show episodes
 
This show simplifies nutrition for the busy medical professional. Feel confident answering your patient's nutrition questions. Together with her guests, Colleen Sloan, a Pediatric Physician Assistant and Registered Dietitian, offer practical strategies that bridge the gap between nutrition and medicine. This to-the-point podcast empowers Doctors, Physician Assistants, Nurse Practitioners and other healthcare providers with the nutrition education you need to transform lives. You'll be equipp ...
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Grow your business with marketing strategies that get you more consults and booked with clients ... WITHOUT relying on social media. --- This podcast is for Dietitians, Therapists, Clinicians and Service Providers who want to learn practical tips, tactics and marketing strategies to build and grow a Thriving Private Practice. --- If you're looking to simplify and streamline your marketing and start attracting more clients without having to spend hours a day making posts and videos for social ...
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show series
 
Send Colleen a Text Message Welcome to the first episode of Exam Room Nutrition's Summer Shorts - bite-sized nutrition science delivered in less 15 minutes, so you can stay sharp without sacrificing those summer barbecues. Grab your sunglasses and sunscreen, because today Colleen unpacks the science behind a summertime staple - deli meat! Is deli m…
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Your actions BEFORE, AT and AFTER an event or conference will make or break the ROI you experience. One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI) that continues to this day! I’ve tracked over $775,000 in revenu…
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Send Colleen a Text Message The impact of nutrition on wound healing cannot be overstated. The outcomes of a surgery are directly related to your patient's nutrition status prior to and after surgery. My guest and fellow Dietitian and PA, Erin Sherer, helps us understand the crucial role of nutrition and how we can help our patients on their road t…
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Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!) If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website. You will discove…
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Send Colleen a Text Message Get the FREE guide to interpreting Growth Charts here: In this episode, we dive deep into the world of pediatric growth charts with Kat, the Failure to Thrive Dietitian. We explore how to effectively use growth charts, identify red flags, and provide sensitive and practical advice to families dealing with underweight and…
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In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She’s getting traffic, but no one is doing anything but browsing and leaving. It’s a common problem private practice and service providers have…. Solving it means ensuring that pe…
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Send Colleen a Text Message Have you ever been in the formula room in your clinic? Do you ever feel like it's a sea of names and, if you're being honest, you have no idea what you're looking at? I completely understand. When I first started in pediatrics, I felt the same way. On today's episode, we are simplifying the world of infant formulas. You'…
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On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself. This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business. My goal when I s…
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Send Colleen a Text Message This is part 2 of Ask the Dietitian: Cancer Nutrition. Today we welcome back Oncology PA, Dane Thomas and oncology Dietitian, Julie Lanford who continue the conversation about the crucial role of nutrition in cancer treatment and survivorship. As more individuals live beyond a cancer diagnosis, the importance of dietary …
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Send Colleen a Text Message Welcome to a new format that I'll be bringing to the podcast occasionally. I call it, Ask the Dietitian, where I feature 2 guests. One is a medical professional with nutrition questions and the other is a Registered Dietitian ready to provide answers. Today's conversation is between Oncology PA Dane Thomas and oncology D…
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Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content? Today’s lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier. Easier to do. Easier to write. The advice… involves 4 simple words that will transform how you do your marketing and how you cre…
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Send Colleen a Text Message A gluten-free diet is the definitive treatment for patients with celiac disease, but it's not so easy to follow. Patients might ask you, "What foods can I eat?", "What can't I eat?", "Will a breadcrumb harm me?", "Do I have to eat like this forever?", "Should I take any vitamins?" Today I'm joined by Selena Devries, a Re…
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Are you struggling to connect with your ideal client through your website content and convert those visitors into sales? That’s what Colleen Sloan, a Registered Dietitian and Pediatric Physician Assistant wanted to know when she booked a free marketing review with me. Colleen has a business and podcast called Exam Room Nutrition where she offers re…
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Send Colleen a Text Message "My baby spits up a lot!" What the mom is actually saying to you as the clinician: "I'm really worried! Is something wrong with her?" and what the dad is saying, "Please, make it stop. I'm sick of being covered in vomit." Infant reflux is one of the most common concerns during routine well checks. Today I'm joined by Reg…
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Are you struggling to get the word out about your services? To get more clients? People you can help with your skills and expertise? Many business owners face the same challenge - how to attract more clients? One tactic is ensuring you have a presence online where people are looking for help. And it’s not always on social media. Think about it. Whe…
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Send Colleen a Text Message Let's be real - getting a meal on the table after a long work day is so tough. Juggling an infant and a wiggly picky toddler makes the mealtime experience exhausting. But yet, study after study proves family meals are crucial to children's mental, physical and emotional heath. In today's episode, we're joined by Register…
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Are you ready to finally get some traction and traffic to your website? Especially traffic on those important blog posts you spend time writing. And specifically to those cornerstone blogs that you created to boost your visibility with search engines to get more traffic. Blogs that help showcase your expertise and how your services can be life-chan…
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Send Colleen a Text Message Do you think carbohydrates or dietary fat affect the liver more? Are there any liver superfoods that support liver function? Should patients do a liver cleanse? These are real questions patients ask when diagnosed with fatty liver. I'm joined by fellow PA/RD, Cassidy Mccandless, to breakdown the nutrition facts for fatty…
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Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too. Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they c…
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Send Colleen a Text Message Dealing with unmotivated patients can be one of the most challenging aspects of our work as healthcare providers. For today’s episode, I’m going to challenge this thought: are our patients unmotivated or are they just having a hard time getting started? Changing habits is HARD. Change takes time, patience, and persistenc…
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Send Colleen a Text Message What is a Registered Dietitian and what do they do? Maybe when you think of a dietitian you think of the food police, spoiling all the fun. Or maybe you imagine a lady wearing a hair net serving hospital cafeteria food. Or maybe you think they'll just put your patient on a diet and hand them a meal plan. Can we even trus…
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Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit t…
