Best Podcastconsultant Podcasts (2024)

1
Inflated Download Numbers - The Hidden Cost of Podcast Fraud 9:48

2h ago9:48

9:48

Fraud is a broad legal term that refers to situations where someone is intentionally dishonest in order to receive some kind of benefit from a person, business, or entity. If you sell cookies for a charity that doesn’t exist, that’s fraud. If you use a handicap sticker in your car so you can park up front, but you don’t have a disability. That is f…

1
How Many Downloads Do I Need to Monetize My Podcast? 7:58

14d ago7:58

7:58

In today's episode, I talk about the realities of podcast monetization and answer a question that many aspiring podcasters have: "How many downloads do I need to monetize my podcast?" I'll delve into the sobering truth about audience size and its impact on making money, sharing real-world examples and industry insights. From the challenges of start…

1
Looking To Get Rich Quick With Podcasting? Think Again 10:03

27d ago10:03

10:03

Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my own experience with compassion, I explain why podcasting isn't the ideal solution for immediate income…

1
Why One Size Doesn't Fit All in Podcasting 7:25

2M ago7:25

7:25

If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode. Video and Audio Have Different Audiences When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel. How…

1
Steps for Properly Shutting Down Your Podcast and Moving Forward 7:20

2M ago7:20

7:20

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I…

1
Leveraging Your True Fans for Podcast Revenue Growth 9:04

3M ago9:04

9:04

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedica…

1
Networking over Pitching: The Smart Podcast Strategy 5:52

3M ago5:52

5:52

Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart. I share insider t…

1
Are You Accidentally Lying To Your Audience? 8:13

3M ago8:13

8:13

Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you. READY TO START YOUR PODCAST? When you join the School of Podcasting you get: Step-by-step tutorials A private podcast master…

1
Buy a Podcast Microphone You Won't Have to Send Back 5:32

3M ago5:32

5:32

Are you ready to start your podcasting journey but feeling overwhelmed by the wide array of microphone options out there? Look no further because this episode, I'm diving into the world of podcasting microphones! In the latest episode of Your Podcast Consultant, I share invaluable insights on choosing the right microphone setup for your podcast. I …

1
Engaging Captive Audiences to Expand Your Podcast's Reach 6:18

4M ago6:18

6:18

In this episode, I delve into a creative approach to engage captive audiences in unexpected places. From doctor's waiting rooms to laundromats, I discuss how to captivate bored individuals and introduce them to your podcast. Use a QR Code I walk you through creating a simple QR code linked to your podcast, making it effortless for potential listene…

1
Don't Let Your Podcast Die With Your Editor 6:29

4M ago6:29

6:29

Today I help you avoid a podcasting headache such as finding out you don't own your show. Summary Podcast ownership and control. 0:00 David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards. Starting a podcast for a big company with IT control issues. 1:39 Company faces challenges when starting a podcast due …

1
Unveiling the Truth About Programmatic Ads in Podcasting 7:15

5M ago7:15

7:15

Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of …

1
Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard 6:05

5M ago6:05

6:05

In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how t…

1
When You SHOULD NOT Start a Podcast 7:21

6M ago7:21

7:21

Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the …

1
Setting the Scene for Success: Choosing the Right Recording Environment for Your Podcast 9:02

6M ago9:02

9:02

Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio qual…

1
Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy 4:24

6M ago4:24

4:24

Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads. I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic…

1
The Reality of Premium Memberships, Advertisers, and YouTube for Podcasters 6:05

6M ago6:05

6:05

On this episode of "Your Podcast Consultant," host Dave Jackson explores the idea of adding new elements to your podcast workflow. From starting a second podcast to venturing into crowdfunding or YouTube, he shares valuable insights and cautionary tales from the world of podcasting. Whether it's managing premium memberships, working with advertiser…

1
Measuring Podcast Success: Key Metrics for Tracking Your Show's Performance 6:53

7M ago6:53

6:53

Welcome to Your Podcast Consultant, where we dive into small lessons with big value. In this episode, host Dave Jackson delves into the topic of measuring podcast success and the metrics to use. He discusses the importance of aligning your metrics with your podcasting goals and highlights key metrics such as downloads, audience retention, networkin…

1
Making Informed Decisions: Putting Your Podcast on the Radio 6:03

7M ago6:03

6:03

In this episode of Your Podcast Consultant, host Dave Jackson delves into the enticing offer of having your podcast put on the radio. He shares key considerations and questions to ask when evaluating such opportunities, highlighting the importance of understanding the terms, potential revenue sharing, and audience reach. Dave brings valuable insigh…

1
From Word Salad to Reader's Delight: Transforming Transcripts to Engaging Blog Posts 8:06

7M ago8:06

8:06

Are you using transcripts for your podcast? Well, hold on! Before you copy and paste, let's talk about using them properly. In this episode of Your Podcast Consultant, Dave Jackson shares valuable insights on transforming your transcripts into engaging content. Learn how to rewrite them for readability, add subheadings for better SEO, and avoid AI …

