…
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1
Search at a Crossroads: The Impact of AI on Google in 2024
35:41
35:41
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Join Erin Sparks, SEO expert and digital agency owner, in his thought-provoking discussion with Lily Ray and Barry Schwartz about the future of SEO. Get insights into the year ahead surrounding the new search landscape as our guests address hot-button topics like how AI is reshaping both SEO and Google’s strategies, the blend of traditional and AI-…
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Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals
37:58
37:58
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Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands. In this episode, we discuss: The importance of building relationships in affiliate marketing How to strategically integrate affiliates into your marketing strategy Choosing the right techno…
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Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital
34:39
34:39
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Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance mark…
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Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera
28:41
28:41
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Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. In this episode, we discuss: The power of user-generated content Why brands should bear in mind th…
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Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace. Article available at: Link building for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading: Google’s John Mueller: Total Number of B…
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Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA
35:10
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Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage! In this episode, we discuss: Why social commerce is more than social media selling How collaboration among teams is crucial f…
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1
Navigating SEO in 2024: Insights and Predictions with Aleyda Solis
36:32
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Join Aleyda Solis as she discusses the SEO advancements and trends projected in 2024. She’ll cover the evolution of SEO, with emphasis on hot-button topics like AI and machine learning’s evolving influence, the significance of content, and the future importance of user experience. Explore common SEO mistakes, must-reads for professionals, and effec…
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S03E05: Keyword-targeted content marketing for marketplaces
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In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work. Article available at: Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading: Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshu…
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Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics
36:48
36:48
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Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lower…
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