This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.
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Meet the world’s top data and analytics leaders transforming how we do business. Hear case studies, industry insights, and personal lessons from the executives leading the data revolution. Join host Cindi Howson, Chief Data Strategy Officer at ThoughtSpot, every other Wednesday to meet the leaders and teams at the cutting edge.
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"On the Drive" is a podcast hosted by Cindy Lawrence, the driving force behind At Your Service- Drive. It caters to both automotive professionals and enthusiasts, offering engaging segments featuring tribal knowledge, entertaining stories, inspiring success narratives, game-changing best practices, and special spotlights on women in the industry. The podcast promises to be an immersive experience, blending entertainment and education to keep listeners hooked on the high-revving and heart-pou ...
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Alex McRobs, known as Sober Yoga Girl, is a former party girl turned international yoga teacher and sober lifestyle coach. Originally from Canada, Alex spent her twenties partying in Dubai, the land of bottomless brunch and unlimited drinks. Alex now supports other women in finding spirituality and sobriety through Sober Girls Yoga - which is part of The Mindful Life Practice, an international online yoga community she founded. In this podcast Alex will offer weekly episodes with insight i ...
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67. Building Brand Identity Through Sound w. Ralph van Dijk and Ramesh Sathiah
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Sound in marketing is much more than just a jingle - it is a powerful asset that influences consumer behaviour and builds long-term brand recognition. Ralph van Dijk and Ramesh Sathiah, Founders of Resonance Sonic Branding, talk about the process of creating a sonic identity, the importance of having distinguishable audio assets, and how even small…
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Ep. 21 - Rising Waters, Rising Risks: Navigating Safely Through Flood Waters
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In this episode, my sister and I discuss the impact of floods on vehicles. From coast-to-coast humor to heart-stopping tales of sudden floods, this episode is packed with personal anecdotes and practical advice on handling vehicle safety during unexpected downpours. Discover what happens when you find yourself in too much water, how to protect your…
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JPMorgan Chase on How to Succeed in Data and Analytics in the GenAI Era
41:39
41:39
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Key Moments: The emotional temperature for change in analytics (5:06) There’s no playbook for change management (7:53) Why Generative AI success requires a melding of expertise (17:20) Measuring the success of LLMs (18:58) How do you embrace the new when you’re facing technical debt? (33:27) How to fine-tune your career in today’s data and AI lands…
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Ep. 20 - Rotate Your Ride: The Secret to Tire Longevity and Safety
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Rev up your knowledge with Cindy Lawrence in this eye-opening episode of "On The Drive." This week, we take a deep dive into the art and science of tire rotation. Uncover why early rotations are key to tire longevity, how the correct rotation patterns can save you money and keep you safe, and the surprising truth about high-quality tires. Cindy’s e…
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Having the Courage to Start Again with Emily Killeen
41:03
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I loved recording this episode with Emily Killeen. Emily is a sober community leader who I have collaborated with in the past, and I previously had her on the show a few years ago, when she shared her inspiring sober story. The theme of our discussion on this episode, which was recorded live in Sober Girls Club, was what it really means to be "Happ…
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66. How To Fix A Failing Campaign w. Sachin Rajah
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Diagnosing and fixing underperforming campaigns is both an art and a science that can break your marketing strategy if done incorrectly. Sachin Rajah, Director of Client Services at Rocket Agency and Host James Lawrence discuss the significance of tracking and data accuracy, the role of creative in campaign success, audience targeting, and leveragi…
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Ep. 19 - Camber, Caster, Toe – Alignment Angels You Auto Know
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Join Cindy Lawrence and Janine Stella on "On the Drive" as they dive into the crucial yet often overlooked world of vehicle alignment. In this episode, Cindy brings a unique blend of expertise and humor, comparing your car's tires to your favorite pair of shoes and revealing how something as simple as alignment can drastically impact your vehicle's…
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I LOVED sitting down with Cindy Payne and recording this episode of Sober Yoga Girl Podcast together. Cindy is an absolute inspiration. When she was a few months sober, she googled alcohol free women's retreats in Bali...and that's how she ended up on the Sober Girls Yoga 2023 Bali Retreat! :) Since then Cindy has gone on to complete our Online 200…
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Ep. 18 - Tire Talk: It’s All About the Pressure – Your Money and Your Ride Matter!
