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Knead to Know

Bold Baking Network

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Knead To Know is the FIRST-EVER podcast about the hottest buzz in baking! From Chef Gemma Stafford and the Bold Baking Network, Knead to Know is your new weekend ritual, serving up the freshest news, entertainment, gossip, and online trends all about baking. Join Gina Brazão — host, entertainment expert, and baking enthusiast, as she navigates the world’s obsession with baking — every Sunday morning, Pacific Time.
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1) Interning for "Late Night with David Letterman" -- can people still start their M&E careers that way? 2) CNN Digital role; 3) Launching first live news streaming service; 4) The "Great Big Story" story; 5) CNBC and NBC News OTT products; 6) Partnership with Pluto; 7) What was the inflection point where streaming became "real"? 8) Current Allen M…
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1) Paul's career background-- Technicolor, Disney, Discovery, Struum; 2) Paul's mentor and move into strategy; 3) Getting the call from Disney; 4) The "moment when my career trajectory changed"; 5) How to use viewer data to be cool at cocktail parties ; 6) QuickPlay's focus on Tier 1 customers; 7) QuickPlay's USP: architecture and culture; 8) Quick…
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1) Kevin's background at Lucasfilm, Electronic Arts, Walt Disney Pictures, and Zynga; 2) Learning about merchandising, gaming, and communities when launching the Pokémon franchise to the USA; 3) Why EA (Sims franchise) and Zynga (Words with Friends) highlighted the powerful combination of content, gaming, and communities; 4) Genesis of Bold Baking …
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1) Scott's career background starting with device drivers at Digital Equipment Corporation (DEC); 2) Current role leading SeaChange's advertising team; 3) SeaChange's end-to-end streaming platform; 4) Advertising solutions including pre-roll, mid-roll, post-roll and creating custom FAST channels on the fly; 5) Innovations such as side-by-side adver…
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1) Steve's career background- "Silicon Valley meets Hollywood"; 2) The problem to solve-- universal search within the OTT operating system; 3) How is it possible your title doesn't show up in search even if it's in your library? 4) Why/how the search algorithm optimizes the platform's monetization-- not the apps; 5) Search vs. CTV/platform marketin…
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1) Evan's 2023 wrap up; 2) The media universe "death stars" getting bigger; 3) Consolidation of advertising market under Google, Meta, and Amazon (60%); 4) Why are the media giants getting into sports in a huge way? 5) "We left the last era of media four years ago when Disney went to DTC.... chasing Netflix towards a business model that doesn't wor…
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1) Keith's background in theater and film; 2) Moving into digital media and then streaming media; 3) Space Mob's focus on creating FAST channels and creating series; 4) FAST market under pressure as platforms are cutting back channels; 5) Focus on entertainment sports streaming such as pickle ball; 6) Minimum viable FAST channel needs 150 hours to …
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1) Katherine's pre-Vizio career background; 2) First job at Vizio 11 years ago; 3) Current role; 4) Vizio as full-service media company including hardware, content, data, advertising, distribution, mobile; 5) Vizio content vetting process; 6) Higher bar for content partnerships, but still lots of new "white space"; 7) Elements of a good content dea…
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1) Rachel's career background; 2) Rachel and husband met in kindergarten? I forgot the follow up question about this! 3) Recognizing the wedding video opportunity; 4) Getting started building a large social community; 5) Anatomy of a content licensing deal; 6) Advertising strategy and lack of data visibility; 7) Partnering/competing with CTV and di…
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1) Natalie's current role; 2) Career background from JP Morgan to ESPN; 3) Vevo's global operations-- streaming across 34 distribution platforms including YouTubeTV, Samsung TV+, Pluto, Roku, and Amazon FireTV-- over 800,000 pieces of content; 4) Launching FAST channels; 5) Embracing a data-driven environment; 6) The promise vs. the reality of addr…
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1) Stephen's role and background on Robosoft Technologies; 2) Marquee customers including Discovery+, Magnolia, Global Cycling Network, Food Network, and ESPN; 3) Creating "communities" to enhance engagement and monetization; 4) Engineering and software development outsourcing vs. staff augmentation vs. innovation centers of excellence; 5) Cross de…
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1) Background on Imagicomm and INSP "5th ranked cable channel in the U.S."; 2) Media conglomerate including cable, original content distribution, and 13 broadcast networks; 3) "Lunge-free" family/friendly content including "The Cowboy Way", "Legal Action", and Christmas movies; 4) Charlotte-based studios/distribution; 5) Tell family stories without…
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1) Jason's finance/private equity background; 2) Problem statement- simplifying streaming; 3) Win-win-win three-tiered approach- consumers, streamers, and broadband providers; 4) MyBundle watch list; 5) Partnering with cable providers for cord-cutters selecting broadband; 6) "Find MyBundle" tool; 7) Dominance of smart phone over TV remote as conten…