1
Features vs Benefits: Master the Skill of Describing Your Podcast for Maximum Impact 7:24

7M ago7:24

7:24

We want people to listen to our show. To get them to listen we need to get them to click. To get them to click we need to convince them that they will BENEFIT from listening to your show. Too often, we explain a feature and not the benefit. When I was a copier technician I serviced Minolta copiers that had "micro-toner," which was a feature. The be…

1
The most effective strategy for podcast growth: guest appearances or content improvement? 5:39

8M ago5:39

5:39

You only have so much time, so which should you prioritize first, your show or your guest appearances on other shows? In this episode I emphasize that value and smart promotion are key to growth. I also highlight the need to understand the audience and tailor content to their needs. Enjoy this short episode filled with great advice. READY TO START …

1
Finding Your Podcasting Sweet Spot: Embracing the Best of Both Scripted and Free-Form Formats 7:34

8M ago7:34

7:34

today we're diving into the age-old debate of scripted vs. free-form podcasting. Many believe that podcasting falls into two categories: the casual, conversational style made popular by Joe Rogan, and the rigid structure of scripted shows. But what if I told you there's a middle ground? In this episode, we explore that sweet spot we like to call st…

1
Why Your Podcast Isn't Growing: The Problem I Found on Your Website 7:20

9M ago7:20

7:20

So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction. YouTube and Podcasting So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. R…

1
Authenticity: The Bridge that Brings Podcasters and Audiences Closer Together 9:01

9M ago9:01

9:01

Have you ever felt like you needed to put on a persona to be a successful podcaster? Well, I'm here to tell you that being yourself is the key to creating great content. Drawing from my recent experiences at various speaking gigs, I've noticed a recurring theme - be authentic and vulnerable with your audience.Now, being vulnerable doesn't mean you …

1
Why Being Obvious is Key: Avoiding Confusion in Your Podcast's Name 7:05

10M ago7:05

7:05

In today's episode, we explore an intriguing topic - the impact of a cute name on your podcast's success. Inside jokes don't work unless you're on the inside. It Sounded Good at the Time A cute name can inadvertently shoot the podcaster in the foot. In this episode, I analyze the show "iCantCU Podcast" and offers his recommendations for improvement…

1
Your Magical Community: Double-Down on What You Do Right (Lessons From Ecamm) 9:00

11M ago9:00

9:00

In today's episode, we are diving into the world of the magical community. Join me as we explore the importance of unity, finding the perfect software to enhance your podcasting journey and the power of finding your niche. Get ready to unlock the secrets of creating engaging and successful content as we navigate the fascinating world of podcasting.…

1
Your Voice Isn't Weird - It's Unique - 8:12

11M ago8:12

8:12

Today we are talking about people who may not be a fan of their voice because it sounds different, or weird, and I want to let you know how that is a good thing. Think about this: Steve Nicks Bob Dylan Louis Armstrong Axl Rose Lane Stanely Ozzy Osbourne Geddy Lee Amy Lee Michael Jackson Chris Stapleton Tom Petty All of the singers have very identif…

1
10 Tips To Unlock Podcast Growth: The Equation for More Downloads 8:18

12M ago8:18

8:18

Today we're diving deep into the world of podcast growth and unraveling the secrets behind creating a successful show. I'm tackling the podcast growth equation and providing valuable insights for all you aspiring podcasters out there. Whether you're just starting out or looking to take your podcast to the next level, we've got you covered. We'll be…

1
It's not how many are listening it's who is listening to your podcast 6:48

1y ago6:48

6:48

In this week's episode of Your Podcast Consultant, I play a clip of Sting on the Tonight show with Jimmy Fallon. Sting and The Police started out playing to a small audience, just like many of us. There were three people in the audience. One of them was a DJ who started playing their music which helped them gain traction. Dave reflects on his own e…

1
8 Reasons Every Coach Should Have a Podcast 9:11

1y ago9:11

9:11

Are you a coach wondering if starting a podcast is worth the effort? Look no further! Podcasting offers an array of compelling reasons for coaches to take the plunge and hit the airwaves. From establishing thought leadership and expanding reach to building trust and showcasing authenticity, a podcast can be a game-changer for coaches looking to mak…

1
Is Your Podcast Not Growing? Is it Sick? 9:07

1y ago9:07

9:07

Don't Be Afraid of the Truth: The Value of Outside Opinions for Podcast Improvement On this episode of Your Podcast Consultant, Dave Jackson offers sage advice for aspiring and established podcasters. He discusses the importance of prioritizing a good podcast over advertising, seeking honest feedback, and improving based on listener input. Dave als…

1
What Podcasters Can Learn from the Band Queen 7:43

1y ago7:43

7:43

We've spoken about how ChatGPT can RUIN your integrity; well, it is stating that it is only going to get A LOT worse. This reminds me of the band Queen who made sure everyone who listened knew that what you were hearing was from a guitar, a piano, bass, drums and vocals. Their guitarist Brian May wanted people to know that the "outside the box" sou…

