Best Brought to you by SnapShot Interactive Podcasts (2024)

1
Manscaped's edgy marketing: How data & analytics drive risk and reward 42:00

17m ago42:00

42:00

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximi…

1
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive 30:35

3d ago30:35

30:35

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing. You’ll learn: How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience. The shift towards short-form, engaging video content and its impa…

1
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt 17:18

1M ago17:18

17:18

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments- Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize m…

1
The power of competitive intelligence in B2B marketing with Vollrath 27:34

2M ago27:34

27:34

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing…

1
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media 38:22

2M ago38:22

38:22

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast. Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness…

1
How Imajery uses data to prove value across the entire customer journey 38:22

3M ago38:22

38:22

In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll …

1
How Data Speaks uses impact-based attribution to measure and improve advertising ROI 35:33

3M ago35:33

35:33

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI). In this episode, you'll learn: What impact-based attribution i…

1
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve 34:26

4M ago34:26

34:26

In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we explore: With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahea…

1
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato 46:46

4M ago46:46

46:46

In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting. We'll explore powerful alternatives like Mar…

1
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory 34:05

5M ago34:05

34:05

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth. Olivia will guide us through the concept of incrementality, a powerful tool that helps marke…

1
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions 25:34

5M ago25:34

25:34

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for…

1
The future of Google Search & Ads in the age of Gen AI 20:23

6M ago20:23

20:23

Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. In this episode, we welcome Matz Lukmani, Product Lea…

1
Multi-touch attribution (MTA) vs marketing mix modeling (MMM) 58:20

6M ago58:20

58:20

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ P…

1
The future of B2B measurement 20:21

7M ago20:21

20:21

B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at L…

1
Big data for marketers: Why, how, and where to start 27:49

7M ago27:49

27:49

By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps…

1
Marketing leader roundtable: Fueling your growth with data in 2024 43:13

8M ago43:13

43:13

Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, a…

1
Using data to power your next step: Fueling 40% annual growth 15:55

8M ago15:55

15:55

Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foun…

1
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity 44:44

8M ago44:44

44:44

How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and tal…

1
The next generation of marketing mix modelling 28:17

8M ago28:17

28:17

More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated…

1
Why now is a great time to move to a marketing data warehouse 38:53

9M ago38:53

38:53

Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaedi…

1
How top consumer brands measure marketing with Michael Kaminsky 37:21

10M ago37:21

37:21

The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?" In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach. On Octo…

1
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse 21:06

10M ago21:06

21:06

In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehous…

1
Start Trusting Your Data: A marketing data governance framework for CMOs 53:00

11M ago53:00

53:00

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In th…

1
Marketing mix modeling for marketing leaders 39:37

12M ago39:37

39:37

As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data. In this episode, we'll cover MMM works, the…

1
The Marketing Analytics Lifecycle 44:14

12M ago44:14

44:14

In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.

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Most of your problems are due to (a lack of) Marketing Data Governance 39:42

1y ago39:42

39:42

Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In t…

1
Breaking the silos: Why you should own your marketing data 43:20

1y ago43:20

43:20

There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically. Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make bett…

1
The Kaizen Framework: How to turn marketing data into growth 26:02

1y ago26:02

26:02

You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese. So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.…

1
Marketing data, fast and slow 28:47

1y ago28:47

28:47

In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require…

1
What is Marketing Intelligence? 29:45

1y ago29:45

29:45

Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile…

1
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi 24:23

1+ y ago24:23

24:23

In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data…

1
Data Literacy: How to build a data-driven culture with Lee Feinberg 25:49

2y ago25:49

25:49

In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn: What data literacy is Why companies should invest in data literacy How to use the 'design to act' to improve data literacy How to build and nurture a data-driven culture Links mentio…

1
How to create and measure paid ABM campaigns with Vin Turk 31:54

2y ago31:54

31:54

In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn: What data is needed to measure ABM campaign performance What marketers should pay attention to craft the right messaging for each stage of the campaign Why LinkedIn is such an important tool for ABM What…

1
Making the most of first-party data with Josh Perlstein 25:54

2y ago25:54

25:54

In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn: What's first-party data Why it's important to collect first-party data How to qualify the data before adding it to your data warehouse How to analyze and extract insights from first-party data Useful links: Fo…

