Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
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AnyGpt AI vision is to establish itself as the definitive platform for discovering custom GPTs that can elevate both your personal and professional life. At AnyGpt AI, we proudly present the Best GPTs List on the Web, and our mission is to bring this curated selection of invaluable custom GPTs to you. In a world where the possibilities with GPTs are endless, we recognize the importance of narrowing down the options to showcase only the most relevant and useful tools.
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The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.
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In a world consumed by fierce competition and endless noise - THIS is the podcast that cuts through the clutter, revealing the secrets to success in the game of business. Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans who discuss why branding matters. Branding Matters is ranked in the top Branding Podcasts worldwide. It's one of Goodpods Top 100 Indie Marketing Podcasts for Entrepreneurs. And it's the only podcast to ever be listed on PPAI's ...
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This podcast is about marketing strategy and growth with clear limits. The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.
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Sleep Song from Meditative Story is a bedtime experience born out of the intense love among the community for the original music we compose for the Meditative Story podcast. Here we take the unforgettable, immersive melodies from each episode and create a custom soundtrack to settle your mind, allowing you to wind down. Then, as you shift into sleep, Sleep Song transitions from detailed, episode-inspired story songs into more abstract musical washes and tones that drift in and out of focus — ...
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Step into India's extraordinary market, teeming with endless opportunities! 🚀 But tread carefully, as establishing a consumer brand here is a herculean task 💪. With over a billion consumers and a rapidly growing economy 🌟, navigating this landscape is incredibly tough. Join founder Mouhiit Mohan of Blaash.io as he unveils success secrets in FMCG 😎. Gain invaluable insights from visionary disruptors like Dr. Vaidya, WrapnWeft, TshirtMatter, and Ecentric ✨. Brace yourself for the power-packed ...
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Most Important Video | Landing Page Videos
26:40
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Ep.54 - Unlock the secret to actually getting form submissions with landing page videos! IMPACT's Lindsey Auten reveals how this simple tool can build trust, overcome user hesitation, and boost conversions. Learn best practices, real-world examples, and insider tips to create compelling videos that turn visitors into leads. —————— IMPACT LIVE HARTF…
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How to Connect with Your Audience With Your Brand Story - Christine Gillies
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Send us a Text Message. Ever wonder why some stories just grab you by the heart? Want to know how you can connect with customers on a human level? Today I’m sitting down with my friend Christine Gillies—she's not only one of the Globe & Mail's Best Executives for 2023 but also the CMO at Blackline Safety. This Calgary-based company specializes in r…
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Educate Your Customers | You Need A Learning Center On Your Website
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Ep.53 - Does your website give visitors what they ACTUALLY need? Discover how a Learning Center can transform your site into an educational hub that guides potential clients through the buyer’s journey. Learn the key components, implementation strategies, and real-world benefits of this powerful tool for boosting engagement, qualifying leads, and e…
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Better Business With AI | Paying For the Right AI Tools? (With Ashley Gross)
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Ep.52 - Learn how to use AI correctly in your business with expert insights from Ashley Gross. Learn about affordable AI tools, productivity hacks, and strategies for introducing AI to your team. Perfect for business owners looking to boost efficiency and revenue. Get practical tips on building your AI tech stack, overcoming common challenges, and …
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Closing Rates | What You Should Actually Measure To Have Success
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Ep.51 - Struggling to grow your business but not sure where to start? In this episode, Connor DeLaney reveals how to uncover the real challenges holding you back. Are you chasing leads when you should be fixing processes? Is your ‘revenue problem’ actually a strategy issue? Discover how to bridge the gap between where you are and where you want to …
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Why Catching Up Is a Poor Strategy (And Why the “Next Sunrise” Method is More Powerful)
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When we fall behind, the core instinct is to catch up. In most cases, that’s a strategy that stresses us out, and achieves very little. It feels like one foot inside and another outside. But is there a better method? Try the “next sunrise” method and see how well it works for you..
