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On the podcast, I delve into the world of multiple personalities. The condition is called Dissociative Identify Disorder (DID), and an estimated 1.5% of the people in the world have it. I’ll peer into the daily lives of those with DID to see how they cope with their other personalities (called alters). On occasion, I’ll speak with their loved ones—especially in cases where the person with DID refuses to seek help. Please join me for what I promise will be an interesting journey.
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AMPlify

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AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement. Employee advocacy and engagement is essential to any successful corporate marketing effort. In this podcast, you will learn about best practices, trends and strategies that have made impact in the companies currently engaged in these efforts. The AMPlify Podcast and Co ...
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In this episode, I interview Magnolia, who are nonbinary and have around 30 personalities. During a therapy session, they blacked out for two years. When they came out of the blackout, Magnolia discovered another personality had transitioned them to male and had gotten married. Contact Steven Shelton and The Mangled Mind Podcast at: StevenShelton@T…
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In this episode, I discuss my own recent mental health issues related to working on my memoir. Contact Steven Shelton and The Mangled Mind Podcast at: StevenShelton@TheMangledMind.com Please visit The Mangled Mind website. Registration is free. https://TheMangledMind.com You may also visit The Mangled Mind Facebook page: https://www.facebook.com/Th…
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On this week's episode, I interview Heather, a woman with thirty personalities. She grew up in a foster home after being sexually abused as a toddler. Heather has a Facebook page called My Life as a Multiple where she helps people with DID and women who've lost children or had miscarriages. She lost a nine-month-old daughter and later had a miscarr…
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In this episode of The Mangled Mind Podcast, I interview Krystal, who's a wife, mother, and nurse. Doctors diagnosed her with dissociative identity disorder when she was age nineteen. Krystal has ten total personalities. She had a terrible time adjusting to her illness—multiple suicide attempts and hospitalizations. Like me, she has an amnesia barr…
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This episode discusses the subjects of self-harm and sexual abuse of a child, although there is no graphic description of either. Amy developed dissociative identity disorder after being sexually abused by her father and brother—and sold by her father at age 11 to a pedophile sex cult. She developed 52 other personalities to help her deal with the …
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In this episode, Steve introduces the podcast and provides basic information about dissociative identity disorder (DID). Contact Steven Shelton and The Mangled Mind Podcast at: StevenShelton@TheMangledMind.com Please visit The Mangled Mind website. Registration is free. https://TheMangledMind.com You may also visit The Mangled Mind Facebook page: h…
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Over the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advoc…
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Marketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be true: 1. Start at the Top! Leadership must buy in and participate 2. Content must have a purpose and address …
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Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to here from their fount…
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The old world of law firms establishing decades-long relationships with clients who pay whatever invoice is sent and send repeat business to their long-trusted outside counsel is over. Today, competition for corporations’ work is stiffer than ever with long-time counsel fighting many entrants on the market. Additionally, the path to partnership is …
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At Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defense or the Intelligence Community – making them highly risk-averse, difficult to reach during business hou…
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Company rebrands and product launches are notoriously complex and lengthy projects that consume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market facing departmental functions. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing,…
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More than ever marketing organizations are taking on the responsibility to help companies innovate. Often, that requires transformation of capabilities within their organizations. From the digital imperative to mining deep insights and analytics, marketing teams are working hard to move through the change curve the industry is experiencing. However…
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In a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, and maybe even loves, your brand is a no brainer. Employees are authentic, they are intrinsically motivated,…
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While much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels – ensuring that relevant and personalized messages are being provided to the right people at the right time. This is exactly what C…
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The more globally distributed a company is, the more disjointed their social media efforts threaten to become. How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread across continents and time zones? How do you craft culturally impactful social messages when every region …
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On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Bernie Borges. Bernie is the Co-Founder and Chief Marketing Officer of Vengreso having previously been the CEO at Find and Covert. He also currently hosts the Social Business Engine podcast. In their discussion,…
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On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Tara Zoumer, who at the time was PR coordinator and Social Media Manager for TriNet, and who now works as an Independent contractor in PR Strategy and implementation. Tara stresses the importance of communicatio…
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LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of The Marketing Advisory Network, wanted to find out what’s holding employees back, and more importantly, what c…
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On a special episode of AMPlify, this week host Glenn Gaudet is joined by Sally Anne Kaminski and Karin Aviles. As past attendees and speakers at the AMPlify Conference, both Sally Anne and Karin have insider knowledge as to why AMPlify is the can’t miss event of the year. They share their experiences, lessons they learned… based on their copious n…
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You might be wondering if an employee advocacy program is right for you. What if your company doesn’t allow employees to use social media? Or even invest time in it for promotional purposes? Our guest today encountered both of these road blocks at his company. Donald Jones, Lead Associate and Lead Digital Strategist at Booz Allen Hamilton had an up…
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Every good marketing strategy needs a little bit of everything, knit together with purpose. Employee advocacy is just one of those tools that can bring new purpose and drive to your companies marketing efforts. Kelsey Kruzel, Social Media Manager at CDK Global, took her experience in tying together strategy and creativity to bring employee advocacy…
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Consistency is a key aspect of everything you do in your business. At the corporate level, you have to be sure your messaging is consistent in every department but especially at the front lines. On this episode host Glenn Gaudet chats with Henry Bruce, the senior vice president of marketing for Contently a content marketing platform that brings sto…
