Best Rasmus Thomsen Podcasts (2024)

1
Can AI Fix Social Media with Dr. Kenneth Stanley of Maven Social Media | EP. 62 1:12:55

5M ago1:12:55

1:12:55

If you're looking for a brilliant mind, you've found it with Dr. Kenneth Stanley, this week's guest on the Social Media Sucks Podcast! Dr. Stanley has a Wikipedia page, if you'd like the laundry list of incredible things he's been a part of, but to give you a quick overview, he's known for his work in AI, specifically with Uber AI, OpenAI, and now …

1
The Future of Social Media? | With Liquid Death & Andy Pearson | EP. 61 54:18

5M ago54:18

54:18

On today's episode, we talked with Andy Pearson, VP of Creative for Liquid Death. We talk about everything from how Andy won a future Cannes Lion before knowing what it was, to what creativity looks like through the eyes of one of the most interesting brands in the world. No matter if you're a fan of Liquid Death, Andy, or marketing in general, the…

1
Social Media Conspiracy Theories | Ep. 60 43:42

6M ago43:42

43:42

On today's episode, we dive into the scary world of social media conspiracy theories. The big question that we heard over and over again was whether the platforms listening to everything we do or not. Are they reading our email? Tracking our location? Just how deep down the rabbit hole do they go to get what they need? We'll be adding a few special…

1
Artificial Intelligence and Social Media - Bleep Bloop - Episode 59 32:40

7M ago32:40

32:40

In this episode of the Social Media Sucks Podcast, we're talking about artificial intelligence and social media! Many of the guests on this episode think that AI is a tool, but a few are scared about what's to come. Where do you sit on the fence? Our next episode is going to be centered on social media conspiracy theories. Is your phone listening t…

1
What keeps you up at night with social media? Episode 58 1:17:22

8M ago1:17:22

1:17:22

In this episode, we respond to comments, videos, audio, emails, and more from 22 submissions! TWENTY-TWO! All about what stresses our community about social media, what they're worried about, what problems there are, and where we're headed. As a sneak peek, our next episode will be all about artificial intelligence! Looking forward to hearing every…

1
Workshop 1: Targeting Ideal Customer Profiles (ICPs) 5:08

10M ago5:08

5:08

ACCESS THE FULL WORKSHOP - www.contentquality.co.uk/blog To kick us off on our road trip around the sales process we think it makes sense to start by focusing on where all business begins and ends; the customer. With that as our starting point, our first workshop offers a step-by-step guide to crafting the ideal customer profile. The magic lies in …

1
Why Advertising Industry Awards Suck! And more insights from Kevin Lynch 39:34

11M ago39:34

39:34

We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch. Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire. His richness of…

1
Mastering Content Creation with Lukas Kaiser: From SNL to Westbrook Media 44:06

11M ago44:06

44:06

In this episode of the "Social Media Sucks" podcast by Kubbco, we dive deep into the world of content creation with Lukas Kaiser, the Senior Vice President of Content at Westbrook Media. With a rich background spanning from SNL to Comedy Central, Lukas shares his insights on staying current in the ever-evolving social media landscape, crafting enga…

1
Why customer data is the new gold with Rasmus Thomsen 38:45

12M ago38:45

38:45

Rasmus Frølund Thomsen, a skilled professional with extensive experience in e-commerce strategy, marketing tech, and online marketing, including SEO, SEM, and Affiliate marketing, joins us on the pod as we talk E-Commerce and Customer Data. In this episode, find out: Why customer data is important and how to control it better Why some brands are fa…

1
EP#12 - Sales Mastery with Erwan Drouet 34:47

1+ y ago34:47

34:47

In the 12th and final episode of the Stories Worth Sharing series the SalesHERO Podcast welcomes special guest Erwan Drouet to share with us his insights and tell us all about his Sales Mastery Method (salesmasterymethod.com) Join Charlie and Jeroen as they hear from Erwan on everything from prospecting, lead generation and personal branding to his…