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How to Curate Your Own Content with Shama Hyder
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Send us a Text Message. My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Mas…
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Content Manager | Why You Need A Dedicated Specialist
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Ep.50 - Learn the true meaning of content marketing with IMPACT's John Becker as he reveals why a content manager is the problem-solver your business needs. Learn why in-house content creation can be much more effective than outsourcing, how to find the perfect fit for your team, and why education is the future of marketing. Discover how this role …
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Achieve Your Goals | A Surefire Way To Hit Your Targets
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Ep.49 - In this episode, Alex Winter and Allison Riggs reveal how to set effective KPIs, move beyond vanity metrics, and drive cultural change. Learn real-world success stories and practical steps to implement KPIs at every level of your organization. Ready to take your $5M+ business to new heights? This episode is your guide to measurable success!…
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Software Solutions for Industry-Wide Problems with Bek Abdullayev
17:25
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In this episode of InsideAuto, Bek Abdullayev, CEO of Superdispatch, chats with host, Ilana Shabtay about transportation within the automotive ecosystem, how COVID sped up the industry’s digitization, and mitigating against fraud in auto transportation.
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Fire Your Agency | Stop Paying And Start Investing In Your Marketing
31:57
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Ep.48 - Are you struggling with your marketing agency? Marcus Sheridan and Alex Winter uncover warning signs of restrictive partnerships in this episode. Learn key strategies to regain control of your content, website, and tools like HubSpot. Marcus shares tips for business owners to ensure their agency truly works for them—not just locking them ou…
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Mastering Visibility | SEO Insights For How To Get Found Post Apocalypse
30:16
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Explore the future of search with Marcus Sheridan as he delves into whether AI technologies like OpenAI's ChatGPT can replace traditional search engines like Google. Marcus, a pioneer in marketing innovation, challenges businesses to adapt rapidly to evolving technologies rather than relying solely on Google for visibility. He dispels myths about h…
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How to Give the Best Prompts for Chat GPT with Nick Bhavsar
39:52
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Send us a Text Message. What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heigh…
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Disrupt Your Entire Industry | How To Create Content That Will Turn Heads
30:58
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Ep. 46 - Struggling to stand out in your industry? Marcus Sheridan explains how to disrupt your market and become a thought leader by sharing content others shy away from. Discover the importance of addressing industry taboos and how transparency can set you apart. Hear how rule breakers became industry leaders by daring to innovate, and learn the …
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Attract Better Leads | What You're Doing Wrong & How To Fix It
37:31
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Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times.…
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Why “Prompts” Speed Up Learning (And Avoid the Boring Hard Work Syndrome)
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We are told time and time again that we need to practice. That we need to work hard. That’s usually a load of rubbish. Learning depends less on you as a learner and more on how the learning is designed. Here’s an understanding of how “prompts” in learning make the client eager to get to and finish an assignment, even if the learning journey is extr…
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Leveraging Technology for Localized Advertising with Faruk Heplevent
22:46
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In this episode of InsideAuto, Faruk Heplevent, CEO at The Scope, chats with Ilana Shabtay about how CGI revolutionized the automotive photography and advertising industry, how CGI, AI, and other technologies can make it harder for creatives to enter the market, and how these technologies do in fact make for more localized marketing.…
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A Memory Test: Are you bad with names or is it a myth?
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You've probably heard it before: I am bad at names. I don't remember names so well. But are you truly bad at names? Or is it something that we all say? In this podcast you can test yourself and figure out how impressive your memory really happens to be. Best of all, you will never say that you're bad at names – or even have a bad memory. Your perce…
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How I Became a BADASS - hosted by Laurie Moore
41:09
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Send us a Text Message. Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview me! Laurie is no stranger to the art of storytelling a…
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SUMMER BREAK - Endless Customers Returns on July 15th
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Hey Endless Customers family, the show will be taking a break over the next two weeks to enjoy America’s birthday, the 4th of July! Cheers to freedom, family and friends… and hot dogs and hamburgers and fireworks, and hopefully some sun too. We'll be back on Monday, July 15th, with new episodes and a special guest! So, kick back, relax, and have a …
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Branding Consistency Across the Whole Automotive Group with Samantha Morrow
19:43
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In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few months, understanding the demographics of each individual dealership, and leveraging AI-based marketing tools to improve results.…
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The elegant strategy to overcome “information overload” (and how to do it almost overnight).