18:24
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Join us on, On the Drive as we delve into the world of tires like never before. From unraveling the mystery of tire pressure to discovering the hidden advantages of nitrogen, we’re sharing the insider tips that could save you time, money, and hassle on the road. Ever wondered why your tires wear out faster or why that pesky tire light keeps coming …
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Establishing a System for your Sobriety with Jay Chase
33:43
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I loved recording this episode with Jay Chase. I had Jay on the show in 2022. In this episode, we connect and catch up. Jay is one of the most positive and uplifting people I've connected with on this story and I find his sober story inspirational (scroll back to the first episode we did together to hear it!) In this episode we talk about how his l…
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551
How to bridge the gap between humans and AI, with Sadie St. Lawrence
51:11
51:11
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Key Moments: Leveraging Generative AI for work? Start by asking the right questions (04:13) What’s in store for the future world of work (18:18) How Generative AI can expand humans’ divergent thinking (26:16) Taking people and culture along the Generative AI journey (31:20) The value of diversity in data (42:00) A tale of mentorship (44:20) Key Quo…
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65. eCommerce Lifecycle Marketing in 2024 w. Joshua Chin
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Strategic lifecycle marketing is the cornerstone of a thriving eCommerce business, especially as the digital landscape evolves with AI advancements and privacy updates. Engaging and retaining customers has never been more crucial. Joshua Chin, Founder of Chronos Agency, breaks down lifecycle marketing, offering key insights on leveraging customer d…
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Ep. 17 - Let’s Talk Tires: It’s Time to Get a GRIP
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In this episode of "On The Drive," Cindy Lawrence and Producer, Janine dive deep into the crucial world of tire tread. Exploring the impacts of tread wear on safety, lease agreements, and your wallet, they uncover everything you need to know about maintaining your tires and meeting lease turn-in requirements. Whether you're navigating lease regulat…
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Sasha Quince's Journey to Healing her Marriage and Herself
42:51
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I loved sitting down with Sasha Quince in this episode of Sober Yoga Girl Podcast! Sasha and I go way back to our Abu Dhabi days, when we were both yoga teachers in Abu Dhabi. Sasha Quince saved her own marriage in 2017 by healing past trauma, overcoming love fears, breaking family patterns and building emotional safety within. Her own journey empo…
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Imposter Syndrome, Commitment and Trust As a New Yoga Teacher with Carolyn Millward
39:29
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I loved recording this episode with one of my YTT Graduates, Carolyn! Carolyn is originally from South Africa, but has been living in the Middle East for several years. She completed her YTT online with me in 2022, and since has gone on to teach yoga in her workplace and also lead her first yoga retreat to South Africa! In this episode we speak abo…
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Commander’s Business: How the U.S. Coast Guard Serves with Data and AI
50:19
50:19
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Key Moments: The voyage to a data-driven US Coast Guard (5:21) Navigating data-driven approaches to US Coast Guard operations (20:28) Balancing experience-based decision making with data-informed decision making (25:34) In whose data do you trust? (30:10) Measuring the value of data (33:80) Should an AI ethicist be part of the team or should everyo…
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64. AI in Marketing: Hype vs. Reality w. David Lawrence
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Bold claims have been made about AI revolutionising how marketing is done, potentially eliminating millions of marketing jobs worldwide. As we approach mid-2024, David Lawrence and James Lawrence delve into the impact of AI on the Australian marketing landscape. David advocates for a balanced approach, embracing new technologies with a dose of heal…
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Ep. 16 - Old Wife’s Tail – Best Tires in the FRONT!