1
How LAKRIDS BY BÜLOW is trying to bring liquorice to the whole world 41:26

1+ y ago41:26

41:26

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand. And how to get the product to break into th…

1
EP#11 - with Caroline Woussen-Franczia 44:13

1+ y ago44:13

44:13

Hold on tight Sales Heroes - Episode 11 of our Stories Worth Sharing series is about to blow your socks off! We're thrilled to introduce our first sales heroine, Caroline Woussen-Franczia. Not only has Caroline climbed the ranks in some of the top tech companies, but she's also launched her own consulting firm, penned a book for startup CEOs, and h…

1
EP#10 - Sales Automation with Jan Ullmann 41:34

1+ y ago41:34

41:34

Episode 10 finds Jeroen and I speaking with Jan Ullman of Citrix specifically about which types of sales activities and tools are the most useful today in the world of tech sales. Join us as we cover everything from the modern day novelty of cold calling, the merging of sales and marketing technologies and the hottest topic of the moment Chat AI. J…

1
Unlocking the Secrets to being a Premium Brand While Going Mainstream - Dennis Præst, Starbucks 50:12

1+ y ago50:12

50:12

In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark. Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedi…

1
How to market telecom brands with marketing expert Anders Holvøe from the Telenor Group 55:36

1+ y ago55:36

55:36

We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark. Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams. He joined the Telenor team in Denmark two and a half years ago. Telenor is one of…

1
Probably the best Marketing in the World with Charlotte Høgh Damgaard from the Carlsberg Group 58:26

1+ y ago58:26

58:26

In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages. Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experie…

1
EP#09 - Pitching To Clients with Jefferson Lebourg and Jeroen Buijs 41:54

1+ y ago41:54

41:54

CALLING ALL SALES HEROES! Episode 9 of the SalesHERO Podcast finds us continuing with our #StoriesWorthSharing series where we are delighted to welcome back on to the show Jefferson Lebourg of Twilio and of course a salesleader who needs no introduction, the mighty Jeroen Buijs! This time we take a deep dive on the elusive yet essential art that is…

1
EP#08 - Maximising CRM with Rasmus Thomsen 47:02

1+ y ago47:02

47:02

In the eighth episode of our Stories Worth Sharing series we are delighted to welcome Rasmus Thomsen of Sprinklr to come and share his insights on everything from the power of using CRM to support your sales ecosystem to his own humble beginnings working in Procurement. Rasmus and I took a deep dive into which changes are having the most impact in …

1
How big retailers can align marketing, e-commerce and social media 1:08:29

1+ y ago1:08:29

1:08:29

On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals. They shared their experience building the POWER brand from the ground up and where they focus thei…

1
EP#07 - Key Account Management with Marcus San Pedro 46:19

1+ y ago46:19

46:19

Calling all SALESHEROES, this week we bring you Episode 7 of our #StoriesWorthSharing series and we are delighted to welcome Marcus San Pedro of Google on to the podcast to discuss Key Account Management. As someone who has spent the last decade managing some of the largest brands in the world, it was great to get Marcus' insight on which elements …

1
How brands can fix their biggest Liveshopping issues quickly 55:08

1+ y ago55:08

55:08

Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023. Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their c…

1
EP#06 - Selling in EMEA with Jeroen Buijs 38:37

1+ y ago38:37

38:37

As we reach the halfway point in our Stories Worth Sharing Podcast Series I am joined again by Jeroen Buijs and this time we recap briefly on the topics we've covered in the first 5 episodes. Responding to listener demand, our recap focuses on the main differences of the topics we've covered so far when comparing selling in the US to selling in Eur…

1
Does L'Oréal have to choose between being inclusive and targeting specific segments? 46:04

1+ y ago46:04

46:04

L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away. How do they do it? What does it look l…

1
EP#05 - Qualifying B2B Prospects with Jeroen Buijs 51:45

2y ago51:45

51:45

This week, in EPISODE FIVE of our Stories Worth Sharing series, Jeroen and I continue where we left things in the last episode about Targeting and Segmenting customers to cover one of the most essential parts of sales; QUALIFICATION.By Content Quality