17:55
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We all struggle with information. We’re almost always behind, always making notes, trying to catch up. Should we cut back on information completely? Is that the solution? Or is there a simpler, more elegant way to relax and take in endless amounts of information? Let’s find out
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Success With Endless Customers | The Massive Growth Story Of Mazzella Companies
35:24
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Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organizat…
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AI Video Tools | Video Experts Share Their Honest Opinions
27:44
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Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize …
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How To Use Your Personal Brand To Leverage a Corporate Brand - Nick Lateur
30:58
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Send us a Text Message. In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur! As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content. He's also the mastermind behind the hilarious and widely-lo…
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AI For Your Business | CEO Bob Ruffolo Shares His Perspective
33:20
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Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thriv…
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Stick To The Plan: Accountability & Discipline Are A Game Changer
29:54
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Ep.41 - Join Brian Casey, Head Coach from IMPACT, to learn why discipline and accountability matter more than quick wins, and how starting simple with tools like smartphone videos can boost your sales. Plus, discover the benefits of 90-day planning cycles for achieving long-term goals. Want growth in your business? This one’s for you. —————— Check …
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1
Re-run 7 Storytelling: Why Fairy Tale Endings Are Unnecessary for Article Writing
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1
HubSpot vs. SalesForce: Which One Is Right For You?
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Ep. 40 - Explore the major CRM contenders, HubSpot vs. Salesforce, in this episode of Endless Customers. Will Smith, a HubSpot trainer at IMPACT, breaks down what each platform does well, and what each one could do better. Which one is right for your business? Listen and find out! —————— Check out the full article here 👉 https://www.impactplus.com/…
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Recruiting HubSpot Experts: Hire Top Tier Talent With HubSearch
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Ep. 39- In this episode, Alex chats with Jason Azocar, CEO of HubSearch, about the crucial role of finding the right HubSpot experts. Jason explains how HubSearch specializes in connecting businesses with vetted HubSpot administrators so business owners can be confident with their new hires. —————— Check out the full article here 👉 https://www.impa…
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Re-run 6 Balanced Feedback: Why People Want Endless Amounts of it
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How to Claim Your White Space - Linda Fanaras
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Send us a Text Message. Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker. In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untappe…
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Google's AI Overview: Does It Meet The Hype?
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Ep. 38 - Explore the impact of Google’s new AI Overview feature and it's effects on SEO in this episode of Endless Customers. Mandy York, IMPACT's content and video expert, joins Alex Winter to discuss how businesses can adapt to these radical changes. Mandy reviews the good, the bad, and the ugly to ensure you have all the info you need to make an…
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The Sales Perspective | Sales Vs. Marketing
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Ep.37 - In this episode of Endless Customers, Chris Duprey, talks about how mutual understanding and collaboration are important for the growth of your business. Learn a few practical exercises that your sales and marketing teams can each do to lead to significant improvements in close rates. —————— Check out the full article here 👉 https://www.imp…
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Re-run 5 How to Systematically Generate a Uniqueness (Even If You've Struggled With It Before)
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The Marketing Perspective | Marketing vs. Sales
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Ep.36 - Explore how to overcome the common disconnect between marketing and sales in this episode of Endless Customers. IMPACT Head Coach, Allison Riggs, discusses practical strategies for aligning these teams to create better content and drive business growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-marketing-p…
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Making Customer Experience Part of the Dealership Culture with Joe Barhoumi
23:10
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Joe Barhoumi is the Internet Manager at Newbold Toyota BMW, Illinois, where he led the establishment of the Business Development Center (BDC), spearheading the vision and operational framework to enhance overall business and growth. Joe is also a strategic Digital Marketer and leads the digital marketing strategy at Newbold.…
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The Chat GPT Experiment: The Future Of AI With Cary Weston
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Ep.35 - Cary Weston joins Endless Customers to discuss leveraging AI in marketing and sales. Cary, a They Ask, You Answer Certified Coach, shares insights from his coaching and his podcast, ‘The ChatGPT Experiment,’ revealing how AI can be a powerful tool for solving problems and enhancing customer interactions. —————— Check out the full article he…
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Re-run 4 How random pieces of advice from friends and bosses help me keep my focus
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Send us a Text Message. Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands." In his much-anticipated return to my podcast, Adam dives into his latest…
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Website Best Practices 2024: Using StoryBrand To Optimize Your Success
28:14
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Ep.34 - Join Alex Winter and Mary Brown on Endless Customers as they explore the StoryBrand framework’s power to transform business websites. Learn how to use storytelling to make your message clear and engaging, and give your users a better website experience. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-storybran…
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Increase Sales: Leveraging AI Tools To Close More Deals
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Join Chris Duprey in exploring how AI can transform the way you sell. Discover tools for real-time feedback on your presentation skills and personalized follow-ups to refine communication and get results. Learn how AI enhances, not replaces, human interaction in sales. —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-a…
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