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The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online ...
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Each episode will skip the fluff and hype and deliver useful tips, tools and strategies to help you make more money on the Internet. Each week your host Derek Gehl will be interviewing successful online entrepreneurs to uncover their secrets to success as well as revealing some of the most profitable strategies and systems he has personally used to start, grow and sell multiple 6, 7 and 8 figure Internet businesses. So if you want to learn how average, ordinary people are starting massively ...
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show series
 
Podcast Episode 208 of the Make Each Click Count Podcast features Neil Twa, an entrepreneur, consultant, and author with over 17 years of experience building successful online and offline businesses. He's the Chief Executive Officer of Voltage Holdings, LLC. He'll be sharing invaluable insights on building brand loyalty beyond Amazon, navigating up…
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Keywords: heartrepreneur, business, transparency, integrity, authenticity, relationships, sales, pitching, social media, mentorship Takeaways: Being a heartrepreneur means doing business transparently, with integrity, and authentically. Building heart-to-heart connections and relationships is more important than sales and pitching. Have a strategic…
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Takeaways: The prominence of AI-generated content is increasing, making high-quality backlinks even more important for distinguishing websites. First-person perspectives and personalized content are valued by Google as they reflect genuine user experiences and insights. Not all backlinks are created equal. Focus on obtaining high-quality links from…
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Takeaways: Authenticity is key in video marketing, and brands should focus on creating videos that connect with their audience. Being omnichannel is crucial for capturing demand and reaching customers on multiple platforms. Video is a powerful tool for digital marketing and can be used to showcase products, engage with consumers, and drive sales. P…
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Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each…
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Ever thought about turning startup sparks into investment infernos? In this episode, Neil interviews Michael Cardamone, an experienced investor and founder of a startup accelerator and seed fund. Michael shares his journey of getting into the tech and startup industry, starting his fund, and building a successful brand. He discusses the types of st…
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Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy an…
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Takeaways: Building businesses and creating freedom through virtual teams is possible. Time freedom allows for more quality time with family and the ability to do what you want when you want. Replicating oneself and delegating tasks is challenging but necessary for business growth. Developing processes and systems is crucial for effective delegatio…
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Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers. Bob shares his unique journey from working in the film…
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Takeaways: Buying and selling businesses involves challenges and obstacles that need to be navigated. The current market presents opportunities for buyers, especially in the lower end of the market. When buying a business, it is important to stress test the business and consider its performance during past recessions. Involvement in the business is…
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Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping t…
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Chapters: [00:00 - 04:36] Introduction and Background [04:36 - 12:10] Dispelling Myths about Franchising and The Value of Hands-On Business Experience [12:10 - 21:15] Training and Support: Location Considerations and Choosing the Right Franchise [21:15 - 27:17] Franchise Investment Strategies [27:17 - 29:21] Franchise Opportunities in Home Services…
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In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance. Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. Going beyond the subject of clarity, Craig discusses the 5 …
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Takeaways: Understanding the real estate cycle is crucial for successful real estate investing. Leverage and debt can be powerful tools in real estate, but they should be used wisely and with caution. Different types of real estate investments, such as commercial real estate, short-term rentals, car washes, senior housing, and mobile home parks, of…
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Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed. Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring som…
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Takeaways: Trademarks are essential for businesses as they represent their goodwill and help customers recognize and remember them. Obtaining a trademark early is crucial to protect your business from hijackers and legal issues. Trademark registration is required for selling on platforms like Amazon, TikTok, and Walmart. Trademark protection is jur…
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This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Re…
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Takeaways: TikTok Shops is a promising platform for e-commerce businesses, offering product subsidies and less competition compared to other platforms like Amazon and Shopify. Zain's journey in e-commerce started with dropshipping and eventually transitioned to private label and building his own brand. Despite concerns about TikTok potentially gett…
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Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a…
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Takeaways: Podcasting has become a popular medium for businesses and individuals to connect with their target audience. Consumer behaviors with podcasts have significantly changed, with more Americans consuming podcasts than ever before. To be successful in podcasting, it is important to understand your target audience and deliver unique value that…
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Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries. In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses…
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Takeaways: Building a tribe and focusing on organic marketing is crucial for brands in 2024. The rising costs of paid advertising and the need for conversion rate optimization are challenges that brands must address. TikTok offers great potential for brand discoverability, but it requires understanding the platform and tailoring marketing strategie…
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Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor. In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and …
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[00:00 - 05:10] Introduction and Overview [05:10 - 10:05] Consumer Benefits and Deals [10:05 - 15:11] Founding and Funding [15:11 - 21:12] Balancing Startup and Education [21:12 - 26:23] The Social Component and Brand Discoverability Direct Quotes: "It's really easy to go out on Instagram and show yourself partying, the night before and look amazin…