1
EP#04 - Targeting in B2B Sales with Jeroen Buijs 37:11

2y ago37:11

37:11

For the fourth episode of our Stories Worth Sharing series we once again welcome back Jeroen Buijs to help us continue our road trip around the sales process. Moving on from topics like interviewing, onboarding and sales basics the next stop on our journey is typically the first thing a new hire or a newly promoted sales professional has to think a…

1
How to create timeless TV campaigns in a social media era with Jacob Weinreich, the CMO at TV2 55:34

2y ago55:34

55:34

We had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time. People moved from traditional media to social media. Considering that transformation, how can TV2 still make timel…

1
EP#03 - Sales Basics with Jefferson Lebourg 38:01

2y ago38:01

38:01

This week, we hear from Jefferson Lebourg about which sales basics have had the most impact on his and his team's success whilst working at the likes of Apple, PTC, Box.com and Twilio. Jeff broke down the habits of successful sales from the required attitude and activities of the top performing sales people he has worked with at these companies to …

1
EP#02 - Onboarding New Hires With Jeroen Buijs 32:09

2y ago32:09

32:09

In this week's episode, we welcome back Jeroen Buijs to discuss onboarding new hires and what sales organisations need to implement to both attract and retain top sales talent. We discuss the ever changing expectations of candidates applying for the role and what sales leaders should be focusing on in getting them up and running. As always, the Sto…

1
Changing brand reputation with Mila Hvilshøj, the Marketing Manager at Domino's 40:47

2y ago40:47

40:47

Mila Hvilshøj, Domino’s Pizza Danmark’s Chief Marketing Officer sat down with us to talk about the unconventional campaign Domino’s launched to tackle a rather difficult problem they have been facing for years. Domino’s Pizza is an American brand with over 18000 stores worldwide. They deliver pizza since the 1960s, and they do so while thriving for…

1
EP#01 - Interview Like A Boss with Jeroen Buijs - Stories Worth Sharing by SalesHERO 1:03:53

2y ago1:03:53

1:03:53

To celebrate the launch of The SalesHERO podcast and our Stories Worth Sharing series, we invited Jeroen Buijs to come and talk about Interview Questions & Preparation and provide some key insights into what goes into the hiring process at tech sales companies today and what's changed over the last few decades. From PTC to Box.com, Jeroen has a pro…

1
EP#00 - Introducing The SalesHERO Podcast 7:05

2y ago7:05

7:05

Welcome to The SalesHERO Podcast, this is our first post, so please be kind. In this first very special episode we decided to play it safe and just give a quick overview of the what's coming up over the next weeks on the pod. Stay tuned to as the next episode covers how you really only as good as your last sale, so make that next sale a good one! O…

1
Bridging the gap between virtual and physical realities with Khora 49:41

2y ago49:41

49:41

Do you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage. Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all …

1
How to survive market shifts and connect with your audience in the lifestyle industry 47:33

2y ago47:33

47:33

Do you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us abo…

1
Green Mobility vs. Green Washing Warriors, or how to communicate tactfully 49:28

2y ago49:28

49:28

What happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early? In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different aud…

1
How does a football club like F.C Copenhagen meet fans and business goals? 45:49

2y ago45:49

45:49

If you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week’s content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner. The club works as a media platform, casts pl…

1
How do you create brand awareness through storytelling for a low-interest product? 49:07

2y ago49:07

49:07

Do tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into th…

1
Lessons learned when marketing & sales went digital w/ Henrik Spandet 49:56

2y ago49:56

49:56

Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel. Companies have a buffé of sales and marketing decisions to make. Which o…

1
Consumer trends in fashion marketing for your social media strategy 57:50

2y ago57:50

57:50

What’s in style this season for fashion brands on social media? Beyond the Y2K style that is. Together with Henrik Eppers, owner of multiple fashion brands and lecturer at Copenhagen School of Design and Technology we’ll dive into the role of social media in the fashion industry. We uncover the interplay of social media and the fashion industry, ho…