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Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it …
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Send Colleen a Text Message Eating a healthy diet and maintaining a healthy weight are key to reducing cancer risk. However, when patients are faced with a recent cancer diagnosis or are undergoing cancer treatment, they are looking for answers. With over 1.9 million new cancer cases in 2023, the chances that you will care for a patient with cancer…
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What do you do when your services have two types of ideal clients? Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. She wanted to know, “How do I focus my marketing t…
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Send Colleen a Text Message More than 1 in 37 children under age 5 in the United States have a pediatric feeding disorder. Today, I'm joined by Bri, a Pediatric Speech Language Pathologist and Certified Lactation Counselor, to explore the common feeding challenges families face. We'll discuss the four domains of a pediatric feeding disorder and how…
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Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing. This happens because their business plans lack a system for …
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Send Colleen a Text Message One in six couples struggle with fertility challenges. While determining the cause for infertility can be challenging, making the right diagnosis is crucial for proper treatment. Chelsea Dishong, a Registered Dietitian with both professional expertise and personal experience, joins us to explain the role of nutrition in …
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If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials. These are a treasure trove of marketing gold many practice and business …
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Send Colleen a Text Message "Oh by the way, he's really picky. What do I do?" Does your heart sink when you hear this question? If we're being honest, does it make you want to roll your eyes? Navigating picky eating is a massive topic and is such a challenge in the pediatric world. In this episode, pediatric nutrition experts Colleen and Amber equi…
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Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, tha…
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Send Colleen a Text Message I believe that for every setback there is an opportunity for both our patients and us to grow stronger and be more capable in the future. In today’s episode, we'll explore why diets fail and how we can help the patient refocus their mindset to learn that failures are an opportunity for growth. I’ll give you 10 ways to sh…
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Send Colleen a Text Message I’d argue that postpartum is one of the most emotionally and physically challenging times in a woman’s life. In this episode, we're joined by special guest, The Postpartum Dietitian, Taylor Leon, to tackle common myths surrounding post-baby body expectations and strategies to combat the pervasive "bounce-back" culture. W…
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Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! Too often, I …
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Send Colleen a Text Message Does the topic of nephrology and kidney function give you PTSD? For most of us in primary care, nephrology probably wasn’t your strong point in school. And even now in practice, if we’re being honest, we cringe if a patient asks us about a renal diet. What is a renal diet anyway? Is it the same as a kidney diet or a dial…
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Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is…
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Send Colleen a Text Message Help me make this podcast better. If you've got 30 seconds to answer 5 questions, you could win a $10 Amazon gift card . According to James Clear, "bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change." Today's episode will: Teach you how to g…
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Send Colleen a Text Message “I realized the thing I was doing was going to be taken from me, and I felt out of control.” In this inspiring episode, we peak into the world of eating disorders, discovering the silent battles fought by patients behind closed doors. Hear of a brave young woman’s touching story of silence and secrecy to restoration and …
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There are 3 very common problems Private Practice and Business owners face when marketing their businesses. Spending too much time on marketing. Not knowing where to focus when it comes to the content topic and publishing it online The content creation itself. What do you even use as marketing content??? These roadblocks can stall the growth of you…
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Send Colleen a Text Message 1 in 36 children have autism. If you work in pediatrics, I can guarantee that you are faced with questions about selective eating and mealtime meltdowns. For today's episode, I brought the expert in feeding neurodivergent kids back on the podcast. Breta Alstrom provides useful strategies to help even the most cautious ea…
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In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. To help Leah improve and optimize the l…
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Send Colleen a Text Message What diet should I go on? Have your patients ever asked you this? As with most questions about nutrition, the answer, truly depends. Join me, Colleen Sloan, on the fifth episode of this 10-part series where I provide a review of the most common diets for weight loss. I'll help you determine which one would be appropriate…
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Send Colleen a Text Message In honor of American Heart Month, I am joined by Registered Dietitian, Michelle Rothenstein, to share invaluable insights and practical tips for healthcare providers to support patients with cardiovascular disease. From deciphering cholesterol levels to navigating popular diets like keto and carnivore, Michelle breaks do…
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Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode. So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. What most don’t realize is that this solution is creating a new problem: the loss of uniqueness…
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Send Colleen a Text Message Do parents ask you for advice for their picky eater? Do your patients say "yuck, I don't like that" when you suggest they try some broccoli? How would you answer a mom who says, "my child only eats 10 foods, what do I do?" In this episode, Registered Dietitian, Veronica LaMarca, joins Colleen to discuss practical solutio…
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Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your …
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Send Colleen a Text Message So what does it mean to count your macros? Is it necessary for fat loss? This week we’re unpacking what macronutrients are, their functions in the body and how to calculate them for your patient. Join me, Colleen Sloan, on the fourth episode of this 10-part series to help guide your patients on their weight loss journey.…
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Send Colleen a Text Message If you work with young athletes, this episode is for you! I'm joined by sports dietitian, Jessica Ashton, RD, to help you know exactly what your athlete should eat before, during, and after exercise and how to nurture healthy habits that ensure a lifetime of peak performance. Key Points: Understand Macronutrients: Learn …
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Is your quest for a perfect website holding you back? One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to…
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Send Colleen a Text Message Is there a migraine-friendly diet? Does sugar trigger migraines? Are there any vitamins that treat migraines? How much water should I be drinking? With at least 39 million Americans living with migraines, your patients are sure to seek your help finding relief. Joining me today is The Migraine Dietitian Kelli Yates, to u…
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