1
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer 32:56

2y ago32:56

32:56

In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What marketers and analysts should be aware of regarding their measurement What the measurement framework is all about, and what steps does it consist of How marketers could increase the ROI of their campaigns…

1
Contextual advertising: How it works and why you should try it with Ned Dmitrov 27:32

2y ago27:32

27:32

In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: What contextual advertising is and how it works Contextual vs. behavioral advertising Some examples of contextual advertising How to create, run, and measure contextual advertising Useful links: Follow …

1
How to set up Google Analytics 4 for ecommerce with Enrico Pavan 31:33

2y ago31:33

31:33

Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn: How marketers should change their mindset to adapt to using GA4 How the new GA's exploration mode can be used for ecommerce What kind of insights can one get from GA4

1
Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman 22:20

2y ago22:20

22:20

In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn: What the Hawke Method is all about What kind of activities marketers can work on during the awareness, nurturing, and trust stage How the success of marketing campa…

1
Digital audio advertising 101 with Spotify 1:00:21

2+ y ago1:00:21

1:00:21

Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix. You'll learn: The benefits of digital audio advertising How to get started with Spotify Ad Studio How to measure and optimize your Spotify Ads campaigns Links mentioned on the show: Follow Katie on Lin…

1
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds 27:16

2+ y ago27:16

27:16

In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn: What metrics marketers should pay attention to while measuring an online marketing campaign What you should take into consideration before calculating CAC and LTV How to structure a campaign performance report so that it's easy to foll…

1
How to test ecommerce campaigns purposely with Colby Flood 26:34

2+ y ago26:34

26:34

Looking to run more ecommerce campaign experiments? We've got you covered! In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose. Tune in to learn how to: Test audiences, messaging themes, and copy structures Analyze and optimize ecommerce campaigns effectively Onboard a new client Link…

1
How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins 21:40

2+ y ago21:40

21:40

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses: How to design an effective ecommerce ABM campaign What are the key components of an effective ABM campaign What data companies should collect to craft the right messaging for their ABM campaigns Links mentioned…

1
How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd 27:30

2+ y ago27:30

27:30

When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads. Tune in to learn how to: Overcome the challenges of siloed performance marketing data Manage full-funnel performance marketing in a …

1
How marketers can implement marketing mix modeling with Mark Stouse 27:30

2+ y ago27:30

27:30

In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You’ll learn: What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution What groundwork teams should lay before implementing this model How to sell the …

1
Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly 28:23

2+ y ago28:23

28:23

In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy. Tune in to learn: Why ethical data collection is important The differences between legal data collection and ethical data collection How companies can build a user-privacy-first culture Links mentioned in the show Follow Stéphane …

1
How to set up, track, and optimize the right audience for your brand with Stephanie Clapham 19:42

2+ y ago19:42

19:42

In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns. Tune in to learn how to: Choose the right targeting for your company size and brand lifecycle stage Define the optimal audience size Measure the effectiveness of diffe…

1
How to measure brand awareness with Mark Dilson 19:13

2+ y ago19:13

19:13

In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively. You'll learn: When you should start measuring your brand awareness. What metrics you should measure. How to build a brand awareness report. Links mentioned in the show: Follow Mark on LinkedIn. Start your free 14-day Supermetrics trial…

1
How to build an SEO KPI funnel report with Tyson Stockton 21:29

2+ y ago21:29

21:29

Have you ever heard of an SEO KPI funnel report? In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report. Tune in to learn: What an SEO KPI report is. The benefits of building an SEO KPI report. The difference between leading and lagging metrics. How to structur…

1
How to use data insight in your ad creatives with Anastasia Leng 19:54

3y ago19:54

19:54

Long gone are the days when marketing was just about being creative. To make the most out of your ad budget, you need data. In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data. Here’s what you’ll learn: How to use data to fuel your creativity How to test different creatives across p…

1
The future of marketing measurement: How to win in a world of data 10:35

3y ago10:35

10:35

In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them. You'll learn: Why marketing has gotten harder since 2012 The three big challenges of marketing measurement What you can do to overcome them Links mentio…

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