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Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throu…
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Takeaways: Subscription boxes can be a valuable strategy for increasing customer engagement and lifetime value. Understanding customer acquisition costs and lifetime value is crucial for the success of a subscription box business. Customer service is a key element in the subscription box industry, and businesses should be prepared to handle custome…
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Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizard…
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Takeaways: Transitioning from a traditional career to entrepreneurship requires a natural evolution of skills and experiences. Technology can reduce friction in the healthcare system and empower individuals to take control of their healthcare. Leadership skills are essential for entrepreneurs and can be acquired through mentorship and experience. A…
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Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards. Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisiti…
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Takeaways: Real estate business development involves investing in physical and virtual properties. Investing in large apartment buildings can provide cash flow and long-term returns. Syndicating real estate deals allows investors to pool their resources and share in the profits. Market trends and economic conditions can create opportunities for rea…
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Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler, the Founding Attorney at EmergeCounsel. Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses…
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Takeaways: Building a business or investing in real estate are two main ways people achieve financial freedom. Learning from industry experts through books and other educational resources is a valuable way to gain knowledge and consolidate lessons from their experiences. Delegating and trusting others is essential for business growth and success. S…
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Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigo…
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Main Takeaways: Facebook and Instagram ads are a favorite traffic source for book funnels. Understanding the psychology of different audiences on various platforms is crucial for successful advertising. Book funnels allow you to acquire customers from ads at a break-even or better point, resulting in free buyers and leads. Building a real business …
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Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize…
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[00:00 - 09:31] Introduction, Self-Awareness, and Redefining Wealth [09:31 - 19:08] Personal Transformation and Workplace Dynamics [19:08 - 30:00] Aligning Work with Natural Abilities [30:01 - 40:00] Realizing Potential and Overcoming Societal Norms [40:01 - 45:00] Aligning Career with Instincts and Joy Direct Quotes: "It's impossible to gain confi…
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Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands. In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navi…
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[00:00 - 05:21] The Power of Environment on Productivity [05:22 - 10:45] Optimizing for Happiness [10:46 - 16:14] The Essentiality of Vitamin D and Grounding [16:15 - 21:33] Productivity Through Small Actions [21:34 - 28:00] Vision-Driven Productivity Quotes: "Happy people are productive people. So let's optimize for happiness." - Thanh Pham "You d…
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Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Ma…
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[00:00 - 04:36] The Concept of Cashback as a Coupon Code Alternative [04:36 - 11:03] The Mechanics of Cashback and its Implementation The Origin Story of Fondue [11:03 - 20:00] The Impact of Cashback on Customer Behavior [20:00 - 25:28] The Benefits of Cashback over Discounting Connect with Oren! LinkedIn: https://www.linkedin.com/in/orencharnoff/?…
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Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more. In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everythi…
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[00:00 - 04:04] Introduction and Challenges in Hiring [04:04 - 10:40] The Leap into Entrepreneurship [10:40 - 16:59] The Journey of Building a Business [16:59 - 26:15] The Future of E-commerce and Supply Chain Connect with Jonathan! https://www.porterlogic.com Let's get connected! You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to …
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Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization. Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to …
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Main Takeaways: Real estate is a path to financial freedom with less effort compared to other businesses. Leveraging connections and self-education can significantly accelerate real estate success. Real estate offers unique tax benefits and opportunities for passive investors through syndications. Choosing the right type of real estate investment c…
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Podcast Episode 187 of the Make Each Click Count Podcast features Robb Green, an experienced entrepreneur and podcast host. In this episode, Robb shares his invaluable insights on building businesses with the end goal in mind — selling them for a tidy profit. Andy and Robb tackle the challenges of navigating the complex Amazon ecosystem, from under…
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Takeaways: TikTok serves as a major discoverability platform, showcasing its strength in connecting brands with potential customers through engaging and entertaining content. The platform offers an accessible affiliate center, making it easy for creators to partner with brands, promote products, and earn commissions, highlighting the ease of moneti…
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Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360. Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital mar…
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Takeaways: Establish meaningful connections on LinkedIn, not just by increasing numbers but by engaging with key influencers and decision-makers in your field. Your LinkedIn profile should be carefully crafted with SEO in mind, using targeted keywords in your headline and about section. Regularly create and share valuable content that serves your a…
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Podcast Episode 185 of the Make Each Click Count Podcast features Aleksandar Hadzhiyski, the Founder & CEO of Titan Agency Marketing Ltd. Andy and Aleksandar dive into the important lessons for running successful Facebook ads in 2024, providing valuable insights for e-commerce businesses. Aleksandar shares his expertise on why e-commerce companies …
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Takeaways: Begin selling as soon as you have a potential customer and an idea. The initial focus should be on making offers to gauge and establish product-market fit. Treat current customers as invaluable assets, nurturing them so they remain loyal and become advocates who attract new customers. In the early stages, prioritize the quality of your o…
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