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1) Teresa's background at Rakuten launching new channels; 2) Dearth of channels in Europe; 3) Need for localization (local content, local language); 4) LoveTV Channels one year anniversary; 5) Distribution with Samsung, Xumo, etc.; 6) Finding new distribution in U.S. market; 7) Love the Planet channel about sustainability; 8) Next stage focused on …
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1) J. Alexander's background including co-founding FUBU; 2) Opportunities in streaming media; 3) Signing with Cineverse; 4) Future of FAST; 5) Writer's strike pushing move back to reality TV; 6) Role of AI in streaming; 7) Focus on building his businesses; 8) Future plans Also watch on YouTube: https://www.youtube.com/@ottexecutive…
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1) Acquisition of X Games from Disney/ESPN; 2) Steven's background from Twitch and NBC/NFL; 3) Role of community on Twitch; 4) Focus on expanding X Games events to distribution and streaming; 5) What to do with 18 years of VOD library? 6) Augmenting event content with athlete personalities; 7) Use of social for shared real-time experience; 8) X Gam…
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1) Thoughts on StreamTV Show in Denver; 2) Colin's career background from "structural engineer specializing in water-retaining concrete design" to Xumo leader; 3) Xumo's roots in digital ad-tech; 4) Comcast acquisition; 5) Comcast-Charter joint venture; 6) How does Xumo fit into Comcast's portfolio including Peacock, Xfinity, Flex, Xumo App, Platfo…
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1) Brad's background from local radio, to cable and broadcast, to streaming; 2) Launching MTV; 3) How "South Park" put Comedy Central on the map; 4) Early forays into streaming with Bloomberg and Scripps; 5) Creating Eagle Dock Media (and not getting sued by LeBron James); 6) Is content exclusivity/walled gardens going away? 7) Experimenting with c…
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1) Jeremy's career beginning with "knocking on doors" for Continental Cablevision; 2) Launching Google Fiber; 3) Launching YouTube TV; 4) Content piracy; 5) Launching Stern Digital Strategies; 6) Role of AI; 7) Status of Local TV industry; 8) Industry cost-cutting as "natural evolution"; 9) Growth of OTA and ATSC 3.0; 10) Jeremy's passion for Blues…
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1) Background on Cinedigm; 2) Cinedigm content strategy; 3) The power of "enthusiast" content (anime, family, horror, etc.); 4) Cineverse "Big Umbrella"; 5) Building communities around video content; 6) FAST as a "throw-back linear approach"; 7) Celebrity-based channels; 8) "Wall Street whipsaw from growth at all costs" to "focus on the bottom line…
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1) Sara’s background; 2) Working for Mr. Rogers; 3) Non-profit focus on experimentation vs. commercialization; 4) PBS Kids and gaming; 5) PBS distribution/device strategy; 6) PBS podcasts; 7) How to stay the course despite cutbacks in kid content; 8) PBS content strategy; 9) Show curricula- Curious George as Engineering teacher?; 10) How to make co…
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1) Background on Robert; 2) 15 years since Hulu launch; 3) Can the industry sustain massive content investment amid huge losses? 4) Avoid the "collapse of the middle" through scale or focus; 5) BritBox viewer acquisition strategy; 6) Why a dedicated BritBox service vs. licensing through other services? 7) How rise of CTVs changes things; 8) Robert'…
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1) Mike Bloxham's background; 2) New study on streaming subscriber churn; 3) "Intentionality of churn"; 4) Six different churn segments; 5) Why are "Hypers" both highly engaged and most likely to churn? 6) How "good/bad churn" is like cholesterol; 7) Moving to a "subscribed months" metric; 8) Why churn isn't correlated to income; 9) Churn segment "…
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1) Kieanji's background; 2) Genesis of Nakx; 3) Streaming opportunity for independent films; 4) Nakx business model; 5) Linear programming strategy; 6) Nakx distribution strategy; 7) Nakx launch plans; 8) Future plans for original content; 9) Kieanji's foray into reality TV (watch her on "The Blox"). Also watch on YouTube: https://www.youtube.com/@…
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1) Marc Zand background; 2) What are multicast/diginet/D2-D3 networks? 3) How did multicast networks get their initial content? 4) OTA content discovery; 5) How did Marc grow Ion Media Networks? 6) How was multicast a pre-cursor to FAST channels? 7) The tension between content exclusivity and wider distribution; 8) What are the various aspects of c…
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1) Background of Tony Mugavero; 2) Merger of ROW8 and Rad; 3) Video applications of blockchain, web3, smart contracts, etc. 4) What is NFTV and premium transactional VOD? 5) Marketing aspects of video/music NFTs; 6) Extending video content via merchandising, collectibles, etc. 7) Do blockchain smart contracts replace DRM? 8) How to make video block…
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1) Donna's background; 2) Democratizing content creation; 3) New studio and tech stack; 4) Greenlighting 50 new shows; 5) Distribution strategy; 6) A "billionaire in spirit"; 7) Is the content market saturated? 8) Storytelling; 9) Donna's favorite things; 10) Bonus: Will Brian and Donna create a new show together? Also watch on YouTube: https://www…
