The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized i ...
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getting thy mind right for 2018
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Please join the Branch Basics founders as they interview experts in the health and wellness space. We are so excited for you to be here!
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#360 - Quick question mashup: You ask, I answer
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I absolutely love reading the ratings and reviews we get on Apple Podcasts, and I read them every single week. In fact, a lot of the questions that get asked there I use for my podcast episode ideas, but I can't always get to all of them or some I can't make an entire podcast episode on. In today’s episode, I thought it would be fun to try somethin…
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#359 - How I grew an IG by 800 followers in 8 months
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Social media marketing, business growth, economics and consumer behavior are things that I am deeply interested in and obsess over, and this episode touches on all these topics as I talk about building a thriving social media presence. Today, you’ll hear exactly what I did to grow an Instagram account completely outside of our industry by 800 follo…
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#358 - Small Business Saturday Strategies
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Small Business Saturday is fast-approaching, and it’s a fantastic opportunity to make a lasting impact on your community while boosting your business. That’s why for this episode, I want to give you actionable strategies to maximize your participation and build strong relationships with both current and potential customers. In our industry, it is v…
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#357 - How to achieve more without working more
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When we talk about scalability in business, the big question is can we grow without burning ourselves out or working more hours? The answer is YES, it's absolutely possible, and I know this because we did it this year! In this episode, I’m sharing exactly how I revamped my business in 2024 to achieve more while working less. It wasn’t easy, but it …
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#356 - TikTok study:A client’s take on prices, search and services...
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Recently, there’s been a surge in viral TikTok videos and Instagram Reels where clients are speaking out against the beauty industry, particularly targeting hair stylists. In this episode, I take a closer look at one TikTok user’s perspective and how (and why) her content is resonating with both clients and stylists alike. Instead of getting defens…
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Have you implemented a gratuity free pricing model but found that it's not working as you had hoped? If so, you're not alone because I’ve been receiving messages from stylists recently who are asking how to effectively transition back to accepting gratuities, which is why I wanted to record this episode for you today. Yes, there is a way for you to…
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If you’ve listened to the podcast for a while now, you know that I’ve released past episodes with my predictions for the upcoming year. Historically, my predictions have been spot on, and in this episode, I’m bringing you my 2025 predictions. My main goal of sharing these predictions with you is to get the conversation started on what's coming in 2…
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#353 - Is it time to raise rent or change your salon strategy?
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In a time where the cost of living is steadily increasing, salon owners face the challenging decision of whether to absorb rising expenses or pass them on to their booth renters. In this episode, we take a deep dive into a DM I received from a booth renter salon owner, as I break down her current pricing model and analyze whether raising the rent i…
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This episode is a bit more of a vulnerable one that I'm a bit nervous, and excited, to bring to you today. I’m revealing how I personally overcame burnout, as well as what I learned from researching the key symptoms of burnout, and the profound changes I have made in my health, family, and professional life. As you’ll hear, I truly feel like I am s…
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#351 - Can a salon afford 45%+ commissions?
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As salon owners, it's crucial to ensure that our businesses are sustainable for ourselves, our stylists, and our overall growth. But when we talk about being "fair," what does that really mean in the context of payroll? In this episode, I tackle the age-old question: “Can a salon afford to pay 45%+ commissions?, while diving deep into the numbers a…
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#350 - Does the loyalty pricing model work or fail?
