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What’s not to talk about when you are backstage waiting for your next entrance? Join Dexter Whitehead as he sits down with special guests from each and every part of the theatre and brings you into the dressing room too. So pick up your interval coffee or pour your post show wine and get ready for some dressing room banter. “There are no small parts, only small actors”. – Konstantin Stanislavski
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Brands, Beats & Bytes

Brand Positioning Doctors

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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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Mild mannered Chicago Tribune columnist John Kass and WGN Radio's Jeff Carlin explore the week in news, politics and other thngs done the Chicago Way in this WGN Plus podcast from WGN Radio in Chicago.
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Chicago Way w/John Kass (07/11/24): After a violent holiday weekend that saw over 100 people shot and 20 killed, Garry McCarthy -former Chicago Police Superintendent and current Chief of Police for Willow Springs, IL -join John Kass & Jeff Carlin for a discussion about why the city has seen such a spike in violent crime since his tenure at CPD. Plu…
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REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for Wor…
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Medicare Made Clear lunch and learn is hosted by HNCLet's Talk Podcast. These lunch and learn sessions are designed to assist Medicare Eligible beneficiaries in understanding Medicare option during his/her enrollment. HNCLet's Talk Podcast is an affiliate of HealthNetCO Insurance Agency, licensed in several states. You can visit us online at Health…
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What's Poppin' Brand Nerds?! Every four years, we look forward to the top athletes from around the world coming together to compete in the Olympics! This year, hosted in Paris, is a pivotal year we are watching closely—from a brand perspective. It is the first after the pandemic and the first to allow attendees since then as well. Tune in to hear w…
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Chicago Way w/John Kass (07/01/24): To celebrate Independence Day and make sense of the debate, SCOTUS rulings, and more, Charles Lipson -the Peter B. Ritzma Professor of Political Science Emeritus at the University of Chicago- joins John Kass and Jeff Carlin. Plus, Kasso has a recipe for catching wild hogs, just in-time for the grill. Check out mo…
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In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing? Today’s REMIX episode is dedicated to the memory of an exceptional Brand Nerd, Rob Stone. Rob was one of our earliest guest and close friend of DC. The gems shared in this episode …
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Chicago Way w/John Kass (06/21/24): This week, veteran political advisor at Serafin & Associates and co-host of The Crisis Cast Thom Serafin joins John Kass & Jeff Carlin to talk June’s Serafin Power Poll, what summer in Chicago will look like with the DNC, NASCAR, Lolla, & more taking over, and why President Joe Biden’s team keeps letting him look…
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Hey Brand Nerds, we are back with a REMIX of some of our favorite "What are you most proud of?" answers! Get ready to be inspired by our guests: 1. Dan Ali 2. Paige Young 3. Jared Schrieber 4. Katie Casey #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup…
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Chicago Way w/John Kass (06/14/24): Regular contributor to JohnKassNews.com Michael Ledwith (@ledwith_michael) joins John Kass & Jeff Carlin so they can learn more about the man behind great columns like “An Irish Fable” and of course “Part 2″ and to discuss his latest, “As DNC Nears, Do Chicago Cops Have Any Leverage to Do Their Jobs?” Check out m…
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REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. She is a perfect example of leading with a genuine passion for what …
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Chicago Way w/John Kass (06/07/24): Nicholas Kass, a retired American diplomat with over 30-years of experience focused on Aegean/Eastern Mediterranean issues, joins his brother John Kass & Jeff Carlin to talk about modern liberalism pulling the U.S. into a banana republic and how Kemalists wrote their playbook. Plus, Kasso wonders why Jussie Smoll…
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Album 6 Track 14 - What's Poppin? NBA Finals Brand View What's Poppin' Brand Nerds?! Today is the start of the NBA Finals, and we are diving into the brand perspective and power of the top players we will see on the court. Here are a few key takeaways from the episode: Tatum, Brown, Dončić, Irving - what do they bring to their brand partnerships Wh…
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Chicago Way w/John Kass (05/31/24): RealClear Politics’ Tom Bevan join John Kass & Jeff Carlin with a look at how Donald Trump’s legal issues hamper (or don’t) his chances in the general election come November, if sanity can ever be regained in the arena of political discourse, and will the Republic rebound from the weaponization of the media & mor…
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REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how y…
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Chicago Way w/John Kass (05/24/24): John Kass has an update on his health and explains why Nikki Haley could cause him to become a ‘commie.’ Jeff Carlin explains the science behind beer temperatures and Kasso celebrates his wife Betty on the anniversary of their marriage with the story of being left gobsmacked the moment they first met. Check out m…