9:49
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When changing just two tires…New Tires in the Front? Best Tires in the REAR. Depends on Front or Rear Wheel Drive….Negative… For years we have been taught our best foot should always go first – We thought the same for tires. NEW Research Shows – Best Practice, Best in the Rear. Experts and of course tire manufacture will always support replacement …
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In this episode I sit down with Gina Lawrence, who is an all around magical sober woman! She holds a PhD and is a witch and teacher who uses tarot, yoga, reiki, and astrology to guide others on their healing journey. She has been sober since January 1, 2022. In this episode, Gina tells her sober story, and how it leads her to leave her marriage and…
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Ep. 15 - Steering Through the Recall Maze: Understanding Vehicle Recalls and Technical Service Bulletins (TSBs) for Your Safety and Wallet
26:16
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Discover the crucial ins and outs of vehicle recalls and TSBs, as we navigate through a hypothetical scenario set off by bee Manufacture's recent recall announcement. With Ann Griffith by my side, offering insights as a parent of new drivers, we dissect the vital differences between recalls and TSBs, and why it's paramount for your wallet—and safet…
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Travel, Community and Feeling Your Feelings: Michelle's Five Years Sober!
39:51
39:51
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I loved recording this episode with Michelle! Michelle has been a long time member of The Mindful Life Practice. She joined us on the Sober Girls Yoga Bali Retreat and the Sober Girls Yoga India retreat in 2023 and 2024. In this episode, Michelle shares about her sober journey, and how it brought travel and community to her life. She also speaks ab…
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How to activate the collective genius with data and AI, with Walid Mehanna, Merck KGaA
46:37
46:37
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Tune in to learn: Make your business strategy a data strategy (3:10) ‘Cover my back’ approaches (09:00) Straddling risks in data and business (11:28) Learnings from implementing myGPT (16:18) Activating your organization’s collective genius (24:05) Creating the right processes and culture to breed AI success (31:00) The current state of AI regulati…
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63. Project Management for Marketers w. Gavin Watson
32:49
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Collaboration and communication are the key drivers for any successful marketing team to function. Gavin Watson, Senior Industry Lead for Marketing at monday.com, reveals how businesses are using the visibility and integration tools in project management tech to improve team efficiency and streamline marketing projects. Guest: Gavin Watson is the S…
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Ep. 14 - Revving Up the Mercedes Experience: A Joyride Through Auto Sales and Service
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Step into the adrenaline-fueled world of auto sales and service with the exhilarating Cindy Experience! Buckle up as we dive into the vibrant corridors of AutoNation's premier wholesale hub in Florida, where Cindy's insatiable thirst for knowledge illuminates the intricate workings of a top-tier Mercedes dealership. From navigating the labyrinthine…
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On this episode of Sober Yoga Girl Podcast I had my YTT student, Ali, as a guest on the podcast! Ali just finished his 200 Hour YTT with The Mindful Life Practice this April 2024. In this episode he shares his journey with sobriety, as well as his experience in the Yoga Teacher Training. We have one room left available on the training course this J…
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Ep. 13 - Factory vs. Aftermarket – Specifically Made or Generally Speaking – It's MORE Than Just Money, Its Performance!
36:59
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Jump into the world of auto parts with Cindy Sarver and me, Cindy Lawrence! We're here to spill the beans on how your car's performance and safety are tied to the parts you use. From factory to aftermarket, we'll show you why choosing OE parts, like those from Mercedes-Benz, is like giving your car a VIP treatment. Ever wondered what your engine re…
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1
How analytics teams can earn their seat at the table with Elevance Health
49:22
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People are only as healthy as the communities they live in. In this episode, discover how Elevance Health is reimagining the healthcare system, and strengthening our communities in the process with a data-driven strategy. Learn how Elevance Health leverages community data to paint a more complete picture of an individual’s health, making healthcare…
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62. Measuring the Impact of Your Marketing w. Paul Sinkinson
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Understanding your user journey and tracking their path to purchase is vital when forming a strategy and allocating your marketing budget to appropriate channels. Paul Sinkinson shares how the best marketers use data, creative assets, and AI to make smart marketing decisions. Guest: Paul Sinkinson is the Managing Director of Sydney-based global mar…
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Ep. 12 - Don't Forget To Wipe After You Wash
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Have you ever found yourself grinning at the memory of a run-in with a rock legend while discussing something as mundane as windshield wipers? Well, we sure have, and this episode takes you through that and more as Cindy Lawrence and Cindy Sarver join us to share the unexpected hilarity and critical insights on keeping your windshield in top-notch …
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How I Used Yoga Philosophy & HALT To Stop an Anxious Thought Spiral
13:23
13:23
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In today's episode I share a short story on something I experienced this past week - an anxious thought spiral around something very silly in hindsight! I speak about how I use my knowledge of yoga philosophy and the five vrittis (thought spirals), and the strategies of HALT, plus communication skills with my friend, to work through my thoughts! In…
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Curious about the hidden capabilities of your car keys? Join Cindy Sarver and I as we uncover the surprising features beyond unlocking doors and starting engines. Learn why opting for dealership services over online deals ensures tailored security for your car's VIN and options, and how reviewing your insurance policy or warranty can save you money…
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Sobah Sistahs: Megan Wilcox's Sober Story and How it Led her to Bali!