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As a service-based industry, it is really easy to focus on the feels and the vibes because we are in this pressure cooker of an economy, and we start to make emotional decisions that are not good for business. I sat down to record this episode in urgency, because I want everyone to take a step back and really check the math on a piece of advice tha…
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#349 - How to grow as an employee stylist
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Today’s episode is inspired by a message I received from an incredible Thriving Stylist podcast listener who is asking for guidance on how to build and grow her career as a commission-based stylist, while not having complete control over her career. As a stylist, I know that you want to grow, and you need to be in an environment where growth is sup…
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#348 -The new approach to talking pricing with clients
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Recently an Instagram post came across my feed that I have not been able to stop thinking about since seeing it, so I want to share this clip with you today so you can hear the powerful message around perceived value in our industry. In this episode, we are going to dig into the fatal flaws of how you are talking about price and cost and give you t…
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#347 - Amenities that don't mean much to clients anymore
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Times are changing in our industry, as well as consumer behaviors, and the things that used to work just don't anymore. That is why today I want to shed some light on the amenities that don't hold the power that they used to, and give you the categories that used to be considered amenities that are now just par for the course and expectations of yo…
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#346 - Rethinking stylist goals and benchmarks for raises and promotions
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One of the things that is most challenging for salon owners right now is attracting top tier stylists, and let me tell you, it’s because those stylists are looking for something different than they were just a few short years ago! I want to talk about how you’re operating your salon to not only attract the best stylists, but to also retain the key …
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#345 - Can you afford to booth rent or suite rent
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The question of whether someone can afford to rent a booth or rent a suite right now is one that I hear often, but this episode is not just for commission-based stylists or employee stylists who are considering leaving their current salon. It’s also for people who are renting booths currently, because let me tell you, there is a lot to consider wit…
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#344 - trendy specialties that are only going to get bigger
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The importance of being special and having a specialty is, in my opinion, going to become more and more important. That’s why I want to talk about it today, and look at how you can properly position yourself as a stylist to take advantage of these opportunities in the market. In this episode, I share what trendy specialties are on the up and up in …
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#343 - #ThrivingStylist60 experience for hair stylists & salon owners
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I’m so excited today to be talking about the #ThrivingStylist60 experience for hairstylists! This experience is totally free, you do not have to sign up for anything and this is more of a giant social experiment, happening industry wide. In this experiment, we’ll be uncovering our core inspiration to thrive in this industry, and in this episode, yo…
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#342 - The 5 incomes and investing for wealth
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Today I want to talk about a good friend of mine, Mel Abraham, a CPA and financial advisor to many, as I go through the key lessons that I got from reading Mel’s new book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It! If you are looking to have your money work for you or get a little sharper on inves…
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#341 - Deregulation and how it could impact the industry
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Currently, a lot of states are looking at changing the law for cosmetology and it’s creating fears in the industry. Today, I want to talk about deregulation because it’s been something that people have been asking me about for a while now, and there’s a lot to unpack with this topic. Yes, there have been a lot of changes and research done in the in…
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#340 - Mid-Year state of the industry and suggestions
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Today I am doing a mid-year check-in, and I want to talk about the reality of what is really happening in our industry. Our industry is in the middle of a revolution, and if you have been listening to the podcast, you have heard me talk about the “Great Divide”. Guess what? We are in it right now, so we need to be much more mindful about how we mov…
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#339 - How to attract more clients FAST in today's economy
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You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that…
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#338 - Which Salon Model Has The Most Profit Potential
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A listener recently reached out to ask about which salon model has the most profit potential, which inspired me to record this episode and dive deeper into the topic. Although I believe the answer to this question is extremely clear, I also want to provide the caveat that it is really about what is right for you. Today I break it all down for you a…
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#337- The 7 “Icks" Salons Do That Stylists Can’t Stand
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It’s no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That’s why in this episode, I share the “icks” that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you ca…
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#336 - 3 Steps to Less Drama & Higher Profits for Salon Owners
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My team and I recently had an awareness that we don’t talk about salon leadership and ownership stuff nearly enough on the podcast, so I’m excited to be diving into some leadership coaching with you today! Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp, shifted…
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#335 - How to Hire Dream Team Members as a Salon Owner
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Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists’ market, and it’s the styl…
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#334 - How Meta's New AI Search Feature Will Impact Stylists
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You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my …
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#333 - Main Stream Media is Coming Down Hard on Salon Pricing Structures
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If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we n…
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#332 - Commission structures that work today
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In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversat…
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#331 - The Pricing Crisis and How We Got Here
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I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your bu…
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Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone fe…
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#329 - Breaking Down the Pre-Booking Negative Impact
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If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to brea…
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#328 - If I Were Building as an Educator Today
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There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator…
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#327 - The 5 Communication Styles & How to Master Them
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Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressi…
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#326 - Passive Stylist, Artist, or Wealth Builder?
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Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often …
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Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to co…
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#324 - Hard Truths: The Real Reason Stylists are in a Financial Pinch
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Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suff…
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#323 - Create a Brand Message for Your Instagram Page
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Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about…
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#322 - Six-figure stylist secrets, shifts and strategies
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I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and min…
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#321 - What Is the Income Potential in Your Business Today?
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There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be…
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#320 - How to Maximize Your One-Year Financial Growth
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We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trus…
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#319 - The Only KPIs and Numbers That Matter for Your Business
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Today we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to…
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As a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible sa…
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#317 - How to Feel Inspired, Driven, and Motivated in Your Business
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Are you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer t…
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To kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon ow…
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If you’ve been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in …
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#314 - How to Make a Referral Program Work
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It’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business r…
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Although I’ve touched on it briefly before, I haven’t really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing…
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#312 - The Holiday Season Feels Different…
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Have you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hop…
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#311 - Pricing Rumors, Misfires, and Scare Tactics
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There is a lot of misinformation going around in our industry right now and it worries me greatly, because as an industry we have grown and come such a long way in the last few years. There is massive self-sabotage going on in the industry, and so much of it is based on fear, which is why In this episode I want to talk about this misinformation, th…
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