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Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests: 1. Scott Hargrove 2. Brooke Janousek 3. Greg Welch 4. Roger Fishman #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup…
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REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus Presi…
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Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/…
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Chicago Way w/John Kass (05/10/24): This week, John Kass has an update on his health and recovers from a ‘Rick & Morty’ fueled fever dream starring Stormy Daniels on the witness stand, Joe Biden turning his back on American hostages in Rafah, and Brandon Johnson begging for a bailout in Springfield. Plus, Kasso & Jeff Carlin salute mothers everywhe…
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Chicago Way w/John Kass (05/03/24): This week, the Peter B. Ritzma Professor of Political Science Emeritus at the University of Chicago, Charles Lipson, joins John Kass and Jeff Carlin to react to violent protests across the country on college campuses, the path to the White House for Joe Biden & Donald Trump, and what happens to the First Amendmen…
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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the r…
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Chicago Way w/John Kass (04/26/24): On this episode, Ted Dabrowski of Wirepoints.com joins John Kass & Jeff Carlin to discuss the proposed $5 billion lakefront stadium project proposed by the Chicago Bears & Mayor Brandon Johnson. Plus, Kasso reviews Civil War and how it compares to what we know from history. Check out more from Kass at JohnKassNew…
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REMIX: Album 5 Track 26 – Pursuing Wonder in Life & Career w/Roger Fishman Brand Nerds! We are back at you with a friend of the guys, Roger Fishman. Roger is a Filmographer/Photographer and a self-proclaimed former/recovering marketing executive. Today he brings a multiperspective on the brand and marketing world from his vast experience working wi…
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Chicago Way w/John Kass (04/19/24): Joining the discussion with John Kass & Jeff Carlin is author & director of medical intensive care at Cook County Hospital in Chicago for over 25 years, Dr. Cory Franklin, to talk about his interesting new book, “THE COVID DIARIES: 2020-2024: Anatomy of a Contagion As It Happened”. Plus, Kasso wonders what happen…
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Album 6 Track 11 - The Power of a Versatilist w/Don Scheibenreif What’s happening, Brand Nerds?! Today, we are excited to bring Don Scheibenreif to the virtual building! Don is a fellow Coke alum, just like LT and DC, and has since experienced and collected a wealth of insight, talent, and skills throughout his career, which he's bringing to today'…
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Chicago Way w/John Kass (04/15/24): John Kass is back for a discussion on the moment in time when O.J. Simpson was acquitted in the deaths of Nicole Brown & Ron Goldman, what happens next in the Dexter Reed Case, and what it was like standing before the eclipse in totality. Plus, Kass remembers a classic moment in TV history and what it means about…
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REMIX: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her except…
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Chicago Way w/John Kass (04/05/24): This week, an update from Kass on his health and Jeff Carlin tags in Rick DiMaio, longtime meteorologist and adjunct professor of Aviation Meteorology at Lewis University, to celebrate the total eclipse on April, 8th and the outlook for cloud cover or clear skies. Check out more from Kass at JohnKassNews.com or c…
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REMIX: Album 5 Track 19 - Curiosity, Community, & Courage in the Multicultural and LGBTQ+ Spaces w/Reginald Osborne Brand Nerds! In recognition and celebration of Pride Month, we have a guest who is both a pioneer and an inspiration in the LGBTQ+ space. From working on the client side of brand and marketing to the agency side, Reginald is bringing …
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Chicago Way w/John Kass (03/28/24): After a week off, John Kass is back with veteran political advisor at Serafin & Associates and co-host of The Crisis Cast, Thom Serafin. Along with Jeff Carlin, the group discuss how the failures at the Chicago Board of Elections have raise a lot of questions about election integrity in Cook County. Thom also pre…
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Album 6 Track 10 - What's Poppin? Women's March Madness...and Men's too What's Poppin' Brand Nerds?! Here are a few key takeaways from the episode: Women's NCAA March Madness Views are UP The show aspect of the game being ignored is a mistake Thoughts on Iowa vs LSU match-up Who has the most star power? Stay Up-To-Date on All Things Brands, Beats, …
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Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. Buckle up and g…
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Chicago Way w/John Kass (03/18/24): On this edition, John Kass and Jeff Carlin welcome John’s younger brother, Nicholas Spyridon Kass, a retired American diplomat with over 30-years of experience advising the most powerful leaders in the world on security matters. For this conversation, Nick offers up deeper insights into American diplomacy and mil…
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Chicago Way w/John Kass (03/15/24): To celebrate the Feast of Saint Patrick, 1st generation Southside Irishman & English teacher Pat Hickey joins the podcast to discuss his family’s history on the island, the great Irish habit of saving civilization from itself, and Two Gored Bulls of Ireland. Plus, Kass & Carlin take Steve Cochran to task for bein…