1
How Dreamdata generates new clients by training its employees in social selling 53:34

2y ago53:34

53:34

In this episode of the Social Media Sucks podcast, we’re discussing the benefits and different approaches to SOCIAL SELLING. A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata,…

1
How to build great, sustainable content for social media 43:35

2y ago43:35

43:35

What is great social media content? How do you generate thumb-stopping social media content ideas? And what do you need to build an amazing social media content strategy – one that’s sure to achieve the right kind of response from exactly the people who most need to engage with your content and brand? There may be no better person to put those ques…

1
A heritage brand about creating content for social media 45:48

2y ago45:48

45:48

How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as…

1
How Miinto is leveraging SoMe in order to drive luxury fashion sales 40:56

2y ago40:56

40:56

Malthe Cederborg, CMO at Miinto, guested this episode of the Social Media Sucks podcast to talk about social media commerce, luxury fashion retail, paid social media and why you need a strong social media strategy to run a modern retail e-business. This episode is for anyone with an interest in content creation and marketing strategies for social m…

1
How brands turn serious business into creative content on TikTok 43:38

2y ago43:38

43:38

Should all brands join TikTok? What is the most successful TikTok marketing strategy? And how to go viral on TikTok as a brand? For a business, it might seem like a big step to join the platform known for its dancing teenage girls, but TikTok has become a global force. Leading to viral trends that influence the news, sold-out product shelves in sto…

1
Meta versus TikTok – the death battle you didn't see coming 18:42

2+ y ago18:42

18:42

For the past couple of years, Meta has been in good company when it comes to user base, creators and platform innovation. There's no doubt that TikTok has been revolutionizing the social media industry. In our latest episode of Social Media Sucks, Chris, Yu and Hawra try to predict future scenarios: will they stop copying each other's features? Is …

1
What esports communities have taught Astralis about business 50:49

2+ y ago50:49

50:49

How do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports? Astralis, a Danish esports company best known for their Fortnite, Counter…

1
Metaverse and the future of social connections 34:34

2+ y ago34:34

34:34

There can be no doubt that the Metaverse is a game changer for social interaction. But how precisely is it changing the way we meet, communicate, present ourselves, understand ourselves and live our lives…? And will Mark Zuckerberg’s virtual microcosm also rewrite the rules of marketing, impact the economy, reshuffle social status cues and give sca…

1
Podcast advertising – then, now and tomorrow 8:33

2+ y ago8:33

8:33

What’s happening with podcast advertising? Are podcasts THE untapped area – or low-hanging fruit – for marketers? Is there a risk of losing consumers’ or listeners’ trust by mismatching podcast and ad? How to make sense of Spotify’s model and Spotify as a company? And when does podcast marketing slide into influencer marketing territory? On this ep…

1
The Big Virtual Influencer Episode 14:49

2+ y ago14:49

14:49

Who's your favourite virtual influencer? On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas. But are virtual influencers really as novel as the n…

1
How NFTs are changing social media | Social Media Sucks Podcast 20:53

2+ y ago20:53

20:53

What are NFTs, what is their purpose, and how will they revolutionise the internet? On this episode, we're featuring a polarised but friendly discussion about a central element of Web 3.0 – an arguably exciting, but also arguably retrograde, trend whose impact we are only beginning to see. But do non-fungible tokens run counter to the altruistic ph…

1
What's next for Twitter? | Social Media Sucks Podcast 14:40

2+ y ago14:40

14:40

Twitter is unique, for reasons good and bad. But one thing's for sure: It's here to stay, at least in some form. That said, is it a platform in need of a rethink and a makeover? Is the endless stream of text-heavy tweets disorientating and exhausting? Is more original video content from users going to make it a more interesting platform? Was oustin…

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Rasmus Thomsen Podcasts

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