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1) FITE distribution strategy; 2) new FAST channel FITE 24/7; 3) Unique aspects of PPV; 4) Getting added to the Roku Channel; 5) Expanding into soccer and rugby; 6) Viewer acquisition strategy; 7) Fighting content pirates; 8) 2023 predictions; 9) Bonus: Did Michael catch William "the Fridge" Perry during WrestleMania 2? Also watch on YouTube: https…
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1) Two college students talk about their media and entertainment habits; 2) Discussions include Apple, Disney+, YouTube TV, Netflix, Amazon Prime, Peacock, Hulu, FuboTV, Instagram, TikTok, SnapChat, etc.; 3) Favorite shows and ways of watching; 4) Music comes first, followed by social and video; 5) No interest in cable TV or OTA; 6) Switching from …
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1) Interview with Adam Ware, SVP Growth Networks, Sinclair Broadcast Group; 2) Career background; 3) Differing viewer acquisition strategies across broadcast and streaming services; 4) Resilience of Over-The-Air (OTA); 5) ATSC 3.0 "Next-Gen TV"; 6) Content discovery strategies; 7) Discussions including Netflix, Amazon, Disney, Hulu, Peacock, etc.; …
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1) E.J.'s career recap; 2) Background on MolQ Entertainment; 3) MolQ Films and MolQ TV launch plans; 4) Growth in advertising business models; 5) Role of NFTs for marketing and engagement; 6) UX strategy; 7) International launch plans; 8) Things about E.J. you might not know. Also watch on YouTube: https://www.youtube.com/@ottexecutive…
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1) Background on Isabel; 2) Language, culture, or geography-- how do you define the "Hispanic" market? 3) Programming and content curation; 4) "Peak streaming"-- how will the limit of subscribers/viewers impact growth? 5) Role of original content vs. licensed programming; 6) One thing about Isabel you may not know. Also watch on YouTube: https://ww…
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1) Evan Shapiro dispels “tentacle” rumors; 2) Disney’s CEO revolving door amidst “peak TV”; 3) How bad will the media industry “impression recession” get? -- two leading indicators to look for; 4) Apple, Microsoft, Alphabet, Roku, Netflix, Amazon, Paramount, Warner Bros. Discovery, 5G, Pay TV, and Triple Play discussions; 5) Why Amazon overpaid for…
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Today, special guest host Kevin Kurtz (co-founder of Bigger Bolder Baking and Gemma's husband) and Gemma talk about Father's Day, her NEW second cookbook Bigger Bolder Baking Every Day ( pre-order NOW: http://bit.ly/BBBCookbook ), ice cream flavors (Salt & Straw), Golden Girls Cheesecake — and an announcement you won't want to miss. Knead to Know i…
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Today, Gina & Gemma talk about The Office, the Strawberry Shortcake COOKIE, lemon juice in baking, when to use oil instead of butter, high altitude baking, and more! Knead to Know is your go-to podcast for getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef…
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Today, Gina & Gemma are discussing a cake they've both never heard of, baking with liquor, the trickiest cakes, and the story of the Cupcake Bouquet! Also: pancakes, waffles, and more. Knead to Know is your go-to podcast for getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up wit…
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Today, Gina & Gemma are discussing the sin of over mixing — when it comes to batters specifically. Plus: Banana Bread. Egg Sizes. Overbaking. Dough conditioner. Salted vs Unsalted Butter. Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pair…
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Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. T…
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Brownies tips — and essential steps not to miss for baking in general! Oh, and how to get that perfect crinkle top. Also: Parsnips and untraditional cake flavors, muffins, and more! Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up w…
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Dump Cakes, Pound Cakes, and Fast Food Desserts on this special LIVE episode of our KNEAD TO KNOW Podcast (recorded Thursday, 4/21). Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger …
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. H…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. H…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. H…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. H…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. H…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. H…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Sarah Vita, filling in for Gina Brazão, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite p…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Sarah Vita, filling in for Gina Brazão, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite p…
  continue reading
 
Welcome to Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the world's favorite pastime. H…
  continue reading
 
Welcome to 2022 — a brand new year of Knead to Know, your go-to podcast getting to the bottom of baking trends, baking entertainment, and more! Listen as Gina Brazão, a learning baker, pairs up with professional chef Gemma Stafford from Bigger Bolder Baking and her years of expertise to ask the questions everyone wants to know when it comes to the …
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