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REMIX: Album 5 Track 27 - Navigating Marketing with Relationships, Resilience, and Agility w/Kelly Flatow From client side to agency and back again, our guest today is one who prioritizes relationships and resiliency in her work and it has (and will continue to) taken her far in her career. She's worked for Forbes giants to campaigns you've most li…
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Chicago Way w/John Kass (03/11/24): On this edition, the Peter B. Ritzma Professor of Political Science Emeritus at the University of Chicago, Charles Lipson, joins John Kass and Jeff Carlin with a look at the race for the White House, Fani Willis’ legal woes, and President Biden’s two-state solution – Michigan and Minnesota. Plus, Kasso wonders if…
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Chicago Way w/John Kass (03/07/24): Joining the conversation today with John Kass & Jeff Carlin is Erin Geary, who tapped into her 30+ years as of experience as an educator in Chicago Public Schools, the Archdiocese, and beyond to write a great piece entitled “No Chicago Rebrand Needed, Education and Public Safety Above Cheap PR”, to discuss the au…
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Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of st…
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Chicago Way w/John Kass (03/04/24): Joining John Kass & Jeff Carlin on this episode is Leland Vittert, the host of On Balance w/Leland Vittert and D.C. correspondent for NewsNation, to discuss how Super Tuesday might impact the future of Nikki Haley’s campaign, possible VP picks for Donald Trump, and ‘photo-op food drops’ in Gaza by Joe Biden’s adm…
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Chicago Way w/John Kass (03/01/24): Corey Brooks, the Founder and Senior Pastor at New Beginnings Church & the Founder/CEO of Project H.O.O.D, joins John Kass & Jeff Carlin to talk about a brilliant piece he wrote titled “America Works. DEI Doesn’t.” Pastor Brooks also explains how politicians like Chicago Mayor Brandon Johnson abandon his cause af…
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Album 6 Track 7 - What's Poppin? AI: Behind the Bot What’s happening Brand Nerds?! Today, we are diving deep into AI, and we brought an expert to the virtual building - there is no one better we could bring to you, other than Seth Greenberg. Seth is a veteran Brand Nerd and a super successful tech CMO, most recently with Veritone, a one-stop shop f…
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Chicago Way w/John Kass (02/26/24): RealClear Politics’ Tom Bevan looks at the future of Nikki Haley’s campaign, discusses what a third-party candidate means for Donald Trump & Joe Biden, and celebrates the debut of “RealClearPolitics” on SiriusXM. Plus, Kasso wonders if Heidi Przybyla has ever read the Declaration of Independence or the Constituti…
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Chicago Way w/John Kass (02/23/24): News Director for Florida’s Voice, Anita Padilla is back with a breakdown of why the citizens of Chicago are coming out in droves to give Mayor Brandon Johnson a piece of their mind as ‘migrants’ pour into the countries’ major cities, disrupting everyday life. Plus, Kasso wonders if Cook County President Toni Pre…
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Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how you're v…
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Chicago Way w/John Kass (02/19/24): One this edition, former Chicago Tribune editor & veteran of the Cook County State’s Attorney’s office, John Gorman talks about his first book Death Before Life and why the race for State’s Attorney is important for Chicagoans. Gorman joins John Kass & Jeff Carlin for a great discussion and offers up a great stor…
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Chicago Way w/John Kass (02/16/24): Austin Berg is here from the Illinois Policy Institute with a breakdown of how things are going at the Chicago Teachers Union controlled City Hall. Austin joins John Kass & Jeff Carlin with a look at how Cook County President Toni Preckwinkle is attempting to distance themselves from Mayor Brandon Johnson after a…
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Album 6 Track 5 - What’s Poppin? Brand Nerds’ 2024 Super Bowl Ad Chop-Up We are back with another Super Bowl Ad Chop-Up with DC, LT, and Jeff. The commercials are a much-anticipated part of the Super Bowl, and there are many things to consider when deciding if a brand's ad was a hit or a flop. Join us to learn about the guys' favorite ads for this …
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Chicago Way w/John Kass (02/12/24): Joining John Kass & Jeff Carlin this week is a retired American diplomat with over 30-years of experience advising the most powerful leaders in the world on security matters and who also happens to be John’s younger brother, Nicholas Kass. The younger Kass breaks down what happens when the ‘deep state’ needs to d…
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Album 6 Track 4 - What's Poppin? The Super Bowl & Swifties What’s happening Brand Nerds?! We have a special episode of What's Poppin' right on time for the Super Bowl! We know that if you watched the AFC Championship or scrolled social media lately you've come across the Chiefs and Taylor Swift, a merging of sports and entertainment. We are diving …
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Chicago Way w/John Kass (02/05/24): On episode 426, Senior Technical Producer & life-long southside resident of Chicago Brian Althimer joins John Kass & Jeff Carlin to share his perspective as someone who was born Englewood and has seen how crime & disinvestment have changed the South Side of the city over his lifetime. Plus, Kasso wonders what sec…
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