1
Cut Your Editing Time in Half Using AI Transcription Tools 8:28

1y ago8:28

8:28

Many people think transcriptions are only for making it easy for the hearing impaired to consume your content (and that is ONE way you can use transcripts), but there are other ways to use transcriptions. Topics Covered • The use of robots in podcast production • AI tools for podcasting • Transcription services and their multiple uses • Closed capt…

1
How to Avoid Sounding Stupid in a Podcast? Practice, Practice, Practice 4:51

1y ago4:51

4:51

In this episode, Dave Jackson, the podcast consultant, draws a parallel between learning how to drive a car and starting a podcast. He observes that some aspiring podcasters struggle to figure out what to talk about and advises them not to worry about it too much. Instead, he recommends that they start recording themselves, either on their phone or…

1
What the Heck Are Podcast Show Notes? 9:30

1+ y ago9:30

9:30

As someone who has been helping people understand technology for over 20 years, I'm here to say words matter. Today I help you understand two confusing terms floating around the podcasting space so you can stop confusing your audience. Show Notes Show notes is a phrase I'm going to swap out for "Episode Description." We know what a show is. We know…

1
Dave Jackson: The Honest Podcast Consultant 7:03

1+ y ago7:03

7:03

Podcasting is an exciting way to share your ideas and passions with the world. But if you’re looking to monetize your podcast, then you need to have an audience. Unfortunately, many aspiring podcasters think that just by podcasting for a certain amount of time, they will be able to make money. This is not the case. As Dave Jackson, the honest podca…

1
Can I Play This Song in my Podcast? 8:23

1+ y ago8:23

8:23

This is one of the most frequently asked questions about podcasting. I hear things like: But I'm a small show My podcast doesn't make any money I'm only playing (X amount of time) I bought the CD The reality is, it doesn't matter. You need permission from the songwriter, the performer, and whoever owns the mechanical rights (typically a record labe…

1
What You Need to Know Before Starting a YouTube Channel for Your Podcast 8:33

1+ y ago8:33

8:33

Audio Over Video .When it comes to promoting your podcast, it is important to consider which medium you should use: audio or video. While video may seem more attractive, due to its visual appeal, audio is actually the more effective way to promote yourself. One of the main reasons to promote audio over video is because there are more opportunities …

1
Are the Robots Going to Take Over Podcasting? 7:45

1+ y ago7:45

7:45

AI is a Superpower. AI is often referred to as a superpower, and for good reason. AI has the potential to revolutionize the way we interact with technology and dramatically change the way we live. From the ability to do our laundry to writing scripts and designing artwork, AI is quickly becoming a part of our everyday lives. The possibilities of AI…

1
Making Smart Purchasing Decisions for Your Podcast 9:26

1+ y ago9:26

9:26

In this episode of the School of Podcasting, Dave Jackson shares his experiences with buying podcasting equipment and provides tips on how to make purchasing decisions that will help your podcast grow. He explains how he was able to save himself over a thousand dollars by setting logical criteria. Dave also evaluates YouTube product reviews and dis…

1
Imposter Syndrome - Celebrity Edition 10:41

1+ y ago10:41

10:41

The negatives voices in your head tell you, "Nobody will listen to you" or "You're going to sound stupid." Well I'm here to tell you "Imposter Syndrome" is common. Seventy percent of people feel this way. Today I'm going to share a few A-list celebrities who felt that way. So feeling this way is normal. We have a saying at the School of Podcasting,…

1
Growing Your Podcast With Advertising On Other Podcasts 8:29

1+ y ago8:29

8:29

We mentioned in the last episode that advertising rates don't work for more podcasters trying to make a living with podcasting. Today we are looking at advertising from a different angle. That angle is to make an ad to run on other podcasts. After all the listeners of these shows are already listening to podcasts. So when you find a podcast that ha…

1
Why Podcast Advertising Rates Don't Work For You: PART 1 9:09

1+ y ago9:09

9:09

Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, …

1
Does My Podcast Need Its Own App? 4:28

1+ y ago4:28

4:28

There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience isn't that tech savvy, and finding a podcast app like Apple Podcasts or Google Podcasts is too much …

1
Troubleshooting Your Podcast Growth While Keeping Your Sanity 7:04

1+ y ago7:04

7:04

If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include: Using a to…

1
How to Know What Your Podcast Audience Wants 5:01

1+ y ago5:01

5:01

Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for more. Today I have three strategies to help you gain insights into your audience. 1. Amazon Look for yo…

1
They Want Me to Pull Down Their Interview?! 5:18

2y ago5:18

5:18

I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview. They were going to school for psychology and they didn't want their clients to be able to find them. So they have no legal leg to stand on. They signed a release. You p…

1
How to Avoid Sounding Stupid On Your Podcast 4:54

2y ago4:54

4:54

I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. When interviewing someone, be sure THEY know: Why they are on your show Who your audience is How long the interview is slotted to be Then mak…

1
Additional Stats You Can Get From Directories 8:10

2y ago8:10

8:10

I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation. 1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with their credit card, THEY own your show. 2. You can get additional stats …

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