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Startup to Something

Marc LG and Matt Gale

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A weekly podcast by two indie hackers, Marc and Matt. They share their ups and downs of building their bootstrapped online businesses. They prefer to show instead of teach, so you get to see the real story about what it's like to “startup to something” - raw and unpolished.
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Marc's post-acquisition support of PowerImporter is over, and he's running wild and free. Matt is setting out to submit Email Wonderful this week to the monday.com marketplace. The guys discuss pricing and how to keep it simple, and technical issues around CSS in emails. Mentions: dashdashHARD emailwonderful.com JudoHacker.com Marc's Twitter Matt's…
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The guys are back! Matt is fighting with the HTML editor he's using for Email Wonderful, and is coming up with a go to market strategy. Marc is doing support according to his PowerImporter acquisition terms and they are coming to an end. Marc gives Matt his opinions on getting his app into the hands of his customers. Topics: Mentions: dashdashHARD …
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Marc's AI-powered domain buying bot is drawing to a close. Matt is gaining momentum with his product EmailWonderful and is onboarding beta users! The guys talk through Matt's go-to-market plan and tips and tricks for getting potential clients on the phone. Mentions: dashdashHARD emailwonderful.com JudoHacker.com Marc's Twitter Matt's Twitter…
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Matt has found early traction in the monday.com ecosystem and is building a quick MVP for a niche problem to solve. Marc is building an AI bot to buy expired domain names to feed his addiction. Topics: Finding business problems to solve on Upwork How to win Upwork jobs with a brand new account... with this one trick Using LLMs and GPT as an intelli…
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Marc is hacking on new technology, but building in public is killing his creativity. Matt is having a lot of fun playing in the monday.com marketplace and learning about Zapier and make.com. The guys discuss creativity and how to just enjoy hacking and how to think through problems we see in the world. Mentions: dashdashHARD JudoHacker.com Marc's T…
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Matt's momentum journey continues- he has published his free tool and has users! Matt has goal related questions for Marc about how to get stuff done outside of work. Marc is doing a deep dive into serverless and he and Matt have a long conversation about it. Mentions: PowerImporter MemberRow dashdashHARD Marc's Twitter Matt's Twitter…
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Marc is having a tough time with his shipping muscles after being disappointed with his performance with a recent hackathon. Matt is making good headway on his render blog. The guys discuss dealing with discomfort, and working the right muscles to ship in public and how do decide where experiments should take us when deciding to invest time into th…
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Matt has lots of momentum on his new blog about render.com and is publishing articles with a goal of shipping a free product. Marc has taken control of the financials of his company and is doing his own books, and is finding it fun. The guys talk about financial operations when doing business, difficulties with it and an idea Matt has around bookke…
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Matt and Marc are BACK for episode 100 after taking the summer off of recording. Marc has been relaxing, camping, and hanging with his family. Matt has been freelancing after a tragic water spill and hacking on an ecommerce AI product. The guys discuss Rob Walling's stair-step approach and if Matt should try his hand at blogging and learning to dri…
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Matt is in the hotseat this week: he is trying to market the amazon product finder during a reddit blackout. He’s also breaking ground and making progress on his developer assistant. The guy's discuss how they'd monetize Jon Yongfook's engineering as marketing project onlinecertificategenerator.com. Mentions: PowerImporter MemberRow ProductAI Get i…
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Matt’s has a few ideas for simple projects he's working on in the AI space to help make developers more efficient. The guys discuss hiring a life coach to help with momentum and goal setting. Could ChatGPT be that coach instead of a person? Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter and Mastodon Matt’s Twitter and Mastodon…
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Marc is in the hotseat this week and is getting back to building MemberRow and reevaluating if the idea still makes sense from its original inception. He’s been exploring BulletTrain and is loving super scaffolding and how efficient it makes him. The guys discuss building in public and if it’s right for MemberRow. Mentions: PowerImporter MemberRow …
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Marc is working on the refactoring for PowerImporter and finds himself wishing he had a better pre-composed starting blocks for his projects that he could use to get off the ground faster. Matt had an insightful discussion around the Amazon product discovery app he's building. The guys discuss Copilot and how to use it to maximize productivity.…