30:27
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On this episode I had my friend Megan Wilcox on the show! Megan from Sobah Sistahs is absolutely incredible. She came to be a guest in the Sober Girls Club this week, and shared her story about going alcohol free, and creating the Sobah Sistahs community. Megan has hosted two retreats in Bali as well as in other locations around the world and I hav…
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How RedCloud levels the playing field for fair trade using data
50:17
50:17
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In developed nations, corporations often rollup and eat independent mom and pop shops into big box retail or big .coms that centralize supply chains and logistics. Meanwhile, independent sellers are the backbone of emerging markets. But a collision is starting to occur and it’s happening fast. Big corporations want to bring the same strategy to the…
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61. The Importance of First-Party Data w. David Lawrence
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Google, Meta, and other platforms are going cookie-less, making it increasingly difficult for marketers to access third-party data and reach their audience in an impactful way. David Lawrence, Co-Founder of Rocket Agency talks about the importance of using first-party data to stay competitive; through personalized targeting, greater alignment with …
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Ep. 10 - Wrenches, Wit, and Wisdom on the Luxury Auto Service Frontline
21:43
21:43
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Join me, Cindy Lawrence, alongside my hilarious former colleague, Cindy Sarver, as we take you behind the scenes of our adventures as service and parts advisors at Mercedes-Benz. We're spilling the beans on the quirks of our journey from the parts department to the front lines of customer service, all while navigating the unpredictable world of car…
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We Are All Walking Shoulder to Shoulder with Tommy Rosen
55:27
55:27
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Sober Girls Club was so happy to welcome Tommy Rosen into our circle, the founder of Recovery 2.0. Alex was fortunate to attend a Recovery 2.0 Retreat in India in March of 2024 and had such a profound experience she wanted the community to have a chance to connect with Tommy! Recovery 2.0 is offering a free Life Beyond Addiction conference. You can…
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Ep. 9 - Revving Up Relationships: The Heart of the Service Drive with Cindy Sarver
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Have you ever felt the pulse of an automotive dealership's service drive? It's a symphony of engines, customer service, and the occasional wrench drop, but above all, it's about the people who make it hum. Cindy Sarver joins me once more to pull back the garage door on this lively world, sharing experiences and stories that celebrate the relationsh…
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How to Create a Data and AI Literate Company with Bridgestone and The Data Lodge
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Description: Cindi Howson is joined by Valerie A. Logan, CEO and founder of the DataLodge and Chief Strategy Officer at DATA SOCIETY GROUP, and Jason Beyer, Vice President of Data and Analytics at Bridgestone Americas. They delve into the vital concepts of data literacy and AI literacy, sharing their insights and experiences in fostering a data-dri…
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60. Rise of the Fractional CMO w. Taz Bareham & Danielle Stitt
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42:10
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Fractional CMOs can be a game-changer for many businesses; diagnosing key problems, pivoting strategy, and reshifting team dynamics. Experienced Fractional CMOs, Taz Bareham and Danielle Stitt, share how they help businesses develop successful long-term marketing strategies and achieve their business goals. Guests: Taz Bareham and Danielle Stitt ar…
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Ep. 8 - Navigating the Warranty Waters with Mercedes-Benz and Easy Care Wisdom
21:47
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Join Cindy Sarver from Mercedes-Benz of Houston Greenway and Corey Smith from Easy Care as they demystify extended warranty coverage. Learn about the differences between factory and aftermarket warranties and how an aftermarket warranty could protect your finances during vehicle repairs and maintenance. Gain valuable insights into coverage options,…
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Ep. 7 - From Circus to Cars The Unexpected Paths to Auto Industry Success
