Best Paidtraffic Podcasts (2024)

1
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW 50:54

2h ago50:54

50:54

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win…

1
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini 46:21

43m ago46:21

46:21

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power…

1
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) 35:44

22m ago35:44

35:44

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re w…

1
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level 47:26

11d ago47:26

47:26

Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership deve…

1
The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz 1:03:49

15m ago1:03:49

1:03:49

Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how an…

1
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) 40:30

16d ago40:30

40:30

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touche…

1
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke 1:04:17

2h ago1:04:17

1:04:17

In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors …

1
The Hidden Truth About Reputation Management with DJ Sprague 48:56

15d ago48:56

48:56

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior,…

1
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing 43:19

7d ago43:19

43:19

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of t…

1
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them 39:00

27d ago39:00

39:00

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how bu…

1
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran 1:07:25

14d ago1:07:25

1:07:25

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies th…

1
What Are Marketing Performance Metrics™ & Why Are They Important? 46:05

27d ago46:05

46:05

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about op…

1
How to Use the Microsoft Outage to Sell More of Your Stuff 31:40

1M ago31:40

31:40

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode wi…

1
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 38:05

1M ago38:05

38:05

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their custome…

1
How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 42:08

28d ago42:08

42:08

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the …

1
Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg 43:42

1M ago43:42

43:42

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surp…

1
(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley 30:50

1M ago30:50

30:50

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From…

1
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley 36:36

2M ago36:36

36:36

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a l…

1
How to Strangle Slack Before It Strangles You 34:41

2M ago34:41

34:41

Ralph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in their teams. Ralph and Lauren also talk about their journey of transitioning to more structured project management tools like Jira and ClickUp. Plus,…

1
The Meta Easy Button For Getting More Leads That Actually Buy 59:14

2M ago59:14

59:14

Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how…

1
Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You 46:53

2M ago46:53

46:53

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With…

1
How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo 54:35

3M ago54:35

54:35

Today we’re revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-co…

1
How Google Ads Are Ripping You Off & How to Scale In Spite of It 44:21

3M ago44:21

44:21

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and …

1
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) 22:19

3M ago22:19

22:19

Ralph and Lauren are discussing the concept of becoming 'useless' at work. Inspired by Disney's training and delegation techniques, they share how business leaders can pass on tasks and enhance team performance. Learn how even industry giants like Disney succeed by focusing on training and smart delegation. Tune in for tips, stories, and strategies…

1
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) 35:27

3M ago35:27

35:27

Ralph Burns and Lauren Petrullo are all about making your presence in your business redundant—yes, you heard it right—useless! They share their perspectives on delegating effectively and trusting your team to take the reins, making sure your business can thrive even when you step away. Lauren introduces us to her game-changing gadget, the Stream De…

Podcasts Worth a Listen

Paidtraffic Podcasts

Podcasts Worth a Listen

1
Perpetual Traffic

Tier 11

1
How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW 50:54

1
The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini 46:21

1
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) 35:44

1
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level 47:26

1
The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz 1:03:49

1
The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) 40:30

1
Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke 1:04:17

1
The Hidden Truth About Reputation Management with DJ Sprague 48:56

1
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing 43:19

1
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them 39:00

1
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran 1:07:25

1
What Are Marketing Performance Metrics™ & Why Are They Important? 46:05

1
How to Use the Microsoft Outage to Sell More of Your Stuff 31:40

1
(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 38:05

1
How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 42:08

1
Unlock the Secrets of Connection: 3 Steps to Supercommunication with Charles Duhigg 43:42

1
(Part 2) 3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley 30:50

1
3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley 36:36

1
How to Strangle Slack Before It Strangles You 34:41

1
The Meta Easy Button For Getting More Leads That Actually Buy 59:14

1
Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You 46:53

1
How to 40x Your Traffic: The Blog SOP You Didn’t Know You Needed with Lauren Petrullo 54:35

1
How Google Ads Are Ripping You Off & How to Scale In Spite of It 44:21

1
(Part 2) How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) 22:19

1
How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing) 35:27

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