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Matt has a few new developments from his ecommerce research. Marc is deciding if and how the PowerImporter codebase needs to change to facilitate bringing on contractors to help him build more importers. The guys discuss Matt's finding and efforts so far in ecommerce and if there are opportunities that are more open to talking about their problems.…
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Marc is back from vacation, feeling rejuvenated and ready to conquer. Matt has been digging in further into the ecommerce world and found a cool topic around product photography. The guys talk through Matt's ecommerce findings, further planning and his one-off plans to make pocket money. Mentions: PowerImporter MemberRow Related subreddits finder G…
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Marc has been shipping a new performance update for PowerImporter as well as hacking on a chrome extension for fighting the Twitter algorithm. Matt is running is first test: a fixer for google drive favourites in finder. The guys discuss Matt's experiment, what's come of it and what the next steps are. Mentions: PowerImporter MemberRow Get in touch…
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Marc was a part of the recent Webflow marketplace launch, but the rush burned him out. Matt is getting inspired by AI businesses showing up in his facebook feed and contemplating an offer to be a technical cofounder. The guys discuss how to come back from burnout and moving away from building in public. Mentions: PowerImporter MemberRow PowerImport…
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Marc has been working on a new WordPress importer. Matt is about to head to Portugal. The guys discuss the shift in popular media away from creating lifestyle businesses, and how the lifestyle is the reason they both began indie hacking. Mentions: Start Small, Stay Small book by Rob Walling 4-hour workweek book by Tim Ferriss Digital Nomad lifestyl…
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Matt is back after vacation/sickness and is working on cultivating Matt Time. Marc is feeling filled with podcast related business ideas after taking over editing this podcast for a few weeks. The guys talk through Marc's business ideas and evaluate their potential. Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter Matt’s Twitter…
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Xavier Coiffard of FocusPlus joins Marc to chat about productivity and mental well-being as a bootstrapped founder. Topics covered: How to improve the Pomodoro method for deep work The importance of design and UX in a competitive market How to break down your todo list into smaller tasks Dealing with anxiety and imposter syndrome as a developer Tai…
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Noah Bragg of Potion and Marc chat about the challenges of being a solo founder while balancing marketing and building the product. Topics covered: Programmatic SEO Twitter's algorithm changes Talking to customers Building in public might not be as effective as it once was Juggling wearing multiple hats as a solo founder Marc's failed 60-day build …
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Matt has been consulting with a company to help find and screen a developer for them. Marc has been honing in on the type of candidate he'd like to make as part of his first hire. The guys discuss how to identify desirable candidates and how to screen people with no much experience. Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter Mat…
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Emma Fletcher (@emmafletcher) of learntosolderkits.com fame stops by to tell the story of the genesis of learn to solder kits, how she grew her e-commerce operations and her newest venture Evergreen Support. She talks through hiring her first employee, building systems, dealing with supply chain bottlenecks and learning about businesses from the in…
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Marc has shipped a Webflow to Airtable sync to PowerImporter and it's getting use in the wild. Matt is searching for an accountability partner to stay on the momentum wagon. The guys discuss testing business ideas, having goals, and what success looks like to each of them. Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter Matt’s Twitte…
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Marc is back from camping and is making progress on his side project. Matt is having problems regulating his freelancing, but has some new insights for how to keep it from happening. The guys discuss platform risk and next experiments for Marc's project. Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter Matt’s Twitter…
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Marc is shipping a new PowerImporter feature before going on a camping trip. Matt is just about ready to start his product hunt preparation to market his slackbot. The guys discuss how they see the work they do today and how it fits in the era's of their lives. Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter Matt’s Twitter…
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Matt stumbled a little bit in his slackbot development and is aiming to be done development this week. Marc has started a 60 day build in public challenge for a side business he's been fantasizing about. The guys discuss building in public and the no-audience approach to building. Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter Matt’…
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Marc is knee deep in PowerImporter support and boxes of his stuff during his move. Matt has pushed his smart contracts to production and has been writing blog posts. The guys discuss an idea from Matt: professional service partnership with up and coming platforms. Mentions: PowerImporter MemberRow Get in touch! Marc’s Twitter Matt’s Twitter…
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