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Implementing change in an organization is never an easy process. Implementing change that involves your team getting on board and being the advocates requires a lot more planning and effort. Brent Korte, Chief Marketing Officer at Ameritas, knows this better than most. He joined Ameritas with the agenda to make some changes that ultimately resulted…
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When it comes to marketing your brand across cultural boundaries the road can be a bumpy one. Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, an international B2B software testing company, has successfully designed and launched a corporate social media strategy and a global employee advocacy program. Daunted a…
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Scott Bardell has been a consistent innovator in the public relations and marketing space. As the President and Founder of Idea Grove he helps his clients reach media and buyers by pushing the envelope through the power of employee advocacy. In this discussion with host Glenn Gaudet, Scott shares his unique perspective on public relations, ways to …
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Do you employees know where to easily find your corporate social media policy and general posting guidelines? In this speech from the 2017 AMPlify event, Jamie Laliberte Whalen, Sr. Manager of Content & Social Media at Mimecast, shares how you can make a social go card of your own, how to empower your company to empower themselves and how to make s…
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Does your content stand out in a crowd? Or is it lost in a sea of sameness despite implementing an employee advocacy program. It isn't enough to put the content out there in the hopes that people will find it. You have to deliver the right content in the right way in order to get noticed. This is the expertise of Gaetano DiNardi, VP of Marketing at…
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Despite the fact that social media and digital become more and more prevalent each and every day the opposite of that is true in that countries around the world are tightening their spam and data privacy laws to protect the very people you are trying to reach. So, it is becoming increasing important that companies have a keen understanding of what …
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Employee advocacy is on the rise. But what does that mean for companies like yours and how will it transform the way you work? On this week’s episode, Jen McClure, one of the original authorities on digital and social media and CEO of JEM Consulting & Advisory Services, shares insights on the factors that affect the growth of employee advocacy and …
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So you have an employee advocacy program. Your people are fully engaged and active and they are driving loads of traffic to your social sites, your website and more. What next? What do you do with that traffic so that it has a value add beyond brand awareness. You need to create leads. Listen as Jason Sibley, CEO and Head of Campaign Strategy at Cr…
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Starting an employee advocacy program is one thing. Keeping your employees engaged and sharing is another. On this episode of AMPlify, host Glenn Guadet chats with Kelly Shelton, Vice President of Marketing at Boostability. For Kelly and the Boostability team, employee advocacy was a no brainer but that doesn’t mean it came easily. They have put a …
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Brand engagement and employee advocacy shouldn’t be limited to one area. If you have customers around the world, your advocacy frequency signal should reach them. Julie Hayes, Sr. Brand Communications Manager at Autodesk shares how they scaled their program to reach advocates in 37 countries and 11 languages. Her hard-earned lessons could be the ke…
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How might a well-crafted employer brand affect talent attraction if you aren’t a market leader? This is the question that Jörgen Sundberg, CEO of Link Humans, a company that helps employers be more attractive to top talent, spends his days answering. One answer that he has explored is the power of a strong employee advocacy program as a means of at…
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Events are a big boost for brands. There are a number of ways that you can use social media before, during and after an event to generate leads and awareness for your organization no matter if you are the host or just an attendee. Daniella Peting, Social Media Manager at Motorola Solutions covers nine ways to get more from events using that ever so…
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Social media is a powerful tool but you need to make sure that your content strategy on those platforms aligns with the brands goals, in each and every post. Employees have a great capacity to reinforce a brand’s core message and personality but only if they are properly prepared. This is the message of Douglas Spencer President of Spencer Brennema…
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Driving engagement in your advocacy programs is one thing when you are working with internal employees; but it can be a completely different animal when you are working with non-employees like independent contractors in a sales organization dispersed across the country. Chris Winston, Communications Manager at Colonial Life joined us at AMPlify to …
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There is a lot of talk around content marketing, but most companies struggle with identifying its true impact on revenue. Mike Pace, Sr. Manager of Online Marketing at SendGrid talks about how through analyzing data it is possible to attribute real revenue to your content marketing efforts. Mike walks us through steps to identify where content has …
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How do you influence advocacy if you aren’t influencing engagement? Employees and even your customers aren’t going to share anything about your brand good or bad if they aren’t engaged. Driving engagement is driving experiences. Ashley Mayhew, Communications and Media Lead at TD Bank, discusses what how great communications means great employee exp…
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When it comes to employee advocacy an often overlooked voice is that of the CEO. That single voice has a power to generate opportunity and influence and establish your brand even more so than the combined power of your employees. Ryan Murphy, PR, Editorial Content and Social Media Manager for Carbon Black joins us to pull back the curtain on the CE…
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When starting your employee advocacy program you need buy in from the executives. How do you get it? Jason White , Director of SEO at Hertz, joined us to share stories of his success and failures on this front. He divulges some hard earned tricks and tips to help you institute change in your organization and discusses how employee advocacy was the …
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Steven Dickens, global offering manager of IBM, joins us to talk about how you can enlist the help of subject matter experts both internally and externally to be your biggest brand advocates. He has an insiders perspective on how employee advocacy actually works and how it benefits the employee and the subject matter expert.…
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Tristan Bishop Senior Director of Digital Customer Experience at McAfee previously worked with Informatica to develop and launch an employee advocacy program that grew from 10 participants to over 900 employees in less than three years. His TEAM method made it easy for employees to share content and actively support the brand at conferences and oth…
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AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement. Employee advocacy and engagement is essential to any successful corporate marketing effort. In this podcast, you will learn…
  continue reading
 
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