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Join Cindy Lawrence and Cindy Sarver from Mercedes-Benz as we journey through the hidden world of automotive parts, uncovering tales from industry roots to seasoned professionalism. Explore the intricacies of inventory management and customer service, and discover the diverse career paths available, including the intriguing story of Sticky the Clow…
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59. Short-Form Video Secrets: Crack the Code on TikTok, Reels, and Shorts w. Edwin Smith
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With TikTok, Instagram Reels and YouTube Shorts dominating the organic social space, short form video is vital to reach large audiences and create an engaging brand image. Edwin Smith, Founder and CEO of The Social Sandwich, gives practical advice on how your brand can dominate on social platforms. Guest: Edwin is the Founder and CEO of The Social …
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Ep. 6 - Revving Up Auto Care with Creative Life Hacks
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Ever reminisce about those 'eureka' moments that make life a little bit easier? Well, Cindy Sarver and I are unpacking a treasure trove of automotive life hacks and maintenance tips that promise to fine-tune your vehicle know-how. It's all about the little things, like the joy of wireless phone chargers liberating us from the snare of cords, and th…
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Data, AI, Action: Navigating GenAI with Chris Stephens, Field CTO at Appen
45:19
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Description: In this episode, Chris Stephens, Field CTO at Appen, dives into how CDO’s are navigating the world of generative AI. From setting clear expectations to driving adoption within organizations, Chris and Cindi explore the challenges and opportunities in this evolving landscape. Chris shares Appen's innovative approach to integrating human…
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58. Marketing for Change: Smashing Stereotypes & Shaping Culture w. Cindy Gallop
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45:49
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Marketing and advertising shape people’s attitudes, mindsets and behaviour. Yet, the advertising industry has historically relied on stereotypes. Cindy Gallop challenges marketers to reinvent what is aspirational, and use marketing as a lever to lead a positive change in society. She challenges adland’s obsession with sexism and ageism, highlights …
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Ep. 5 - Revving Up Vehicle Longevity: Which Oil Would You Like to Change?
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Join Cindy Lawrence as she delves into the world of oil, fuel and air longevity with Ann Griffith from Waterman Bank, and Brian Trigalet from Wynn’s Products. Get ready to revolutionize your understanding of car maintenance beyond just oil changes. From engine health to fuel quality, this episode is a treasure trove for car enthusiasts looking to e…
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Ep. 4 - Just Sign Here: Mastering the Art of Legal Documents with Tonya Lake
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When the ink dries on a legal document, do you truly know what you've committed to? Crack the code of everyday contracts with me, Cindy Lawrence, for a thrilling journey into the wild world of paperwork pandemonium with none other than her legal eagle sidekick, Tonya Lake! Get ready to strap on your thinking caps and dive headfirst into the ink-sta…
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In this episode, I sat down with Rachel Brady, who has graduated from virtually every online yoga teacher training I offer! Rachel Brady is a mum of three based in the UK. In this episode Rachel shares her sober story, her ups and downs with it, how yoga enhanced her sober journey, and her new journey creating her new business post-ytt. You can che…
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1
How Procter and Gamble Pioneered Big Data
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Description: Michael Jordan once said that players win games, and teams win championships. In this episode, Cindi interviews Alfredo Colas, Senior Vice President of Data and Analytics at Procter & Gamble. Together, they explore the importance of fostering a data-driven culture and digital fluency, while delving into strategies for overcoming challe…
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Ep. 3 - Car maintenance – navigating time and mileage service and the difference between normal and severe driving conditions
33:36
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Join Cindy Lawrence and Pam as we unravel the truths and myths of automotive maintenance, from deciphering the necessity of 'urgent' car services to understanding the impact of driving conditions on your vehicle's needs. We shed light on regional quirks and delve into the critical role of air filters in engine health. Exploring dealership maintenan…
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